211 episodes

Dishing all the advice for Freelancers and Virtual Assistants that you just can’t Google or Youtube. Serve Scale Soar® brings weekly tips and resources to help you start, grow, and scale your online business. And let’s not forget our monthly case studies from freelancers who have grown their revenue, created freedom and flexibility, and embraced the work-from-home lifestyle. 

Whether you’re a stay-at-home mom, digital nomad, or just looking to start a virtual assistant business these freelancers will give you the inspiration and tools you need to grow your business. This includes your host Brandi Mowles - who went from bankruptcy to growing a multi-million dollar profitable business in just 2 years.

Serve Scale Soar‪®‬ Brandi Mowles

    • Business
    • 5.0 • 128 Ratings

Dishing all the advice for Freelancers and Virtual Assistants that you just can’t Google or Youtube. Serve Scale Soar® brings weekly tips and resources to help you start, grow, and scale your online business. And let’s not forget our monthly case studies from freelancers who have grown their revenue, created freedom and flexibility, and embraced the work-from-home lifestyle. 

Whether you’re a stay-at-home mom, digital nomad, or just looking to start a virtual assistant business these freelancers will give you the inspiration and tools you need to grow your business. This includes your host Brandi Mowles - who went from bankruptcy to growing a multi-million dollar profitable business in just 2 years.

    The Creative Cocktail: Blending The Perfect Ad Creatives

    The Creative Cocktail: Blending The Perfect Ad Creatives

    Are you ready to elevate your ad campaigns from ordinary to extraordinary? Today, we're about to unveil the secrets to crafting the ultimate creative cocktail that will shake up your approach to advertising.

    Topics Covered In This Episode:
     The episode focuses on crafting the perfect "creative cocktail" for ad campaigns to drive results and lower costs.Emphasizes the significance of incorporating different types of ad creatives such as static images, carousels, and reels for maximum impact.Considers the need to adapt creatives based on the specific campaign and target audience.Recommends conducting an ad audit and analyzing organic social performance to identify the best-performing ad creatives.Underscores the importance of testing different hooks and formats for creatives to find the most effective combinations.Advises against assuming a specific creative type doesn't work for an ad account, as it may require optimization and testing.Encourages marketers to lean into what platforms like Meta (formerly Facebook) prioritize and to test creatives at every step of the funnel.Offers a strategy for setting up a campaign with a mix of carousel, static, and reel creatives, and continuously refining them based on performance.

    Find the full show notes at: https://brandimowles.com/211

    If you’re ready to become an ad strategist DM on Instagram @brandimowles with the word “creative cocktail” 

    Additional Resources:

    Reels Ads: Crafting Engaging Video Ads With Or Without Client Participation

    CLICK HERE TO LEARN HOW TO GO FROM AD MANAGER TO GROWTH CONSULTANT

    Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650
    Follow Brandi on Instagram: https://www.instagram.com/brandimowles
    Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

    • 16 min
    Ad Manager To Growth Consultant: Mapping Your Meta Ad Career Path

    Ad Manager To Growth Consultant: Mapping Your Meta Ad Career Path

    As an ad manager, the career path can be a promising journey filled with opportunities for growth and advancement. In this episode, we will cover the various levels of the ad management career path, discussing the skills required, earning potential, and strategies for finding clients. Additionally, we will explore how ad managers can progress to the role of ad strategist and eventually transition into the position of a growth consultant. Let's map out the career path and discover the keys to success in ad management.

    Topics Covered In This Episode:
    Financial goals: Aim to reach $100,000 yearly as an ad manager, which is achievable with 5 clients, and transition to ad strategist to gain a significant pay increase.Finding clients: Use methods like direct outreach, referrals, and networking events to secure clients, and commit to one method for about 45 days to focus and find your first or next client successfully.Necessary skills: Develop expertise in Meta ads, hone communication skills, and embrace project management tools, bounce-back ability, and willingness to market services.Progression to ad strategist: Ensure expert-level knowledge in ads and funnels, bring creative ideas and strategies to the table, and focus on targeting higher-level businesses with more ad spendingTransition to growth consultant: Understand the role and responsibilities of a growth consultant, charging significantly more than ad managers, with earning potential exceeding $250,000 a year by working less than 10 hours per week.Finding growth consultancy clients: Explore various avenues like speaking at events, masterminds, networking events, and referrals to target higher-level businesses seeking growth consultancy services.Required attributes: Cultivate expert-level knowledge of digital marketing and advertising, build a strong personal brand and professional network, establish exceptional communication and boundaries, and have the ability to see the big pictureAgency model considerations: Understand that incorporating the agency model at the ad strategist or growth consultant levels requires a certain level of revenue and profit margin to be viable, prompting strategic decision-making for future business growth.

    Find the full show notes at: https://brandimowles.com/210

    Join Brandi for a 4 Part Live Free training experience for ad managers and future ad managers at https://brandimowles.com/adtraining

    Additional Resources:

    How To Offer Consulting As A Premium Service In Your Business with Laura Meyer

    CLICK HERE FOR A LOOK BEHIND THE SCENES AT WHAT AD MANAGERS REALLY DO

    Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650
    Follow Brandi on Instagram: https://www.instagram.com/brandimowles
    Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

    • 29 min
    The Project Management Pivot: Why We Moved Away From ClickUp

    The Project Management Pivot: Why We Moved Away From ClickUp

    Are you constantly on the hunt for the perfect project management software? You’re definitely not alone. Having a good project management tool is necessary for staying organized, ensuring all tasks are completed on time, and maintaining productivity. But with so many options available, the search for the perfect platform can be overwhelming. (Trust me.) And things can become even more overwhelming when your project management system just isn’t working for you anymore. Because if you don’t love your project management system, it’s going to be way harder for you to show up and actually use it.
    In this post, we’ll explore the reasons why we moved away from ClickUp, the challenges faced, and the key features that made Asana the chosen platform.

    Topics Covered In This Episode:
    1. Brandi shares the reasons behind switching from ClickUp after 5 years due to software issues and changes that affected efficiency and ease of navigation.
    2. She emphasized that listeners should only consider switching project management software if they are struggling with their current system or if their needs have changed.
    3. Brandi discusses trying out different project management tools including Notion, monday.com, and Asana, detailing the pros and cons of each.
    4. Attracted by the simplicity and features they required, Brandi and her team ultimately transitioned to Asana, finding it user-friendly and effective for task management.
    5. Asana's customizable views, calendar view, automation, and reoccurring task capabilities were key factors in their decision to switch.
    6. Brandi appreciates Asana's home dashboard, task views, and team organization, as well as the ability to color-coordinate and link to external folders.
    7. She emphasizes the importance of finding a project management system that suits individual needs, is easy to use, and prevents tasks from slipping through the cracks.
    8. Brandi encourages listeners to evaluate their current project management needs and use a software consistently to stay organized and efficient in their businesses.


    Find the full show notes at: https://brandimowles.com/209

    Join Brandi for a 4 Part Live Free training experience for ad managers and future ad managers at https://brandimowles.com/adtraining

    Additional Resources:

    CLICK HERE TO LEARN 4 EASY SYSTEMS TO GROW YOUR BUSINESS FASTER

    Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650
    Follow Brandi on Instagram: https://www.instagram.com/brandimowles
    Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

    • 16 min
    A Love Letter To My Business: 6 Reasons Why I’m Crushing On My Business Right Now

    A Love Letter To My Business: 6 Reasons Why I’m Crushing On My Business Right Now

    Let’s talk about the importance of embracing gratitude and finding joy in your freelance journey, learning to pause and reflect on the aspects of your business that truly promote happiness and fulfillment. Here, we'll dive deeper into the six aspects of the business that I’m obsessing about, along with tips and insights for cultivating a love affair with your own business.
    Topics Covered In This Episode:
    1. Brandi encourages reflecting on what brings joy and fulfillment in your business
    2. She shares 6 aspects of her business that she is currently obsessed with
    3. The aspects she loves include clear vision, focusing on one niche, investing in women-run coaching programs, flexibility in schedule, 1 on 1 coaching and consulting, and seeing her students succeed
    4. Brandi emphasizes the importance of clear vision and innovative thinking along with the benefits of niching down for business growth 
    5. Brandi discusses her experience and shift towards investing in coaching programs run by women
    6. She shares her positive outlook on her day-to-day schedule and highlights the importance of embracing flexibility
    7. Brandi discusses her success and satisfaction with offering 1 on 1 coaching and consulting services
    8. She expresses joy in witnessing the victories of her students, citing examples such as quitting 9 to 5 jobs and achieving client success

    Find the full show notes at: https://brandimowles.com/208

    Join Brandi for a 4 Part Live Free training experience for ad managers and future ad managers at https://brandimowles.com/adtraining

