Welcome friends, to episode 100 of The Company Show.Well, technically we started as the Business Podcast Blueprints show — but... more

You know what podcasts suck at? Conversions.You know what's amazing for conversions? Email.You know how to turn podcast listeners into... more

It’s my favorite time of year.I don’t mean Halloween, although I dearly love giving candy to small children dressed as... more

Let's talk about guest appearance pitches.You've received them and hopefully you've also sent them. There's a lot that goes into... more

As you know, the Podcasting for Business Conference is fast approaching.We're preparing the networking events and the presentations and the... more

When you think of merch, what might come to mind first are band t-shirts, sports memorabilia, or maybe stickers of... more

AI is becoming a reality for many businesses, and podcasting is no different.There are a plethora of different ways that... more

At One Stone Creative and Podcasting for Business, we’re all about creating podcasts that work for… businesses! And we generally... more

There are a lot of different ways that you can get support with your podcast.You can hire or train a... more

Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book.... more

Welcome to Podcasting for Business—The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your... more

Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book.... more

Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book.... more

Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book.... more

Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book.... more

Welcome to Podcasting for Business—The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business—The Book. I’m your host, Tom... more

Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book.... more

Welcome to Podcasting for Business – The Book, a podcast series where we dive into Megan Dougherty’s transformative book, Podcasting for Business.... more

Something that I’ve always found a little challenging when it comes to the marketing of my business is finding the... more

There are products and services that don't require a lot of thought before you buy them — commodities, like toothpaste,... more

This is a very exciting week, friends, and one that I have been a little nervous about for the last... more

I’ve been looking forward to this episode all year.I am absolutely thrilled to share that my book, Podcasting for Business,... more

A lot of business start out as a podcast guest before they start hosting their own show. It’s a great... more

There are those who love social media and there are those who hate it.There are also those who, despite kind... more

I often say that sponsors aren’t a great path for most company podcast—the ROI just isn’t there when other business... more

It is that time of year again, friends! We’re opening up submissions for speakers for this year’s Podcasting for Business... more

You should start a podcast!These words have planted a lot of ideas in the heads of a lot of business... more

Have you ever thought about the health of your voice?The two concepts don’t go together intuitively to me, which is... more

I often say that there are two types of people in the world—those who have done frontline customer service, and... more

Let me tell you a little story.Back in the halcyon days of 2019, I had a strong belief—I believed that... more

After “should we have a podcast?” one of the first decisions you’re going to have to make is how often... more

How to include the bio of your guest in a podcast episode is a topic of some debate in the... more

A truly massive content archive will usually cause one of two feelings:Unspeakable delight about the opportunityA sucking dread at the... more

What’s the best way to grow your podcast audience? That is a topic that could be debated hotly by pretty... more

Podcasts that look very similar from the outside can actually create completely different kinds of value for the businesses running... more

I’m sure you’ve heard of the Pareto principle, or the 80-20 rule where 80% of consequences or results come from... more

I have a weakness for walls of text. I really do.See, I love to teach and think and expound and... more

Stop me if you've heard this one: I want to develop a passive income stream. You've heard it; you might... more

Unless you’re overburdened with free time and a desire to learn a variety of new, highly specific skills or have... more

There's a persistent myth in the podcasting world that you can use a little bit of someone else's content without... more

Aligning your podcast with your business goals is crucial for success, which means you need to set clear podcast goals,... more

Podcasts can come in a lot of different shapes and sizes, and one of the first decisions you need to... more

On this episode of The Company Show, we’re taking a look at how Rayna Rokicki, the owner of Ladies First... more

Consistent practice doesn’t guarantee that everything will go perfectly—but it does make sure that you’ll be prepared for whatever happens.... more

When you podcast as a passion project, you need to have a why that keeps you going. When you podcast... more

Paid social media is a tough nut to crack, but once you manage to make it work it can become... more

There is not much that the best mic in the world can do about recording in a really sound-unfriendly environment.... more

One Stone Creative is a full-service agency that handles most of the non-recording work for the shows we produce, but... more

One of the things I believe the most strongly about podcasting is that doing it to support and grow an... more

A couple of weeks ago, we ran an episode called How to Cheat a Podcast Episode in which I shared... more

If you’re struggling with getting podcast hosts to accept you as a guest, this is something that you wouldn’t want... more

There will be days that you have an episode due to meet your production deadlines, but no guest lined up... more

Something that we know from the State of Business Podcasting Report is that the vast majority of business podcasts post... more

A really solid Search Engine Optimization strategy for podcast show notes can easily be pushed to the back burner within... more

In 2021, we developed the Business Podcast Blueprints: four high-level podcast archetypes that inform the different strategic decisions that need... more

Podcasting for business involves a lot of tasks, information, and assets—requiring coordination with guests and team members. While it may... more

Why You Should Consider Starting a Podcast NetworkThere are many strategies you can employ to increase the reach of your... more

There are a lot of really, really smart people in this industry and I rarely have an interview that I... more

Welcome to a new phase in the life of this podcast. Up until now, we’ve been the "Business Podcast Blueprint... more

