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MarTech Podcast // Marketing + Technology = Business Growth
MarTech Podcast // Marketing + Technology = Business Growth
benjshap LLC

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In... more

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Episodes

Why Marketers Need to Listen to Black Voices -- Efua Obeng // Howard University

Assistant professor and chair of the department of Marketing at Howard University, Efua Obeng, talks about why marketers need to... more

18 Oct 2021 · 28 minutes
Nailing Launch Day and Beyond -- Darcy Kurtz // Mailchimp

Today we discuss how to nail product launch day and beyond with Darcy Kurtz, VP of Global Product Marketing at... more

17 Oct 2021 · 18 minutes
How Mailchimp VP of PM Prepares for Product Launch -- Darcy Kurtz // Mailchimp

Today, Darcy Kurtz, VP of Global Product Marketing at Mailchimp, tells us how she thinks you should get ready for... more

16 Oct 2021 · 24 minutes
Diversity & Inclusion at Events -- Drea Hudson // Hubspot

Senior manager of global events at Hubspot, Drea Hudson, talks about diversity and inclusion and how that relates to your... more

15 Oct 2021 · 22 minutes
Audio In Events -- Drea Hudson // Hubspot

Senior manager of global events at Hubspot, Drea Hudson, talks about how you can integrate audio and other multi-media into... more

14 Oct 2021 · 17 minutes
Event Marketing Mix -- Drea Hudson // Hubspot

Drea Hudson, senior manager of global events at Hubspot, talks about figuring out your event marketing mix.

13 Oct 2021 · 15 minutes
Audience Development -- Drea Hudson // Hubspot

Drea Hudson, senior manager of global events at Hubspot, explains how you can do audience development to get people to... more

12 Oct 2021 · 18 minutes
Event Value Prop -- Drea Hudson // Hubspot

Drea Hudson, senior manager of global events at Hubspot, talks about how to figure out your event value proposition.

11 Oct 2021 · 18 minutes
Optimizing Video Ads For Maximum Value -- Cindy Brown // ViralGains

Today we are going to do a case study learn how to optimize your video campaigns with Cindy Brown, Chief... more

10 Oct 2021 · 15 minutes
Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // ViralGains

Today we discuss how marketers should decide between running an awareness, consideration, or conversion campaign using video with Cindy Brown,... more

09 Oct 2021 · 25 minutes
Getting The Most Out Of Your Marketing List -- Brian Kurtz // Titans Marketing

We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of... more

08 Oct 2021 · 17 minutes
Practical Tips to Build a Marketing List -- Brian Kurtz // Titans Marketing

Today we discuss the process for building or buying a marketing list with Brian Kurtz, who is the Founder and... more

07 Oct 2021 · 22 minutes
Preparing for a cookie-less Africa -- Oti Ukubeyinje // Terragon Limited

VP of product marketing and growth at Terragon Group, Oti Ukubeyinje, talks about preparing for a cookieless Africa.

06 Oct 2021 · 14 minutes
CDPs And The Lack Of Data In Africa -- Oti Ukubeyinje // Terragon Limited

Oti Ukubeyinje, VP of product marketing and growth at Terragon Group, talks about CDPs and the lack of data in... more

05 Oct 2021 · 15 minutes
Should You Expand Your Targeting To Africa? -- Oti Ukubeyinje // Terragon Limited

VP of product marketing and growth at Terragon Group, Oti Ukubeyinje, discusses whether you should be expanding your targeting into... more

04 Oct 2021 · 22 minutes
Manufacturing Industry Strategies & Channel Mix -- Jeff White // Kula Partners

Today we discuss the marketing channel mix for manufacturing companies with Jeff White, Co-founder and Principal at Kula Partners.

03 Oct 2021 · 21 minutes
Marketing Landscape For The Manufacturing Industry -- Jeff White // Kula Partners

Today we discuss some of the specific challenges and target segments in the manufacturing industry with Jeff White, Co-founder and... more

02 Oct 2021 · 18 minutes
Is Your SEO Working? -- Mordy Oberstein // SEMRush

Mordy Oberstein, Head of Communications at SEMrush, explains how you understand if your SEO and your organic growth channels are... more

01 Oct 2021 · 18 minutes
Overlap Between SEO & Social Media -- Mordy Oberstein // SEMRush

Mordy Oberstein, Head of Communications at SEMrush, talks about the overlap between social media and SEO.

30 Sep 2021 · 16 minutes
Overlap Between Brand & SEO -- Mordy Oberstein // SEMRush

Head of Communications at SEMrush, Mordy Oberstein, discusses the overlap between SEO and brand marketing.

29 Sep 2021 · 17 minutes
What Data You Need To Set Your SEO Strategy -- Mordy Oberstein // SEMRush

Head of Communications at SEMrush, Mordy Oberstein, talks about what data you need to set your SEO strategy.

28 Sep 2021 · 20 minutes
Why Marketers A Re-Prioritizing Organic Growth -- Mordy Oberstein // SEMRush

Mordy Oberstein, head of Communications at SEMrush explains why marketers need to reprioritize organic growth.

27 Sep 2021 · 15 minutes
Build vs. Buy: What's the Cost and Value of a Trade Desk -- Lauren Hutton // AudienceX

Today we are going to go through the build versus buy consideration as it relates to programmatic advertising and building... more

26 Sep 2021 · 22 minutes
Optimizing Media Buying Using a Trade Desk -- Lauren Hutton // AudienceX

Today we discuss what Trade Desk is and who is it for with Lauren Hutton, who is the VP of... more

25 Sep 2021 · 23 minutes
Startup Marketing Automation -- Lee Mills // Pixly

Lee Mills, the co-founder and CEO of Pixly, discusses startup marketing automation.

24 Sep 2021 · 10 minutes
Growth Hacking Toolkits -- Lee Mills // Pixly

Lee Mills, the co-founder and CEO of Pixly, talks about growth hacking tool kits.

23 Sep 2021 · 17 minutes
Influencer Marketing For Early Stage Companies -- Lee Mills // Pixly

Co-founder and CEO of Pixly, Lee Mills talks about influencer marketing for early-stage companies.

22 Sep 2021 · 15 minutes
Should You Still Be Relying On Cookie Data? -- Sarah Dale // Nativo

Chief revenue officer at Nativo, Sarah Dale, discusses the relevance of third-party cookies and how to prepare for when they’re... more

21 Sep 2021 · 17 minutes
Why Google Announced Plans To Delay Blocking Third-Party Cookies -- Sarah Dale // Nativo

Sarah Dale, the chief revenue officer at Nativo, discusses why Google made the announcement to delay blocking third-party cookies.

20 Sep 2021 · 18 minutes
How to Setup a CRM so You Actually Use It -- Craig Klein // SalesNexus

Today we discuss how you can set up a CRM so your marketing and sales teams will actually use it... more

19 Sep 2021 · 18 minutes
Why SMB’s Need a CRM Solution to Service -- Craig Klein // SalesNexus

Today we discuss why SMBs need a CRM solution to survive with Craig Klein, President, and CEO at SalesNexus.

18 Sep 2021 · 22 minutes
How To Keep Your Job On Vacation -- Pamela Bump // Hubspot

Pamela Bump, Senior manager of audience growth at Hubspot, talks about how to keep your jobs while taking vacation in... more

17 Sep 2021 · 14 minutes
Seasonal Marketing Recalibration -- Pamela Bump // Hubspot

Pamela Bump, Senior manager of audience growth at Hubspot, talks about how to recalibrate your marketing based on seasonality.

16 Sep 2021 · 14 minutes
Channels That Bump In The Summer? -- Pamela Bump // Hubspot

Senior manager of audience growth at Hubspot, Pamela Bump, discusses the marketing channels that are more effective during the summer.

15 Sep 2021 · 14 minutes
Channels That Dip In The Summer? -- Pamela Bump // Hubspot

Senior manager of audience growth at Hubspot, Pamela Bump, talks about what marketing channels dip during the summer.

14 Sep 2021 · 12 minutes
What Is The Summer Marketing Slump? -- Pamela Bump // Hubspot

Pamela Bump, senior manager of audience growth at Hubspot, discusses what is the summer marketing slump.

13 Sep 2021 · 20 minutes
Should You Give Google & Facebook Revenue Data? -- Mike Nelson // Four15 Digital

Today we discuss which way Google and Facebook are going to take their ad platform in the not-so-distant future with... more

12 Sep 2021 · 14 minutes
Google & Facebook's Machine Learning Competition for Ad Budgets -- Mike Nelson // Four15 Digital

Today we discuss how Google is using machine learning and what it means for performance marketers with Mike Nelson, Co-Founder... more

11 Sep 2021 · 24 minutes
How Science Is Changing Advertising -- Dr. Duane Varan // MediaScience

Founder and CEO of MediaScience, Dr. Duane Varan, discusses how science is changing the advertising industry.

10 Sep 2021 · 17 minutes
AI Innovations In MarTech -- Dr. Duane Varan // MediaScience

Founder and CEO of MediaScience, Dr. Duane Varan, talks about some of the innovations from AI and machine learning in... more

09 Sep 2021 · 18 minutes
How AI & ML Are Changing Consumer Research -- Dr. Duane Varan // MediaScience

Dr. Duane Varan, founder and CEO of MediaScience, discusses how machine learning and AI are changing consumer research.

08 Sep 2021 · 27 minutes
Inc. 5000's Weirdest Growth Strategies -- Johnathan Grzybowski // Penji

CMO of Penji, Johnathan Grzybowski discusses Inc 5000’s weirdest growth strategies.

07 Sep 2021 · 16 minutes
How To Outsourcing Design -- Johnathan Grzybowski // Penji

CMO of Penji, Johnathan Grzybowski talks about how to outsource your design process.

06 Sep 2021 · 21 minutes
Is Data Driven Marketing is really BS? -- Edward Nevraumont // Marketing BS

Today we discuss why data-driven marketing is basically BS with Edward Nevraumont, who is the author of 'Marketing BS'.

05 Sep 2021 · 17 minutes
Why Digital Advertising Best Practices are BS -- Edward Nevraumont // Marketing BS

Today we discuss the problems advertising faces and why it's all bullshit with Edward Nevraumont, Author of Marketing BS.

04 Sep 2021 · 23 minutes
3 Eras of Marketing: Revenue Era -- Tricia Gellman // Drift

CMO of Drift, Tricia Gellman, talks about today’s revenue era of marketing.

03 Sep 2021 · 12 minutes
3 Eras of Marketing: Internet Age -- Tricia Gellman // Drift

CMO of Drift, Tricia Gellman, discusses the rise of the internet age.

02 Sep 2021 · 17 minutes
3 Eras of Marketing: Pre-Digital Era -- Tricia Gellman // Drift

Tricia Gellman, the CMO of Drift talks about the pre-digital era of marketing.

01 Sep 2021 · 15 minutes
Return Of Rideshare As A Premium Digital Channel -- Cherian Thomas // Octopus Interactive

Cherian Thomas, co-founder and CEO of Octopus Interactive, talks about the return of rideshare as a premium digital marketing channel.

31 Aug 2021 · 13 minutes
Is OOH Effective In A Post-Pandemic World? -- Cherian Thomas // Octopus Interactive

Co-founder and CEO of Octopus Interactive, Cherian Thomas, discusses whether out-of-home is effective in a post-pandemic world.

30 Aug 2021 · 12 minutes
The 3 P's Of Hosting A Marketing Conference -- Rich Brooks // Flyte New Media

Today we discuss what goes into promoting and hosting a conference with Rich Brooks, who is the President of Flyte... more

29 Aug 2021 · 25 minutes
The ROI Of Hosting A Marketing Conference -- Rich Brooks // Flyte New Media

Today we discuss the value Rich Brook's company, Flyte New Media, gets from putting on the Agents of Change conference.

28 Aug 2021 · 26 minutes
Managing CPAs with deadlines -- Jack Born // Deadline Funnels

Founder of Deadline Funnel, Jack Born, discusses the process for launching and automating a creator business.

27 Aug 2021 · 16 minutes
Courses And Passive Income Generation -- Jack Born // Deadline Funnels

Founder of Deadline Funnel, Jack Born, discusses courses and passive income generation.

26 Aug 2021 · 20 minutes
Monetizing Evergreen Content -- Jack Born // Deadline Funnels

Founder of Deadline Funnel, Jack Born, talks about how you can monetize your evergreen content.

25 Aug 2021 · 20 minutes
Launches And Their Limitations -- Jack Born // Deadline Funnels

The founder of Deadline Funnel, Jack Born, discusses launches and their limitations.

24 Aug 2021 · 14 minutes
Urgency & Trust Marketing -- Jack Born // Deadline Funnels

Jack Born, founder of Deadline Funnel talks about urgency and trust marketing.

23 Aug 2021 · 23 minutes
Leveraging An Influencer Audience To Launch D2C Brand -- Kate Talbot // Forbes Contributor

Today we rebroadcast our conversation with Kate Talbot, a Marketing Consultant and Forbes Contributor.

22 Aug 2021 · 14 minutes
Going Small With Influencer Marketing -- Kate Talbot // Forbes Contributor

Today we rebroadcast our conversation with Kate Talbot, a Marketing Consultant and Forbes Contributor.

21 Aug 2021 · 17 minutes
Internationalizing Marketing Automation -- Marwa Greaves // Hubspot

Director of marketing and global messaging at Hubspot, Marwa Greaves, discusses how to internationalize marketing automation.

20 Aug 2021 · 14 minutes
Automating the Marketing & Sales Handoff -- Marwa Greaves // Hubspot

Marwa Greaves, director of marketing and global messaging at Hubspot, details how to automate the marketing and sales hand-off.

19 Aug 2021 · 19 minutes
Bot Marketing Automation -- Marwa Greaves // Hubspot

Marwa Greaves, director of marketing and global messaging at Hubspot, talks about getting started with bot marketing automation.

18 Aug 2021 · 15 minutes
Email Marketing Automation -- Marwa Greaves // Hubspot

Marwa Greaves, director of marketing and global messaging at Hubspot, discusses email marketing automation best practices.

17 Aug 2021 · 17 minutes
How To Figure Out What To Automate? -- Marwa Greaves // Hubspot

Marwa Greaves, director of marketing and global messaging at Hubspot, talks about how to figure out what to automate.

16 Aug 2021 · 20 minutes
Tactical Advice On Owned Media For Message Testing -- Katie Miserany // Worthwhile Digital

Today we rebroadcast our conversation with Katie Miserany, Founding Partner at Worthwhile Digital.

15 Aug 2021 · 18 minutes
Crafting Marketing Messages That Resonates Across Platforms -- Katie Miserany // Worthwhile Digital

Today we rebroadcast our conversation with Katie Miserany, Founding Partner at Worthwhile Digital.

14 Aug 2021 · 24 minutes
From Corporate PR To Content Marketing Influencer -- Jillian Bowen // Content Fix

Joining us for Career Day is Jillian Bowen, Producer and the Host of the Content Fix Podcast.

13 Aug 2021 · 34 minutes
eComm's False Equivalency For CCPA & GDPR -- Adam Robinson // GetEmails

Adam Robinson, founder and CEO of GetEmails explains the differences between CCPA and GDPR and how this affects your data... more

12 Aug 2021 · 15 minutes
How Identity Resolution Is Changing -- Adam Robinson // GetEmails

Adam Robinson, founder and CEO of GetEmails gives his take on how identity resolution is changing and how marketers should... more

11 Aug 2021 · 20 minutes
Using Logic vs Storytelling To Inspire Prospects -- James Ontra // Shufflrr

Today Ben and James Ontra, the CEO and co-founder of Shufflrr, discuss using logic versus storytelling to inspire prospects.

10 Aug 2021 · 17 minutes
Marketing Through Storytelling -- James Ontra // Shufflrr

James Ontra, the CEO and co-founder of Shufflrr, chats with Ben about marketing through storytelling.

09 Aug 2021 · 18 minutes
Getting Through The Marketing Interview Gauntlet -- Julie Puckett // Blaze Search

Today we rebroadcast our conversation with Julie Puckett, the Founder and Partner at Blaze Search.

08 Aug 2021 · 26 minutes
Exec Recruiters Tips To Getting Your Resume Noticed -- Julie Puckett // Blaze Search

Today we rebroadcast our conversation with Julie Puckett, Founder and Partner at Blaze Search.

07 Aug 2021 · 31 minutes
Including SMS Marketing In Your B2B Campaigns -- Craig Klein // SalesNexus

Ben and Craig Klein, the president and CEO of SalesNexus, talk about how you can start including SMS marketing in... more

06 Aug 2021 · 11 minutes
Using Email As A Sandbox Marketing Strategy -- Craig Klein // SalesNexus

Today, Craig Klein, the president and CEO of SalesNexus, chats with Ben about how to use email as a sandbox... more

05 Aug 2021 · 12 minutes
Creating B2B Email Campaigns That Get Results -- Craig Klein // SalesNexus

Craig Klein, the president and CEO of SalesNexus, chats with Ben about creating B2B email marketing campaigns that drive results.

