177 episodes

The Big Promo Cast is your source for inspiration for your own marketing and promotional campaigns. This show highlights brands that use custom merch, branded apparel, and printed goods as integral aspects of their marketing strategies.

We’re here to fuel your creativity — so business owners and marketers like you see the full potential of branded promotional products. We’ll show you how various industries use custom merchandise as strategic tools to promote their products and services, engage their customers, and elevate their brand recognition.

Every week, we spotlight recent promotions from a wide array of brands, big and small, local and global, who have successfully used branded merchandise to capture the attention of their target audiences. From unique promotional T-shirts and customized drinkware to bespoke corporate gifts and creatively designed printed materials, we explore it all.

Big Promo Cast Rich Graham

    • Business
    • 5.0 • 2 Ratings

The Big Promo Cast is your source for inspiration for your own marketing and promotional campaigns. This show highlights brands that use custom merch, branded apparel, and printed goods as integral aspects of their marketing strategies.

We’re here to fuel your creativity — so business owners and marketers like you see the full potential of branded promotional products. We’ll show you how various industries use custom merchandise as strategic tools to promote their products and services, engage their customers, and elevate their brand recognition.

Every week, we spotlight recent promotions from a wide array of brands, big and small, local and global, who have successfully used branded merchandise to capture the attention of their target audiences. From unique promotional T-shirts and customized drinkware to bespoke corporate gifts and creatively designed printed materials, we explore it all.

    Dunkin' & Miller Lite Dominate Super Bowl Ads, Stanley Merch, Juicy x Red Robin, LV Bag

    Dunkin' & Miller Lite Dominate Super Bowl Ads, Stanley Merch, Juicy x Red Robin, LV Bag

    Companies are creatively engaging with their audience with branded merchandise.
    Dunkin' and Miller Lite had the socials buzzing after the Super Bowl. But what is Louis Vuitton thinking? And now Stanley doing their own branded merch? What's up with these Juicy Couture x Red Robin track suits?
    These creative campaigns that are making waves. We get a peek into celebrity-endorsed promotions and the power of social media in amplifying brand messages.
    - Louis Vuitton's Luxury Lunch Bag: A dive into their unique product that blends luxury with everyday use, highlighting the design and market implications.
    - Stanley's Apparel Line: Exploration of Stanley's new venture into apparel, complementing their popular tumblers, and the marketing strategies behind it.
    - Juicy Couture & Red Robin Collaboration: A look at this unexpected partnership, focusing on the product and the challenges of exclusive online sales.
    - Miller Lite's Super Bowl Promotion: Insight into Miller Lite's innovative non-official Super Bowl ad, leveraging QR codes for a memorable campaign.
    - Dunkin's Super Bowl Hit: Analysis of Dunkin's successful Super Bowl commercial featuring celebrity endorsements, and its impact on merchandise sales.
    Catch this show every week: https://bigpromo.live/youtube
    ---
    Shop your swag at http://bigpromo.link
    For this month's code, go to https://bigpromo.link/code
    ---
    0:00 This week's topics:
    0:46 Would you buy this $3,000 Louis Vuitton lunch bag?
    https://www.youtube.com/watch?v=dVC7KARxnKU
    Louis Vuitton Sandwich Bag by Pharrell
    https://www.instagram.com/p/C16nn93P7l0/?utm_source=ig_embed&img_index=1
    Pharrell Williams x Louis Vuitton Sandwich Bag | Hypebeast
    The ‘sandwich bag’ that costs more than $3000
    https://www.cnn.com/2024/01/12/style/louis-vuitton-sandwich-bag/index.html
    2:43 Stanley debuts first apparel collection, and it's gorgeous
    https://9to5toys.com/2024/02/06/stanley-debuts-first-apparel-collection-and-its-gorgeous/
    Apparel – Stanley 1913
    https://www.stanley1913.com/collections/stanley-clothing
    4:50 Red Robin Partners with Juicy Couture to Create Limited-Edition Tracksuits
    https://www.fsrmagazine.com/industry-news/red-robin-partners-with-juicy-couture-to-create-limited-edition-tracksuits/
    Juicier Collection | Red Robin
    https://www.redrobin.com/juicier-collection
    6:32 Miller Lite’s QR code jerseys turn 1K Super Bowl viewers into beer ads
    https://www.marketingdive.com/news/miller-lite-deploys-1000-wearable-beer-advertisements-super-bowl/705833/
    Running of the Beer Ads | Miller Lite
    https://www.youtube.com/watch?v=RQ_cNKCUG4Y
    8:46 Dunkin' Merch Sold Out in 19 Minutes After Affleck Ad
    https://www.newser.com/story/346315/dunkin-merch-sold-out-in-19-minutes-after-affleck-ad.html
    Dunkin Donuts tracksuit sells out after big game ad
    https://www.usatoday.com/story/money/2024/02/13/dunkin-donuts-tracksuit-super-bowl-ad-sale/72583678007/
    All the Dunkings Videos and Clips
    https://youtube.com/playlist?list=PLnAco0DjXxIaSughVNnfj4A8jkeZTwBYx&si=4HC_XhJE4HjwWBa9
    ShopDunkin – Opening Soon
    https://shopdunkin.com/
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    • 15 min
    Pringles n' Caviar, South Park Snow Day, Pop Tarts Bowl, Planet Fitness

    Pringles n' Caviar, South Park Snow Day, Pop Tarts Bowl, Planet Fitness

    Happy New Year! In the first show of 2024, here's what's on tap:
    Planet Fitness collaborates with Megan Thee Stallion, releasing fitness-focused merchandise like shirts and water bottles. However, they could have expanded their range to include more diverse fitness gear.
    Pringles' unexpected partnership with a caviar company demonstrates the effectiveness of unconventional brand collaborations.
    The Pop-Tarts Bowl used a mascot effectively for marketing but missed a chance to further capitalize on this popularity through merchandise like toys or apparel.
    Chipotle's "fan-inspired car napkin holder" is a creative product that turns a common customer habit into a branding opportunity.
    South Park's "Snow Day" video game, particularly its collector's edition with exclusive merchandise, shows the value of special editions in marketing.
    Catch this show every week: https://bigpromo.live/youtube
    ---
    Shop your swag at http://bigpromo.link
    For this month's code, go to https://bigpromo.link/code
    ---
    This week's topics:
    0:00 start here
    0:44 Planet Fitness Debuts Empowering Partnership With Megan Thee Stallion
    https://www.multivu.com/players/English/9212751-planet-fitness-megan-thee-stallion-mother-fitness/
    Mother Fitness - YouTube
    https://www.youtube.com/watch?v=4kxweDiucoI
    Welcome To The Planet Fitness Shop - Shop Planet Fitness
    https://shop.planetfitness.com/
    4:42 How the pairing of Pringles and caviar went viral on TikTok, Instagram | Marketing Dive
    https://www.marketingdive.com/news/pringles-caviar-collaboration-rhony-viral-campaign/702909/
    Find 'pringles caviar' on TikTok | TikTok Search
    https://www.tiktok.com/search?q=pringles%20caviar&t=1705796296807
    The Caviar Company | Home
    https://www.pringlesandcaviar.shop/
    8:22 Campaign Trail: Pop-Tarts’ edible mascot made ‘ultimate sacrifice’ to win bowl season | Marketing Dive
    https://www.marketingdive.com/news/pop-tarts-viral-edible-mascot-bowl-game-2023/703751/
    What’s an Edible Bowl Mascot Worth? Roughly $12.1 Million
    https://frontofficesports.com/whats-an-edible-bowl-mascot-worth-roughly-12-1-million/
    Pop-Tarts Bowl | All Products – FCS Merchandise
    https://fcsmerch.com/collections/pop-tarts-bowl-all-products
    pop tart bowl mascot - Google Shopping
    https://www.google.com/search?sca_esv=594623436&rlz=1CDGOYI_enUS653US653&hl=en-US&sxsrf=AM9HkKmJ3ggKnUYKCZzzmNE_DfyD_R3Z0Q:1703959204640&q=pop+tart+bowl+mascot&tbm=shop&source=lnms&prmd=isvnmbhtz&biw=428&bih=751&dpr=3
    11.46 Chipotle wants people to steal napkins to fill expensive Car Napkin Holder
    https://www.restaurantbusinessonline.com/marketing/chipotle-wants-people-steal-napkins-fill-expensive-car-napkin-holder
    Napkin Holder – Chipotle Goods
    https://chipotlegoods.com/products/chf23napkinhldr
    13:55 South Park: Snow Day! Collector's Edition Revealed
    https://comicbook.com/gaming/news/south-park-snow-day-collectors-edition-switch-xbox-ps5/
    South Park - Snow Day – Official Game Site
    https://southpark.thqnordic.com/
    South Park: Snow Day! | Collector’s Edition Reveal - YouTube
    https://www.youtube.com/watch?v=h7edD_6tKn0
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    • 17 min
    Outback Koala, White Castle Merch, & Miller Beer Holiday

    Outback Koala, White Castle Merch, & Miller Beer Holiday

    Ep 176 12-16-2023
    In this episode, we unpack three compelling case studies:
    Outback Steakhouse's Social Media Mastery: Discover how Outback boosts customer engagement through a charming koala plush giveaway. This clever social media contest not only captivates audiences but also amplifies brand visibility. Integrating tangible products with digital campaigns can significantly enhance online interaction and brand recall.
    White Castle's Classy Holiday Collection: Learn from White Castle's tasteful holiday merchandise, including a unique snow globe and subtly branded goods. This approach showcases how seasonal products can be both stylish and brand-centric. Seasonal merchandise, when done with elegance, can elevate a brand's perception and create lasting customer impressions.
    Miller's Innovative Holiday Promotional Goods: Get inspired by Miller High Life's Dive-Bar Scented neon Christmas tree and Miller Lite's Beercracker. OH and we FINALLY got our Beernaments!
    These items blend novelty with functionality, demonstrating how out-of-the-box ideas can generate buzz and consumer interest. Innovative and quirky promotional products can set your brand apart, making it memorable in a crowded market.
    Catch this show every week: https://bigpromo.live/youtube
    ---
    This month's promo code:
    https://bigpromo.link/code
    ---
    This week's topics:
    0:54 Outback Is Giving Away 1,000 Koala On The Walla Plush Toys Starting December 8, 2023 - Chew Boom
    https://www.chewboom.com/2023/12/08/outback-is-giving-away-1000-koala-on-the-walla-plush-toys-starting-december-8-2023/
    Koala on the Walla - YouTube
    https://www.youtube.com/watch?v=7JgCiBJAzTg
    3:35 From Water Bottle To Cheese Slider Tree Ornament: White Castle Holiday Merch
    https://www.mediapost.com/publications/article/391133/from-water-bottle-to-cheese-slider-tree-ornament.html
    Holiday 2023 - White Castle
    https://www.mybrandmall.com/whitecastle/shop/gifts/holiday/holiday-2023
    5:39 Miller High Life Releases the Merry High Light
    https://www.foodandwine.com/miller-high-life-releases-the-merry-high-light-8411698
    Merry High Light Giveaway | Miller High Life
    https://www.millerhighlife.com/120th-anniversary
    7:29 Cracks nuts, opens beer - meet the Miller Lite Beercracker
    https://onmilwaukee.com/articles/miller-lite-nutcracker
    Miller Lite Beercracker – Miller Lite Shop
    https://shop.millerlite.com/collections/beercracker
    8:00 Miller Lite Sells Six-Packs of Drinkable Beer Ornaments
    https://www.foodandwine.com/news/miller-lite-beer-filled-ornaments
    Holiday Collection – Miller Lite Shop
    https://shop.millerlite.com/collections/holiday-knitwear-collection
    Miller Lite Beernament Set – Miller Lite Shop
    https://shop.millerlite.com/products/miller-lite-beernament-6-pack
    ---
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    Big...

    • 13 min
    Holiday Merch from KFC & Tito's, Dunkin Dog Toys, Gold Peak Golden Hour, Matilda Bay Other Merch

    Holiday Merch from KFC & Tito's, Dunkin Dog Toys, Gold Peak Golden Hour, Matilda Bay Other Merch

    We kick things off with Gold Peak Iced Tea's nifty iPhone accessory: we explore how it transforms everyday moments into the coveted 'golden hour' with a simple clip-on filter. Then, we jet over to Australia where Matilda Bay is shaking things up by giving away merch from more popular brands, cheekily promoting their Hazy Lager as your 'second favorite beer'.
    Tito's Vodka brings the holiday spirit with their 'kinda ugly' holiday collection, where the proceeds go to dog charities – a heartwarming touch for the festive season. Meanwhile, Bark teams up with Dunkin' in the Dogs for Joy program, offering adorable dog toys that mimic Dunkin' products, with proceeds going to charity.
    Finally, KFC gets in on the holiday action with their new bucket design and a range of merch, including a cozy hoodie and clever finger-lickable gloves, perfect for chicken enthusiasts.
    It's a whirlwind tour of how brands are getting creative with their promotional products, blending fun, functionality, and a dash of charity work.
    Catch this show every week: https://bigpromo.live/youtube
    ---
    This month's promo code:
    https://bigpromo.link/code
    ---
    This week's topics:
    0:00 start here
    0:47 Gold Peak Tea Is Redefining 'Golden Hour' Photography
    https://www.adweek.com/brand-marketing/gold-peak-tea-celebrates-golden-hour-with-photos-taken-through-a-liquid-lens/
    Golden Hour | Gold Peak® Beverages
    https://www.goldpeakbeverages.com/goldenhour
    #shotwithgoldpeak on Instagram | Hashtags
    https://www.instagram.com/explore/tags/shotwithgoldpeak/
    6:04 Matilda Bay, Howatson+Company Promotes Hazy Lager as Your Second Favourite Beer
    https://www.lbbonline.com/news/matilda-bay-howatsoncompany-promotes-hazy-lager-as-your-second-favourite-beer
    Your 2nd Favourite Beer - Matilda Bay
    https://your2ndfavouritebeer.com/
    8:44 Tito’s introduces the 'Kinda Ugly Holiday Collection'
    https://guiltyeats.com/2023/11/11/titos-introduces-kinda-ugly-holiday-collection/
    Holiday – Tito's Handmade Vodka
    https://store.titosvodka.com/collections/holiday
    12:30 Dunkin' Teams with BARK to Offer Dog Toys for Charity - QSR Magazine
    https://www.qsrmagazine.com/news/dunkin-teams-with-bark-to-offer-dog-toys-for-charity/
    Joy in Childhood Foundation Dogs for Joy Program
    https://www.joyinchildhoodfoundation.org/dogsforjoy/
    BARK + Dunkin
    https://bark.co/collections/dunkin
    13:38 KFC Releases New Joy Holiday Bucket Along With A New Special Holiday Merch
    https://www.fastfoodpost.com/kfc-releases-new-secret-recipe-of-joy-holiday-bucket-along-with-a-new-special-holiday-design-for-the-20-fill-up-box/
    Holiday Collection – KFC Shop
    https://kfcshop.com/collections/holiday-collection
    --
    ---
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    ---
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    Big Promotions!
    🕸...

