The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success.... more
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Episodes
Creator marketing ROI is in crisis. Joseph Perello, CEO of Props, explains how to transform creator content into a performance... more
Demand creation vs. demand capture: which podcast strategy wins? Joe Perello, CEO of Props and former NYC CMO, shares his... more
Performance marketing or influencer partnerships? Joe Perello, CEO of Props, reveals how smart marketers are blending creator content with paid... more
Content marketing remains unmeasurable and "mushy" for most CMOs. Joe Perello, CEO of Props and former NYC CMO, shares how... more
Creator marketing needs a performance-driven approach. Joseph Perello, CEO of Props, shares how his company transforms owned media into a... more
Traditional ads are failing while marketing budgets shrink. Joe Perello, CEO of Props, explains how to transform creator marketing into... more
First-party data strategies can backfire without privacy considerations. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise at... more
Navigate privacy-focused targeting that improves ad performance with Graham Mudd from Anonym.
Explore the privacy limitations of clean rooms in digital advertising with Graham Mudd from Anonym.
Explore how privacy-preserving behavioral targeting outperforms traditional approaches with Graham Mudd from Anonym.