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MarTech Podcast ™ // Marketing + Technology = Business Growth
MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success.... more

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Episodes

The Crisis Killing Your Creator Marketing ROI

Creator marketing ROI is in crisis. Joseph Perello, CEO of Props, explains how to transform creator content into a performance... more

19 Jul 2025 · 5 minutes
The Great Podcast Marketing Debate: Demand Creation vs Capture Strategy

Demand creation vs. demand capture: which podcast strategy wins? Joe Perello, CEO of Props and former NYC CMO, shares his... more

18 Jul 2025 · 4 minutes
Performance Ads vs Influencers: Smart CMOs Reveal Where They're Moving Their Budgets

Performance marketing or influencer partnerships? Joe Perello, CEO of Props, reveals how smart marketers are blending creator content with paid... more

17 Jul 2025 · 4 minutes
CMOs brutal truth to describe Content Marketing in one word

Content marketing remains unmeasurable and "mushy" for most CMOs. Joe Perello, CEO of Props and former NYC CMO, shares how... more

16 Jul 2025 · 3 minutes
Data-driven Creative Content Strategy that's transforming marketing

Creator marketing needs a performance-driven approach. Joseph Perello, CEO of Props, shares how his company transforms owned media into a... more

15 Jul 2025 · 4 minutes
Why brand-owned content is marketing’s new frontier

Traditional ads are failing while marketing budgets shrink. Joe Perello, CEO of Props, explains how to transform creator marketing into... more

14 Jul 2025 · 29 minutes
What mistakes are marketers making by investing in first-party data strategies?

First-party data strategies can backfire without privacy considerations. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise at... more

11 Jul 2025 · 6 minutes
What convinced you to leave your VP role at Meta to found a privacy-focused startup?

Navigate privacy-focused targeting that improves ad performance with Graham Mudd from Anonym.

10 Jul 2025 · 5 minutes
Are clean rooms actually solving the privacy problem or just adding complexity?

Explore the privacy limitations of clean rooms in digital advertising with Graham Mudd from Anonym.

09 Jul 2025 · 3 minutes
Does contextual targeting actually outperform audience-based approaches?

Explore how privacy-preserving behavioral targeting outperforms traditional approaches with Graham Mudd from Anonym.

08 Jul 2025 · 4 minutes
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Crisis Killing Your Creator Marketing ROI
MarTech Podcast ™ // Marketing + Technology = Business Growth