    • 17 min
    Dunkin Inflatable Spiders, Pepperoni Day, Bean Merch, Gigabier

    Dunkin Inflatable Spiders, Pepperoni Day, Bean Merch, Gigabier

    Featured Campaigns:
    Hormel Foods: Launched a pepperoni popup shop in Austin, Minnesota to celebrate National Pepperoni Day. Various pepperoni-themed merchandise were on offer for a limited time.
    Bush's Beans Introduced merchandise around specific holidays, emphasizing engagement over revenue. They're using social posts on TikTok and Instagram to measure engagement.
    Stouffer's released an Advent calendar with seven different meals as a part of themed, limited-edition merch to drive excitement.
    Dunkin' introduced a six-foot-tall inflatable spider donut, among other merchandise, demonstrating a play on their existing products to engage customers.
    Tesla & Elon Musk promoted the Cybertruck through Giga Beer, showcasing how distinctive elements of a brand can be leveraged for promotional purposes.
    Crayola collaborated with Kohl's on a colorful, limited-edition merchandise line to foster creativity, mainly aimed at children but with some offerings for adults.
    Shoutout to Jim Cermak of the Trade Show University Podcast, a resource for exhibitors and trade show attendees.
    ---
    This month's promo code:
    https://bigpromo.link/code
    ---
    0:00 This week's topics:
    0:50 'I Only Stand For Pepperoni' Socks? Hormel Opens Pop-Up Shop
    https://www.mediapost.com/publications/article/389141/i-only-stand-for-pepperoni-socks-hormel-opens-p.html
    Pepperoni Shop
    https://www.pepperonishop.com/
    4:13 Backpacks, costumes, sandals: Why Bush’s Beans is investing in merch
    https://www.marketingbrew.com/stories/2023/10/02/backpacks-costumes-sandals-why-bush-s-beans-is-investing-in-merch
    Bush’s Beans Online Store | Shop BUSH’S® Beans – Shop.BushBeans.com
    https://shop.bushbeans.com/
    8:01 Stouffer's Launched a Frozen Food Calendar
    https://www.foodandwine.com/stouffers-frozen-food-advent-calendar-8347401
    Stouffer's on Instagram
    https://www.instagram.com/p/Cx5wIZXOlrj/
    Advent Comfort Calendar
    https://shopstouffers.goodnes.com/collections/advent-comfort-calendar
    10:30 Dunkin' Unveils Inflatable Spider Donut for Halloween Fanatics - QSR Magazine
    https://www.qsrmagazine.com/food/menu-innovations/dunkin-unveils-inflatable-spider-donut-for-halloween-fanatics/
    Spider Donut Inflatable
    https://shopdunkin.com/collections/feature-product/products/spider-donut-inflatable?variant=42522092929077
    12:55 Tesla Is Now Selling Its Own Beer, CyberBeer
    https://www.foodandwine.com/tesla-cyberbeer-8361856
    CyberBeer + CyberStein
    https://cyberbeer.tesla.com/
    CyberOpener
    https://shop.tesla.com/product/cyberopener?sku=1975159-00-A
    15:24 Crayola Teams Up with Kohl's for Color-Forward, Limited-Edition Merchandise Line
    https://www.prnewswire.com/news-releases/crayola-teams-up-with-kohls-for-color-forward-limited-edition-merchandise-line-301939188.html
    Crayola x Kohl's | Kohl's
    https://www.kohls.com/catalog.jsp?CN=Assortment:Crayola%20x%20kohls
    17:12 Trade Show University
    https://tradeshowu.biz/
    ---
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    • 18 min
    Fireball Sympathy Cards, Fanatics FAIL, Hershey Crocs, Snyders Steins

    Fireball Sympathy Cards, Fanatics FAIL, Hershey Crocs, Snyders Steins

    Fireball Cinnamon Whiskey spices up the conversation with their cheeky sympathy cards for football fans.
    Snyder's of Hanover brings the festive spirit with their October Fest pretzel-holding contests.
    Fanatics is under scrutiny for some quality control missteps.
    Don't miss the delectable partnership between Hershey's and Crocs that promises to make your feet as comfy as they are stylish.
    Catch this show every week: https://bigpromo.live/youtube
    #bigpromotions #biggerfish #mybigpromo #bigpromoswag #swag #merch #promotionalproducts #podcast
    ---
    This month's promo code:
    https://bigpromo.link/code
    ---
    0:00 This week's topics:
    0:42 Fireball Releases Trash-Talking 'Sympathy' Cards For Football Season
    https://www.mediapost.com/publications/article/388827/fireball-releases-trash-talking-sympathy-cards-f.html
    Fire Ball | Shop Now
    https://fireballfootbawlcards.com/
    3:27 US Steinholding Association
    http://www.ussteinholding.com/
    Snyder's Amps Up Oktoberfest With Massive Pretzel Steins
    https://www.foodbeast.com/news/snyders-of-hanover-pretzel-steins/
    Snyders of Hanover Pretzel Holding Sweepstakes - Program Ended
    https://snyderspretzelholding.com/Notification/ProgramEnded
    7:02 Hershey Crocs Classic Clog Release Date | Hypebeast
    https://hypebeast.com/2023/9/hershey-crocs-classic-clog-release-date
    8:13 Poorly Printed Philadelphia Eagles Merch Has Fans Calling Foul | PPAI Media
    https://media.ppai.org/ppai-newslink/poorly-printed-philadelphia-eagles-merch-has-fans-calling-foul/

    • 12 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

farmtographer ,

A fun facet of pop culture

I am not in the target audience for Big Promo Cast, but really dig hearing about the promotions that big brands are doing. I can count on Rich and Amber to come up with at least a couple interesting tod bits every week. Good stuff!

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