Share Your Story Michael de Groot - @stayingaliveuk

Are you tired of pouring time and money into marketing efforts that just don’t connect with your audience? Have you been told to simply “tell a good story” but still aren’t seeing the sales boost you were hoping for? It’s time to discover the power of strategic storytelling.
Our next featured small business advisor is Michael de Groot, the Chief Storyteller at Staying Alive UK. As Dutchman born living in the UK and born to an Anglo-Indian mother, he has quite the story to tell himself as he starts off by revealing his journey from the textile industry to video production.
In this episode, Michael shares tips to:
Uncover the vital role of an enthralling business story in attracting and retaining customers,
Tap into emotional connections for authentic, captivating stories that audiences will love, and
Create impactful marketing videos that zero in on customer concerns and drive engagement.
He also walks us through his 13-step process for crafting a perfect business story. It involves several essential elements such as understanding your clients’ needs, identifying emotional drivers, and selecting an appropriate narrative structure. The process enables you to create a customized, memorable, and impactful story that resonates with existing customers and converts leads into new customers.
Discover the art of storytelling and why you should avoid advertisements if you want to make meaningful connections with your customers!Resources
Books:
Why Is Storytelling So Important?: download Michael’s free e-book.
The Hero’s Journey: a book by Joseph Campbell.
Websites:
Staying Alive UK: the main website of Michael’s company.
Michael’s Storytelling Online Workshop Replay: an online workshop that will give you the foundation for bringing your business story alive in everything you create online and offline.
Storytelling on LinkedIn: Michael’s online course, available on Udemy.
Connect with Michael: access a full, curated list of other resources from Michael, including his social media profiles, bio, and his special interests in pickleball and taiko drumming!Originally published via: https://www.eqbsystems.com/podcast/253-small-business-advisors-crafting-the-perfect-business-story-with-michael-de-groot/

My story is one of extreme darkness and trauma to one of transforming these difficult childhood experiences into a non-dualistic spiritual journey of deep healing and discovery for myself and many others.  The first 23 years of my life, I was sexually abused, physically tortured, and trafficked. Those words cover a vast amount of territory which I will only briefly discuss. There is no darkness I’m unaware of. What is and will be appearing on the world stage will shine further Light and Truth on my story.
Through over 45 years of study and practice in various esoteric and alternative healing arts, both professionally and through personal transformation, I have assisted many in healing different conditions along with childhood abuse and its traumatic effects. Even at a young age, I knew I wanted to be of service to humanity.  Starting off at 10 as a self-appointed neighbourhood summer play counselor, I later volunteered as a teen nursing aid, and then shifted to being a dental hygienist for 26 years.
I also holistically raised four home-birthed children. I didn’t use allopathic medicine but was their healing partner using Jin Shin Jyutsu® (Japanese hands-on healing art similar to acupuncture), herbs, and homeopathy. I additionally explored alternative ways to parent taking eight years of parenting classes.
The awakening of the repressed trauma started to surface right after the Harmonic Convergence in 1987. By the early 90’s, I integrated a certification as a Clinical Hypnotherapist to bring added skills and awareness of the unconscious mind’s programs into my personal healing and private practice.
By the late 90’s, I co-authored and co-edited, “Multiple Journeys to One: Spiritual Stories of Integrating from Dissociative Identity Disorder” presenting in the Northern California Bay area on TV, radio, at conferences for therapist associations and those who survived extreme sexual abuse.
In 1998, I attended the very first ThetaHealing® workshop outside of Idaho when Vianna Stibal, the founder, came to Northern California. It was an instant click.’ Since that time, I attained the highest level of certification in ThetaHealing® Technique witnessing thousands of amazing healings, from broken bones mended in seconds to depression gone in one session to the fusion of dissociated personalities. The implementation of the belief work has made ThetaHealing® Technique, world-known in clearing those limiting and fearful thoughts, beliefs, and programs that stop people from moving forward in their purpose and manifestations.
In 2009, I wrote the book, ‘Moving Beyond: Healing the Trauma of Physical and Sexual abuse through ThetaHealing.®’ This has provided the worldwide community with new tools to work non-dualistically with those who were abused as children. The revision is almost complete, and I trust it will be published by this Spring of 2023.
Additionally, I’m a founding member of a non profit whose goal is to educate others in trauma healing through non dualistic spirituality, practical psychology and real science – The Moving Beyond Trauma Project. Along with the team members, our vision is to eventually be part of holistic centers for healing childhood trauma from abuse.
During these times of increased trauma and transition, taking time to practice self care and a daily focused connection with the Divine Source–of-All energy that is always a part of us wherever we are, is so supportive, calming and transformational. We are all needed at this time to step up in our lives in a very different way by bringing ourselves fully ‘here’ and in alignment with our hearts and passion.Judy mentioned on the podcast that US Dept. of Health and Human Services whistleblower, Tara Rodas, had just stepped forward in wanting to go before congress with her information on Government sponsored, taxpayer-funded child trafficking. As it turned out, Tara spoke before the US House of Representatives in late April on this t

