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Unthinkable with Jay Acunzo
Unthinkable with Jay Acunzo
Jay Acunzo

An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a... more

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Episodes

How Stories Happen #1: "The only way to figure out a story is to tell it"

Unthinkable is no longer running new episodes. Listen to the new show, How Stories Happen, wherever you get your podcasts.... more

06 May 2024 · 50 minutes
Keep Making What Matters | Follow My New Show, How Stories Happen

Hear the trailer for my new show, How Stories Happen, where creators and communicators dissect their stories and drafts, piece... more

29 Mar 2024 · 24 minutes
Going Streaking: the Relationship Between Creative Ambition, Quality, and Consistency

The planning fallacy plagues most people, regardless of profession. We under-estimate how long something will take in the near-term, i.e.... more

26 Feb 2024 · 49 minutes
How to Find Great Stories

How do stories really happen?

07 Feb 2024 · 16 minutes
The Difference Between Forgettable and Favorite

What's the difference between creating content that others find and consume, and creating things that others adore?

29 Jan 2024 · 54 minutes
Be Honest | One-Shot #26

A question to increase the power of your ideas which we're just not asking often enough.

18 Jan 2024 · 16 minutes
Create to Find Your Answers (Overcoming the Gap)

An idea to embrace when you want or need to create, but you sense your work isn't quite where you... more

10 Jan 2024 · 38 minutes
Twas the Night Before Launching (2023)

A holiday tradition on the show. I rewrote a class poem just for our purposes as content creators, storytellers, and... more

18 Dec 2023 · 4 minutes
Signature Stories: Jay Baer

Inspiration is everywhere -- if you're paying attention.

20 Nov 2023 · 52 minutes
Signature Stories: Simone Stolzoff

Great stories aren't found and reported. They're built and practiced. Effective storytellers know how to imbue any moment with meaning.

13 Nov 2023 · 43 minutes
Fighting Endless AI Junk

Respect creatives. Respect writers. Respect artists. Pay creatives. Pay writers. Pay artists.

06 Nov 2023 · 16 minutes
Signature Stories: Amanda Natividad

In our fourth episode of this mini-series, a prolific creator shares three different possible intros for a powerful new story... more

18 Oct 2023 · 42 minutes
Signature Stories: Jenny Blake

In our third episode of the mini-series "Signature Stories," we're looking at how a small story can create massive meaning.... more

25 Sep 2023 · 44 minutes
Signature Stories: Michael Bungay Stanier

In our second episode of the mini-series "Signature Stories," we're looking at the making of a tiny but powerful story... more

11 Sep 2023 · 42 minutes
Signature Stories: Melanie Deziel

In a brand new mini-series, we're diving into signature stories from our favorite storytellers. Like Song Exploder but for stories,... more

28 Aug 2023 · 43 minutes
Tasty | One-Shot #25

In this one-shot, we explore taste - what it is, how we define it, and how we can continue to... more

14 Aug 2023 · 17 minutes
Writer’s Block (Maker Monsters 4)

It's our fourth episode hearing from creative people about their internal barriers. Specifically, we'll hear stories and ideas about the... more

31 Jul 2023 · 35 minutes
Fun with Formats

The case for focusing on formats, specifics, and following your own interests.

13 Jul 2023 · 39 minutes
How to Define Quality | One-Shot #24

In this one-shot, we explore how to to define quality through creating useful friction, asking 3 important questions, and adding... more

19 Jun 2023 · 17 minutes
Speakeasy Business

What does it look like to bet your business on resonance, not reach?

05 Jun 2023 · 45 minutes
Beware this Storytelling Advice | One-Shot #23

In this one-shot, we explore the problems with how "story" is taught, and why rather than focusing on understanding story,... more

22 May 2023 · 18 minutes
MINI-Series: Copywriting with Margo Aaron

In this miniseries called MINI-Series, we’re investigating the little pockets of work that resonate deeply. First up, copywriting and how... more

10 May 2023 · 51 minutes
You Are Wu-Tang | One-Shot #22

From a popular video featuring artists Pharrell Williams and Maggie Rogers, an overlooked lesson for doing more meaningful creative work.

24 Apr 2023 · 16 minutes
In on the Secret

We're sharing a favorite from the archives, a classic featuring a New York artist's odd but revealing experiment and the... more

10 Apr 2023 · 23 minutes
What Do You See When You See an Elephant? | One-Shot #21

Derek DelGaudio and his one-man show, In and Of Itself, offers a masterclass in how to customize any story we... more

27 Mar 2023 · 25 minutes
Song Exploder Exploder (ft. Hrishikesh Hirway)

Hrishikesh Hirway, musician and creator/host of Song Exploder, dissects clips from his show. Plus, we explore the overlap of grand... more

13 Mar 2023 · 50 minutes
Fine, I'll Talk About AI | One-Shot #20

How did we arrive at a place where so many creators view AI tools like ChatGPT as a killer robot... more

09 Feb 2023 · 22 minutes
Welcome to the Jumble

We celebrate 200 episodes by facing a scary question about the show, then exploring the riddle underpinning every creator's work.

08 Dec 2022 · 56 minutes
The Best Thing to Do Is The Right Thing

Inside a project, which represents a movement, which represents some hope for reconciling creativity, community, and capitalism.

