The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In... more
Vivien Garnès, Co-CEO of Upfluence, discusses matching influencers with your audience.
Co-CEO of Upfluence, Vivien Garnès, looks into considerations for influencer marketing campaigns.
Today we discuss some of the consolidation in the marketing industry and whether that will continue or not with Babak... more
Today we discuss whether AI will play a bigger role in the linking of meta level data with Babak Hedayati,... more
Global CEO at Merkle B2B, Michael McLaren, discusses the evolution of B2B customer experiences.
Global CEO, Michael McLaren, of Merkle B2B, explores the rise of the millennial B2B decision-maker.
CEO and Founder, Joe Yakuel, of WITHIN, talks about revenue optimization versus conversion optimization.
Founder and CEO of WITHIN, Joe Yakuel, talks about the importance of iterative creative testing.
Founder and CEO of WITHIN, Joe Yakuel, discusses the process of unlocking marketing attribution.
Today we discuss how startup founders can build their brands on a limited marketing budget with Kate Walling, the Founder... more