Creator Science
Creator Science helps you succeed as a professional content creator. Each week, Creator Science digs into the details of how creators are finding success today. Not what worked 2, 5, or 10 years ago, but specific strategies and tactics that are working TODAY. You’ll hear conversations with some of today’s top professional creators including James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. Creator Science is a Signal Award-winning podcast.
Episodes
April 18, 2024 • 52 mins
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EPISODE DESCRIPTION
Tony Santos is a YouTube editor with over a decade of experience working with people like Thomas Frank and Noah Kagan. With his own YouTube channel, Tony has built a reputation for helping creators and editors communicate in a more positive way, which makes him the perfect person to teach us how to find, hire, and work with great YouTube editors.
In this episode, you'll...
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April 9, 2024 • 60 mins
Richard van der Blom is the founder of Just Connecting, a social selling and LinkedIn training consultancy based in the Netherlands. And with nearly 200,000 followers on LinkedIn, he's one of the most respected voices on the platform.
Richard was really early to LinkedIn. And as his own reach grew, he started getting a lot of questions about how to best use the platform.
5 years ago, Richard started creating an annual LinkedIn algo...
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Michael Stelzner is the founder of Social Media Examiner and the man behind Social Media Marketing World, the industry's largest conference.
He takes a very different approach to events. Before talking with Michael, I was told that events are not profitable from ticket sales, that you had to design events to make money during the event itself by selling products or bringing in sponsors.
But he disagrees.
In this episode you'll lea...
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For this audio episode, we are going to dive into questions that I got from the lab, from Instagram, from LinkedIn, Twitter, and threads.
Now this is actually a part 2. The first half of these questions I recorded in video format with my producer, Connor. We took a lot of the questions from YouTube and about YouTube and we prioritize those for a video episode on the channel.
But before we get into that, I have a couple of things th...
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EPISODE DESCRIPTION
In this audience Q&A video, my producer Conor and I answer all your questions about YouTube and building a creator business.
We talk about getting sponsors and how we craft our podcast intros
We discuss pivoting your content and more.
Get my Notion Template
Listen to my recent Mailbag episode
Full transcript and show notes
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March 12, 2024 • 57 mins
Amy Porterfield is an online marketing expert and the creator of a multimillion dollar education business. Now you may know Amy from her top ranked marketing podcast called Online Marketing Made Easy or her new best selling book, Two Weeks Notice.
She is a legend after all. Amy quit her job in 2009 and started out on her own. In 2011, she launched her first course, but despite her background and experience, that course was a total...
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March 5, 2024 • 33 mins
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Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials.
His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, done over 10 million views, and doubled his revenue, just by teaching people how to use...
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February 27, 2024 • 52 mins
Mariah Coz is the founder of Fearless CEO.
Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen.
In this episode, you’ll learn
How Mariah thinks about pricing
How to design your high-ticket hybrid program
How to avoid sales calls
And why you may want to consider an evergreen offer.
Full transcript and show notes
Follow Mariah on Instagram / Twi...
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February 20, 2024 • 63 mins
Noah Kagan is the CEO of AppSumo, an 8 figure company that is the #1 software deals site. He also runs a YouTube channel where he shares his tips for finding financial freedom with more than 930,000 subscribers.
Before AppSumo, he was the 30th employee at Facebook reporting directly to Mark Zuckerberg and the 4th employee at mint.com.
Noah has built this reputation for being a relentless tinkerer. He's constantly running small ex...
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Dr. K is a Harvard psychiatrist behind the YouTube channel HealthyGamerGG, where he makes videos to help you improve your mental health and your content.
Over the past couple of years, Dr. K has gained over 2 million subscribers and done around 315,000,000 views.
In this episode, you'll learn:
How to improve your relationship with feedback
How to actually deal with bu...
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February 9, 2024 • 36 mins
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EPISODE DESCRIPTION
Paddy Galloway is the most sought-after YouTube strategist in the world.
He’s worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kahan. All in all, his clients generate 750 Million views PER MONTH.
And that’s because Paddy puts most of his focus where other people don’t: pre-production.
So in this episode, you’ll learn:
What makes a great video idea
How t...
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January 30, 2024 • 71 mins
You may have heard me say recently that one of my 2024 priorities for this show, the audio show in particular, is to split the recordings about 50/50 between guest interviews and solo episodes.
I have been getting such positive feedback on episodes of the show where it's just me doing Q&A or breaking down a specific topic and sharing how I think about it.
So today, I'm going to do one of those solo episodes. I have a lot of quest...
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January 23, 2024 • 69 mins
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Justin Moore is a sponsorship coach who is helping thousands of YouTubers just like you find and negotiate their dream brand deals.
In the last few years, His students have landed over $5,000,000 in sponsorships, and that number is increasing fast. So what's his secret?
In this episode, you'll learn
The right way to pitch yourself to brands
How to negotiate without l...
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January 16, 2024 • 48 mins
Justin Moore is a sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals. Along with his wife, April, Justin has been a full-time creator for over 8 years and has personally made over $4,000,000 working with brands. He has also run an influencer agency for over 7 years that helped creators earn an additional $3,000,000.
Now Justin brings a very ...
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January 9, 2024 • 84 mins
Chris Hutchins is an avid lifehacker, a financial optimizer, and he's the host of the top-ranked podcast, All The Hacks, where he shares his quest to upgrade his life without having to spend a fortune.
Chris has been featured in the New York Times, Wall Street Journal, and CNBC. Previously, Chris was the head of new product strategy at Wealthfront after they acquired his company, Grove. Before that, he was an investor at Google Ven...
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January 2, 2024 • 55 mins
April Dunford is the author of the best-seller, Obviously Awesome, How to Nail Product Positioning so Customers Get It, Buy It, and Love It.
April spent the first 25 years of her career as a startup executive running marketing, product, and sales teams. During that journey, April positioned, repositioned, and launched 16 different products.
Today, April is a business owner. She's an independent consultant, and she's worked with mo...
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December 21, 2023 • 38 mins
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EPISODE DESCRIPTION
Angus Parker is the general manager for Ali Abdaal. He's the guy building out the dream team behind Ali's YouTube empire that generated around a 120,000,000 views and over $5,000,000 in 2023 alone.
This episode is all about one of the most important but least talked about topics in the YouTube space, hiring. And Angus is the perfect guy to teach us about it.
In this ep...
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December 12, 2023 • 53 mins
Bonnie Christine has helped me step into the power and the idea of hiring, delegating, and buying back my time as an entrepreneur.
Bonnie has a team of 8 people now. She's done a fantastic job of putting herself in what she calls her zone of genius, And I wanted her to teach me about that, and by proxy, teach you about that as well.
Now Bonnie says she's a mom, an artist, and a fabric designer living in the hills of the Great Smo...
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December 5, 2023 • 44 mins
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EPISODE DESCRIPTION
You might know Danny McMahon from his YouTube channel, @DodfordYT. Danny is one of the hottest rising YouTubers right now.
His documentaries have had about 20,000,000 views since January of 2023. But Danny doesn't make videos just to get views...
Danny shared so much great advice for creators of all sizes throughout this interview. Even some things that might contradict...
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November 21, 2023 • 55 mins
In this solo episode, I will give you a little bit of behind the scenes of the business.
We're looking forward to 2024. This is a fantastic time of year for you to take advantage of how much the world slows down so you can find some clarity, organize your thoughts, and really start the year at a full sprint.
In this episode, I'm going to share with you my overall goals, my team strategy, my content strategy, my product strategy, an...
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