The Workhorse Podcast

Now that we've given you guys time to catch up on the podcast and learn who we are, it's time to answer your anonymous questions. In today's episode, we're going off the cuff with straight talk, non-rehearsed answers. Hear us chat about how we work together despite having different views (AKA how to find the Jessica to your Kendall), the strategies Kendall implemented before quitting farmers markets, how to show up confidently on social media, and more!We had so much fun answering your questions, but we couldn't get to them all. So stay tuned for future Q&A episodes! And don't forget to leave your own anonymous question below.Make sure to hit follow/subscribe so you never miss an episode! Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her website Resources & Links:Anonymous Questions Submission Guest Spot on the PodcastThe Workhorse Collective Group Coaching Mentioned in this episode:The Workhorse CollectiveOur signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!Workhorse Collective Group Coaching

You've heard from Jess and her husband CJ on episode 10, and now it's time for Kendall to bring on her husband Jay to talk all about running a business together and getting comfortable on social media. Hear them chat about Jay's background as a fifth-generation farmer, how Kendall became a first-generation farmer, how Central Park Farms came to be, and how Jay came to see the value of social media.Make sure to hit follow/subscribe so you never miss an episode! Connect with Jay:Connect with Jay on Instagram @centralparkfarms (because if he had his own account, it would be way too popular!)Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her websiteResources & Links:Episode 10. Husband Hotseat: Supporting Your Wife's Business DreamsEpisode 8. Hard Conversations About Showing Your Kids OnlineEpisode 7. Where's the Tipping Point: Going All In on Your BusinessAnonymous Questions Submission Guest Spot on the PodcastThe Workhorse Collective Group Coaching Mentioned in this episode:The Workhorse CollectiveOur signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!Workhorse Collective Group Coaching

There is a time and a place for hustle, and there is a time and a place not to hustle. Today, we're tackling the concept of hustle culture (and girl-bossing) and the impact it's had on our lives and businesses. This episode quickly turned into a 2:00 AM retreat-style chat (which we love), but we still came full circle with some really good business tips for you.Don't forget to catch the next episode with Kendall and her husband, Jay, which is all about getting comfortable on social media!Make sure to hit follow/subscribe so you never miss an episode! Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her websiteResources & Links:Episode 2. Five Ways to Set Yourself Apart at MarketsIncrease Revenue With Value-Add Products WorkshopScribeAnonymous Questions Submission Guest Spot on the PodcastThe Workhorse Collective Group Coaching Mentioned in this episode:In this hour long workshop, learn exactly how we launched our chef-crafted prepared foods line to increase revenue with our ranch-raised meat. Click below to learn more.Prepared Foods: Value-Add Products Workshop

We've been referencing our unicorn husbands enough that we thought it was time to bring them on the podcast! Today, Jessica's husband CJ (known to some as Chris) is in the hot seat answering all her questions about how he supports her in business and his role in their family.You'll hear his thoughts on when Jessica first brought up the idea of Moose Valley Ranch, how she's the brains and he's the brawn (his words), the biggest source of friction in their relationship, their best advice for couples going into business together, and so much more.Make sure to hit follow/subscribe so you never miss an episode! (And stay tuned for a future episode with Kendall and her husband, Jay!)Connect with CJ:Leave a comment/question in Apple Podcasts (he reads all of our comments!)Or contact Jessica on Instagram @moosevalleyranch Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her websiteResources & Links:Cozi calendar appAnonymous Questions Submission Guest Spot on the PodcastThe Workhorse Collective Group Coaching Mentioned in this episode:If you're looking for direct feedback and teaching on your specific business needs, assistance navigating a difficult time, or just need a second set of eyes on your business, we both offer 1:1 coaching calls. Click below to learn more. One-on-One Coaching Session with Kendall: https://the-workhorse-podcast.captivate.fm/one-on-one-kendall Strategy Sesh with Jessica: https://the-workhorse-podcast.captivate.fm/one-on-one-with-jess

