Podcasting Tips & Tricks with Lyndal Harris Lyndal Harris

In this episode, we delved into the world of podcast analytics, going beyond just download and listener numbers to explore the wealth of insights available for podcasters. Understanding podcast analytics is crucial for refining content, increasing listener engagement, and strategically growing a show. By tracking metrics such as download numbers, unique listeners, demographic information, consumption rates, and follower growth, podcasters can gain valuable audience insights and make informed decisions to enhance their shows.

Analyzing listener demographics, including geographical location, gender, age, and listening devices, enables podcasters to tailor content and marketing strategies effectively. Monitoring consumption and retention rates provides valuable feedback on audience engagement and can guide content adjustments to optimize listener experience. Additionally, tracking ratings and reviews offers social proof and valuable feedback for show improvement.

Finding and interpreting podcast analytics involves accessing data from hosting platforms, directories like Apple Podcasts and Spotify, and third-party services such as Chartable and PodTrack. While metrics may vary based on platforms, adherence to industry standards like those set by the International Advertising Bureau ensures reliable and consistent measurement of podcast audiences.

We wrapped up the episode by sharing industry benchmarks and fun facts related to podcast analytics, such as the number of downloads required to rank in the top percentage of podcasts. By analyzing a range of analytics beyond mere download numbers, podcasters can gain actionable insights to refine their content, grow their shows, and engage with their audiences more effectively.Tracking podcast analytics is not just about numbers; it's about leveraging data to make informed decisions and intentional steps toward podcast growth and audience engagement. If you're a podcaster, diving into your analytics can provide a treasure trove of insights to elevate your show.

In this episode, the host, Lyndall Harris, a podcast consultant and founder of Podcast VA, delves into the importance of publishing podcasts on YouTube. With Google Podcasts closing down and YouTube emerging as a prominent platform for podcasts, integrating podcasts onto YouTube has become crucial to reach a broader audience. YouTube boasts an impressive 2.7 billion active monthly users, making it a powerhouse for content consumption worldwide.

Lyndall emphasizes that submitting podcasts to YouTube doesn't require creating video content or altering existing podcasting processes. By converting audio to audiograms, podcasts can be shared on YouTube and YouTube Music seamlessly. While some opt to optimize titles and descriptions for YouTube, it's not mandatory, simplifying the process for podcasters.

Moreover, the potential to attract new listeners on YouTube is significant, with some creators experiencing increased viewership upon publishing podcasts on the platform. Lyndall discusses strategies for repurposing podcast snippets as shorts or teasers on YouTube, enhancing engagement and driving traffic back to the full episodes.

For podcasters already publishing on YouTube or using hosting platforms with native YouTube integration, the transition is straightforward. However, considerations like dynamic ad insertion and YouTube's monetization policies should be taken into account before submission. Lyndall advises exploring hosting providers' support resources for guidance on navigating such complexities when sharing podcasts on YouTube.

Listeners are encouraged to subscribe to Lyndall's mailing list for timely updates and further guidance on podcast-to-YouTube integration. By leveraging YouTube as a podcasting platform, creators can tap into its vast user base and maximize the visibility of their audio content. Embracing YouTube as a supplementary distribution channel promises to widen the reach of podcasts and engage diverse audiences across the platform.

In this episode, we delve into the crucial aspect of audio quality in podcasting. It's emphasized that high-quality audio is a non-negotiable factor in creating a professional and engaging podcast. The importance of making a positive first impression, building credibility with listeners, and enhancing the overall listening experience through good audio quality is highlighted.

Five key tips are provided to improve audio quality. Firstly, the significance of capturing the best possible recording quality from the start is discussed. This includes considerations like the recording environment and minimizing ambient noises. Secondly, selecting appropriate equipment such as microphones and headphones tailored to your recording environment is essential. Tips on microphone positioning and using pop filters for clear audio are also shared.

Additionally, the benefits of recording on separate tracks for easier editing, minimizing excessive affirmations like "yep" during conversations, and the significance of meticulous editing techniques such as noise reduction and consistent podcast loudness level are explained. Recommendations for tools like Auphonic, an AI-based audio post-production tool, to streamline the editing process and enhance audio quality are suggested.

The speaker stresses the importance of balancing content quality with audio quality, citing personal experiences of being deterred by poor audio production in podcasts. The episode closes by reiterating the equal significance of audio quality alongside content, inviting listeners to share their own audio quality tips and techniques while emphasizing the vital role audio quality plays in the success of a podcast.

Launching a podcast can be an exciting experience for many aspiring podcasters.....and an overwhelming one! In my years in the podcasting industry, I often hear the same obstacles as to why people haven't launched their shows and in this episode, we're uncovering the top reasons people don't start a podcast. Understanding and acknowledging these challenges can help aspiring podcasters work through them and make the process more manageable and less daunting.
Links:
Imposter Syndrome episode with Fiona Redding
Equipment & Software Recommendations

Connect with Lyndal Harris:
Book a free Discovery Call with Lyndal
Connect with Lyndal on Instagram @podcastva
Connect with Lyndal on LinkedIn
Follow Podcast VA on Facebook
Join the Australian Podcasters Collaborative Facebook Community
Visit Podcast VA Website


Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.
Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.
I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts! 

In this episode of Podcasting Tips and Tricks, host Lyndall Harris delves into the importance and benefits of podcast transcripts. While podcasts offer a unique audio experience, transcripts help make content accessible and engaging to a broader audience. Lyndall discusses the recent introduction of AI-generated transcripts by Apple Podcasts and explores the evolution of transcript accuracy over the years.

Lyndall emphasizes the significance of transcripts for podcasters, highlighting how they can enhance accessibility, SEO, audience engagement, and content repurposing. With transcripts, podcasts become more inclusive for individuals with hearing impairments or non-native English speakers. Additionally, having text on web pages improves SEO and aids in search engine visibility.

The host underscores how some listeners prefer reading content to retain information better, making transcripts a valuable resource. Furthermore, transcripts facilitate content repurposing for social media posts, blog articles, email marketing, and even eBooks. Lyndall encourages podcasters to leverage transcripts for maximizing the impact of their content and widening their audience reach.

Various tools and platforms are available for obtaining transcripts, ranging from human transcriptionists for high accuracy to AI transcription services like Descript and Riverside. Apple Podcasts now automatically generate transcripts for all episodes, offering podcasters a convenient transcript option. The episode concludes with a call to action for podcasters to utilize transcripts to enhance their podcasting journey and engage with their audience effectively.

Listeners are encouraged to provide feedback, share their transcript usage strategies, and connect with the podcasting community through social media or the Australian Podcasters Collaborative Facebook group. All resources mentioned in the episode are included in the show notes for easy reference. Tune in to the next episode for more insightful podcasting tips and tricks.

Welcome back to another Season of Podcasting Tips & Tricks.
I'm answering the question of whether it's still worth launching a podcast in 2024 amidst the crowded podcast landscape. This is a question I get asked quite a lot so I'm going to talk about a few things that might make you think a little differently about whether there are too many podcasts for you to produce a show.
In this episode:
The landscape of podcasting in 2024Evergreen content The importance of strategy Consistency vs. tailored approach Repurposing your podcast
Connect with Lyndal Harris:
Perfect Podcast Planning Checklist
Instagram
LinkedIn
Facebook
Join the Australian Podcasters Collaborative Facebook Community
Podcast VA Website
Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.
Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.
I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts!