Teaming Up with THP

In episode 25 of Teaming Up, Jon Newman engages with Kelly O'Keefe, CEO of Brand Federation, in a thought-provoking conversation about sparking innovation within organizations. They explore both macro and micro aspects of workplace innovation, emphasizing the importance of observation and understanding human behavior to meet unmet needs. Episode Highlights: The Essence of Innovation: Kelly O'Keefe discusses innovation as a response to human behavior and needs, stressing the value of simple yet impactful ideas like the DoubleTree Hotel's warm chocolate chip cookie welcome. Fostering Creativity: Tips on how organizations can cultivate an innovative mindset, including stepping away from distractions and focusing on the needs of those you're innovating for. Brainstorming Do's and Don'ts: Insights into effective brainstorming practices that encourage free-flowing ideas without premature censorship. Innovative Examples: The episode covers a range of innovations, from Amazon's one-click ordering to Oreo's resealable packaging, highlighting the variety and impact of different types of innovation. Strategic Implementation: Advice on how to pitch innovative ideas successfully, emphasizing the importance of preparation and presenting a comprehensive plan to decision-makers. Kelly's insights provide a roadmap for tapping into the potential of innovation in any organization, making this episode a must-listen for those looking to drive creative solutions and strategic advancements. Listen to the full episode for a deeper dive into these topics and more, available now on the "Teaming Up" podcast. Related Links Brand Federation What you Can Learn from DoubleTree's Famous Chocolate Chip Cookies (inc.com) Why Amazon’s ‘1-Click’ Ordering Was a Game Changer

In the latest installment of "Teaming Up," Hannah Robinson sits down with Ron Carey, master storyteller and CEO of the Richmond-based creative and production company, Tilt. This episode dives into the art of storytelling through a local lens, circling around the significant yet often overlooked stories nestled within our communities. Episode Highlights The Birth of a Planet: Carey delves into Tilt's groundbreaking documentary, which brings to light the compelling story of John Mitchell Jr. and the Richmond Planet. Premiering at the Richmond International Film Festival in 2022, the documentary is a testament to the enduring impact of Mitchell's legacy and the newspaper on Richmond's community. The Power of Local Stories: The conversation underscores the importance of local narratives in enriching our understanding of history and community. Through the example of John Mitchell Jr., Carey highlights how stories from our past continue to shape our present. Collaborative Creativity: The episode sheds light on the collaborative efforts behind the making of "The Birth of a Planet," showcasing how diverse perspectives contribute to telling a compelling, nuanced story. Helpful Links The Birth of a Planet Tilt The Library of Virginia: Richmond Planet

Episode Notes: In this year-end episode of "Teaming Up," Tony Scida and Casey Prentice step out from behind the scenes of the podcast and discuss the peaks and valleys of marketing and communications in 2023. They each came to the table with one marketing high point and one low, plus a few bonus picks. Then the pair looked ahead to 2024 briefly and highlighted what challenges and opportunities may face marketing and communications professionals in the coming year.   Key topics covered in this episode include: Marketing successes and failures in 2023 Marketing campaigns and their impact on business Twitter's decline and purpose-driven marketing strategies Marketing trends and authenticity in 2024 Related links: The story behind Barbenheimer, the summer’s most online movie showdown (AP News) Summer Box Office 2023: ‘Barbenheimer’ Brought Audiences Back, But Uncertainty Around Strikes Could Capsize 2024 (Deadline) Land of the Giants: The Twitter Fantasy (Vox) Twitter’s first year under Elon Musk: Ad revenue in free fall, fights with the EU over false news, and finally hiring a long-awaited CEO (Fortune) The year in Taylor Swift, from The Eras Tour to _1989 (Taylor's Version) _to Travis Kelce (AV Club) Behind the Backlash Against Bud Light (New York Times)

Episode Notes: "Teaming Up" takes a creative twist in our latest episode, focusing on the fusion of strategy and creativity in communication. Aidan Newbold, THP’s Director of Creative Services, welcomed Christine Coffey, Creative Director of Karnes Coffey, to share her insights. Aidan and Christine dive deep into the world of creative projects, exploring how strategy plays a pivotal role in driving impactful communications. From Christine’s journey in graphic design, starting at Syracuse University to co-founding Karnes Coffey, to Aidan’s insights on collaborative models in the industry, this episode is a treasure trove for anyone interested in the creative process. Key discussions in the episode include: The evolution of creative branding and the importance of strategy in building robust identity systems. The trend towards specialized talent and collaborative models in the creative industry. The role of AI in creative endeavors: its potentials and limitations. Advice for clients in choosing the right design partners for long-term collaborations. Navigating post-pandemic industry trends, especially the resurgence of traditional marketing materials. Christine and Aidan's conversation is not just about the 'what' of creativity but also the 'how' and 'why' behind it. They shed light on the importance of adapting to new trends and technologies, like AI, while emphasizing the irreplaceable value of human creativity and strategic thinking. Relevant Links: Karnes Coffey

Episode Notes: Teaming Up is putting two former Hodges interns in the hot seat, talking about a totally new topic for the podcast: brand. We asked Briana Williams, CEO of LipLoveLine, to join Casey for Episode 21, where the two discussed building a brand and the process and considerations that go into that. Williams discusses her brand story and her business evolution – from winning a competition on VCU’s campus just before the COVID-19 pandemic, to working with students in the Brandcenter to go through various exercises to find her voice, tone and brand story. She discusses her journey to date and talks about what it means to build a brand and be an entrepreneur in an industry that is saturated. Other topics in the episode include: Starting a brand during a global pandemic The process behind developing a brand story Navigating a growing brand in a crowded space The considerations of solo entrepreneurship  We hope you enjoy the episode! Relevant Links LipLoveLine website VCU da Vinci Center post about her role at VCU