    Additional Resources:

    CLICK HERE TO LEARN HOW TO FIND YOUR STRENGTH AS A BUSINESS OWNER WITH NICOLE CULVER

    CLICK HERE TO LEARN HOW TO FALL BACK IN LOVE WITH YOUR BUSINESS

    Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650
    Follow Brandi on Instagram: https://www.instagram.com/brandimowles
    Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

    • 23 min
    Maximizing Efficiency: 5 Essential Processes For Ad Managers

    Maximizing Efficiency: 5 Essential Processes For Ad Managers

    As an ad manager or freelancer, feeling overwhelmed by the constant demands of managing ad campaigns, sending invoices, and keeping up with client communication is way more common than you think. 
    In this episode of the Serve Scale Soar® podcast, we dive into the essential processes that can transform your business, making it more efficient and effective. From client onboarding to professional development and learning schedules, these 5 essential processes will empower you to work smarter, not harder (KISS), and reclaim your time..


    Topics Covered In This Episode:
    1. Having processes in place can save time, create predictability, and make an ad management business more effective.
    2. Client onboarding is essential, starting from the moment a potential client shows interest and extending to the 1st kickoff call, a process that can take 7 to 30 days and needs to be automated and templatized.
    3. Ad campaign planning requires a repeatable full method for planning campaigns, setting up campaigns, and monitoring campaigns, each supported by standard operating procedures (SOPs). Having processes and workflows ensures that nothing is missed, clients get results, and ad managers do not disappoint them.
    4. Implementing a reporting system that includes regular monitoring and performance tracking of ad campaigns to provide valuable insights for clients and maintain efficiency.
    5. Allocating time for professional development and learning, such as staying up to date with the latest updates, features, and changes on platforms through reading, attending webinars, or participating in online courses.
    6. Clear client communication protocols help manage client expectations, keep projects on track, and provide work-life balance by establishing boundaries and response times.



    Find the full show notes at: https://brandimowles.com/207

    Join Brandi for a Live Free training for ad managers and future ad managers at https://brandimowles.com/adtraining

    Additional Resources: 
    Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650
    Follow Brandi on Instagram: https://www.instagram.com/brandimowles
    Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

    • 20 min
    Reels Ads: Crafting Engaging Video Ads with or Without Client Participation

    Reels Ads: Crafting Engaging Video Ads with or Without Client Participation

    In the digital marketing world, the use of video content has become increasingly vital for businesses looking to engage their audience and capture their attention. With the rise of short, snappy, and engaging content, such as Reels, the game for ad managers and agencies is continually evolving. 
    In this week’s episode of the Serve Scale® podcast, we'll explore the importance of Reel ads, how to involve clients in the creative process and strategies for creating effective Reel ads with or without client involvement.


    Topics Covered In This Episode:
    1. Reels are a powerful tool for advertising, with over 200 billion reels played across Instagram and Facebook every day.
    2. Reels are estimated to generate about 10 billion in revenue annually for meta and are a focus for ad managers and agencies.
    3. Encouraging client involvement in reel creation involves brainstorming sessions, gathering raw footage, and providing recording tips.
    4. When clients resist participating in video creation, ad managers can leverage b-roll and stock footage to create engaging ads without their involvement.
    5. Creating reel ads using tools like Canva or outsourcing the editing process can be effective for ad managers.
    6. Reel ads require a collaborative effort between ad managers, clients, and possibly outsourced video editors.
    7. A strong hook is crucial for reel ads, and messaging matters more than visuals.

    Find the full show notes at: https://brandimowles.com/206

    Join Brandi for a Live Free training for ad managers and future ad managers at https://brandimowles.com/adtraining

    Additional Resources: 



    Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650
    Follow Brandi on Instagram: https://www.instagram.com/brandimowles
    Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

    • 21 min

Customer Reviews

5.0 out of 5
128 Ratings

128 Ratings

BrittneyRoberts ,

Love Brandi and her Practical Action Tips

Brandi is a great combination of step by step teacher + motivational coach! Thanks, Brandi!

CrispyCaucasian ,

Inspirational for entreprenuers!

Brandi’s story was really inspirational and spoke to me as an entrepreneur who is learning the ropes!

Ima listener ,

A new favorite!

What an informative, fun + entertaining podcast! I look forward to her releases and never want to miss another episode drop! Highly recommend giving Brandi a listen! A++

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