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Floor 9
Floor 9
IPG Media Lab

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and... more

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Episodes

Episode 169: Upgrading the Creator Playbook for Brands

This week on Floor 9, host Tom Trudeau is joined by Lab members Chelsea Freitas and Ryan Miller for a... more

24 Apr 2025 · 36 minutes
Episode 168: The Evolving Sports Media Landscape

Welcome back to Floor 9! This week, host Ryan Miller is joined by Chelsea Freitas, the Lab’s strategy maven, and... more

28 Mar 2025 · 35 minutes
Episode 167: 2025 Outlook Trends

Welcome back to Floor 9. As usual, we kicked off the year with an Outlook report to forecast some emerging... more

13 Feb 2025 · 37 minutes
Episode 166: CES 2025 Highlights

Welcome back to Floor 9. As always, we are kicking off the new year with a CES episode featuring the... more

16 Jan 2025 · 38 minutes
Episode 165: 2024 Year-End Trend Recap

Closing out this remarkable year of innovations, the entire Lab team came together for our annual recap of the biggest... more

13 Dec 2024 · 38 minutes
Episode 164: 2024 Holiday Shopping Trends

‘Tis the season again, and the Lab is here to discuss the latest shopping trends that we think brands should... more

15 Nov 2024 · 20 minutes
Episode 163: The Early Days of MR Headsets

Welcome back to Floor 9! This month, we welcome long-time host and director of partnerships, Ryan, back from his paternity... more

21 Oct 2024 · 34 minutes
Episode 162: iPhone’’s New “Visual Intelligence” & More

Welcome back to another episode of Floor 9. This week, Tom Trudeau from our partnerships team chats with our managing... more

12 Sep 2024 · 28 minutes
Episode 161: Futurecaster Survey & Must-Know Insights

In this special bonus episode of the month, the Lab’s strategy team assembles to discuss the highlights from the results... more

22 Aug 2024 · 22 minutes
Episode 160: How Brands Can Avoid Being Commoditized by AI

This week on Floor 9, the Lab’s managing director Adam Simon welcomes two senior UM executives, Dan Chapman, Global Chief... more

12 Aug 2024 · 31 minutes
Episode 159: After the "Streaming Wars," What's Next for Hollywood?

This month on Floor 9, the Lab team assembles for a panel discussion on the future of the entertainment industry.... more

25 Jul 2024 · 32 minutes
Episode 158: Apple Intelligence & Other WWDC News

As usual, Apple’s latest WWDC event brought forth many software updates, but the star of the show was Apple’s major... more

20 Jun 2024 · 40 minutes
Episode 157: 2024 Developer Conferences are all about AI

May marks the beginning of the tech conference season, and this year, we had three key players in the AI... more

31 May 2024 · 35 minutes
Episode 156: Decoding Gen Alpha & Millennial Parenting

Kids these days! In this episode of Floor 9, the Lab’s strategy team (Adam Simon and Cheslea Freitas) and partnerships... more

23 Apr 2024 · 30 minutes
Episode 155: Apple Vision Pro

This week on Floor 9, it’s about the Vision Pro! Ryan, Adam, and Chelsea regroup on Floor 9 for an... more

19 Mar 2024 · 46 minutes
Episode 154: Outlook 2024 Deep-Dive

Welcome back to Floor 9! This week, your hosts Ryan and Adam are joined by Chelsea Freitas from our Strategy... more

16 Feb 2024 · 56 minutes
Episode 153: CES 2024 Recap

Welcome back to Floor 9! As always, we’ll kick off the year with a CES episode, in which the Lab... more

26 Jan 2024 · 56 minutes
Episode 152: 2023 Trend Recap

To close out this significant year of innovations, the Lab team assembles for an end-of-year recap of the biggest trends... more

22 Dec 2023 · 55 minutes
Episode 151: 2023 Holiday Shopping Trends

Welcome to our annual holiday shopping trends episode. This year, this holly jolly discussion is led by Chelsea Freitas,  VP... more

01 Dec 2023 · 27 minutes
Episode 150: Generative AI & Its Impact on Advertising

Welcome back to Floor 9. This week, we are tackling the hottest innovation territory of the year, generative AI, and... more

23 Oct 2023 · 34 minutes
Episode 149: Podcasters as Influencers (Ft. Kara Manatt from MAGNA & Edwin Wong from Vox Media)

Welcome back to Floor 9. In this episode, we had the honor of having Kara Manatt, EVP of Intelligence Solutions... more

10 Aug 2023 · 32 minutes
Episode 148: Apple WWDC 2023 Recap

In this episode: What the Lab thinks about Vision Pro, Apple’s first spatial computing device, and its potential impact on... more

10 Jun 2023 · 36 minutes
Episode 147: CES 2023 Trend Recap

Welcome back to Floor 9! As usual, we are kicking off the year with a CES recap episode that features... more

17 Jan 2023 · 57 minutes
Episode 146: Holiday Special - Innovation Gift Exchange

Come one, come all! ‘Tis the season for our annual holiday episode of Floor 9. This year, we’re closing out... more

16 Dec 2022 · 34 minutes
Episode 145: Holiday Shopping & Streaming Update

Welcome back to Floor 9! 'Tis the season again to talk about holiday shopping trends. Listen now to hear co-hosts... more

17 Nov 2022 · 43 minutes
Episode 144: Direct Mail 2.0 (Ft. Dave Fink from Postie & Lauren Banks from USPS)

This week on Floor 9, we welcome a panel of experts on direct mail, including Dave Fink, Founder and CEO... more

13 Oct 2022 · 36 minutes
Episode 143: One-Way Ticket to Dynamic Island (Apple Event Recap)

The Lab team is back on the mic to discuss the latest announcements from Apple. Host and Senior Manager of... more

09 Sep 2022 · 28 minutes
Episode 142: The Glow-Up of Microsoft Ads (Ft. Jennifer Solomon-Baum)

This week on Floor 9, we’re delighted to chat with Jennifer Solomon-Baum, North America Marketing at Microsoft Advertising and Innovation... more

22 Aug 2022 · 34 minutes
Episode 141: The Metaverse Mid-Year Check-In (Ft. Joshua Lowcock)

Welcome back to Floor 9! This week, we welcome back Joshua Lowcock, UM’s Global Chief Media Officer, for an in-depth... more

26 Jul 2022 · 30 minutes
Episode 140: Apple’s 2022 WWDC Recap

Welcome back to Floor 9! This week, co-hosts Adam and Ryan bring you the must-know highlights from the 2022 WWDC... more

08 Jun 2022 · 37 minutes
Floor 9
Episode 142: The Glow-Up of Microsoft Ads (Ft. Jennifer Solomon-Baum)Episode 142: The Glow-Up of Microsoft Ads (Ft. Jennifer Solomon-Baum)Episode 142: The Glow-Up of Microsoft Ads (Ft. Jennifer Solomon-Baum)Episode 142: The Glow-Up of Microsoft Ads (Ft. Jennifer Solomon-Baum)
Floor 9
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Description

This week on Floor 9, we’re delighted to chat with Jennifer Solomon-Baum, North America Marketing at Microsoft Advertising and Innovation Lab Lead,... more