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The Knowledge Project with Shane Parrish
The Knowledge Project with Shane Parrish
Farnam Street

Master the best of what other people have already figured out. Skip decades of trial and error. Each episode reveals proven insights... more

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Episodes

#210 Best of 2024: The Blueprint for a Transformative New Year

The Knowledge Project closes 2024 with a look back at some of the best conversations of the year. Featuring interviews... more

24 Dec 2024 · 1 hour, 32 minutes
#209 Charlie Hoehn: Write Something People Want to Read

In this episode, Charlie Hoehn explains the secrets behind why some books are unforgettable, and others no one seems to... more

10 Dec 2024 · 1 hour, 42 minutes
#208 Ryan Holiday: How to Win the War with Yourself

Ryan Holiday unpacks the subtle and not-so-subtle messages life sends us—and what happens when we ignore them. From mismatched tattoos... more

26 Nov 2024 · 1 hour, 41 minutes
#207 Adam Karr: The Investing Blueprint

Investor Adam Karr reveals his hidden playbook for spotting exceptional CEOs and building extraordinary businesses. Learn his counterintuitive techniques—from the... more

12 Nov 2024 · 1 hour, 10 minutes
#206 John Mackey: Building Whole Foods

From near bankruptcy after a devastating flood to a $13.7 billion Amazon acquisition, Whole Foods founder John Mackey reveals how... more

29 Oct 2024 · 2 hours, 12 minutes
#205 Rob Fraser: The Power of Focus

Rob Fraser unveils the untold story of OUTWAY—from hawking socks on street corners to building an eight-figure empire. Surviving near-catastrophic... more

15 Oct 2024 · 1 hour, 38 minutes
#204 John Bragg: The Blueberry Billionaire

From a tiny village, John Bragg quietly built an empire that controls half the world's wild blueberries and North America's... more

01 Oct 2024 · 1 hour, 28 minutes
#203 Erin Wade: The Mac and Cheese Empire

When Princeton-educated attorney Erin Wade left law to open a restaurant, she didn't just create award-winning comfort food—she engineered a... more

17 Sep 2024 · 1 hour, 5 minutes
#202 Matthew Dicks: The Storytelling Expert

Master storyteller Matthew Dicks unveils the hidden blueprint behind stories that win million-dollar deals, transform resistant teams, and turn skeptical... more

03 Sep 2024 · 1 hour, 58 minutes
#201 April Dunford: The Marketing Expert

Former IBM executive April Dunford reveals the sophisticated frameworks behind market leadership. This isn't about marketing tactics but how category... more

20 Aug 2024 · 1 hour, 15 minutes
The Knowledge Project with Shane Parrish
#210 Best of 2024: The Blueprint for a Transformative New Year
The Knowledge Project with Shane Parrish