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Floor 9
Floor 9
IPG Media Lab

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and... more

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Episodes

Episode 167: 2025 Outlook Trends

Welcome back to Floor 9. As usual, we kicked off the year with an Outlook report to forecast some emerging... more

13 Feb 2025 · 37 minutes
Episode 166: CES 2025 Highlights

Welcome back to Floor 9. As always, we are kicking off the new year with a CES episode featuring the... more

16 Jan 2025 · 38 minutes
Episode 165: 2024 Year-End Trend Recap

Closing out this remarkable year of innovations, the entire Lab team came together for our annual recap of the biggest... more

13 Dec 2024 · 38 minutes
Episode 164: 2024 Holiday Shopping Trends

‘Tis the season again, and the Lab is here to discuss the latest shopping trends that we think brands should... more

15 Nov 2024 · 20 minutes
Episode 163: The Early Days of MR Headsets

Welcome back to Floor 9! This month, we welcome long-time host and director of partnerships, Ryan, back from his paternity... more

21 Oct 2024 · 34 minutes
Episode 162: iPhone’’s New “Visual Intelligence” & More

Welcome back to another episode of Floor 9. This week, Tom Trudeau from our partnerships team chats with our managing... more

12 Sep 2024 · 28 minutes
Episode 161: Futurecaster Survey & Must-Know Insights

In this special bonus episode of the month, the Lab’s strategy team assembles to discuss the highlights from the results... more

22 Aug 2024 · 22 minutes
Episode 160: How Brands Can Avoid Being Commoditized by AI

This week on Floor 9, the Lab’s managing director Adam Simon welcomes two senior UM executives, Dan Chapman, Global Chief... more

12 Aug 2024 · 31 minutes
Episode 159: After the "Streaming Wars," What's Next for Hollywood?

This month on Floor 9, the Lab team assembles for a panel discussion on the future of the entertainment industry.... more

25 Jul 2024 · 32 minutes
Episode 158: Apple Intelligence & Other WWDC News

As usual, Apple’s latest WWDC event brought forth many software updates, but the star of the show was Apple’s major... more

20 Jun 2024 · 40 minutes
Floor 9
Episode 167: 2025 Outlook Trends
Floor 9