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MarTech Podcast // Marketing + Technology = Business Growth
MarTech Podcast // Marketing + Technology = Business Growth
benjshap LLC

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In... more

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Episodes

Matching Influencers and Your Audience -- Vivien Garnès // Upfluence

Vivien Garnès, Co-CEO of Upfluence, discusses matching influencers with your audience.

25 Jan 2022 · 12 minutes
Should You Build an Influencer Campaign? -- Vivien Garnès // Upfluence

Co-CEO of Upfluence, Vivien Garnès, looks into considerations for influencer marketing campaigns.

24 Jan 2022 · 16 minutes
Consolidation Of The Marketing Industry Will Continue -- Babak Hedayati // TapClicks

Today we discuss some of the consolidation in the marketing industry and whether that will continue or not with Babak... more

23 Jan 2022 · 14 minutes
AI Will Play A Bigger Role In The Linking Of Meta-Level Data -- Babak Hedayati // TapClicks

Today we discuss whether AI will play a bigger role in the linking of meta level data with Babak Hedayati,... more

22 Jan 2022 · 16 minutes
The Evolution Of B2B Customer Experience -- Michael McLaren // Merkle B2B

Global CEO at Merkle B2B, Michael McLaren, discusses the evolution of B2B customer experiences.

21 Jan 2022 · 17 minutes
Rise Of The Millennial B2B Decision Maker -- Michael McLaren // Merkle B2B

Global CEO, Michael McLaren, of Merkle B2B, explores the rise of the millennial B2B decision-maker.

20 Jan 2022 · 17 minutes
Rev Gen vs Conversion Rate Optimization -- Joe Yakuel // WITHIN

CEO and Founder, Joe Yakuel, of WITHIN, talks about revenue optimization versus conversion optimization.

19 Jan 2022 · 13 minutes
Iterative Creative Testing -- Joe Yakuel // WITHIN

Founder and CEO of WITHIN, Joe Yakuel, talks about the importance of iterative creative testing.

18 Jan 2022 · 15 minutes
Unlocking Marketing Attribution -- Joe Yakuel // WITHIN

Founder and CEO of WITHIN, Joe Yakuel, discusses the process of unlocking marketing attribution.

17 Jan 2022 · 15 minutes
How Startup Founders Can Start Building Their Brand On A Limited Budget -- Kate Walling // Traction Hero

Today we discuss how startup founders can build their brands on a limited marketing budget with Kate Walling, the Founder... more

16 Jan 2022 · 15 minutes
MarTech Podcast // Marketing + Technology = Business Growth
Matching Influencers and Your Audience -- Vivien Garnès // Upfluence
MarTech Podcast // Marketing + Technology = Business Growth