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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Content provided by Harlan Guthrie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harlan Guthrie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Do not fear the dark, fear what darkness brings...
Arkham Private Investigator Arthur Lester wakes up with no memory of who he is or what has happened, only a nameless, eerie voice guiding him through the darkness.
Blind, terrified, and confused, his journey will lead him towards a series of mysteries in the hopes of understanding the truth of what has transpired.
As cosmic horrors seep into the world around, Arthur must ask himself whether this entity truly seeks to help him, or are its intentions more…
Malevolent
Malevolent is produced, written, edited, performed, scored & created by Harlan Guthrie.
This podcast contains mature themes, explicit language, bodily horror, violence, otherworldly terror and death. Listener discretion is advised. Full transcripts of every episode are available here.
Hosted on Acast. See acast.com/privacy for more information.
70 episodes
Mark all (un)played …
Manage series 2771020
Content provided by Harlan Guthrie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harlan Guthrie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Do not fear the dark, fear what darkness brings...
Arkham Private Investigator Arthur Lester wakes up with no memory of who he is or what has happened, only a nameless, eerie voice guiding him through the darkness.
Blind, terrified, and confused, his journey will lead him towards a series of mysteries in the hopes of understanding the truth of what has transpired.
As cosmic horrors seep into the world around, Arthur must ask himself whether this entity truly seeks to help him, or are its intentions more…
Malevolent
Malevolent is produced, written, edited, performed, scored & created by Harlan Guthrie.
This podcast contains mature themes, explicit language, bodily horror, violence, otherworldly terror and death. Listener discretion is advised. Full transcripts of every episode are available here.
Hosted on Acast. See acast.com/privacy for more information.
70 episodes
All episodes
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