Customer feedback may be the biggest free way to grow bigger, stronger, and faster as a business owner. In this episode, we're covering how we've gathered feedback in our own businesses and giving you tips and ideas to do the same in yours. We're also discussing how to differentiate between valuable feedback and meaningless criticism, the importance of responding thoughtfully, and how to leave your own constructive feedback for small businesses.Make sure to hit follow/subscribe so you never miss an episode! Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her websiteSome of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Resources & Links:Flodesk [affiliate link]One-on-One Coaching Session with Kendall Strategy Sesh with JessicaEpisode 6. Own Your Online PresenceCougar CheeseCanvaAnonymous Questions Submission Guest Spot on the PodcastThe Workhorse Collective Group Coaching Mentioned in this episode:If you're looking for direct feedback and teaching on your specific business needs, assistance navigating a difficult time, or just need a second set of eyes on your business, we both offer 1:1 coaching calls. Click below to learn more. One-on-One Coaching Session with Kendall: https://the-workhorse-podcast.captivate.fm/one-on-one-kendall Strategy Sesh with Jessica: https://the-workhorse-podcast.captivate.fm/one-on-one-with-jess

In this episode, we're discussing the topic of online safety and privacy when it comes to showing your kids online as business owners. (Disclaimer: If your kiddos are around you, this is probably not the best episode to listen to.)Jessica shares how her background in law enforcement and Internet Crimes Against Children has impacted her approach to sharing her kids online. Kendall's experience as a stepmom has been a bit different, and she talks about what she's had to consider regarding her stepkids.Every family situation is different, so only you can decide where your line is and your comfort level when sharing your kids online. Make sure to hit follow/subscribe so you never miss an episode! Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her websiteResources & Links:Anonymous Questions Submission Guest Spot on the PodcastThe Workhorse Collective Group Coaching

"Success comes when you can do your business full-time."In this episode, we're challenging this false narrative by diving into what it actually looks like to leave your full-time job and go all in on your business. We're sharing both of our experiences of having regular employment (Jessica) and relying solely on the business income (Kendall).There is no one-size-fits-all advice here. If you're currently closing in on that tipping point of going all in on your business, tune in to hear the ups and downs we've had over the years to help you decide what would make the most sense for you, your family, and your business.Make sure to hit follow/subscribe so you never miss an episode! Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranchCheck out her websiteResources & Links:Episode 4: The Stepmom, The Sibling, and The Succession PlanAnonymous Questions SubmissionGuest Spot on the PodcastThe Workhorse Collective Group CoachingMentioned in this episode:The Workhorse CollectiveOur signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!Workhorse Collective Group Coaching

The biggest mistake you can make when it comes to marketing your business is paying too much attention to social media and not enough to the places on the internet that you have ownership of. Today, we're talking about the importance of owning your online presence, specifically in the form of a website and an email list. Getting your customers off of an area of real estate you don't own (and could lose at any point) and getting them somewhere where you truly own the connection you have with them, enables you to leverage that connection for your business whenever you need it.Make sure to hit follow/subscribe so you never miss an episode! Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranchCheck out her websiteSome of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Resources & Links:Episode 1: Balance In Rural Business: How We Do It AllFlodesk [affiliate link]Kendall's video of Jay dancingThe Workhorse Collective Group CoachingMentioned in this episode:FlodeskClick below to get 50% off your first year of Flodesk - the email service provider we both use and love.Flodesk

In this episode, we're talking about why one of the most important things about being in community is showing up when you say you're going to show up. So, we're sharing our own personal stories of what happens when you overcommit, the impact that can have on your business, and how to have a little grace for others when you don't know the whole story. We get it; the people-pleasing factor in business is strong, but don't let it lead you out of integrity and not show up how you say you're going to. Make sure to hit follow/subscribe so you never miss an episode! Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranchCheck out her websiteResources & Links:The Workhorse Collective Group CoachingMentioned in this episode:The Workhorse CollectiveOur signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!Workhorse Collective Group Coaching

In today's episode, we're talking about the complexities of family business succession planning, arguably one of the most difficult topics in agriculture. Kendall (the stepmom) shares what she's dealing with running a business with her husband on her in-law's land, and Jessica (the sibling) shares how her law enforcement background has given her a unique view on family business conflicts. We have been talking about this topic for our entire relationship, and we can't stress enough the importance of having early, ongoing conversations about succession. Make sure to hit follow/subscribe so you never miss an episode! Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranchCheck out her websiteResources & Links:The Workhorse Collective Group CoachingMentioned in this episode:The Workhorse CollectiveOur signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!Workhorse Collective Group Coaching

