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Floor 9
Floor 9
IPG Media Lab

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and... more

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Episodes

Episode 163: The Early Days of MR Headsets

Welcome back to Floor 9! This month, we welcome long-time host and director of partnerships, Ryan, back from his paternity... more

21 Oct 2024 · 34 minutes
Episode 162: iPhone’’s New “Visual Intelligence” & More

Welcome back to another episode of Floor 9. This week, Tom Trudeau from our partnerships team chats with our managing... more

12 Sep 2024 · 28 minutes
Episode 161: Futurecaster Survey & Must-Know Insights

In this special bonus episode of the month, the Lab’s strategy team assembles to discuss the highlights from the results... more

22 Aug 2024 · 22 minutes
Episode 160: How Brands Can Avoid Being Commoditized by AI

This week on Floor 9, the Lab’s managing director Adam Simon welcomes two senior UM executives, Dan Chapman, Global Chief... more

12 Aug 2024 · 31 minutes
Episode 159: After the "Streaming Wars," What's Next for Hollywood?

This month on Floor 9, the Lab team assembles for a panel discussion on the future of the entertainment industry.... more

25 Jul 2024 · 32 minutes
Episode 158: Apple Intelligence & Other WWDC News

As usual, Apple’s latest WWDC event brought forth many software updates, but the star of the show was Apple’s major... more

20 Jun 2024 · 40 minutes
Episode 157: 2024 Developer Conferences are all about AI

May marks the beginning of the tech conference season, and this year, we had three key players in the AI... more

31 May 2024 · 35 minutes
Episode 156: Decoding Gen Alpha & Millennial Parenting

Kids these days! In this episode of Floor 9, the Lab’s strategy team (Adam Simon and Cheslea Freitas) and partnerships... more

23 Apr 2024 · 30 minutes
Episode 155: Apple Vision Pro

This week on Floor 9, it’s about the Vision Pro! Ryan, Adam, and Chelsea regroup on Floor 9 for an... more

19 Mar 2024 · 46 minutes
Episode 154: Outlook 2024 Deep-Dive

Welcome back to Floor 9! This week, your hosts Ryan and Adam are joined by Chelsea Freitas from our Strategy... more

16 Feb 2024 · 56 minutes
Episode 153: CES 2024 Recap

Welcome back to Floor 9! As always, we’ll kick off the year with a CES episode, in which the Lab... more

26 Jan 2024 · 56 minutes
Episode 152: 2023 Trend Recap

To close out this significant year of innovations, the Lab team assembles for an end-of-year recap of the biggest trends... more

22 Dec 2023 · 55 minutes
Episode 151: 2023 Holiday Shopping Trends

Welcome to our annual holiday shopping trends episode. This year, this holly jolly discussion is led by Chelsea Freitas,  VP... more

01 Dec 2023 · 27 minutes
Episode 150: Generative AI & Its Impact on Advertising

Welcome back to Floor 9. This week, we are tackling the hottest innovation territory of the year, generative AI, and... more

23 Oct 2023 · 34 minutes
Episode 149: Podcasters as Influencers (Ft. Kara Manatt from MAGNA & Edwin Wong from Vox Media)

Welcome back to Floor 9. In this episode, we had the honor of having Kara Manatt, EVP of Intelligence Solutions... more

10 Aug 2023 · 32 minutes
Episode 148: Apple WWDC 2023 Recap

In this episode: What the Lab thinks about Vision Pro, Apple’s first spatial computing device, and its potential impact on... more

10 Jun 2023 · 36 minutes
Episode 147: CES 2023 Trend Recap

Welcome back to Floor 9! As usual, we are kicking off the year with a CES recap episode that features... more

17 Jan 2023 · 57 minutes
Episode 146: Holiday Special - Innovation Gift Exchange

Come one, come all! ‘Tis the season for our annual holiday episode of Floor 9. This year, we’re closing out... more

16 Dec 2022 · 34 minutes
Episode 145: Holiday Shopping & Streaming Update

Welcome back to Floor 9! 'Tis the season again to talk about holiday shopping trends. Listen now to hear co-hosts... more

17 Nov 2022 · 43 minutes
Episode 144: Direct Mail 2.0 (Ft. Dave Fink from Postie & Lauren Banks from USPS)

This week on Floor 9, we welcome a panel of experts on direct mail, including Dave Fink, Founder and CEO... more

13 Oct 2022 · 36 minutes
Episode 143: One-Way Ticket to Dynamic Island (Apple Event Recap)

The Lab team is back on the mic to discuss the latest announcements from Apple. Host and Senior Manager of... more

