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Floor 9
Floor 9
IPG Media Lab: Scott Elchison

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and... more

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Episodes

Episode 141: The Metaverse Mid-Year Check-In (Ft. Joshua Lowcock)

Welcome back to Floor 9! This week, we welcome back Joshua Lowcock, UM’s Global Chief Media Officer, for an in-depth... more

26 Jul 2022 · 30 minutes
Episode 140: Apple’s 2022 WWDC Recap

Welcome back to Floor 9! This week, co-hosts Adam and Ryan bring you the must-know highlights from the 2022 WWDC... more

08 Jun 2022 · 37 minutes
Episode 139: The State of Podcast Advertising (Ft. Alyssa Meyers from Morning Brew)

This week on Floor 9, we’re delighted to welcome audio ads expert Alyssa Meyers, who works as a reporter for... more

01 Jun 2022 · 20 minutes
Episode. 138: 2022 Google I/O Event Recap

Welcome to another recap episode of Floor 9! This week, Adam and Ryan will walk you through all the major... more

17 May 2022 · 20 minutes
Episode 137: The Rise of “Storeless” Commerce (Ft. Randall & Chris from IAB)

For this episode, we had the pleasure of chatting with Randall Rothenberg, Executive Chair at IAB, and ​​Chris Bruderle, Vice... more

12 May 2022 · 23 minutes
Episode 136: What Marketers Should Know about Snap Partner Summit 2022

Floor 9 is back with a special post-event recap episode! Co-hosts Adam Simon and Ryan Miller are joined by Chelsea... more

02 May 2022 · 24 minutes
Episode 135: Brand Safety and Responsibility in Times of War

Welcome to Floor 9. This week, we chatted with Arielle Garcia, Chief Privacy Officer at UM Worldwide and our resident... more

24 Mar 2022 · 20 minutes
Episode 134: Apple Event Recap & Metaverse News

Welcome back to another new episode of Floor 9. This week, co-host Ryan Miller and Adam Simon are back on... more

11 Mar 2022 · 27 minutes
Episode 133: Outlook 2022 Trends, Part 2

Episode 133 — Outlook 2022 Trends: Embracing Entropy, Part 2Welcome back to Floor 9! In this episode, the Lab’s strategy... more

09 Feb 2022 · 27 minutes
Episode 132: Outlook 2022 Trends, Part 1

Welcome back to Floor 9! To kick off the year, the Lab’s strategy team will be walking you through each... more

01 Feb 2022 · 30 minutes
Episode 131: CES 2022 Trend Recap (with the entire Lab team!)

The Lab team assembles once again at the beginning of the year to take on CES, the biggest consumer tech... more

12 Jan 2022 · 1 hour, 20 minutes
Episode 130: Ghosts of Outlook’s Past (2021 Holiday Special)

Join us as the Floor 9 team makes merry with our annual holiday special episode! Joined by UM’s Global Chief... more

17 Dec 2021 · 57 minutes
Episode 129: NFTs, DeFi, and Barbados (featuring Kenton Langstroth)

In this episode, we are delighted to chat with Kenton Langstroth, CMO at Decubate, a blockchain-powered social investing platform, all... more

03 Dec 2021 · 23 minutes
Episode 128: The Metaverse Competitive Landscape

In this episode, we are back to the basics with co-hosts Adam and Scott doing a deep dive into the... more

12 Nov 2021 · 32 minutes
Episode 127: What Marketers Need to Know about TikTok (featuring Gabriel Nicolau)

In this episode, we had the pleasure of chatting with Gabriel Nicolau, Global Head of Vertical Ads Solutions at TikTok,... more

29 Oct 2021 · 31 minutes
Episode 126: What iOS 15 Means for Consumer Privacy (Featuring Arielle Garcia)

In this episode, we celebrate the launch of our 2021 UM Innovation Annual (the U.S. edition) by talking with Arielle... more

15 Oct 2021 · 27 minutes
Episode 125: Apple Event Recap: iPhone 13, Fitness+, and more

On Tuesday, Apple held its first fall event of the year to unveil some updates to its hardware lineup as... more

17 Sep 2021 · 34 minutes
Episode 124: The Uncertain Future of Movies (Ft. Kyle Turner)

This week’s Floor 9 episode started out as a Twitter conversation between Adam and Kyle Turner over the value of... more

10 Sep 2021 · 51 minutes
Episode 123: Hyperloop Hype, Onlyfans Drama, & TikTok Shopping

This week on Floor 9, Scott and Adam discuss three wide-ranging topics: the hype around Virgin Hyperloop triggered by the... more

27 Aug 2021 · 25 minutes
Episode 122: News on the Metaverse, NFTs, and FinTech

This week on Floor 9, Scott and Adam round up the latest tech and media news of recent weeks. In... more