04 Aug 2021 · 17 minutes
Marketing With Ductape & Podcasts -- John Jantsch / Duct Tape Marketing

Ben chats with John Jantsch, the founder of Duct Tape Marketing, about his personal marketing strategy using his books and... more

03 Aug 2021 · 12 minutes
The Ultimate Marketing Engine -- John Jantsch / Duct Tape Marketing

Ben chats with John Jantsch, the founder of Duct Tape Marketing, about his newest book, The Ultimate Marketing Engine.

02 Aug 2021 · 18 minutes
Strategies For Optimizing Your Retargeting Campaigns -- Daniel Daines-Hutt // Inbound Ascension

Today we rebroadcast our conversation with Daniel Daines-Hutt, who is the founder of Amp My Content and Inbound Ascension.

01 Aug 2021 · 22 minutes
How To Develop A Retargeting Audience -- Daniel Daines-Hutt // Inbound Ascension

Today we rebroadcast our conversation with Daniel Daines-Hutt, Founder of Amp My Content and Inbound Ascension.

31 Jul 2021 · 37 minutes
Why 85% Of Podcasts Aren’t Making Money -- Agnes Kozera // Podcorn

Today, Agnes Kozera, co-founder of Podcorn, Talks to Ben about why 85% of podcasters aren’t making any money.

30 Jul 2021 · 25 minutes
Private Equity's Take On Digital Transformation -- Paul Szyarto // PS Group Holdings

The president of PS Group Holdings, Paul Szyarto, chats with Ben about private equity’s take on digital transformation.

29 Jul 2021 · 19 minutes
Growth Acceleration Secrets From The Private Equity POV -- Paul Szyarto // PS Group Holdings

Paul Szyarto, president of PS Group Holdings, talks to Ben about his growth acceleration secrets from the private equity point... more

28 Jul 2021 · 22 minutes
The Hybrid Future Is Of Marketing -- Steve Daheb // ON24

Today, Ben chats with Steve Daheb, CMO of On24, about the hybrid future of marketing.

27 Jul 2021 · 14 minutes
Digital vs. In-Person Experiences in 2021 -- Steve Daheb // ON24

Steve Daheb, CMO of On24 chats with Ben about digital versus personal experiences in 2021.

26 Jul 2021 · 17 minutes
Optimizing & Scaling LinkedIn Ads (Hypothetical Case Study)-- AJ Wilcox // B2Linked

Today we discuss how to optimize and scale your LinkedIn ad campaigns with AJ Wilcox, who is the founder of... more

25 Jul 2021 · 23 minutes
Are LinkedIn Organic Or Paid Ads Better For Your Brand? -- AJ Wilcox // B2Linked

Today we discuss how to evaluate if LinkedIn ads are right for your business with AJ Wilcox, the founder of... more

24 Jul 2021 · 27 minutes
Sports Marketing Podcasts Opportunities -- Jennifer Davis // Learfield IMG College

Today, Ben and Jennifer Davis, CMO of Learfield IMG College discuss his idea for a sports podcast.

23 Jul 2021 · 13 minutes
Radio's Role In Sports Marketing -- Jennifer Davis // Learfield IMG College

Today, Ben chats with Jennifer Davis, CMO of Learfield IMG College about the role that audio plays in sports marketing.

22 Jul 2021 · 17 minutes
Collegiate Sports And Consumer Brand Marketing Challenges -- Jennifer Davis // Learfield IMG College

Today, Jennifer Davis, CMO of Learfield IMG College, speaks with Ben about collegiate sports and consumer brand marketing challenges.

21 Jul 2021 · 17 minutes
MarTech Podcast // Marketing + Technology = Business Growth
Growth Acceleration Secrets From The Private Equity POV -- Paul Szyarto // PS Group Holdings
MarTech Podcast // Marketing + Technology = Business Growth
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Description

Paul Szyarto, president of PS Group Holdings, talks to Ben about his growth acceleration secrets from the private equity point of view.