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The Company Show
The Company Show
Megan Dougherty

The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is... more

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Getting Sponsors for Podcasts and Events with Alex Durant

I often say that sponsors aren’t a great path for most company podcast—the ROI just isn’t there when other business... more

18 Jul 2024 · 30 minutes
Share Your Expertise at PFBCon 2024

It is that time of year again, friends! We’re opening up submissions for speakers for this year’s Podcasting for Business... more

11 Jul 2024 · 17 minutes
Case Study: You Should Start A Podcast! with Heather Gray FDN-P

You should start a podcast!These words have planted a lot of ideas in the heads of a lot of business... more

04 Jul 2024 · 33 minutes
Protecting Your Vocal Health with Brienne Hennessy

Have you ever thought about the health of your voice?The two concepts don’t go together intuitively to me, which is... more

27 Jun 2024 · 45 minutes
Stories, Service & The Authentic You with Brigitte Bojkowszky

I often say that there are two types of people in the world—those who have done frontline customer service, and... more

20 Jun 2024 · 41 minutes
Does Your Podcast Need to Be On Video? with Megan Dougherty

Let me tell you a little story.Back in the halcyon days of 2019, I had a strong belief—I believed that... more

14 Jun 2024 · 10 minutes
Release Cadences for Every Business Goal with Megan Dougherty

After “should we have a podcast?” one of the first decisions you’re going to have to make is how often... more

09 May 2024 · 7 minutes
Case Study: Podcasting as a Long-Term Marketing Strategy with Susan Friedmann

How to include the bio of your guest in a podcast episode is a topic of some debate in the... more

02 May 2024 · 48 minutes
Maximizing the Value of Your Podcast Archive with Racheal Cook

A truly massive content archive will usually cause one of two feelings:Unspeakable delight about the opportunityA sucking dread at the... more

25 Apr 2024 · 43 minutes
Pitching and Podcasting for Authors with Angie Trueblood

What’s the best way to grow your podcast audience? That is a topic that could be debated hotly by pretty... more

18 Apr 2024 · 44 minutes
A Tale of Three Podcasts with Megan Dougherty

Podcasts that look very similar from the outside can actually create completely different kinds of value for the businesses running... more

11 Apr 2024 · 8 minutes
Joy, Email and Your Podcast with Shannon Hernandez

I’m sure you’ve heard of the Pareto principle, or the 80-20 rule where 80% of consequences or results come from... more

04 Apr 2024 · 45 minutes
Using LinkedIn to Supercharge your Relationship Building with Sophie Lechner

I have a weakness for walls of text. I really do.See, I love to teach and think and expound and... more

28 Mar 2024 · 34 minutes
Creating Impact with Expert Knowledge with Kachina Gosselin

Stop me if you've heard this one: I want to develop a passive income stream. You've heard it; you might... more

21 Mar 2024 · 36 minutes
13 Questions to Ask a Podcast Production Company Before You Hire Them

Unless you’re overburdened with free time and a desire to learn a variety of new, highly specific skills or have... more

14 Mar 2024 · 17 minutes
Protecting Your Podcast: Intellectual Property and Fair Use with Erin Ogden

There's a persistent myth in the podcasting world that you can use a little bit of someone else's content without... more

07 Mar 2024 · 28 minutes
Positioning Your Podcast for Business Growth with Beate Chelette

Aligning your podcast with your business goals is crucial for success, which means you need to set clear podcast goals,... more

29 Feb 2024 · 37 minutes
Does Your Podcast Format Match Your Podcast Goals?

Podcasts can come in a lot of different shapes and sizes, and one of the first decisions you need to... more

22 Feb 2024 · 27 minutes
Case Study: Growing a Media Business Through Podcasting with Rayna Rokicki

On this episode of The Company Show, we’re taking a look at how Rayna Rokicki, the owner of Ladies First... more

15 Feb 2024 · 39 minutes
Practice Makes Prepared with Meridith Grundei

Consistent practice doesn’t guarantee that everything will go perfectly—but it does make sure that you’ll be prepared for whatever happens.... more

08 Feb 2024 · 34 minutes
How to Measure the Impact of Your Podcast

When you podcast as a passion project, you need to have a why that keeps you going. When you podcast... more

01 Feb 2024 · 18 minutes
Mastering Facebook Ads for Podcast & Business Growth with Stacy Reed

Paid social media is a tough nut to crack, but once you manage to make it work it can become... more

09 Nov 2023 · 44 minutes
Should You Book A Podcasting Studio? with JP Davidson

There is not much that the best mic in the world can do about recording in a really sound-unfriendly environment.... more

26 Oct 2023 · 27 minutes
Achieving Business Goals with Podcast Managers | Ted Cragg

One Stone Creative is a full-service agency that handles most of the non-recording work for the shows we produce, but... more

12 Oct 2023 · 27 minutes
What to Expect at PFBCon 2023 with Tom Fox

One of the things I believe the most strongly about podcasting is that doing it to support and grow an... more

28 Sep 2023 · 18 minutes
Podcasting for Business Refresher

A couple of weeks ago, we ran an episode called How to Cheat a Podcast Episode in which I shared... more

14 Sep 2023 · 11 minutes
The Ultimate Guest Pitching System with Kris Ward

If you’re struggling with getting podcast hosts to accept you as a guest, this is something that you wouldn’t want... more

31 Aug 2023 · 26 minutes
How to Cheat a Podcast Episode

There will be days that you have an episode due to meet your production deadlines, but no guest lined up... more

17 Aug 2023 · 5 minutes
Podcasting for Business on YouTube

Something that we know from the State of Business Podcasting Report is that the vast majority of business podcasts post... more

03 Aug 2023 · 31 minutes
Podcast SEO: Best Practices & Tips from Danielle Desir Corbett

A really solid Search Engine Optimization strategy for podcast show notes can easily be pushed to the back burner within... more

20 Jul 2023 · 28 minutes
Leveraging a Podcast In Your Business

In 2021, we developed the Business Podcast Blueprints: four high-level podcast archetypes that inform the different strategic decisions that need... more

06 Jul 2023 · 14 minutes
Working with VAs for Your Podcast

Podcasting for business involves a lot of tasks, information, and assets—requiring coordination with guests and team members. While it may... more

22 Jun 2023 · 26 minutes
Why You Should Consider Starting a Podcast Network

Why You Should Consider Starting a Podcast NetworkThere are many strategies you can employ to increase the reach of your... more

08 Jun 2023 · 20 minutes
Learning From Experts

There are a lot of really, really smart people in this industry and I rarely have an interview that I... more

25 May 2023 · 13 minutes
Introducing The Company Show

Welcome to a new phase in the life of this podcast. Up until now, we’ve been the "Business Podcast Blueprint... more

19 May 2023 · 5 minutes
Video Podcasts: Reflections and Decisions

As I reflect on the first-ever video season of the Business Podcast Blueprint Show, I'm convinced that video really is... more

30 Mar 2023 ·
What Makes an Audio Brand? with Jodi Krangle

Are you ready to unlock the true potential of audio in your business? In this episode of the Business Podcast... more

23 Mar 2023 ·
Structuring an Episode For Effective Ads with Heather Osgood

Are you considering advertising on your podcast? If so, you're not alone. Many podcasters are interested in monetizing their content... more

16 Mar 2023 ·
The Video Advantage for SEO with Atiba De Souza

Have you ever thought about how to take your podcasting strategy to the next level? With video becoming increasingly important... more

09 Mar 2023 ·
Getting the Best Sound From Your Home Studio (or Kitchen Table) with Junaid Ahmed

Are you struggling with optimizing your audio setup for your podcast? If so, you're not alone. On this episode of... more

02 Mar 2023 ·
A Dance of Guests and Hosts: Optimizing Your Workflows and Relationships with Jason Cercone

Are you a podcaster looking to take your interview game to the next level? Look no further! In today's episode,... more

23 Feb 2023 ·
Should Company Podcasts be Company Vlogs? An Audio vs. Video Showdown

Chris Weiher, an experienced video producer, joins Megan Dougherty to lay out the pros and cons of podcasting and vlogging... more