Episode Notes: Back from summer vacation, Teaming Up is returning with a debate of sorts. It’s the battle of media relations vs. content marketing. We brought in one of our favorite independent practitioners, Jill Vaughan of JLV Communications, to pair up with Josh Dare to discuss these dueling tactics for our 20th episode. Over the course of their conversation, Josh and Jill talk about the pros and cons of each tactic. Spoiler alert, there isn’t a clear winner in this conversation, because as the two will go on to point out, there is a time of place for each tactic – and a combination of the two tactics. As you tune in, you can hear Jill share about her early media relations days pitching our very own Sean Ryan, and how she hosted a press conference at the Richmond International Airport to celebrate a very BIG dollar figure. Josh will also share some of his media relations anxieties and will sprinkle in a little paid perspective into the conversation. Other topics in this episode include: How technology has impacted media relations The value of third-party validation The emergence of content programs Considerations to ask when deciding which tactic to leverage Can you pick us a side? Relevant Links JLV Communications $217M Powerball ticket bought at Richmond airport (NBC12)

Episode Notes: On the heels of Pride Month, our next Teaming Up episode is focused on LGBTQ+ campaign development, particularly in the tourism space. We called on our client Richmond Region Tourism (RRT) for Episode 19, which was led by our very own Hannah Robinson, senior account executive, who has been working with RRT for the last three years. In this episode of Teaming Up, Hannah sits down with Tameka Jefferson, community relations manager at Richmond Region Tourism, to talk all things OutRVA – an initiative dedicated to promoting LGBTQ+ visibility, equality and acceptance in the Richmond community. The pair delves into the success of the annual Dine Out for Pride campaign, chats about the importance of inclusion in tourism efforts and provides valuable insights on how allies and the broader community can show support for the LGBTQ+ community throughout the year. Other topics covered in this episode include: How OutRVA came to be What it’s like to be part of OutRVA Richmond and the Human Rights Index OutRVA and the Richmond community Events and initiatives Black Pride Week LGBTQ+ work and advisory boards Allies in RVA Join us as we celebrate diversity and teamwork in this special episode. Upcoming OutRVA Events July 22, 2023: Pride After Dark, Fall Out July 27, 2023: Burlesque Bingo, Basic City Bingo Co. Relevant links OutRVA: https://outrva.com/ Richmond Region Tourism: https://www.visitrichmondva.com/ BLK RVA: https://www.visitblkrva.com/

Episode Notes: Amanda Colocho sits down with content creator Liz Thomson to discuss all things influencer marketing, from paid an unpaid partnerships to strategies and pitfalls. Teaming Up is brought to you by The Hodges Partnership, a strategic communications agency that specializes in storytelling through public relations, media relations, content marketing and social media. For more information, visit us at hodgespart.com. Find Liz Thomson at https://iheartvegetables.com.

Episode Notes: Greg Surber is joined by research expert and long-time Hodges collaborator Erin Bishop from Brand Federation. They discuss all things research and touch on topics of key interest to Public Relations professionals.

Episode Notes In this episode, Lindsay O’Bar and Julia Loudy celebrate Women’s History Month by getting personal as they talk about women in the workplace. This episode references a few examples about Richmond and Virginia moments, but women (and men) everywhere will find a takeaway or two.

Episode Notes Paulyn and Michaela discuss some of the shiny objects that are grabbing our attention in 2023, including BeReal, ChatGPT, Twitter's turmoil, Reddit and TikTok shopping.

Episode Notes Casey and Andrew discuss everything public speaking, including specific tips and strategies for improving your own presentations.

Episode Notes The most effective PR and marketing campaigns start off with research. On the latest Teaming Up episode, Greg and Paulyn outline the four As of Hodges’ research process. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions.

Episode Notes Josh and Amanda pair up in the latest episode of Teaming Up. The two will discuss five case studies of well known brands who experienced a crisis on social media. They talk about what worked, what didn't and offer up some lessons learned for listeners. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions.

Episode Notes In this Teaming Up conversation, Hannah and Cameron recognize Diversity Month and talk about the importance of DEI initiatives to a company's overall culture. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions.

Episode Notes In this Teaming Up conversation, Josh and Sean talk about national media relations myths. With a time-based format inspired by ESPN's Pardon The Interruption, the pair takes you through some common myths along with the realities in the trenches of national media relations. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions.

Episode Notes In this Teaming Up conversation, Casey and Aidan talk internships. The two talk about their personal internship experiences, give hints for what students should (and shouldn't) do when looking for an internship, and give tips for employers for how to best run an internship program. If you're interested in applying to THP's internship program, visit our website. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions.

Episode Notes In this Teaming Up episode, Amanda Colocho and Evans Mandes will talk about earned media, from adapting you pitch approach, to newsworthiness to how long standing relationships lead to earned media success. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions.

Episode Notes We've reached the end of the planned episodes, but Casey Prentice has some important news to share about the future of Teaming Up. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions.

Episode Notes In this Teaming Up episode, Jon Newman and Tony Scida, our in-house podcast gurus will talk about everything from planning and production, all the way to how an organization can leverage their own podcast. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions.