Floor 9

Floor 9

IPG Media Lab: Scott Elchison
Jul 10, 2020 41 min

Episode 74: Outlook 2020 Trends Mid-Year Check-In

This week, co-hosts Adam and Scott are joined by Christina Adranly from our strategy team to talk about how the four trends in our Outlook 2020 report have been accelerated or re-oriented by all the craziness of the past six months, and what we can expect to develop next. Before that, they discuss some of the hottest news items of the week in tech and marketing. We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier. 
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Jun 26, 2020 33 min

Bonus Episode - Apple 2020 WWDC Highlights

In this week’s bonus episode, co-hosts Adam and Scott chat about the highlights from Apple’s WWDC event this week, and what they mean for brands, which includes App Clips, new privacy features in apps and Safari, digital car keys that you can share via texts, and some subtle new features that are laying the groundwork for Apple’s AR ambitions. Whether you’re an Apple fan or not, you won’t want to miss this fun & lively conversation. We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier. 
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Jun 26, 2020 36 min

Episode 73 - Snap’s AR Vision 2020

In this week’s episode, co-hosts Adam and Scott chat with Carolina Arguelles, who runs the Global Product Marketing for Snapchat’s Camera, all about the latest AR creative toolkits and long-term vision that her company is bringing to the world, and the brand opportunities they bring for marketers. They also talk with Ryan from our partnerships team about the many implications of Microsoft’s sudden decision to shut down its live-streaming site Mixer. 0:54 - Discussion on Microsoft shutting down Mixer 06:03 - Interview with Carolina Arguelles on Snapchat’s latest announcements We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier. 
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Jun 19, 2020 33 min

Episode 72 - The Future of Social Commerce

In this week’s episode, co-hosts Adam and Scott interview Kelsey Hunter, Founder & CEO of Paloma, on how retail transformation is accelerating the development of social commerce and how brands and retailers should leverage messaging apps as both a direct sales channel and a retargeting channel. Before the interview, Adam and Scott talk about some of the week’s hottest news items, including a deep dive into what’s happening with the EU’s new antitrust probes against Apple.… 0:40 — weekly news roundup with co-hosts Scott and Adam 9:50 — a conversation with Kelsey Hunter, Founder & CEO of Paloma We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier. 
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Jun 12, 2020 42 min

Episode 71: Ad Industry Temperature Check feat. Michael Kassan

In this week’s episode, Lab’s Managing Partner and UM’s Global Chief Innovation Officer Chad Stoller chats with special guest Michael Kassan, Chairman & CEO of MediaLink. Together, the two ad industry veterans take a temperature check on the advertising industry as we enter the recovery phase, discussing topics such as the new reality for agencies, the heightened need for creative sensibility, and the future of industry events like Cannes and CES.… 1:07 — weekly news roundup with co-hosts Scott and Adam 11:16 — a conversation about Section 230 and what it means for marketers We welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier. 
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Jun 05, 2020 32 min

Episode 70: What’s Section 230 & What Marketers Need to Know

In this week’s episode, special guests Joshua Lowcock (EVP, Chief Digital & Global Brand Safety Officer of UM Worldwide) and Alison Pepper (EVP, Government Relations of 4A’s) discuss the issues surrounding Section 230, arguably the most important law for online speech and social media — what it is, its unexpected origin, how it benefit brands and marketers, and why it has been popping up recently in the news. 0:58— weekly news roundup with co-hosts Scott and Adam 10:46 — a conversation about Section 230 and what it means for marketers Additional resources for more information: - ITIF - Information Technology & Innovation Foundation -…https://itif.org/ - EFF - Electronic Frontier Foundation -…https://www.eff.org/ - Professor Eric Goldman, Santa Clara University School of Law -…https://blog.ericgoldman.org/ We welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier. 
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May 29, 2020 31 min

Episode 69 - The Future of Live Events

In this week’s episode, co-hosts Adam and Scott interviewed Ian Daly, Head of Brand Strategy at Live Nation, one of the biggest live entertainment and ticketing companies in the world. Ian shared his sharp insights on the current state and the future of the live entertainment industry, and we chatted about everything from drive-in concerts, musicians going live on Instagram, to the new media habits that fans recently picked up. Before the interview, Adam and Scott round up the weekly news and get excited about sports returning. 1:54 — weekly news roundup with Scott and Adam 12:14 — Interview with …Ian Daly, Head of Brand Strategy, Live Nation on the future of live events We welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier. Join us every Friday at 2pm ET on www.twitch.tv/ipg_lab for our Office Hours live sessions. 
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May 21, 2020 34 min

Episode 68: Virtual Travel Experiences & Wanderlust

In this week’s episode, Adam and Scott chats with Warren Webster, CEO of Atlas Obscura, all about the current state of the travel industry, how his company is pivoting to virtual experiences, and some predictions for the future of travel. 1:09 — weekly news roundup with Scott and Adam 8:50 — Interview with Warren Webster, CEO of Atlas Obscura: https://www.atlasobscura.com/ We welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier. Join us every Friday at 2pm ET on www.twitch.tv/ipg_lab for our Office Hours live sessions. 
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May 15, 2020 29 min

Episode 67 - COVID-19 Special #8: Forecasting Future Demands

In this week’s COVID-19 Special, we are proud to introduce a new UM-proprietary product called “Demand Forecaster.” With this new tool, which was recently covered by the New York Times, we leverage the latest data and machine learning to predict upcoming fluctuations in consumer demands across various global markets and categories. Take a listen to find out how our new crystal ball works! 1:39 — weekly news roundup with Scott and Adam 9:45 — Hamish Kinniburgh (Global Chief Strategy Officer) chats with three UM executives — Josh Bock (EVP, Decision Sciences), Tara Connington (SVP, Analytics), Huw Griffiths (Global Chief Product Officer) — the brains behind “Demand Forecaster” about how it works and how our clients can use it. We welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier. Join us every Friday at 2pm ET on www.twitch.tv/ipg_lab for our Office Hours live sessions. 
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May 08, 2020 29 min

Episode 66 - COVID-19 Special #7: Learnings from APAC

In this week’s COVID-19 Special, we link up with two chief strategists from the UM family — Lin Liu from UM China and Mat Maroni from UM APAC — to share their insights on accelerating trends and post-COVID recovery in China and Australia.… 1:30 — weekly news roundup with Scott and Christina 8:59 — Adam interviews Lin and Mat on the pandemic’s impact in APAC We welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier. 
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Floor 9
Genre
Technology
Episodes
76
Frequency
Ongoing podcast
Website
ipglab.com
Social