16 Feb 2023 ·
Becoming the Voice of Your Industry with Paula Thomas

Our goal at One Stone Creative and the Business Podcast Blueprint Show is to help companies harness the power of... more

09 Feb 2023 ·
Digging into Episode Structure

We’re back for season 3 of the Business Podcast Blueprint Show! My first guest this season is my business partner,... more

02 Feb 2023 ·
Season Finale

I quite frequently swear that when this project is finished, I'm going to take a nice break and spend some... more

09 Dec 2022 ·
Creating Lasting Links with Desmond Dixon

This week’s guest, Desmond Dixon, is CEO of Remote Sales Manager, co-founder of Hubalz, and host of the Campfire Capitalism... more

02 Dec 2022 ·
Deep Dive into the State of Business Podcasting Report 2022

Since 2020 we've been looking at the top 100 business podcasts to find out what they're doing with their shows... more

25 Nov 2022 ·
Podcasting with Purpose with Fatima Zaidi

This week’s guest, Fatima Zaidi, is CEO and founder of Quill Inc, a full-service podcasting hosting platform and production agency.... more

18 Nov 2022 ·
How to Be a Better Storyteller with Gini Dietrich

Humans think and understand the world through stories and narratives. Creating those stories is one of the best ways to... more

11 Nov 2022 ·
The Miracles of PR with Dina Behrman

This week’s guest, Dina Behrman, is a former journalist turned PR strategist and publisher. Dina works with entrepreneurs who want... more

04 Nov 2022 ·
The Value of Podcasting for Business with Tom Fox

One of the things I love most about podcasting is the way you can use it as a vehicle to... more

28 Oct 2022 ·
Behind the Scenes with Maribel Quezada-Smith

We’ve all heard the old adage “communication is key,” but did you know it also applies to podcasting? This week’s... more

21 Oct 2022 ·
The Podcasting for Business Conference

I’ve been to a fair number of podcast conferences over the past few years. I really like them. They are... more

15 Oct 2022 ·
The Philosophy of Podcast Promotions with Deirdre Tshien

This week’s guest, Deirdre Tshien, is the host of the Grow My Show podcast and the CEO and co-founder of... more

07 Oct 2022 ·
Finding and Inviting Guests to Your Podcast

Asking a stranger, especially one that is well-regarded in the industry, to join you on your podcast can be a... more

30 Sep 2022 ·
The Power of Strategy with Stephanie Feger

This week’s guest Stephanie Feger uses a capsule podcast strategy, and it’s working like a charm! Stephanie’s approach of hyper-specific... more

23 Sep 2022 ·
Should You Get a Sponsor for Your Company Podcast?

There comes a time in many podcaster’s lives when they look at their show and their audience and their expense... more

16 Sep 2022 ·
Will AI Replace Writers with Karl Sona

Imagine the possibilities if we could produce podcasts on demand with AI. There’s no doubt that human creativity will always... more

09 Sep 2022 ·
Getting Good Sound for Your Podcast

Having good sound is table stakes for your podcast - there is an expectation among audiences and guests that you’re... more

02 Sep 2022 ·
How to Pitch Yourself as a Guest

Growing your audience and your professional network is always a hot topic in the business podcast community. A great way... more

26 Aug 2022 ·
Bringing Order to Chaos in Your Podcast Processes

Today Megan Dougherty is talking about why you want to optimize and then automate your podcast workflow: so you’re getting... more

19 Aug 2022 ·
Solving Problems for Podcasters

For some people, like today’s guest Alex Sanfilippo, finding a recurring problem in business means fixing the problem permanently. In... more

12 Aug 2022 ·
An Exhaustive List of Different Podcast Episode Formats - and When To Use Them.

Welcome to season 2 of the Business Podcast Blueprint Show! In the solo episodes this season, I’ll dive deeper into... more

05 Aug 2022 ·
Might as Well Get the Good One...

We're closing out season one of the Business Podcast Blueprint show. Today, Megan Dougherty is talking about the tools and... more