No one in the history of anyone ever speaking about the two of us would accuse us of staying in one spot for too long. And that means that we don’t always get a chance to talk about all the spots we’ve been in, including failing. Like, entire businesses failing. In today’s episode, we’re sharing all the juicy details of our failed pumpkin and lobster businesses to share our biggest lessons in failing. Because they don’t get mentioned enough in the highlight reel that is social media. You see the wins over and over, but what about how many times the people you follow have started, stopped, quit, failed, and been served up some humble pie in a big way?We think it’s so important to share these “failures” because they’re where the lessons come from. Where you learn something. And what ends up making you a much better business person. So tune in to hear what Jessica learned from growing pumpkins (and sunflowers) and what Kendall learned from selling lobsters on the West Coast.In this episode, we cover: Jessica's lessons learned from pumpkins and sunflowers (AKA why she will never be a pumpkin farmer)Kendall's lessons learned from lobsters (AKA why being a lobster mom is harder than it sounds)Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranchCheck out her websiteResources & Links:Sign up to get notified about the next Workhorse RetreatThe Workhorse Collective Group CoachingMentioned in this episode:Interested in the next Workhorse Retreat? Click below!Workhorse Retreat

In today's episode, we're boiling down our gobsmacking market experience (as both vendors and organizers) to bring you five ways to set yourself apart at markets. We asked ourselves what we would really want to tell someone if we could sit down with you for 45 minutes and just braindump. And what we came up with for this value-packed episode are the five most important things that will work no matter the market you're at. Tune in to hear us dive deep and share examples of how you should prepare, market the market, slay your setup, hustle, and go beyond the market. Markets have been such a huge part of both of our businesses, and we love teaching and sharing about them. If markets are on your heart and you’re just starting, know there is a learning curve here. So, take something from this episode and figure out how to apply it to your own business so you can set yourself apart at future markets. In this episode, we cover: Our collective experience running marketsWhy you should prepare, prepare, and prepare some moreYour new mantra: market the marketSLAYING your market setupHow to hustle at marketsThinking long-game and going beyond the marketConnect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranchCheck out her websiteResources & Links:The Workhorse Collective Group CoachingMentioned in this episode:Save the Date for the next Market in the Mountains! Sept 27-28, 2025 at the ranch near Springdale, WA. Market in the Mountains

On today's episode, we are talking about the number one thing that we hear in our DMs: how we find balance in rural business. We decided to hit the nail on the head in our first podcast episode since it's not easy to answer this in 10 seconds by DM!How we do it all is by far our most asked question, so we're spilling the tea and giving you a more complete and nuanced answer. Our struggles and successes are not your struggles and successes. We are all different, and we hope that by sharing more of our story, we can help you stop comparing yourself to everyone you see on social media who seems to be balancing and doing all the things. Because what you don't see are the million and one things going on in the background.We're so excited to share this podcast with you and really dive deep with so much more behind-the-scenes as rural women entrepreneurs; like how we're making it work on the farm, off the farm, with the farm animals, the farm kids, and everything in between. Make sure to hit follow/subscribe so you never miss an episode!In this episode about, we cover: Why we don’t actually like the term “work-life balance”Kendall’s home life as a step-parent to older boys and Jessica’s as a mom to younger boysThe power of a supportive spouseWhy balance is not the goalLoose time blocking, backend administrative processes, and the magic of QuickbooksThe different ways we outsource our tasks to save timeHow to start fresh with a Z folderConnect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranchCheck out her websiteResources & Links:The Workhorse Collective Group Coaching

Welcome to The Workhorse Podcast, where we dig deep into the grit, passion, and strategy behind building a successful rural business. Hosted by Kendall Ballantine of Central Park Farms and Jessica Garza of Moose Valley Ranch, this podcast is for hardworking female farmers and rural entrepreneurs who are ready to turn their dreams into thriving businesses.From marketing your business online and direct-to-consumer strategies to balancing farm family life and business growth, we’re here to give you practical tools, candid insights, and a healthy dose of community support. This is for the doers, the women who scale their business during the long trips to town, the workhorses.If you’re looking to dive even deeper into our community, check out The Workhorse Collective, a growing group of rural women entrepreneurs. https://www.marketingforfarmers.co/business-coaching-for-farmers