The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Jobs-to-be-Done Radio
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Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology. Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.
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42 episodes
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Content provided by The Re-Wired Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Re-Wired Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology. Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.
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42 episodes
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Jobs-to-be-Done Radio
1 Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 2 1:06:26
1:06:26 
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Play Later Play Later Lists Like LikedThis is the second part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. In the first part of this series we discuss how we used Jobs-to-be-Done to arrive at the insight that led … Read More
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Jobs-to-be-Done Radio
1 Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 1 50:11
50:11 Play Later Play Later Lists Like Liked50:11
Play Later Play Later Lists Like LikedThis is the first part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. At Autobooks we’re working hard to discover and build solutions for the struggles that small business owners face as they … Read More
J
Jobs-to-be-Done Radio
1 Adding Jobs-to-be-Done to a Persona-Based Product Development Process 39:01
39:01 Play Later Play Later Lists Like Liked39:01
Play Later Play Later Lists Like LikedIn this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project … Read More
J
Jobs-to-be-Done Radio
1 Marketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio 46:02
46:02 Play Later Play Later Lists Like Liked46:02
Play Later Play Later Lists Like LikedThis week Matt Hodges, Intercom’s head of marketing, joins us to talk about integrating Intercom’s marketing efforts around Jobs-to-be-Done. Matt talks us through his experience of uncovering the jobs that Intercom is hired to do, and applying the learning to … Read More
J
Jobs-to-be-Done Radio
1 Jobs-to-be-Done Radio: Chris from Tealeaf on The Dangers of Confusing Purchase with Commitment 52:10
52:10 Play Later Play Later Lists Like Liked52:10
Play Later Play Later Lists Like LikedWhen do people realize value from your product? It’s not always when they hand over their money to you, but when they really make the progress that they intended to make. This week Chris Lee from Tealeaf Academy joins us … Read More
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Jobs-to-be-Done Radio
1 Jobs-to-be-Done Radio: Examining Price and Value with JTBD 41:25
41:25 Play Later Play Later Lists Like Liked41:25
Play Later Play Later Lists Like LikedOn this episode of Jobs-to-be-Done radio Ervin brings up a question regarding the difference between price and value. It may seem simple on the surface but we’ll discuss how companies often leave money on the table by not understanding how … Read More
J
Jobs-to-be-Done Radio
1 Ash Maurya on Jobs-to-be-Done and Running Lean 44:58
44:58 Play Later Play Later Lists Like Liked44:58
Play Later Play Later Lists Like LikedOn this episode of Jobs-to-be-Done Radio we’re joined by entrepreneur, author, and entrepreneurship expert Ash Mauyra. Along with creating the Lean Canvas, an incredibly usable tool for startups who are trying to apply the lean startup methods, Ash has integrated … Read More
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Jobs-to-be-Done Radio
1 Matthew Gunson Talks Advertising With Jobs-to-be-Done on JTBD Radio 45:23
45:23 Play Later Play Later Lists Like Liked45:23
Play Later Play Later Lists Like LikedIt’s been clear to many of us in the #JTBD world that having a better understanding of the emotion that a consumer experiences related to a purchase will not only help us develop better products, but will also help us … Read More
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Jobs-to-be-Done Radio
1 JTBD at Intercom: Des Traynor on Jobs-to-be-Done Radio 1:00:51
1:00:51 Play Later Play Later Lists Like Liked1:00:51
Play Later Play Later Lists Like Liked“Imagine if a chef is in a restaurant. He comes up with a new French onion soup, and wants to see if it’s tasty. In the internet world he would wait four weeks and then email everyone who has ever been at … Read More
J
Jobs-to-be-Done Radio
1 Alan Klement on Designing Around Jobs-to-be-Done 48:59
48:59 Play Later Play Later Lists Like Liked48:59
Play Later Play Later Lists Like LikedHow do you go about designing product features around Jobs-to-be-Done? This week on Jobs-to-be-Done Radio we’re joined by Alan Klement who talks about how he came up with his version of the job story, and shares some great examples of … Read More
J
Jobs-to-be-Done Radio
1 Streema Co-Founder Martin Siniawski on JTBD Radio 38:09
38:09 Play Later Play Later Lists Like Liked38:09
Play Later Play Later Lists Like LikedThis week we continue to explore how Jobs-to-be-Done and the Lean Startup movement are intertwined. We’re joined by Martin Siniawski, the co-founder of Streema as well as one of our beloved jobs-to-be-done experts, Amrita Chandra from Shape and Sound. Martin talks … Read More
J
Jobs-to-be-Done Radio
During this episode Dave and Brenna talk about how Jobs-to-be-Done is being used at MeetUp alongside their well-established usability testing practice. They even share some of the Jobs-to-be-Done that people hire Meetup to do and the subtle anxieties that go … Read More
J
Jobs-to-be-Done Radio
1 Jobs-to-be-Done Interview: Buying a Smartphone 1:20:14
1:20:14 Play Later Play Later Lists Like Liked1:20:14
Play Later Play Later Lists Like LikedJobs-to-be-Done Radio is back this week with another sample interview for you to listen to and learn from. Tune in to hear us unpack how Becky from Red-Gate software came to decide that it was time to ditch her feature-phone and … Read More
J
Jobs-to-be-Done Radio
