Construct and Generate Podcast
Are you an interior designer, architect, plumber, electrician, handyman, landscaper, or another similar home service business owner who is looking for industry-specific support? Are you tired of sifting through business and marketing advice that doesn’t pertain to you or your industry? Introducing Construct & Generate, a podcast dedicated to helping home service company business owners. Construct & Generate, hosted by the CEO of Blueprint Digital Marketing Emily Lenning, is for home service industry professionals that want to hear from experts so they can grow their business and ultimately, build a recognizable home service brand. Each week, Emily discusses how to grow and build your brand through strategy, marketing, and ideas specific to the field, and she is often joined by other home service industry professionals that spill their expertise for your benefit. If you want to know how to leverage email marketing, social media, SEO, Google Ads, and more, tune into Construct & Generate to learn from the very best each week!
Episodes
Are you ready for some serious inspiration?
In this episode of Construct & Generate, I sat down with special guest Charles Alexiou to talk about how he created a home design business that makes good design accessible and affordable to everyone.
Charles has had several previous lives; having been born and bred in Darwin in the Northern Territory (Crocodile Dundee country), he trained originally in Nuclear Physics and A...
Do you understand how to manage the finances in your business?
Many people assume that being successful in business automatically means that you know how to handle all of the financial aspects of your business and you know everything there is to know about managing money and budgets. However, that’s not always the case.
In this episode of Construct & Generate, I sat down with Brandon Clark to talk about ways...
How do you feel about networking?
Love it or hate it, networking is a huge piece of running a business. Networking can open up so many doors for you that you may not have even anticipated before. In fact, many business owners find that referrals, or word-of-mouth marketing, are their biggest source of business.
Needless to say, it’s pretty important! In this episode of Construct & Generate, I sat down with Brian Loebi...
As business owners, most of us have a love/hate relationship with email. Usually, people don’t love getting bombarded with emails in their personal life and that can spill over into their business.
In this episode of Construct & Generate, I am going to be sharing the importance of email marketing, how to optimize it, and why it is a must-have in your business.
Despite what you might think, email isn’t dead! Just becau...
The housing market has been crazy the last couple of years. With the pandemic, interest rates, and housing prices, it has been difficult for buyers, sellers, and real estate agents alike.
That doesn’t mean it’s impossible to find a good deal though! In this episode of Construct & Generate, I sat down with Eris Norman to talk about the housing market, current trends, and tips for finding the best deal for everyone involved....
Make sure you have your pen and paper ready because, in this episode of Construct & Generate, I am sharing all of my top tips for SEO in the home service industry.
If you don’t already know, SEO stands for search engine optimization. It is the process of improving the quality and quantity of website traffic to your website using search engines. It’s all about unpaid traffic instead of paid traffic.
Essentially, it’s h...
It can be pretty scary to start a business. There are so many things that could potentially go wrong, it’s easy to get stuck in analysis paralysis, but it is so important to persevere and just start anyway!
In this episode of Construct & Generate, I am joined by Lance Cayko and Alex Gore of F9 Productions, Inc. to hear more about their journey to building a thriving business. F9 Productions, Inc. has grown to include courses and...
We can all agree that the pandemic increased the demand for online and digital services.
Unfortunately, businesses everywhere found themselves scrambling to adapt, and this has been particularly challenging for people in the home service industry. How do you adapt when your business relies so heavily on in-person services?
My guest in this episode of Construct & Generate, Brittany Zimmerman, is a shining example of thinking out...
What do you know about cybersecurity?
In an age of technology, everyone is online. We bank online, store information online, use multiple accounts, and some even completely run their businesses online. Threats are on the rise and it is more important than ever that we are fully protected in the online world.
Think about it, you wouldn’t live in a house that doesn’t have locks, right? For the same reason you protect yourse...
Welcome to the first episode of Construct & Generate!
To kick off this podcast, I am sharing my top 3 tools to ensure that your social media presence is established and working for your business!
These days, it is extremely important to have a social media presence for your business. Most people search for social media accounts for businesses before deciding to work with them. Whether you are an interior designer, handyman, or...
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