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MarTech Podcast ™ // Marketing + Technology = Business Growth
MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success.... more

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Episodes

Avoiding AI Swirl

Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, discusses avoiding the AI swirl.

18 Apr 2024 · 22 minutes
Is Every Company Now An Adtech Company?

Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, discusses whether every company is now an ad tech... more

17 Apr 2024 · 19 minutes
Increasing Sales With Powerful Email Marketing

Brian Minick, Chief Operating Officer at ZeroBounce, discusses increasing sales with powerful email marketing.

16 Apr 2024 · 19 minutes
Building Healthy, Engageable Email Lists

Brian Minick, Chief Operating Officer at ZeroBounce, discusses building healthy, engageable email lists.

15 Apr 2024 · 22 minutes
Optimizing Media Buying In Privacy First Era

Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, discusses optimizing media buying in the privacy-first era.

14 Apr 2024 · 20 minutes
How Marketing Mix Modeling Unlocks Scale & Incrementality

Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, discusses how marketing mix modeling unlocks scale and better budgeting decisions.

13 Apr 2024 · 20 minutes
Chat Engine Optimization Is Becoming The New SEO For Advertising

Nick Martin, Co-Founder of Direqt, discusses chat engine optimization as the new SEO for advertising.

12 Apr 2024 · 19 minutes
High Costs Associated With Building Chatbots

Nick Martin, Co-Founder of Direqt, discusses the benefits and drawbacks associated with building chatbots.

11 Apr 2024 · 18 minutes
The ROI of Today’s CRM

Chip House, Chief Marketing Officer at Insightly, discusses the ROI of today's CRM.

10 Apr 2024 · 12 minutes
What Modern CRM Looks Like

Chip House, Chief Marketing Officer at Insightly, discusses what modern CRM looks like.

09 Apr 2024 · 19 minutes
MarTech Podcast ™ // Marketing + Technology = Business Growth
Avoiding AI Swirl
MarTech Podcast ™ // Marketing + Technology = Business Growth