09 Sep 2022 · 28 minutes
Episode 142: The Glow-Up of Microsoft Ads (Ft. Jennifer Solomon-Baum)

This week on Floor 9, we’re delighted to chat with Jennifer Solomon-Baum, North America Marketing at Microsoft Advertising and Innovation... more

22 Aug 2022 · 34 minutes
Episode 141: The Metaverse Mid-Year Check-In (Ft. Joshua Lowcock)

Welcome back to Floor 9! This week, we welcome back Joshua Lowcock, UM’s Global Chief Media Officer, for an in-depth... more

26 Jul 2022 · 30 minutes
Episode 140: Apple’s 2022 WWDC Recap

Welcome back to Floor 9! This week, co-hosts Adam and Ryan bring you the must-know highlights from the 2022 WWDC... more

08 Jun 2022 · 37 minutes
Episode 139: The State of Podcast Advertising (Ft. Alyssa Meyers from Morning Brew)

This week on Floor 9, we’re delighted to welcome audio ads expert Alyssa Meyers, who works as a reporter for... more

01 Jun 2022 · 20 minutes
Episode 138: 2022 Google I/O Event Recap

Welcome to another recap episode of Floor 9! This week, Adam and Ryan will walk you through all the major... more

17 May 2022 · 20 minutes
Episode 137: The Rise of “Storeless” Commerce (Ft. Randall & Chris from IAB)

For this episode, we had the pleasure of chatting with Randall Rothenberg, Executive Chair at IAB, and ​​Chris Bruderle, Vice... more

12 May 2022 · 23 minutes
Episode 136: What Marketers Should Know about Snap Partner Summit 2022

Floor 9 is back with a special post-event recap episode! Co-hosts Adam Simon and Ryan Miller are joined by Chelsea... more

02 May 2022 · 24 minutes
Episode 135: Brand Safety and Responsibility in Times of War

Welcome to Floor 9. This week, we chatted with Arielle Garcia, Chief Privacy Officer at UM Worldwide and our resident... more

24 Mar 2022 · 20 minutes
Episode 134: Apple Event Recap & Metaverse News

Welcome back to another new episode of Floor 9. This week, co-host Ryan Miller and Adam Simon are back on... more

11 Mar 2022 · 27 minutes
Episode 133: Outlook 2022 Trends, Part 2

Episode 133 — Outlook 2022 Trends: Embracing Entropy, Part 2Welcome back to Floor 9! In this episode, the Lab’s strategy... more

09 Feb 2022 · 27 minutes
Episode 132: Outlook 2022 Trends, Part 1

Welcome back to Floor 9! To kick off the year, the Lab’s strategy team will be walking you through each... more

01 Feb 2022 · 30 minutes
Episode 131: CES 2022 Trend Recap (with the entire Lab team!)

The Lab team assembles once again at the beginning of the year to take on CES, the biggest consumer tech... more

12 Jan 2022 · 1 hour, 20 minutes
Episode 130: Ghosts of Outlook’s Past (2021 Holiday Special)

Join us as the Floor 9 team makes merry with our annual holiday special episode! Joined by UM’s Global Chief... more

17 Dec 2021 · 57 minutes
Episode 129: NFTs, DeFi, and Barbados (featuring Kenton Langstroth)

In this episode, we are delighted to chat with Kenton Langstroth, CMO at Decubate, a blockchain-powered social investing platform, all... more

03 Dec 2021 · 23 minutes
Episode 128: The Metaverse Competitive Landscape

In this episode, we are back to the basics with co-hosts Adam and Scott doing a deep dive into the... more

12 Nov 2021 · 32 minutes
Episode 127: What Marketers Need to Know about TikTok (featuring Gabriel Nicolau)

In this episode, we had the pleasure of chatting with Gabriel Nicolau, Global Head of Vertical Ads Solutions at TikTok,... more

29 Oct 2021 · 31 minutes
Episode 126: What iOS 15 Means for Consumer Privacy (Featuring Arielle Garcia)

In this episode, we celebrate the launch of our 2021 UM Innovation Annual (the U.S. edition) by talking with Arielle... more

15 Oct 2021 · 27 minutes
Episode 125: Apple Event Recap: iPhone 13, Fitness+, and more

On Tuesday, Apple held its first fall event of the year to unveil some updates to its hardware lineup as... more

17 Sep 2021 · 34 minutes
Episode 124: The Uncertain Future of Movies (Ft. Kyle Turner)

This week’s Floor 9 episode started out as a Twitter conversation between Adam and Kyle Turner over the value of... more

10 Sep 2021 · 51 minutes
Floor 9
Episode 132: Outlook 2022 Trends, Part 1
Floor 9
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Description

Welcome back to Floor 9! To kick off the year, the Lab’s strategy team will be walking you through each one of... more