24 episodes

A new season and a new brand- the Demand & Ops Unboxed podcast, originally called Marketing:Unboxed, is all about demand gen and Ops (marketing, sales, and RevOps) is hosted by Travis L. Scott, Founder and Principal Consultant at RainierDigital.Presented by RainierDigital, a HubSpot Gold Partner and consultancy, the Demand & Ops Unboxed podcast highlights some of the latest trends and strategies in demand creation, capture, and conversion, along with practical HubSpot and Ops advice. 

Demand & Ops Unboxed with Travis L. Scott Travis L. Scott

    • Business
    • 5.0 • 3 Ratings

A new season and a new brand- the Demand & Ops Unboxed podcast, originally called Marketing:Unboxed, is all about demand gen and Ops (marketing, sales, and RevOps) is hosted by Travis L. Scott, Founder and Principal Consultant at RainierDigital.Presented by RainierDigital, a HubSpot Gold Partner and consultancy, the Demand & Ops Unboxed podcast highlights some of the latest trends and strategies in demand creation, capture, and conversion, along with practical HubSpot and Ops advice. 

    Marketing, Sales, and Customer Success Alignment: The Key to Boosting Revenue with Ali Lillie

    Marketing, Sales, and Customer Success Alignment: The Key to Boosting Revenue with Ali Lillie

    Ali Lillie from SmartBug joined the Demand & Ops Unboxed podcast to dive into the fascinating topic of how alignment between sales, marketing, and customer success teams is the often-overlooked key to driving revenue growth. 

    Ali, who has worked in all three revenue departments at SmartBug, shares her valuable insights on the different priorities and processes of each team. It was interesting to hear how her experience has shaped her understanding of the importance of alignment.

    During the conversation, we touched on some other interesting topics as well, including lead scoring, the difference between customer success and customer service, and the effectiveness of webinars and events as a demand gen strategy.

    As a side conversation (it's 2023, why not) we discuss the role of AI in improving efficiency and productivity. We both agree that AI has been a game-changer in our work. Ali predicts that leveraging AI for efficiency will be a big focus in 2024.

    Here are a few key takeaways from the interview:


    Alignment between sales, marketing, and customer success teams is crucial for driving revenue.Lead scoring can be tricky to set up in HubSpot, but highly effective if done right There's a difference between customer success versus customer serviceWebinars/events are still effective as part of a demand gen strategyLeveraging AI for efficiency will be a major focus in 2024, which can help create better alignment
    Learn more about and connect with Ali and SmartBug


    The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

    Want to stay up to date with the latest from RainierDigital and Travis?
    Learn more about RainierDigital Follow Travis on LinkedIn Follow RainierDigital on LinkedIn

    • 39 min
    Connor Jeffers Interview: Enterprise-Level HubSpot Functionality and the Underrated Ops Hub

    Connor Jeffers Interview: Enterprise-Level HubSpot Functionality and the Underrated Ops Hub

    In the first interview of the re-branded era for the podcast, I interviewed Connor Jeffers, the Founder and CEO of Aptitude 8, a HubSpot Elite Partner.

    Connor comes from a Saleforce background and, with the recent changes HubSpot has made to it's platform and Ops Hub, he's been able to do things in HubSpot that, previously, could only be done in Salesforce. 

    We talk about how this has been a gamechanger for HubSpot and his business as well as why Ops Hub might be one of the most underrated hubs.



    The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

    Want to stay up to date with the latest from RainierDigital and Travis?
    Learn more about RainierDigital Follow Travis on LinkedIn Follow RainierDigital on LinkedIn

    • 33 min
    Demand Gen vs Lead Gen with Chris Roche

    Demand Gen vs Lead Gen with Chris Roche

    Demand Gen is a huge buzzword, yet many people are unsure what it is.

    Christopher Roche, Chief Executive Officer at Catalyst Consulting, talked about why now - with a lot of talk of a looming recession- is a great time to transition from a lead gen model to a demand gen model. 

    Here are some of the topics covered:


    The difference between demand gen and lead genThe compounding effect of demand gen on growth and revenueThe importance of social selling and building a personal brand to good demand gen Chris' framework for transitioning from a lead gen model to a demand gen model- without having to burn it all down


    The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

    Want to stay up to date with the latest from RainierDigital and Travis?
    Learn more about RainierDigital Follow Travis on LinkedIn Follow RainierDigital on LinkedIn

    • 50 min
    What's with all the hype about RevOps and Marketing Ops right now?

    What's with all the hype about RevOps and Marketing Ops right now?

    RevOps and Marketing Ops isn't new, but it sure seems like it by the amount of attention they're getting these days - and for good reason.

    With so much focus on growth- especially rapid growth - companies are looking for different levers to pull to accelerate their growth curves. 

    Technology has made it easy to spam cold leads at scale and people are ignoring these emails. Especially in a time of constant distraction and noise.

    Ali and I hopped on a call to riff about the recent attention MOps and RevOps are getting right now and why it's so critical to businesses of all sizes. 



    The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

    Want to stay up to date with the latest from RainierDigital and Travis?
    Learn more about RainierDigital Follow Travis on LinkedIn Follow RainierDigital on LinkedIn

    • 27 min
    HubSpot Series: John Suarez, Director of Marketing Strategy at Smart Bug Media

    HubSpot Series: John Suarez, Director of Marketing Strategy at Smart Bug Media

    John Suarez, Director of Marketing Strategy at Smart Bug Media



    We talked about:


    The evolution of HubSpotHubSpot's new functionality and why it’s a big dealThe importance of being intentional about the types of projects and clients you take onGating vs un-gating content and outbound vs no outbound salesWhat he sees happening in sales and marketing in the next 1-2 years

    Follow John on LinkedIn: ​​https://www.linkedin.com/in/johnjsuarez/


    The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

    Want to stay up to date with the latest from RainierDigital and Travis?
    Learn more about RainierDigital Follow Travis on LinkedIn Follow RainierDigital on LinkedIn

    • 34 min
    Career Series - What is an Industry Marketer and Career Advice with Tara Quehl

    Career Series - What is an Industry Marketer and Career Advice with Tara Quehl

    Tara is a financial services, product marketing director at Demandbase, and we talked about the lessons learned throughout her career and what it means to be an industry marketer, the importance of mentors, and why it's so important to not only develop the hard skills of marketing, but also the soft skills.
    The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

    Want to stay up to date with the latest from RainierDigital and Travis?
    Learn more about RainierDigital Follow Travis on LinkedIn Follow RainierDigital on LinkedIn

    • 33 min

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