Everlytic Bytes
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Do you want to run more effective direct marketing campaigns? Then listen up.
Everlytic is a digital communication platform that gives businesses the tools to create and send bulk, automated, hyper-personalised emails, SMSs, and voice broadcasts. We developed this podcast, Everlytic Bytes, to provide direct marketers with short snippets of value from professionals in the industry.
Ready to play?
From expert chats, to thought leadership and case studies, this podcast provides you with helpful nuggets of information to advance your campaigns to new heights.
Let’s go!
Everlytic is a digital communication platform that gives businesses the tools to create and send bulk, automated, hyper-personalised emails, SMSs, and voice broadcasts. We developed this podcast, Everlytic Bytes, to provide direct marketers with short snippets of value from professionals in the industry.
Ready to play?
From expert chats, to thought leadership and case studies, this podcast provides you with helpful nuggets of information to advance your campaigns to new heights.
Let’s go!
25 Episodes
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You're not just selling an education. You're selling a future.
Everlytic has partnered with BreadCrumbs Linguistics once again to publish the fourth marketing report in a series presenting top tips for better email engagement across various industries.
Listen as host Daniella Graham from Everlytic's Marketing Department interviews Leigh Crymble, Head Behavioural Linguist at BreadCrumbs Linguistics, about the new report, which focuses on the education sector. It’s titled, The Language of Learning: How to Optimise Your Education Emails.
Get the scoop on the findings as the pair delve into the best practices you can use to enhance engagement in your education emails. Download Our Free Education Marketing Report · Connect with Everlytic on LinkedIn · Visit the Everlytic website
Partner with us and we'll show you how.
Join Daniella Graham from Everlytic’s Marketing Department as she interviews Zuraida Smail, who recently stepped into the Head of Channel Sales role at the company.
You’ll discover the changes Zuraida’s already implemented, how you can become a Channel Partner (hint, it’s super easy!), how the Channel Sales team can help you boost your business, and so much more.
Intrigued? After you’ve taken a listen, you can read more on Everlytic’s website or pop an email to Zuraida on zuraida@everlytic.com – she’d love to chat. Become a Channel Partner · Visit the Everlytic website · Connect with Everlytic on LinkedIn · website
Email marketing continues to be a dominant channel for communicating messaging about travel and tourism.
In this episode, Everlytic Senior Copywriter Daniella Graham discusses the findings from our latest marketing report with Behavioural Linguist Leigh Crymble from BreadCrumbs Linguistics. In this report, we analysed the top travel- and tourism-themed emails sent from South African brands via the Everlytic platform, and share insights on the latest travel trends, and tips and tricks to help you increase your email engagement. Get The Report · Connect with Everlytic on LinkedIn · Visit the Everlytic website · website
Our new Zapier integration redefines access to essential applications.
In this episode, Marketing Manager Cristelle Snyman discusses the new Zapier integration with Ryno Scheepers, Head of Technical Solutions at Everlytic. This integration allows customers to combine Everlytic’s proven multi-channel communication abilities with many of the world’s most trusted online apps while saving development time and resources. Learn more about our new Zapier integration · Visit the Everlytic website · Connect with Everlytic on LinkedIn
In this episode, Cristelle Snyman (Marketing Manager at Everlytic) chats with Candice Lee Reeves (Copywriter and marketing professional) about the latest 2022 Everlytic Email Benchmarks Report.
Every two years, Everlytic analyse the billions of emails sent from their platform to see what the latest engagement benchmarks are. Use these benchmarks to see how your emails compare to the averages in your industry. Get the 2022 Benchmarks Report · Connect with Everlytic on LinkedIn · Visit the Everlytic website · website
In this episode, we speak to Shmuel Herschberg. He’s a sought-out keynote speaker, key opinion leader, seasoned digital marketing executive, and the founder of Shine Media, a boutique marketing agency. Listen as he shares his out-of-the-box tips and insights on optimising email marketing engagement and delivery using tools like pattern interruption, language, visuals, dynamic content, A/B testing, and more. Connect with Shmuel on LinkedIn · Learn more about Everlytic · website
Everlytic has taken a step-by-step approach to growing businesses digital communication abilities by developing the Everlytic Growth Journey. This journey focuses on the progression of mastering business messaging and marketing automation into three levels: Bulk Communicator, Message Personaliser, and Communication Automator. In this podcast, we discuss the final level of this journey – Communication Automator.
Migrating something manual to autopilot has obvious timesaving and efficiency-boosting benefits. But it doesn’t stop there. For instance, automation increases productivity, client retention and it personalises the customer experience. But that’s not all, listen up for more great insights. Learn more · website
Email marketing can get returns of up to R44 for Every R1 spent. But mastering email marketing, or any bulk communication, isn’t something you just do. It takes time and continuous learning. That’s why Everlytic’s created The Everlytic Growth Journey: a road map that gets you from generic bulk communication, to personalised messaging, and finally, to communication automation mastery.
This podcast explores level 2, Message Personaliser. This is when you’re already sending bulk communication and are familiar with the foundations of good copy, design, and data management. It’s the step beyond this, when you start creating more engaging experiences with customers using message personalisation. website
Running an email campaign this Black Friday? Candice Lee Reeves, Snr Copywriter at Everlytic, runs through 5 language tips from our marketing guide, The Language of Sales: Behavioural Linguistics in Email, to help you get the most from your campaigns. Tips for Better Email Engagement in Retail · The Multi-Channel Platform for Retail & eCommerce · website
Mastering bulk communication, personalisation, and automation isn’t something you do overnight. As we’ve realised at Everlytic, there are three clear levels to progress: Bulk Communicator, Message Personaliser, and Communication Automator. It’s what we call the Everlytic Growth Journey.
The first level of this journey, Bulk Communicator, is when you master the fundamentals of bulk communication. We’ve broken this core level into 3 key areas of understanding: managing your data, creating messages that achieve your goals, and tracking how recipients engage with them. Our MD breaks it down further in our latest podcast The Key Foundations You Need to Master Bulk Communication · Watch the Video · website
Don't miss out on better results.
Many marketers get into bulk communication and just learn the basics – that’s where their journey ends. They don’t know where to start and how to grow, and they miss out on the potential efficiency, engagement, sales, and retention that come with high-quality messaging, personalisation, and automation. If this is this you, your stagnation ends here.
To guide you on how to develop and maximise your bulk communication skills, we’ve created the Everlytic Growth Journey. It’ll help you learn, step by step, how to create and send the best bulk messages possible – and then how to get the most from tools like personalisation and automation. Our MD unpacks this in our latest podcast. The Marketer’s Roadmap to Email Marketing Mastery · Watch the Video · website
Join us as we get 5 proven tips for better email marketing performance in retail from Leigh Crymble – a leading behavioural linguist. This podcast is part of a content series dedicated to email marketing in retail and is based on some of the most important findings from our collaborative study with BreadCrumbs Linguistics. Get the Report · Follow Everlytic on LinkedIn · Follow BreadCrumbs Linguistics on LinkedIn · website
In this episode, we find out what behavioural linguistics can do for email marketers in the retail industry. We chat with behavioural linguist, Leigh Crymble, to discover proven insights for improving email campaign performance. We dive into customer behaviour, discuss the importance of timing, and explore other key areas that can boost all-round email marketing success. The Language of Sales: Behavioural Linguistics in Retail · Follow Everlytic on LinkedIn · Follow BreadCrumbs Linguistics on LinkedIn · website
Hyper-personalisation is more than greeting a person by name in your automated emails. It’s the science of collecting customer data and using that data to send messages to them on channels they prefer at the time they need it. In this episode, Candice Lee Reeves - Snr Digital Copywriter at Everlytic - shares ideas on how to gather data for effective personalisation. [Video] Make Marketing Matter · Follow Everlytic on LinkedIn · Follow Everlytic on Twitter · Watch on Youtube · website
Today's Guest is Leigh Crymble (Head Behavioural Linguist at BreadCrumbs Linguistics)
As communicators, a brand’s main aim of their communications is to persuade a recipient to do something: buy into a brand story, support a product and / or service, and ultimately, become a loyal brand advocate. In this episode we chat to Leigh Crymble, Head Behavioural Linguist at BreadCrumbs Linguistics, to learn more about the science behind creating engaging content that nudges a consumer to action. BreadCrumbs Website · Everlytic LinkedIn · Top Language Tips for Better Emails · Connect with Leigh · website
Senior digital copywriter and marketing professional, Candice Lee Reeves, talks us through: (1) Why customer centricity is so important in marketing (especially digital), (2) how marketers can make their marketing more customer centric by using storytelling principles from Donald Miller’s book, Building a Storybrand, and (3) the 5 tips you can use to apply customer-centricity to your email marketing. Candice's profile on LinkedIn · Everlytic's page on LinkedIn · How to Use Storytelling in Email · Learn more about Everlytic
In this podcast Karyn Strybos, the Marketing Manager at Everlytic, unpacks some of the trends in communication post the pandemic and explains the importance of adopting these communication strategies for competitive advantage. Learn more about Everlytic · Marketing Guides · The Everlytic Communication Guide · Follow Everlytic on LinkedIn
Guest: Warrick Kernes (The Insaka eCommerce Academy)
With an influx of advertising on Black Friday, how do you stand out from your competition. Warrick Kernes from The Insaka eCommerce Academy shares some tips for running a successful Black Friday campaign. Learn more about Everlytic · Connect with Warrick · 5 Black Friday Online Marketing Ideas to Boost Your Revenue · Learn more about The Insaka eCommerce Academy
Musa Kalenga gives his top tips on creating content that converts.
Musa Kalenga takes us through his top 5 tips that you, as a marketer, can do right now to start creating remarkable content that converts. Learn more about Musa Kalenga · Learn more about Everlytic · How to maximise your digital content to grow your business
With an influx of marketing and advertising across all different platforms fighting for our attention, how do marketers stay ahead of their competitors?
Musa Kalenga unpacks his thoughts on building a brand that matters through data driven content. Learn more about Musa Kalenga · Connect with Musa on LinkedIn · Learn more about Everlytic · Follow Everlytic on LinkedIn · Content Marketing Strategy: How to Maximise Your Digital Content to Grow Your Business
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