Our Forces Friday series concludes this week with an in-depth discussion of the Habit of the Present: Why would a consumer have to break a habit in order to buy a Roomba vacuum cleaner? Chris, Bob, and Ervin discuss the force using … Read More
J
Jobs-to-be-Done Radio
1 Applying JTBD to a Product Like Spotify – Amrita Chandra on JTBD Radio 40:39
40:39 Play Later Play Later Lists Like Liked40:39
Play Later Play Later Lists Like LikedAmrita Chandra from the startup marketing company RocketScope joins us this week on Jobs-to-be-Done Radio. Tune in to hear Amrita talk about applying JTBD research to the development and marketing of a Spotify-like product. She also shares some super-helpful tips … Read More
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Jobs-to-be-Done Radio
1 JTBD Radio Visits Children’s Medical Center (Healthcare Jobs-to-be-Done) 39:16
39:16 Play Later Play Later Lists Like Liked39:16
Play Later Play Later Lists Like LikedIn this episode Chris and Ervin visit the Children’s Medical Center in Dallas to meet with two special guests who are leading the application of Jobs-to-be-Done in the healthcare industry: John Dzivak and Anthony Pearson (both with Children’s Medical Center). … Read More
J
Jobs-to-be-Done Radio
We’re back this week with another installment of our Forces Fridays series! In this episode we take a deep-dive into the Pull of the New Solution and Anxiety aspects of the Forces of Progress Diagram to further explain what causes … Read More
J
Jobs-to-be-Done Radio
1 Disrupting Photography with Jobs-to-be-Done 1:00:02
1:00:02 Play Later Play Later Lists Like Liked1:00:02
Play Later Play Later Lists Like LikedIn this episode Chris and Bob spend some time with Erika Dufour and Jason Fried discussing how to apply Jobs-to-be-Done insights to Erika’s Snip Snap Go business model. We’re always excited to get a chance to reconnect with those who … Read More
J
Jobs-to-be-Done Radio
1 30 Minutes With Ryan Singer on Jobs-to-be-Done 33:32
33:32 Play Later Play Later Lists Like Liked33:32
Play Later Play Later Lists Like LikedRyan Singer from 37signals joins Bob and Chris for this episode of Jobs-to-be-Done Radio! Ryan shares some great stories about how he came to discover Jobs-to-be-Done, and a metaphor that he created to help explain the timeline to people who … Read More
J
Jobs-to-be-Done Radio
This episode of Jobs-to-be-Done radio kicks off with the introduction of an exciting new project that everyone can be involved in: Uncovering the Wine Jobs-to-be-Done. We also talk about a project that we’re doing for AlesyaBags.com to understand the job-dimensions … Read More
J
Jobs-to-be-Done Radio
In this episode of Jobs-to-be-Done radio we dive into many of the questions that people have after hearing a jobs-to-be-done interview for the first time, as well as questions submitted to us on the JTBD Quora Page, the JTBD LinkedIn … Read More
J
Jobs-to-be-Done Radio
1 The Jobs-to-be-Done Mattress Interview (as seen in Competing Against Luck) 48:05
48:05 Play Later Play Later Lists Like Liked48:05
Play Later Play Later Lists Like LikedBy far the most popular request that we’ve heard about Jobs-to-be-Done Radio is that we get more tactical and share some of our consumer interview techniques. This week we’re going to try to answer that request by sharing a live … Read More
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Jobs-to-be-Done Radio
*This post has been updated to an article format. See the update here at: Jason Fried on using JTBD at Basecamp This week Jason Fried, the founder of 37signals and author of Rework, joins us on Jobs-to-be-Done Radio to discuss … Read More
J
Jobs-to-be-Done Radio
This week we’ll give you a glimpse into what went on at the Switch Workshop that was held at the 37signals office in Chicago on October 1st. We’re joined by Nick Owsley, the co-founder of PromoSimple, who shares his thoughts … Read More
J
Jobs-to-be-Done Radio
1 Teaching How to Think vs Teaching What to Think 31:19
31:19 Play Later Play Later Lists Like Liked31:19
Play Later Play Later Lists Like LikedThis week we continue to share audio of a recent trip to Boston to visit Clayton Christensen. Clay shares the story of when Andy Groves of Intel asked him to explain how disruption would affect his company. He reinforces for us … Read More
J
Jobs-to-be-Done Radio
1 Clay Christensen on Jobs-to-be-Done & OpenTable 27:00
27:00 Play Later Play Later Lists Like Liked27:00
Play Later Play Later Lists Like LikedThis week Bob and Chris are honored to be joined by Clayton Christensen on Jobs-to-be-Done Radio. Clay discusses why he thinks the JTBD framework is so important and talks through how it is used to understand causality and what drives consumer … Read More
J
Jobs-to-be-Done Radio
This week presented a great opportunity to bring some special guests to the Jobs-to-be-Done Radio Show. Bob and Chris are joined by John Palmer, who worked with Bob in the early 90s to create the Jobs-to-be-Done Framework, as well … Read More
J
Jobs-to-be-Done Radio
1 Financial Services Through the Lens of Jobs-to-be-Done 38:53
38:53 Play Later Play Later Lists Like Liked38:53
Play Later Play Later Lists Like LikedThis week’s show features guest Stephen Mohan, Managing Director of Operational Services of Cofunds. Stephen joins us to talk about financial services through the lens of Jobs-to-be-Done. We contrast how the financial planner’s view of the competitive set (retirement … Read More
J
Jobs-to-be-Done Radio
This week’s show starts out with a discussion around the swell of recent media that the Jobs-to-be-Done framework has received. We discuss the recent jobs-to-be-done Forbes article, as well as Clay’s guest appearance on the Critical Path radio show. We … Read More
J
Jobs-to-be-Done Radio
Is education really a “job” if the student is forced or prompted to consume it in the way that we’ve designed it? There are a lot of great start-ups in the education space that are attempting to answer this … Read More
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Daily Deals
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