As I reflect on the first-ever video season of the Business Podcast Blueprint Show, I'm convinced that video really is... more

Are you ready to unlock the true potential of audio in your business? In this episode of the Business Podcast... more

Are you considering advertising on your podcast? If so, you're not alone. Many podcasters are interested in monetizing their content... more

Have you ever thought about how to take your podcasting strategy to the next level? With video becoming increasingly important... more

Are you struggling with optimizing your audio setup for your podcast? If so, you're not alone. On this episode of... more

Are you a podcaster looking to take your interview game to the next level? Look no further! In today's episode,... more

Chris Weiher, an experienced video producer, joins Megan Dougherty to lay out the pros and cons of podcasting and vlogging... more

Our goal at One Stone Creative and the Business Podcast Blueprint Show is to help companies harness the power of... more

We’re back for season 3 of the Business Podcast Blueprint Show! My first guest this season is my business partner,... more

I quite frequently swear that when this project is finished, I'm going to take a nice break and spend some... more

This week’s guest, Desmond Dixon, is CEO of Remote Sales Manager, co-founder of Hubalz, and host of the Campfire Capitalism... more

Since 2020 we've been looking at the top 100 business podcasts to find out what they're doing with their shows... more

This week’s guest, Fatima Zaidi, is CEO and founder of Quill Inc, a full-service podcasting hosting platform and production agency.... more

Humans think and understand the world through stories and narratives. Creating those stories is one of the best ways to... more

This week’s guest, Dina Behrman, is a former journalist turned PR strategist and publisher. Dina works with entrepreneurs who want... more

One of the things I love most about podcasting is the way you can use it as a vehicle to... more

We’ve all heard the old adage “communication is key,” but did you know it also applies to podcasting? This week’s... more

I’ve been to a fair number of podcast conferences over the past few years. I really like them. They are... more

This week’s guest, Deirdre Tshien, is the host of the Grow My Show podcast and the CEO and co-founder of... more

Asking a stranger, especially one that is well-regarded in the industry, to join you on your podcast can be a... more

This week’s guest Stephanie Feger uses a capsule podcast strategy, and it’s working like a charm! Stephanie’s approach of hyper-specific... more

There comes a time in many podcaster’s lives when they look at their show and their audience and their expense... more

Imagine the possibilities if we could produce podcasts on demand with AI. There’s no doubt that human creativity will always... more

Having good sound is table stakes for your podcast - there is an expectation among audiences and guests that you’re... more

Growing your audience and your professional network is always a hot topic in the business podcast community. A great way... more

Today Megan Dougherty is talking about why you want to optimize and then automate your podcast workflow: so you’re getting... more

For some people, like today’s guest Alex Sanfilippo, finding a recurring problem in business means fixing the problem permanently. In... more

Welcome to season 2 of the Business Podcast Blueprint Show! In the solo episodes this season, I’ll dive deeper into... more

We're closing out season one of the Business Podcast Blueprint show. Today, Megan Dougherty is talking about the tools and... more

What makes a podcast truly stand out? Many people believe that being as close to your authentic self as possible,... more

If you ever wonder how to evaluate your success at podcasting for your business - this episode will help. Learn... more

To derive something valuable from your business podcast you must have a solid reason why you started. Today’s guest has... more

Creating a podcast and promoting a podcast are two entierly different beasts. Many of us find the former considerably more... more

Starting a company podcast can be a solid strategy for improving brand awareness, but it shouldn’t be the only way... more

In our show’s debut, I discussed how having high-level podcast goals can help you make decisions about your show. Now,... more

In a business where it’s important for people to know, like and trust you to get the job done, a... more

Podcast Lexicon  Understanding highly specific industry terms can not only provide a fun insider feeling, but can also be handy when... more

Promotion is one of the most challenging aspects of running a podcast; but, if your show is worth creating, you... more

A podcast producer or editor is a really nice thing to have. Editing a podcast episode, writing the assets for it,... more

Not everyone needs to have a podcast – even those in businesses where it seems like everyone has one, or... more

A business podcast, or even one that you take seriously as a hobby, needs a thoughtful structure. A good podcast... more

Content repurposing is something that often gets backburned in the face of the zillion and one things you do every... more

Even though you shouldn’t be concerned if your podcast guests don’t share their episodes, you should still make sharing as... more

Most podcasts are created as public audience-facing content, but not all podcasts are meant to be shared widely. Some elements... more

There’s not much that’s new in podcasting anymore; pretty much anything you can think of already has a podcast associated... more

Starting a new project is always a bit intimidating, and transitioning from behind the scenes to behind the mic is... more

Of all the podcasting advice out there, one particular piece irks me the most: that you should host guests on... more

There are people you meet in life who make a big difference; they can leave for a while, come back,... more

During a presentation to a group of financial advisory professionals, I asked, ‘Who here has a podcast?’ to which half... more

Welcome to the Business Podcast Blueprint! This is a podcast where Megan Dougherty, co-founder of One Stone Creative, is going... more