Alicia Butler Pierre is on a quest to revolutionize the way small businesses operate. She does that by speaking, coaching, writing, lecturing, and podcasting. She is the Founder & CEO of Equilibria, Inc. and the bestselling author of *Behind the Façade*, the world’s first published book on business infrastructure. She hosts the weekly *Business Infrastructure* podcast, which ranks in the world’s top 2%. She’s an adjunct instructor of Lean Principles at Purdue University and Operations Management at Nichols College. A chemical engineer turned entrepreneur, she’s advised, designed, and optimized processes for organizations including Coca-Cola, Shell Oil, The Library of Congress, and The Home Depot.
Websites: https://aliciabutlerpierre.com - https://eqbsystems.comPodcast:https://businessinfrastructure.tvLinkedIn: https://www.linkedin.com/in/aliciabutlerpierreTwitter: https://twitter.com/Alicia_B_PierreInstagram: https://www.instagram.com/Alicia_B_PierreFacebook: https://www.facebook.com/AliciaButlerPierreAmazon: https://www.amazon.com/Alicia-Butler-Pierre/e/B07JJNF5X8YouTube: https://www.youtube.com/user/EquilibriaIncFree Resources: https://linktr.ee/alicia_b_pierre

Sandra Adeyeye Bello AKA The Different Woman is a theatre and media practitioner with over 12 years of media experience from the print to radio and screen. She has been there and seen it all. She is a writer, content developer and also a social entrepreneur.
Sandra is a mental wellness advocate that's why she founded The Different Woman Network to help merge her career in media and passion for gender advocacy.
The Different Woman Network, a multimedia production and events coordination agency based in Abuja, Nigeria.
A social enterprise with over twelve (12) years of media experience in idea generation, script and content writing, video production and consultation, content creation and development, event coordination and management etc.
We create original and commercial audio-visual productions with humanized experiences through storytelling for better understanding of our themes and agendas. We also plan exciting and impactful recreational activities for Nigerian families all year round.
The Different Woman Network therefore promotes the concepts of diversity, inclusion, gender equality and equity. Our desire is to create impactful community engagements and entertainment that promotes mind wellness and empowerment for women.
Website: https://www.tdwnmedia.xyzYouTube: https://youtube.com/tdwnmediaThe Different Woman TV: https://www.youtube.com/@TheDifferentWomanTwitter: https://twitter.com/tdwnmediaInstagram : https://www.instagram.com/tdwnmedia & https://www.instagram.com/thedifferentwomanFacebook: https://www.facebook.com/tdwnmedia

Hey, I'm Hazel June - Nice To Meet You!I‘m a certified Potterhead but Hogwarts wasn’t hiring so I decided to help muggles instead. I have no talent in Potions and I certainly don‘t have a knack in Transfiguration or an inclination to the Dark Arts…
So l decided to focus on what I love – training & education.
I was always told to finish college and get a job to be successful. But after over a decade of working in corporate, I felt trapped – very far from feeling successful. I was earning a good amount of money that gave us a comfortable life but that didn’t give me the flexibility on work hours. I missed so much of my son‘s childhood because of work. So when the opportunity came for me to work from anywhere, I grabbed it. Constantly learning and acquiring the skills that allowed me to help my clients ultimately gave me the freedom that I was looking for. As a Corporate Trainer turned Online Course Strategist, I’ve been helping multiple clients convert their expertise into a profitable digital course.Website: www.hazeljune.comFacebook: www.facebook.com/amhazeljuneInstagram: www.instagram.com/amhazeljuneLinkedIn: https://www.linkedin.com/in/amhazeljune

Hello, I'm Phil.
I am an #ActuallyAutistic (and #ProbablyADHD) aspiring lawyer, content creator, writer, speaker, and workplace neurodiversity inclusion consultant.
I love to talk about and engage in all things law and the legal sphere, particularly around Employment law, disability inclusion, autism, ADHD, and wider neurodiversity including meaningful inclusion in workplaces and learning how other neurodivergents can leverage their own strengths and abilities to make work and life work for them and for us all!
Over the last 5 years, I have gained experience and expertise in a range of practice areas including Employment law, Commercial Property, Debt Recovery, Corporate law and Litigation, and developed my skills in drafting documents and agreements, research, giving commercial advice, clear communication, and community building in the legal community.
I write articles and blogs and create content for my own platform The Neurodivergent Lawyer, for LawCareers.net, and for anyone else who wants to hear from me and share my experiences and my knowledge around law and neurodivergence.
In 2022 I worked with a handful of public organisations and institutions to assess their face-to-face and virtual interview and application processes and recommend things they can do to make these processes more inclusive of neurodivergent staff, clients and members of the public. The delegates and representatives from these organisations came away with a greater understanding of the autistic and neurodivergent experience and have been implementing my recommendations for the benefit of their staff, clients and the wider public.
For my articles published by LawCareers.net, please see here:https://www.lawcareers.net/Explore/Blog/Phil-Steventon
For my own content published through my own website, please see below:
Website: https://philjsteventon46.wixsite.com/neurodivergentlawyerLinkedIn: https://www.linkedin.com/in/philip-steventon-mcilex-aa148a55Instagram: https://www.instagram.com/philjstev89 and https://www.instagram.com/neurodivergentlawyer