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The Knowledge Project with Shane Parrish
The Knowledge Project with Shane Parrish
Farnam Street

Master the best of what other people have already figured out. Each episode uncovers hard-earned wisdom from CEOs, renowned scientists, and true... more

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Episodes

How to Win the War with Yourself | Ryan Holiday

Ryan Holiday unpacks the subtle and not-so-subtle messages life sends us—and what happens when we ignore them. From mismatched tattoos... more

26 Nov 2024 · 1 hour, 41 minutes
How to Think (and Work) Like a Billion Dollar Investor | Adam Karr

Investor Adam Karr reveals his hidden playbook for spotting exceptional CEOs and building extraordinary businesses. Learn his counterintuitive techniques—from the... more

12 Nov 2024 · 1 hour, 10 minutes
John Mackey: Inside Whole Foods' Blueprint for Building a Billion-Dollar Movement

From near bankruptcy after a devastating flood to a $13.7 billion Amazon acquisition, Whole Foods founder John Mackey reveals how... more

29 Oct 2024 · 2 hours, 12 minutes
How an Elite Athlete Built a $10M Business Breaking Every Rule | Rob Fraser

Rob Fraser unveils the untold story of OUTWAY—from hawking socks on street corners to building an eight-figure empire. Surviving near-catastrophic... more

15 Oct 2024 · 1 hour, 38 minutes
The Blueberry Billionaire | John Bragg

From a tiny village, John Bragg quietly built an empire that controls half the world's wild blueberries and North America's... more

01 Oct 2024 · 1 hour, 28 minutes
The Mac and Cheese Empire | Erin Wade

When Princeton-educated attorney Erin Wade left law to open a restaurant, she didn't just create award-winning comfort food—she engineered a... more

17 Sep 2024 · 1 hour, 5 minutes
The Storytelling Expert: Hidden Triggers That Make People Act | Matthew Dicks

Master storyteller Matthew Dicks unveils the hidden blueprint behind stories that win million-dollar deals, transform resistant teams, and turn skeptical... more

03 Sep 2024 · 1 hour, 58 minutes
The Marketing Expert: A Masterclass in Strategic Positioning | April Dunford

Former IBM executive April Dunford reveals the sophisticated frameworks behind market leadership. This isn't about marketing tactics but how category... more

20 Aug 2024 · 1 hour, 15 minutes
Top Entrepreneur on Building a Multi-Billion Dollar Company | Brian Halligan #200

From Cambridge startup to NYSE heavyweight, HubSpot co-founder Brian Halligan reveals the sophisticated frameworks behind scaling a $30B enterprise. Now... more

06 Aug 2024 · 1 hour,
Esther Perel: Cultivating Desire

Few episodes in The Knowledge Project’s nine-year history have impacted people’s relationships and lives more than when Esther Perel shared... more

23 Jul 2024 · 1 hour, 17 minutes
The Knowledge Project with Shane Parrish
How to Win the War with Yourself | Ryan Holiday
The Knowledge Project with Shane Parrish