Everlytic Bytes podcast

#Business #News #Marketing #Tech News #South Africa #Solid Gold Podcast BeHeard

22:49

Jonathan Jones is an NFL cornerback for the Washington Commanders who rose from the undrafted ranks to become two-time Super Bowl champion with the New England Patriots, a businessman, philanthropist, and licensed pilot. In 2019, Jonathan founded the Jonathan Jones Next Step Foundation in 2019, a platform dedicated to empowering youth through education, professional development, and mentorship. The foundation works to alleviate food insecurity, promote women in stem and sports, and to promote professional development in the communities where he lives. Jay and Jonathan talk about investing in the communities they live in, acknowledging the people who helped you become the person you are, and paying that same investment forward to the next generation. Episode Chapters 0:00 intro 1:24 Building local connections 4:25 Jonathan’s mentors and mentees 10:54 Jonathan’s pride in his mentees’ successes 13:04 how Jonathan chooses his causes 14:08 Jonathan’s support for girls and young women 17:19: Jonathan’s passion for flying 19:40 The Next Step Foundation 20:29 Goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

Everlytic Bytes

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Do you want to run more effective direct marketing campaigns? Then listen up. Everlytic is a digital communication platform that gives businesses the tools to create and send bulk, automated, hyper-personalised emails, SMSs, and voice broadcasts. We developed this podcast, Everlytic Bytes, to provide direct marketers with short snippets of value from professionals in the industry. Ready to play? From expert chats, to thought leadership and case studies, this podcast provides you with helpful nuggets of information to advance your campaigns to new heights. Let’s go!

26 episodes

Everlytic Bytes

updated about a year ago

Series home•Feed

26 episodes

#Business #News #Marketing #Tech News #South Africa #Solid Gold Podcast BeHeard

All episodes

Everlytic Bytes

1
#026 Use the Power of AI to Transform Your Communication 21:07

21 weeks ago21:07

21:07

Build Stronger Customer Connections with WhatsApp. Are you looking to embrace AI and revolutionise how you engage with customers? Yes? Then this episode is for you! Everlytic has launched the AI Studio featuring WhatsApp — a game-changing tool you can use to build intelligent and interactive chatbots that seamlessly integrate with WhatsApp. Brand Launch Solutions put our new solution to the test during a three-day live event. Listen as Senior Account Manager Gavin Benade shares his insights, success story, and perspectives on future possibilities with host Daniella Graham from Everlytic’s Marketing Department. You can be among the first to transform your communication with our AI-powered WhatsApp solution. Get a demo · Learn more about Chatbots and AI Solutions in our blog post · Visit the Everlytic website · website…

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#025 Enhance Engagement in Your Education Emails 33:13

1 year ago33:13

33:13

You're not just selling an education. You're selling a future. Everlytic has partnered with BreadCrumbs Linguistics once again to publish the fourth marketing report in a series presenting top tips for better email engagement across various industries. Listen as host Daniella Graham from Everlytic's Marketing Department interviews Leigh Crymble, Head Behavioural Linguist at BreadCrumbs Linguistics, about the new report, which focuses on the education sector. It’s titled, The Language of Learning: How to Optimise Your Education Emails. Get the scoop on the findings as the pair delve into the best practices you can use to enhance engagement in your education emails. Download Our Free Education Marketing Report · Connect with Everlytic on LinkedIn · Visit the Everlytic website…

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#024 We Can Help You Grow Your Business 9:06

1 year ago9:06

9:06

Partner with us and we'll show you how. Join Daniella Graham from Everlytic’s Marketing Department as she interviews Zuraida Smail, who recently stepped into the Head of Channel Sales role at the company. You’ll discover the changes Zuraida’s already implemented, how you can become a Channel Partner (hint, it’s super easy!), how the Channel Sales team can help you boost your business, and so much more. Intrigued? After you’ve taken a listen, you can read more on Everlytic’s website or pop an email to Zuraida on zuraida@everlytic.com – she’d love to chat. Become a Channel Partner · Visit the Everlytic website · Connect with Everlytic on LinkedIn · website…

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#023 Selling Sunsets: Tips for better email engagement in Travel & Tourism 18:43

2 years ago18:43

18:43

Email marketing continues to be a dominant channel for communicating messaging about travel and tourism. In this episode, Everlytic Senior Copywriter Daniella Graham discusses the findings from our latest marketing report with Behavioural Linguist Leigh Crymble from BreadCrumbs Linguistics. In this report, we analysed the top travel- and tourism-themed emails sent from South African brands via the Everlytic platform, and share insights on the latest travel trends, and tips and tricks to help you increase your email engagement. Get The Report · Connect with Everlytic on LinkedIn · Visit the Everlytic website · website…

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#022 Harness the Power of +5000 Apps 13:52

2 years ago13:52

13:52

Our new Zapier integration redefines access to essential applications. In this episode, Marketing Manager Cristelle Snyman discusses the new Zapier integration with Ryno Scheepers, Head of Technical Solutions at Everlytic. This integration allows customers to combine Everlytic’s proven multi-channel communication abilities with many of the world’s most trusted online apps while saving development time and resources. Learn more about our new Zapier integration · Visit the Everlytic website · Connect with Everlytic on LinkedIn…

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#021 'Back to normal': Shifts in email engagement since 2020 24:46

2 years ago24:46

24:46

In this episode, Cristelle Snyman (Marketing Manager at Everlytic) chats with Candice Lee Reeves (Copywriter and marketing professional) about the latest 2022 Everlytic Email Benchmarks Report. Every two years, Everlytic analyse the billions of emails sent from their platform to see what the latest engagement benchmarks are. Use these benchmarks to see how your emails compare to the averages in your industry. Get the 2022 Benchmarks Report · Connect with Everlytic on LinkedIn · Visit the Everlytic website · website…

Everlytic Bytes

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#020 Pattern Interruption & Other Pro Email Tips | Shmuel Herschberg 29:57

2 years ago29:57

29:57

In this episode, we speak to Shmuel Herschberg. He’s a sought-out keynote speaker, key opinion leader, seasoned digital marketing executive, and the founder of Shine Media, a boutique marketing agency. Listen as he shares his out-of-the-box tips and insights on optimising email marketing engagement and delivery using tools like pattern interruption, language, visuals, dynamic content, A/B testing, and more. Connect with Shmuel on LinkedIn · Learn more about Everlytic · website…

Everlytic Bytes

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#019 Everlytic Growth Journey Level 3: Communication Automator 2:43

2 years ago2:43

2:43

Everlytic has taken a step-by-step approach to growing businesses digital communication abilities by developing the Everlytic Growth Journey. This journey focuses on the progression of mastering business messaging and marketing automation into three levels: Bulk Communicator, Message Personaliser, and Communication Automator. In this podcast, we discuss the final level of this journey – Communication Automator. Migrating something manual to autopilot has obvious timesaving and efficiency-boosting benefits. But it doesn’t stop there. For instance, automation increases productivity, client retention and it personalises the customer experience. But that’s not all, listen up for more great insights. Learn more · website…

Everlytic Bytes

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#018 Everlytic Growth Journey Level 2: Message Personaliser 3:00

2 years ago3:00

3:00

Email marketing can get returns of up to R44 for Every R1 spent. But mastering email marketing, or any bulk communication, isn’t something you just do. It takes time and continuous learning. That’s why Everlytic’s created The Everlytic Growth Journey: a road map that gets you from generic bulk communication, to personalised messaging, and finally, to communication automation mastery. This podcast explores level 2, Message Personaliser. This is when you’re already sending bulk communication and are familiar with the foundations of good copy, design, and data management. It’s the step beyond this, when you start creating more engaging experiences with customers using message personalisation. website…

Everlytic Bytes

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#017 Five Language Tips For Better Performing Campaigns this Black Friday 5:17

2 years ago5:17

5:17

Running an email campaign this Black Friday? Candice Lee Reeves, Snr Copywriter at Everlytic, runs through 5 language tips from our marketing guide, The Language of Sales: Behavioural Linguistics in Email, to help you get the most from your campaigns. Tips for Better Email Engagement in Retail · The Multi-Channel Platform for Retail & eCommerce · website…

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#016 Everlytic Growth Journey Level 1: Bulk Communicator 4:31

3 years ago4:31

4:31

Mastering bulk communication, personalisation, and automation isn’t something you do overnight. As we’ve realised at Everlytic, there are three clear levels to progress: Bulk Communicator, Message Personaliser, and Communication Automator. It’s what we call the Everlytic Growth Journey. The first level of this journey, Bulk Communicator, is when you master the fundamentals of bulk communication. We’ve broken this core level into 3 key areas of understanding: managing your data, creating messages that achieve your goals, and tracking how recipients engage with them. Our MD breaks it down further in our latest podcast The Key Foundations You Need to Master Bulk Communication · Watch the Video · website…

Everlytic Bytes

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#015 The Everlytic Growth Journey - Explained 4:31

3 years ago4:31

4:31

Don't miss out on better results. Many marketers get into bulk communication and just learn the basics – that’s where their journey ends. They don’t know where to start and how to grow, and they miss out on the potential efficiency, engagement, sales, and retention that come with high-quality messaging, personalisation, and automation. If this is this you, your stagnation ends here. To guide you on how to develop and maximise your bulk communication skills, we’ve created the Everlytic Growth Journey. It’ll help you learn, step by step, how to create and send the best bulk messages possible – and then how to get the most from tools like personalisation and automation. Our MD unpacks this in our latest podcast. The Marketer’s Roadmap to Email Marketing Mastery · Watch the Video · website…

Everlytic Bytes

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#014 5 Tips for Better Email Engagement in Retail | Leigh Crymble 10:58

3 years ago10:58

10:58

Join us as we get 5 proven tips for better email marketing performance in retail from Leigh Crymble – a leading behavioural linguist. This podcast is part of a content series dedicated to email marketing in retail and is based on some of the most important findings from our collaborative study with BreadCrumbs Linguistics. Get the Report · Follow Everlytic on LinkedIn · Follow BreadCrumbs Linguistics on LinkedIn · website…

Everlytic Bytes

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#013 Powerful Insights for Email Marketing Success in Retail | Leigh Crymble 19:56

3 years ago19:56

19:56

In this episode, we find out what behavioural linguistics can do for email marketers in the retail industry. We chat with behavioural linguist, Leigh Crymble, to discover proven insights for improving email campaign performance. We dive into customer behaviour, discuss the importance of timing, and explore other key areas that can boost all-round email marketing success. The Language of Sales: Behavioural Linguistics in Retail · Follow Everlytic on LinkedIn · Follow BreadCrumbs Linguistics on LinkedIn · website…

Everlytic Bytes

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#012 Harness Hyper-Personalisation With Three Data-Collection Methods | Candice Lee Reeves 7:57

3 years ago7:57