When OpenAI released Chat GPT 3.5 in November 2022, conversations about virtually any other technology were sucked into the vacuum... more

Many agency leaders view reports as a necessary evil, but when done right they can actually become an important contributor... more

"Share of model" refers to the frequency or prominence with which a particular brand, keyword, or phrase appears in an... more

The desire to stand out has declined significantly over the last 20 years, according to a new study. That has... more

As we reported nearly a year ago, communication's influence is growing among organizational leadership. However, in many companies, executive acceptance... more

In this episode, Chip and Gini discuss the pros and cons of using LinkedIn for agency growth and professional engagement.Continue... more

The headline reads that Google’s Olympics ad went viral for all the wrong reasons and is fueling the growing concerns about using generative... more

Op-eds pay off. According to one analysis, New York Times opinion articles get 37 percent more readers than the newspaper's... more

Neville and Shel both spent time at a global Human Resources consulting firm in addition to their long tenures as... more

In this episode, Chip and Gini discuss the pivotal role of trust within agency teams. They explore common scenarios where... more