24 Jun 2022 ·
Branding that Feels Great with Sabrina Chevannes

What makes a podcast truly stand out? Many people believe that being as close to your authentic self as possible,... more

17 Jun 2022 ·
Metrics that Matter for Company Podcasts

If you ever wonder how to evaluate your success at podcasting for your business - this episode will help. Learn... more

10 Jun 2022 ·
How to Become the Recognized Authority with Alastair McDermott

To derive something valuable from your business podcast you must have a solid reason why you started. Today’s guest has... more

03 Jun 2022 ·
Introducing the Podcast Social Club

Creating a podcast and promoting a podcast are two entierly different beasts. Many of us find the former considerably more... more

27 May 2022 ·
Giving Your Sales Team Superpowers with Rob Stevenson

Starting a company podcast can be a solid strategy for improving brand awareness, but it shouldn’t be the only way... more

20 May 2022 ·
How to Choose Your Podcast Content (And Format, and Assets and Marketing)

In our show’s debut, I discussed how having high-level podcast goals can help you make decisions about your show. Now,... more

13 May 2022 ·
Maximizing your Creative Energy to Serve Your Audience

In a business where it’s important for people to know, like and trust you to get the job done, a... more

03 May 2022 ·
Your Podcast Lexicon: First Edition

Podcast Lexicon  Understanding highly specific industry terms can not only provide a fun insider feeling, but can also be handy when... more

26 Apr 2022 ·
Podcast Promotion That Feels Good

Promotion is one of the most challenging aspects of running a podcast; but, if your show is worth creating, you... more

19 Apr 2022 ·
8 Questions to Ask a Podcast Producer (Before You Hire Them)

A podcast producer or editor is a really nice thing to have. Editing a podcast episode, writing the assets for it,... more

12 Apr 2022 ·
Podcasting for Authority, Presence and Legacy

Not everyone needs to have a podcast – even those in businesses where it seems like everyone has one, or... more

05 Apr 2022 ·
The Anatomy of a Podcast Episode

A business podcast, or even one that you take seriously as a hobby, needs a thoughtful structure. A good podcast... more

29 Mar 2022 ·
Create with Intent to Repurpose with Jaclyn Schiff

Content repurposing is something that often gets backburned in the face of the zillion and one things you do every... more

22 Mar 2022 ·
Don't Leave Your Guest Guessing

Even though you shouldn’t be concerned if your podcast guests don’t share their episodes, you should still make sharing as... more

15 Mar 2022 ·
Whys and Hows of Internal Podcasts with Shannon Martin

Most podcasts are created as public audience-facing content, but not all podcasts are meant to be shared widely. Some elements... more

08 Mar 2022 ·
Is My Podcast Topic Too Saturated?

There’s not much that’s new in podcasting anymore; pretty much anything you can think of already has a podcast associated... more

01 Mar 2022 ·
Podcast Process, Stats, and Sharing with Corey Harris and Julie Traxler

Starting a new project is always a bit intimidating, and transitioning from behind the scenes to behind the mic is... more

22 Feb 2022 ·
Why Don't Podcast Guests Share Their Episodes?

Of all the podcasting advice out there, one particular piece irks me the most: that you should host guests on... more

15 Feb 2022 ·
Tell Me About a Time...

There are people you meet in life who make a big difference; they can leave for a while, come back,... more

08 Feb 2022 ·
Why Even Podcast?

During a presentation to a group of financial advisory professionals, I asked, ‘Who here has a podcast?’ to which half... more

01 Feb 2022 ·
Introducing the Business Podcast Blueprint

Welcome to the Business Podcast Blueprint! This is a podcast where Megan Dougherty, co-founder of One Stone Creative, is going... more

12 Jan 2022 ·
The Company Show
Why Don't Podcast Guests Share Their Episodes?
The Company Show

Listen now on

Apple Podcasts
Google Podcasts
Podcast Addict
Pocket Casts
Player FM
Podcast Republic


Of all the podcasting advice out there, one particular piece irks me the most: that you should host guests on your show... more