The Workhorse Podcast

Jessica Garza and Kendall Ballantine
  • 5.0 (34)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
The Workhorse Podcast

Welcome to The Workhorse Podcast, where we dig deep into the grit, passion, and strategy behind building a successful rural business. Hosted by Kendall Ballantine of Central Park Farms and Jessica Garza of Moose Valley Ranch, this podcast is for hardworking female farmers and rural entrepreneurs who are ready to turn their dreams into thriving businesses. From marketing your business online and direct-to-consumer strategies to balancing farm family life and business growth, we’re here to give you practical tools, candid insights, and a healthy dose of community support. This is for the doers, the women who scale their business during the long trips to town, the workhorses. If you’re looking to dive even deeper into our community, check out The Workhorse Collective, a growing group of rural women entrepreneurs. https://www.marketingforfarmers.co/business-coaching-for-farmers

  1. 5D AGO

    14. Safety and Security: Perspectives to Consider

    "We are not owed real-time updates on somebody else's life." In today's episode, we're picking up the thread from episode 8 (about showing your kids online) and continuing the conversation about safety and security with some perspectives to consider when you have a local business or property with an online presence, specifically on social media. We're sharing our personal experiences with property crimes, how we show up on social media to not give too much away about our real-time locations, and ways you can protect your own properties. Between Jessica's background in law enforcement and Kendall's wake-up call and going dark on social media after getting a protection order, we hope we can give you some things to think about. If anything similar has happened to you, know that you are not alone. Make sure to hit follow/subscribe so you never miss an episode! Connect with Kendall: Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her website Connect with Jessica: Follow on Instagram @moosevalleyranch Check out her website Resources & Links: Episode 8. Hard Conversations About Showing Your Kids OnlineAnonymous Questions Submission Guest Spot on the PodcastThe Workhorse Collective Group Coaching

    57 min

  2. APR 3

    13. Straight Talk: Your Questions Answered

    Now that we've given you guys time to catch up on the podcast and learn who we are, it's time to answer your anonymous questions. In today's episode, we're going off the cuff with straight talk, non-rehearsed answers. Hear us chat about how we work together despite having different views (AKA how to find the Jessica to your Kendall), the strategies Kendall implemented before quitting farmers markets, how to show up confidently on social media, and more! We had so much fun answering your questions, but we couldn't get to them all. So stay tuned for future Q&A episodes! And don't forget to leave your own anonymous question below. Make sure to hit follow/subscribe so you never miss an episode! Connect with Kendall: Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her website Connect with Jessica: Follow on Instagram @moosevalleyranch Check out her website  Resources & Links: Anonymous Questions Submission Guest Spot on the PodcastThe Workhorse Collective Group Coaching Mentioned in this episode: The Workhorse Collective Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below! Workhorse Collective Group Coaching

    47 min

  3. MAR 27

    12. Husband Hotseat: Getting Comfortable on Social Media

    You've heard from Jess and her husband CJ on episode 10, and now it's time for Kendall to bring on her husband Jay to talk all about running a business together and getting comfortable on social media. Hear them chat about Jay's background as a fifth-generation farmer, how Kendall became a first-generation farmer, how Central Park Farms came to be, and how Jay came to see the value of social media. Make sure to hit follow/subscribe so you never miss an episode! Connect with Jay: Connect with Jay on Instagram @centralparkfarms (because if he had his own account, it would be way too popular!) Connect with Kendall: Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her website Connect with Jessica: Follow on Instagram @moosevalleyranch Check out her website Resources & Links: Episode 10. Husband Hotseat: Supporting Your Wife's Business DreamsEpisode 8. Hard Conversations About Showing Your Kids OnlineEpisode 7. Where's the Tipping Point: Going All In on Your BusinessAnonymous Questions Submission Guest Spot on the PodcastThe Workhorse Collective Group Coaching Mentioned in this episode: The Workhorse Collective Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below! Workhorse Collective Group Coaching

    48 min

  4. MAR 20

    11. Our Take on Hustle Culture

    There is a time and a place for hustle, and there is a time and a place not to hustle. Today, we're tackling the concept of hustle culture (and girl-bossing) and the impact it's had on our lives and businesses. This episode quickly turned into a 2:00 AM retreat-style chat (which we love), but we still came full circle with some really good business tips for you. Don't forget to catch the next episode with Kendall and her husband, Jay, which is all about getting comfortable on social media! Make sure to hit follow/subscribe so you never miss an episode! Connect with Kendall: Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her website Connect with Jessica: Follow on Instagram @moosevalleyranch Check out her website Resources & Links: Episode 2. Five Ways to Set Yourself Apart at MarketsIncrease Revenue With Value-Add Products WorkshopScribeAnonymous Questions Submission Guest Spot on the PodcastThe Workhorse Collective Group Coaching Mentioned in this episode: In this hour long workshop, learn exactly how we launched our chef-crafted prepared foods line to increase revenue with our ranch-raised meat. Click below to learn more. Prepared Foods: Value-Add Products Workshop

