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Brands for a Better World (formerly Evolve CPG)
Brands for a Better World (formerly Evolve CPG)
Gage Mitchell of Modern Species

We're bringing you the stories behind the people and products building a more just, healthy, and regenerative future for us all. Tune... more

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Episodes

165 - Ask Great Questions with Karin Hibma Cronan of Cronan

What’s in a brand name? Everything, according to today’s guest, Karin Hibma Cronan, a renowned brand strategist, and co-founder of... more

27 Aug 2024 · 1 hour, 21 minutes
164 - Mission Meets Retail with Alli Ball of Food Biz Wiz

What does it take for a mission-driven brand to thrive in the competitive world of retail? In this episode, we... more

19 Aug 2024 · 57 minutes
163 - Better Snack Options with Ashley Nickelson of B.T.R. Nation

Vending machines might be convenient, but they are not exactly known for their nutritious, high-quality snacks, and it’s high time... more

12 Aug 2024 · 1 hour, 15 minutes
162 - Decarbonize Media with Avril Tomlin-Hood of boa

While many businesses and individuals are answering the call to be more impact-driven and sustainably conscious, few understand just how... more

05 Aug 2024 · 56 minutes
161 - Sustainable Seafood with Crave Fishbar, Gra-Bar Fresh Seafood, and American Unagi

Sustainable aquaculture may just be the long-awaited answer to responsible food consumption, and today's three remarkable guests are here to... more

29 Jul 2024 · 54 minutes
160 - Eat Your Nutrients with Sara Cullen of GEM

Are you worried about the nutritional benefits of the food you eat? Do you lack the energy you need to... more

19 Jul 2024 · 58 minutes
159 - Celebrity Brands with Samyr Laine of Freedom Trail Capital

From Goop by Gwyneth Paltrow to Fenty by Rihanna, Casamigos by George Clooney to Feastables by MrBeast, celebrities are increasingly... more

12 Jul 2024 · 1 hour, 11 minutes
158 - Curious Creatives with Diana Ingles of Rootlebox

What if your actions had a ripple effect? Instead of waiting for someone else to be the solution, what if... more

05 Jul 2024 · 44 minutes
157 - Growing Organic with Matt McLean of Uncle Matt's Organic

To stay relevant as a CPG brand, you need to be willing to evolve, and it’s no different in the... more

28 Jun 2024 · 56 minutes
156 - Recycled Plastic Yarn with Lauren Choi of The New Norm (Climify)

Welcome to this special Climify and Brands For A Better World crossover episode, as we sit in on Eric Benson's... more

22 Jun 2024 · 1 hour, 4 minutes
155 - Frozen for a Reason with Rachel Drori of Daily Harvest

What if frozen food could revolutionize the way we eat, nourish our bodies, and save the planet? In this episode,... more

14 Jun 2024 · 53 minutes
154 - A Smoothie Transition with Alex Bayer of Genius Dreams

We all know just how difficult it can be to enter the world of CPG, let alone thrive in it.... more

07 Jun 2024 · 1 hour, 11 minutes
153 - Change Through Cooking with Alison Cayne of Haven's Kitchen

Beyond simply being delicious, food can be a means to start conversations, cross cultural divides, and even inspire social change.... more

31 May 2024 · 1 hour, 6 minutes
152 - Donuts for Health with Kathrin Henon of Planet Bake

America has a major sugar problem, which is evident in the fact that the United States consumes more sugar than... more

24 May 2024 · 44 minutes
151 - Diverse Foods & Families with David Fullner & Daniel Auld of Kekoa Foods

Have you ever found yourself in a grocery store, staring at rows of bland baby food jars and thinking, “There's... more

17 May 2024 · 57 minutes
150 - Manifesting & Evolving with Kate Flynn of Sun and Swell

Sun and Swell is a wholesome food brand that’s on a mission to create a healthier and more sustainable food... more

10 May 2024 · 1 hour, 8 minutes
149 - Good Stuff Takes Time with Matt Thomas of Brew Dr.

Get ready to unlock the secrets behind one of the most captivating beverages of our time: kombucha! Today, we sit... more

03 May 2024 · 37 minutes
148 - The Brand is the Product with Christopher Gavigan of The Honest Company

What matters more, the product or the brand? As today’s guest Christopher Gavigan explains, the brand and the product should... more

26 Apr 2024 · 57 minutes
147 - Not Potato Chips with Betty Lu of Confetti Fine Foods

Do you find yourself craving the crunch of potato chips but worry about their health and environmental implications? In this... more

19 Apr 2024 · 1 hour, 2 minutes
146 - Inclusive Baking with Kimberle Lau of Bake Me Healthy

How can we bake a better world, one delicious bite at a time? Join us as we delve into the... more

12 Apr 2024 · 57 minutes
145 - Be Willing to Lose Everything with Adam Hiner of Pacha

Setting out and starting a business takes courage, determination, and the ability to learn as you go. It also requires... more

05 Apr 2024 · 1 hour,
144 - When Everything Goes Wrong with Sadrah Schadel of No Evil Foods

No entrepreneurial journey is without its challenges, but even the biggest ones can be overcome with enough passion, drive, and... more

29 Mar 2024 · 1 hour, 4 minutes
143 - Shifting Toward Sustainability with Alicia Lahey of Humble Snacks

Conscious consumerism has grown exponentially in recent years, with shoppers expecting more transparency and less waste from the brands they... more

22 Mar 2024 · 52 minutes
142 - The Keys to Success with John Foraker of Once Upon a Farm

To make a true impact, your mission needs to be baked into the DNA of your brand from the get-go.... more

15 Mar 2024 · 1 hour, 1 minute
141 - Organic Trade Shows with Jamie Lamonde of Kindship Group

When you have a greater diversity of people at the table sharing their voices and insights, you inevitably get better... more

08 Mar 2024 · 51 minutes
140 - Feel Good Snacks with Laurel Orley of Daily Crunch

There is a certain magic in creating a tasty snack that instantly fills one with joy, and when others are... more

01 Mar 2024 · 51 minutes
139 - Future Proof Foods with Adam Maxwell & Kelsey Tenney of Voyage Foods

Are you ready to sink your teeth into the future of food? In this episode, we are joined by Adam... more

23 Feb 2024 · 56 minutes
138 - Super Kale with Lisa Curtis of Kuli Kuli

Kale is often considered the go-to green superfood. In the Battle of the Supergreens, however, moringa (or “super kale”) is... more

16 Feb 2024 · 49 minutes
137 - Peace Out Plastic with Kelly Perkins of Spinster Sisters

Plastic pollution is a significant environmental issue with far-reaching impacts. The beauty and personal care industry alone generates around 120... more

09 Feb 2024 · 42 minutes
136 - Pitch to Win with Kat Weaver of Power to Pitch

Have you ever wondered what sets thriving entrepreneurs apart? The secret lies in a single skill: effective pitching. In today’s... more

02 Feb 2024 · 39 minutes
135 - Upcycling Experiences with Will Nitze of IQBAR

Many of us know what upcycling means as it pertains to physical things, but what does it mean to upcycle... more

26 Jan 2024 · 54 minutes
134 - Better Candy Bar with Stu Davidoff of Gigantic

Traditional candy bars have a LOT of sugar. And, while it may not be great for our health, most of... more

19 Jan 2024 · 42 minutes
133 - Better Actions with Gage Mitchell of Modern Species

Feeling inspired by the new year and the recent episode on changing behaviors, this episode focuses on motivating actions that... more

12 Jan 2024 · 38 minutes
132 - Changing Behaviors with Nick Budden of Flavor Forward

Can a brand, product, or marketing strategy change the world? Maybe not directly, but today’s guest believes that he can... more

05 Jan 2024 · 1 hour, 12 minutes
131 - Self Care & Latin American Botanicals with Rebekah Jensen of Sanara Skincare

Sustainable and green skincare products have become increasingly popular due to their focus on environmentally friendly practices and natural ingredients,... more

26 Dec 2023 · 52 minutes
130 - Brand, Impact & Packaging with Adam Peek of the People of Packaging

There’s nothing wrong with having beautiful, eye-catching packaging that grips a shopper from first sight. But what use is a... more

22 Dec 2023 · 27 minutes
129 - Regenerative Organic Agriculture with Patagonia Provisions and Paul Lightfoot

The brand Patagonia is renowned for its purpose-driven mission of finding solutions to problems, collectively working to battle climate change... more

13 Dec 2023 · 47 minutes
128 - Climate Neutral with Austin Whitman of The Change Climate Project

The transition away from fossil fuels may be daunting, but achieving a clean, net-zero future promises a world that is... more

05 Dec 2023 · 42 minutes
127 - 1% for the Planet with Kaylee Duncanson

Working together to support the planet and its people is imperative, and 1% for the Planet has made it easier... more

01 Dec 2023 · 37 minutes
126 - Minority-Owned Fellowship with Katrina Tolentino of Naturally Network

If we truly want to live in a just and equitable society, we need to embrace diversity everywhere, from the... more

29 Nov 2023 · 34 minutes
125 - Regenerative Organic Certified with Elizabeth Whitlow of Regenerative Organic Alliance

As humans, we have managed to destroy the natural balance of the earth and now, we have to work hard... more

24 Nov 2023 · 43 minutes
124 - Women-Owned with Elizabeth Walsh of WBEC East

Entrepreneurship is difficult for anyone but it is a whole lot more difficult for women who are carrying centuries of... more

22 Nov 2023 · 30 minutes
123 - Upcycled Certified with Angie Crone of Upcycled Food Association

In this episode, we dive into the heart of the food waste crisis and explore innovative strategies to combat the... more

16 Nov 2023 · 42 minutes
122 - Plastic Neutral Certified with Anjali Malpani of rePurpose Global

In this episode, we unpack plastic-neutral certification, the immense scale of the global plastic problem, and how rePurpose is helping... more

14 Nov 2023 · 42 minutes
121 - Community Over Competition with Spencer Lynn, North Regional Manager of KOS

Learning from the successes and mistakes of others can help us all to go from strength to strength. Spencer Lynn... more

10 Nov 2023 · 57 minutes
120 - Keep Evolving with Gage Mitchell of Modern Species

Here at Evolve CPG, we’re all about evolution. It’s time for us to practice what we preach and announce what’s... more

10 May 2023 · 3 minutes
119 - Over 1 Million Meals Donated with Richa Gupta of Good Food for Good

Could the for-profit, for-purpose model be the most sustainable business model for making an impact? Today we are joined by... more

26 Apr 2023 · 58 minutes
118 - Speaking The Truth is Powerful with Miyoko Schinner formerly of Miyoko's Creamery

While activism and change-making can require us to exercise emotional intelligence and perform certain balancing acts, there is also a... more

21 Apr 2023 · 1 hour,
117 - Deliver on Flavor & Sustainability with Alec Jaffe of Alec's Ice Cream

As public interest in sustainability grows, there are more and more consumers looking for ways to eat the foods they... more

12 Apr 2023 · 48 minutes
116 - Passion and Entrepreneurship with Jordan Buckner of Foodbevy

Entrepreneurs are able to build their businesses because of the passion that fuels them, which also gives them purpose, helps... more

05 Apr 2023 · 46 minutes
115 - Margins, Capital, Time & Purpose with Jared Kligerman of The Think Tank

There is much to consider when launching a product in the retail space. Joining us today to discuss the tribulations... more

30 Mar 2023 · 1 hour, 18 minutes
114 - Why Not All Salt is Real Salt with Darryl Bosshardt of Redmond

Much has been said in the last few decades about salt and its effects on our health. And more recently,... more

22 Mar 2023 · 1 hour, 3 minutes
113 - Food That Won't Slowly Kill You with Bobbi Giudicelli of Read The Ingredients

Changing your behavior is no easy feat, especially when it comes to food. And for Bobbi Giudicelli, it took several... more

15 Mar 2023 · 1 hour, 8 minutes
112 - The Benefits of Mushrooms with Parker Olson of Forij

During his junior year in college, Parker Olson embarked on the first of a series of nutritional experiments that would... more

08 Mar 2023 · 48 minutes
111 - 2022 Hits - Make People Feel Something with Jake Karls of Mid-Day Squares

We are bringing back another of our most listened episodes from 2022. This time, we’re speaking with Jake Karls, cofounder... more

01 Mar 2023 · 45 minutes
110 - Air, Water, Tea and Your Health with Michael D. Ham of Wild Orchard Teas

What has become known as conventional agriculture is part of the reason for the state of grave environmental degradation we... more

22 Feb 2023 · 53 minutes
109 - No More Designing Pretty Trash with Gage Mitchell of Modern Species

Ever wondered about Gage Mitchell's journey into his current work and the early days of Modern Species? Today Gage gives... more

15 Feb 2023 · 9 minutes
108 - Purpose Baked Into the Business with Matt Kreutz of Firebrand Artisan Breads

At Firebrand Artisan Breads, making exceptional baguettes and brioche (which they do) is secondary to their mission of creating meaningful... more

08 Feb 2023 · 59 minutes
107 - Bringing Purpose to Pet Food with Jess Berger of Bundle x Joy

All product markets and areas of business can benefit from a purpose-driven approach, and the pet food space is no... more

01 Feb 2023 · 55 minutes
106 - Start Living Unchained with Subtle Distinctions

Breaking free from the shackles that we give ourselves can be one of the biggest challenges each of us faces,... more

25 Jan 2023 · 54 minutes
105 - Cash, Community, or Customers with Jordan Buckner of Foodbevy

Entrepreneurs need to be creative and forward-thinking to build a successful and sustainable business. Although making money is the main... more

18 Jan 2023 · 1 hour,
104 - Over Deliver on Experience with Lex Evan of Lexington Bakes

Throughout a person’s career, they acquire many skills beneficial to entrepreneurism. Recognizing those skills creates fantastic opportunities to pursue your... more

11 Jan 2023 · 1 hour, 6 minutes
103 - From Curiosity to a Career (in Food) with Kimberly Schaub of PeasOnMoss

There are so many interesting and creative careers out there that slip by unnoticed by many of the population, and... more

04 Jan 2023 · 1 hour, 18 minutes
102 - The Joyful Freelancer: Work-Life Balance is a Waste of Time with Gage Mitchell of Modern Species

How do you grow your “brand” as a freelancer? Does the hype around the importance of a healthy work-life balance... more

28 Dec 2022 · 37 minutes
101 - The Creative Shit Show: Sustainable Shit Show with Gage Mitchell of Modern Species

How can a brand use the power of design to make the world a better place? This episode features our... more

21 Dec 2022 · 54 minutes
100 - Defining Better for the World with Gage Mitchell of Modern Species

We spend a lot of time talking about better-for-the-world products, brands, and businesses. But what does that really mean? During... more

15 Dec 2022 · 37 minutes
099 - Technology Meets Natural Food with Karen Frame of Makeena

In recent times, we have seen a rapid rise in technology used to enhance in-store experiences and even incentivize better... more

07 Dec 2022 · 58 minutes
098 - What We Eat Matters with Seth Goldman of Eat The Change

The foods that we choose to eat represent our single biggest environmental impact. This is the belief of today’s guest,... more

30 Nov 2022 · 45 minutes
097 - A Passion for Productivity with Jessi Freitag of Startup CPG Podcast

People connect with a story far more than a tool. Joining us in conversation today is Season 3 host of... more

23 Nov 2022 · 1 hour, 5 minutes
096 - A Sense of Belonging with Katrina Tolentino of Naturally Network

Creating a feeling of community and connection can be so impactful to individuals and businesses on multiple levels, and the... more

16 Nov 2022 · 46 minutes
095 - Impact-Driven Holiday Shopping Guide with Kate Fosson of Brand Pollinators

Supporting brands and companies that are impact driven is essential for driving change on a larger scale. With so many... more

09 Nov 2022 · 54 minutes
094 - Shifting Toward Sustainability with Alicia Lahey of Humble Snacks

Conscious consumerism has grown exponentially in recent years, with shoppers expecting more transparency and less waste from the brands they... more

02 Nov 2022 · 52 minutes
093 - 2021 HITS: A Plastic-Free Mission with Sandra Ann Harris of ECOlunchbox

There are some insights that we just have to go back to. This time, we bring back this conversation about... more

26 Oct 2022 · 45 minutes
092 - Nobody Can Do This Alone with Caroline Cotto of Renewal Mill

Did you know that up to 40% of food in the USA goes to waste every year? In this episode... more

19 Oct 2022 · 52 minutes
091 - Start with Health with Mark Samuel of IWON Organics

Nutrition is key to living healthy but is a challenge due to the demands of work and life. Unhealthy snacks... more

12 Oct 2022 · 37 minutes
090 - Donations Beat Discounts Andrew Forman of Givz

Discounts are the default incentive to grow sales for many businesses. However, a change in consumer behavior is causing them... more

05 Oct 2022 · 51 minutes
089 - TikTok and Vulnerability with Erica Rankin of Bro Dough

Social media can be a fantastic way to grow your brand and increase sales, but this is easier said than... more

28 Sep 2022 · 41 minutes
088 - The Keys to Success with John Foraker of Once Upon a Farm

To make a true impact, your mission needs to be baked into the DNA of your brand from the get-go.... more

21 Sep 2022 · 1 hour, 1 minute
087 - Importing Food Culture with Amy Zitelman of Soom Foods

Although not particularly new to the US market, tahini has historically been found gathering dust at the bottom of the... more

14 Sep 2022 · 1 hour, 1 minute
086 - Simplify to Amplify with Fred Hart of Interact

Design is so much more than aesthetics; it’s a tool for business. Today’s guest, Fred Hart, is a Partner and... more

08 Sep 2022 · 57 minutes
085 - Help People Along the Way with David Simnick of Soapbox

What are you doing to make the world a better place and help those around you? Creating change in the... more

31 Aug 2022 · 48 minutes
084 - Be Willing to Lose Everything with Adam Hiner of Pacha

Setting out and starting a business takes courage, determination, and the ability to learn as you go. It also requires... more

24 Aug 2022 · 59 minutes
083 - Follow Your Passion with Fred Haberman of Freak Flag Organics

Success within the CPG space is an arduous undertaking that requires immense drive and passion for overcoming the inevitable challenges.... more

17 Aug 2022 · 1 hour, 4 minutes
082 - 2021 HITS: Prioritizing Brand Messaging with Pilar Ochi of Alter Eco

We're re-running our most successful episodes of 2021 because there are some insights that we have to go back to.... more

10 Aug 2022 · 54 minutes
081 - Will it Get Recycled with Gage Mitchell of Modern Species

It sounds confusing, but the word ‘recyclable’ doesn’t always mean that something can, in fact, be recycled. Hopefully, by the... more

03 Aug 2022 · 39 minutes
080 - Better Food Packaging in 30 Questions with Gage Mitchell of Modern Species

The way your product is packaged is almost as important as the product itself. Your packaging helps potential customers decide... more

27 Jul 2022 · 39 minutes
079 - 2021 HITS: From Coffee to Cascara with Paul Evers of Riff

We're re-running our most successful episodes of 2021 because there are some insights that we just have to go back... more

20 Jul 2022 · 55 minutes
078 - 2021 HITS: Reaching Green Consumers with Carolyn Parrs of Mind Over Markets

We're re-running our most successful episodes of 2021 because there are some insights that we just have to go back... more

13 Jul 2022 · 54 minutes
077 - 2021 HITS: A Culture of Candor with Linwood Paul & Matt D’Amour of Subtle Distinctions

We're re-running our most successful episodes of 2021 because there are some insights that we just have to go back... more

06 Jul 2022 · 51 minutes
076 - People, Planet, Balance, and Growth with Michelle Miller of The Green Marketing Academy

The green marketing space is one that is in constant flux and to be a part of it requires a... more

29 Jun 2022 · 56 minutes
075 - When Everything Goes Wrong with Sadrah Schadel of No Evil Foods

No entrepreneurial journey is without its challenges, but even the biggest ones can be overcome with enough passion, drive, and... more

22 Jun 2022 · 1 hour, 4 minutes
074 - Focus on Your Fans with Dr. James Richardson of Premium Growth Solutions

Do you want to maximize the odds of scaling your brand to $100 million and beyond? Then, you need to... more

15 Jun 2022 · 33 minutes
073 - Get Creative with Your Giving at the 1% for the Planet Global Summit

Looking for ideas and inspiration to improve your contributions to worthy causes? In this episode we share a panel discussion... more

08 Jun 2022 · 52 minutes
072 - Know Thy Foods with Tim Richards of Philosopher Foods

In this episode, we're joined by Tim Richards, founder, and CEO of Philosopher Foods, to talk about the challenges of... more