15 Nov 2022 · 41 minutes
How to Write and Speak with Greater Impact | One-Shot #19

There's a difference between good storytellers and effective storytellers. Understanding that difference can make all the difference in the world... more

19 Oct 2022 · 17 minutes
Expect the Unexpected

Want to exceed the expectations of your audience? Get ready for a paradox. Maybe the best way forward is, in... more

05 Oct 2022 · 42 minutes
How to Tell Gripping Stories About the Seemingly Mundane | One-Shot #18

Nothing is boring. Everywhere around us are small stories with big meaning, if only we'd stop to notice before using... more

21 Sep 2022 · 18 minutes
Going Bananas

Revisiting the eye-opening, ever-changing story of the Savannah Bananas, a small baseball team making a big ruckus.

31 Aug 2022 · 50 minutes
An Ode to the Asterisk | One-Shot #17

In a new short-form monologue episode, we explore the world's most powerful storytelling technique.

25 Aug 2022 · 15 minutes
Working Bravely

What if neither working harder or working smarter is the solution? If you're wondering what's even left to try, that's... more

09 Aug 2022 · 50 minutes
Special Episode: Jay on 2 Pages with MBS

2 Pages with MBS is a refreshing twist on the typical interview show about success in work in life. Recently,... more

22 Jul 2022 · 49 minutes
10 Questions to Ask Creative People | One-Shot #16

In a new short-form, monologue One-Shot, a list of questions to ask when looking to learn from, hire, or collaborate... more

13 Jul 2022 · 23 minutes
MINI-Series: Sound Design with James T. Green

The finale of our MINI-Series, exploring the tiny pockets of creative work that create big emotional responses, with sound designer... more

30 Jun 2022 · 56 minutes
MINI-Series: Jokes with Matt Buechele (The Tonight Show, Netflix)

Part 3 of our MINI-Series, with comedy writer Matt Buechele (The Tonight Show, Netflix).

16 Jun 2022 · 39 minutes
MINI-Series: Illustration with Haley Weaver (Haley Drew This)

In our second MINI-Series story, we continue investigating the little pockets of work that resonate deeply. This episode, webcomics and... more

11 May 2022 · 27 minutes
MINI-Series: Copywriting with Margo Aaron

In this new miniseries called MINI-Series, we’re investigating the little pockets of work that resonate deeply. First up, copywriting and... more

04 May 2022 · 54 minutes
Maker Monsters

This episode we’re exploring our “maker monsters” --  internal barriers which we must wrestle with, befriend, or defeat in order... more

30 Mar 2022 · 30 minutes
Announcement from Jay

Announcing a new initiative to help you elevate your creativity and see better results from your work.

24 Mar 2022 · 3 minutes
In the Margins | One-Shot #15

In a new short-form, monologue One-Shot: In the Margins, Jay reflects on the lessons from one of his favorite childhood... more

23 Mar 2022 · 14 minutes
Foster the Signal

One company's mission to increase the signal of the internet, starting by serving writers. In an era defined by egos... more

16 Mar 2022 · 56 minutes
New Rockstars vs. Conventional Wisdom

A story about breaking old habits as you grow, while breaking from conventional wisdom that stifles creativity and leads to... more

10 Mar 2022 · 57 minutes
The Concept: Learned Helplessness

The Concept is a new Unthinkable miniseries. Each episode, we explore a single named concept, dug up from science, history,... more

02 Mar 2022 · 41 minutes
Nothing Is Boring (And You Can Too)

Some people (not you) make excuses for why they can't be more creative with their work. When you hear those... more

23 Feb 2022 · 47 minutes
Smell Like You Mean It

The story of when intuition clashes with convention, and how one entrepreneur solved a rather smelly problem in a refreshingly... more

09 Feb 2022 · 38 minutes
What You Need to Know About Rocky | One-Shot #14

In a new short-form, monologue One-Shot: Rocky, what one of the movie’s most iconic scenes can teach us abound working... more

02 Feb 2022 · 16 minutes
The Concept: Telic

The Concept is a new Unthinkable miniseries. Each episode, we explore a single named concept, dug up from science, history,... more

26 Jan 2022 · 50 minutes
The Battle for the Soul of the Internet

The phrase Creator Economy has become inescapable, but there's a looming decision individual participants will need to make which can... more

19 Jan 2022 · 26 minutes
Every List is a Lie | One-Shot #13

In a new short-form, monologue One-Shot: why lists often lie, why we love them, and the history of our obsession... more

12 Jan 2022 · 19 minutes
Going Bananas

This week’s episode is an almost surreal, escapist journey into the true story about how the Savannah Bananas became exceptional... more

05 Jan 2022 · 47 minutes
Resonance Revisited with Jay Clouse

As the year comes to a close, we’re re-examining how far we’ve come in trying to understand one key concept... more

29 Dec 2021 · 58 minutes
My Weekly Constraint | One-Shot #12

In a new short-form, monologue One-Shot: My Weekly Constraint and how to address our personal maker monsters.

22 Dec 2021 · 13 minutes
One Person, Ten Million Times

The story of the most popular YouTube channel about yoga: Yoga with Adriene. Or, really, the business decisions they've made... more

16 Dec 2021 · 48 minutes
Maker Monsters 3

It's our third episode hearing from creative people about their internal barriers. Specifically, we'll hear stories and ideas about the... more

08 Dec 2021 · 44 minutes
I Feel Seen

The story of a surprisingly dynamic and captivating idea from a (sometimes) bland and boring space -- and what we... more

01 Dec 2021 · 59 minutes
The Science of Resonance | One-Shot #11

In a new short-form, monologue One-Shot: What is the science of resonance and how to we apply it to our... more

10 Nov 2021 · 13 minutes
Unthinkable with Jay Acunzo
The Battle for the Soul of the Internet
Unthinkable with Jay Acunzo
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Listen now on

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Description

The phrase Creator Economy has become inescapable, but there's a looming decision individual participants will need to make which can affect their... more