13 Aug 2021 · 30 minutes
Episode 121: AR Ads for the 5G Age (crossover special with Five by Ericsson Emodo)

This week on Floor 9, we are delighted to present a special crossover episode with FIVE: AI for Marketers, a... more

30 Jul 2021 · 23 minutes
Episode 120 - The "Turducken" Future of Social Media

This week on Floor 9, Scott and Adam are joined by Richard Yao from our strategy team to discuss the... more

16 Jul 2021 · 41 minutes
Episode 119: Google Delays Killing Cookies, TikTok Launches Mini-apps, Facebook Shop Updates, and More

This week on Floor 9, Scott and Adam round up the latest tech and media news of the past two... more

02 Jul 2021 · 22 minutes
Episode 118: How Brands Can Prepare for the AR Future (ft. Carolina Arguelles from Snap)

This week on Floor 9, we welcome back Carolina Arguelles, head of Augmented Reality at Snap Inc., to chat all... more

18 Jun 2021 · 38 minutes
Episode 117: Highlights from Apple WWDC 2021

This week on Floor 9, Adam and Scott went live on Twitter Spaces to discuss the latest Apple developer event.... more

08 Jun 2021 · 45 minutes
Episode 116: Facebook F8 Event Recap

This week on Floor 9, Adam and Scott recap the key takeaways from the 2021 Facebook F8 Refresh developer event.... more

04 Jun 2021 · 28 minutes
Episode 115: Decoding Snapchat’s AR Platform Ambition

Welcome to another Floor 9 episode. In this second episode of the week, Adam and Scott discuss the announcement from... more

21 May 2021 · 32 minutes
Episode 114: Google I/O Event Recap

Google kicked off the 2021 tech conference season on Tuesday with its opening keynote for its annual Google I/O developer... more

21 May 2021 · 53 minutes
Episode 113: Tesla stops taking bitcoin, TikTok takes on LinkedIn, Google vs. Roku, and more

This week on Floor 9, hosts Adam and Scott discuss the following news stories and what they mean for brand... more

14 May 2021 · 18 minutes
Episode 112: Twitter buys Scroll, Facebook Neighborhoods, the Crazy Rise of Dogecoin, and More

Welcome back to Floor 9! This week, co-hosts Adam and Scott discuss the following news before unveiling a brand new... more

07 May 2021 · 24 minutes
Episode 111: Clubhouse Competitors, Amazon Retail Innovations, and More

This week on Floor 9, co-hosts Scott and Adam discuss the latest news in media and innovation, including new social... more

23 Apr 2021 · 18 minutes
Episode 110: NFTs, DAOs, and Web3 (Ft. Shawn Cheng from ConsenSys Mesh)

This week on Floor 9, we are joined by special guest Shawn Cheng to discuss the various ways that blockchain... more

16 Apr 2021 · 27 minutes
Episode 109: Meme Culture Deep-Dive (Ft. Alan Schaaf & Jake Tapleshay from Imgur)

This week on Floor 9, we are joined by Alan Schaaf, CEO of Imgur, and Jake Tapleshay, Head of Creative... more

10 Apr 2021 · 37 minutes
Episode 108: NFTs for Building Fandom (Ft. Caty Tedman from Dapper Labs)

We're big fans of NFTs and digital collectibles, so imagine our excitement to have Caty Tedman, the Head of Partnerships... more

02 Apr 2021 · 36 minutes
Episode 107 - Would You Buy a Tesla with Bitcoin?

Welcome back to Floor 9. This week, co-hosts Adam and Scott have a riveting discussion on a wide range of... more

26 Mar 2021 · 25 minutes
Episode 106: The Business of Newsletters (ft. Jason Schulweis & Jacob Donnelly from the Morning Brew)

This week on Floor 9, we are talking business. The business of newsletters, that is. Joined by Jason Schulweis and... more

19 Mar 2021 · 45 minutes
Episode 105: The Resale Boom (ft. Chelsea Freitas)

This week, we welcome back Chelsea Freitas to take a deep dive into the recent boom in resale platforms and... more

12 Mar 2021 · 32 minutes
Episode 104 - The Aftermath of Facebook vs. Australia (featuring Joshua Lowcock)

This week on Floor 9, we’re joined by Joshua Lowcock, Chief Digital Officer of UM and one of our favorite... more

05 Mar 2021 · 37 minutes
Episode 103 - Spotify “Stream On” Event Recap

This week on Floor 9, we’re back to basics with a news-only episode — simply because we have a lot... more

26 Feb 2021 · 26 minutes
Episode 102 - Shopper Marketing 2.0

This week, we welcome back to Floor 9 Amie Owen, Head of Shopper Media at UM, to discuss how shopper... more

20 Feb 2021 · 38 minutes
Floor 9
Episode 104 - The Aftermath of Facebook vs. Australia (featuring Joshua Lowcock)
Floor 9
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Description

This week on Floor 9, we’re joined by Joshua Lowcock, Chief Digital Officer of UM and one of our favorite Australians, to... more