    49 min

  5. MAR 13

    10. Husband Hotseat: Supporting Your Wife's Business Dreams

    We've been referencing our unicorn husbands enough that we thought it was time to bring them on the podcast! Today, Jessica's husband CJ (known to some as Chris) is in the hot seat answering all her questions about how he supports her in business and his role in their family. You'll hear his thoughts on when Jessica first brought up the idea of Moose Valley Ranch, how she's the brains and he's the brawn (his words), the biggest source of friction in their relationship, their best advice for couples going into business together, and so much more. Make sure to hit follow/subscribe so you never miss an episode!  (And stay tuned for a future episode with Kendall and her husband, Jay!) Connect with CJ: Leave a comment/question in Apple Podcasts (he reads all of our comments!)Or contact Jessica on Instagram @moosevalleyranch Connect with Kendall: Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her website Connect with Jessica: Follow on Instagram @moosevalleyranch Check out her website Resources & Links: Cozi calendar appAnonymous Questions Submission Guest Spot on the PodcastThe Workhorse Collective Group Coaching Mentioned in this episode: If you're looking for direct feedback and teaching on your specific business needs, assistance navigating a difficult time, or just need a second set of eyes on your business, we both offer 1:1 coaching calls. Click below to learn more. One-on-One Coaching Session with Kendall: https://the-workhorse-podcast.captivate.fm/one-on-one-kendall Strategy Sesh with Jessica: https://the-workhorse-podcast.captivate.fm/one-on-one-with-jess

    47 min

  6. MAR 6

    9. Feedback Matters: How to Get It, Use It, and Grow From It

    Customer feedback may be the biggest free way to grow bigger, stronger, and faster as a business owner. In this episode, we're covering how we've gathered feedback in our own businesses and giving you tips and ideas to do the same in yours.  We're also discussing how to differentiate between valuable feedback and meaningless criticism, the importance of responding thoughtfully, and how to leave your own constructive feedback for small businesses. Make sure to hit follow/subscribe so you never miss an episode! Connect with Kendall: Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her website Connect with Jessica: Follow on Instagram @moosevalleyranch Check out her website Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.  Resources & Links: Flodesk [affiliate link]One-on-One Coaching Session with Kendall Strategy Sesh with JessicaEpisode 6. Own Your Online PresenceCougar CheeseCanvaAnonymous Questions Submission Guest Spot on the PodcastThe Workhorse Collective Group Coaching Mentioned in this episode: If you're looking for direct feedback and teaching on your specific business needs, assistance navigating a difficult time, or just need a second set of eyes on your business, we both offer 1:1 coaching calls. Click below to learn more. One-on-One Coaching Session with Kendall: https://the-workhorse-podcast.captivate.fm/one-on-one-kendall Strategy Sesh with Jessica: https://the-workhorse-podcast.captivate.fm/one-on-one-with-jess

    47 min

  7. FEB 27

    8. Hard Conversations About Showing Your Kids Online

    In this episode, we're discussing the topic of online safety and privacy when it comes to showing your kids online as business owners. (Disclaimer: If your kiddos are around you, this is probably not the best episode to listen to.) Jessica shares how her background in law enforcement and Internet Crimes Against Children has impacted her approach to sharing her kids online. Kendall's experience as a stepmom has been a bit different, and she talks about what she's had to consider regarding her stepkids. Every family situation is different, so only you can decide where your line is and your comfort level when sharing your kids online. Make sure to hit follow/subscribe so you never miss an episode! Connect with Kendall: Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her website Connect with Jessica: Follow on Instagram @moosevalleyranch Check out her website Resources & Links: Anonymous Questions Submission Guest Spot on the PodcastThe Workhorse Collective Group Coaching

    44 min

  8. FEB 20

    7. Where's the Tipping Point: Going All In on Your Business

    "Success comes when you can do your business full-time." In this episode, we're challenging this false narrative by diving into what it actually looks like to leave your full-time job and go all in on your business. We're sharing both of our experiences of having regular employment (Jessica) and relying solely on the business income (Kendall). There is no one-size-fits-all advice here. If you're currently closing in on that tipping point of going all in on your business, tune in to hear the ups and downs we've had over the years to help you decide what would make the most sense for you, your family, and your business. Make sure to hit follow/subscribe so you never miss an episode!  Connect with Kendall: Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her website Connect with Jessica: Follow on Instagram @moosevalleyranchCheck out her website Resources & Links: Episode 4: The Stepmom, The Sibling, and The Succession PlanAnonymous Questions SubmissionGuest Spot on the PodcastThe Workhorse Collective Group Coaching Mentioned in this episode: The Workhorse Collective Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below! Workhorse Collective Group Coaching

    43 min
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Trailer

5
out of 5
34 Ratings

About

Welcome to The Workhorse Podcast, where we dig deep into the grit, passion, and strategy behind building a successful rural business. Hosted by Kendall Ballantine of Central Park Farms and Jessica Garza of Moose Valley Ranch, this podcast is for hardworking female farmers and rural entrepreneurs who are ready to turn their dreams into thriving businesses. From marketing your business online and direct-to-consumer strategies to balancing farm family life and business growth, we’re here to give you practical tools, candid insights, and a healthy dose of community support. This is for the doers, the women who scale their business during the long trips to town, the workhorses. If you’re looking to dive even deeper into our community, check out The Workhorse Collective, a growing group of rural women entrepreneurs. https://www.marketingforfarmers.co/business-coaching-for-farmers

Information

  • Creator
    Jessica Garza and Kendall Ballantine
  • Years Active
    2K
  • Episodes
    15
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 Jessica Garza and Kendall Ballantine
  • Show Website
    The Workhorse Podcast

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