01 Jun 2022 · 1 hour, 4 minutes
071 - A Culture of Sustainability with Moji Igun of Blue Daisi Consulting

Today, we speak with Moji Igun, founder of Blue Daisi Consulting, about the importance of figuring out what sustainability means... more

25 May 2022 · 56 minutes
070 - Squashing the Voice of Doubt with Kaitlin Mogentale of Pulp Pantry

Today we’re speaking with Kaitlin Mogentale, founder of Pulp Pantry, about identifying a problem to solve, asking for help along... more

18 May 2022 · 53 minutes
069 - What We Learn Along the Way with Kate Fosson of Brand Pollinators

This week we are joined by Kate Fosson, Co-Founder, and CEO of Brand Pollinators, about the experiences and knowledge we... more

11 May 2022 · 51 minutes
068 - Lifestyle Design with Linwood Paul & Matt D'Amour of Subtle Distinctions

In this week’s episode, we're speaking with Matt D’Amour and Linwood Paul, Founders of Subtle Distinctions, about how the process... more

04 May 2022 · 26 minutes
067 - What's Your Manatee Moment? with Allyson Bartlett of 1% for the Planet

In today’s episode, we speak with Allyson Bartlett, Director of Brand and Marketing for 1% for the Planet, about why... more

27 Apr 2022 · 39 minutes
066 - Progress Over Perfection with Radhika Manwani of Sieo

Today, we welcome Radhika Manwani, Associate at Sieo, to talk about their hybrid venture studio and marketing agency model. Also,... more

20 Apr 2022 · 48 minutes
065 - Fighting Honey Fraud with Douglas Raggio of Pass the Honey

In today’s episode, we are joined by Douglas Raggio, Founder of Pass the Honey, about understanding biases and blind spots,... more

13 Apr 2022 · 1 hour,
064 - Persistence Beats Resistance with Robert Koenen of Boxed Water is Better

In today’s episode, we are joined by Robert Koenen, Chief Revenue Officer of Boxed Water is Better, to talk about... more

06 Apr 2022 · 48 minutes
063 - Mompreneur on a Mission with Pallavi Pande of Dtocs

In this episode, we are joined by Pallavi Pande, founder of Dtocs, to talk about the importance of pursuing something... more

30 Mar 2022 · 52 minutes
062 - Make it Easy with Gage Mitchell of Modern Species

Continuing last week's episode about the problem with using motivation as a marketing tool, our host, Gage Mitchell, joins us... more

24 Mar 2022 · 13 minutes
061 - The Problem with Motivation with Gage Mitchell of Modern Species

While motivation and education can be effective in the right circumstances and the correct order, the bottom line is: if... more

16 Mar 2022 · 15 minutes
060 - Materiality and Future Fit with Rob Sinclair of The ImaginALL Collective

In today’s episode, we’ll be speaking with Rob Sinclair, founder of ImaginALL Collective, about understanding the issues that are material... more

09 Mar 2022 · 48 minutes
059 - Assessing Your Impact with Breyn Hibbs of Take Two

In today's episode, we speak with Breyn Hibbs, Head of Social and Environmental Impact at Take Two about the complexities... more

02 Mar 2022 · 1 hour, 3 minutes
058 - Relaunching a Brand with Aaron Wallach of Javazen

In this episode, we are speaking with Aaron Wallach, Founder and Chief Energy Officer of Javazen, about the lessons learned... more

23 Feb 2022 · 56 minutes
057 - Make People Feel Something with Jake Karls of Mid-Day Squares

Today, we’re speaking with Jake Karls, Co-Founder and Rainmaker at Mid-Day Squares, about their game-changing show, everything style brand marketing,... more

16 Feb 2022 · 44 minutes
056 - Sustainability On Demand with Alise Zindiga of Printful

In today's episode, we speak with Alise Zindiga, CSR Manager at Printful, about the demand for sustainable products, the benefit... more

09 Feb 2022 · 48 minutes
Brands for a Better World (formerly Evolve CPG)
059 - Assessing Your Impact with Breyn Hibbs of Take Two
Brands for a Better World (formerly Evolve CPG)
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Description

In today's episode, we speak with Breyn Hibbs, Head of Social and Environmental Impact at Take Two about the complexities of calculating... more