Tyler Summitt, son of legendary coach Pat Summitt, as well as the Co-Founder of Pat Summitt Leadership Group , shares the group’s mission, the story of Pat’s humble beginnings, the art of mastering full executive decision making in 90 second or less, the "secret sauce" to Pat’s leadership, what she definitely didn’t understand about, but learned from, a 5-year-old’s soccer game, how to visualize winning in a (very, very) highly detailed way, the key component that gets you to over a 90% success rate, and the answer to the mystery of just who is “Trish”? Mentioned in this episode: This episode is brought to you by Pat Summitt Leadership Group. Pat Summitt Leadership Group…
Welcome to the Modern Agent Marketing Girls Podcast, hosted by Chelsea Petersen and Kayla Fox. This podcast is your go-to resource for marketing your real estate business in a way that feels authentic, aligns with your life, and attracts clients you love. Chelsea brings years of experience teaching agents how to market the modern way through her Modern Agent Social Club. Kayla, a real estate agent who transformed her business using Chelsea’s strategies, joins as co-host to share actionable insights and real-life success stories. Each week, we’ll dive into topics like personal branding, building community around your business, standing out in your market, and leveraging social media to grow. We’ll also feature expert guests and top-performing agents to inspire you with fresh ideas and proven methods. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality while making the process enjoyable and effective. Hit subscribe and join us every Tuesday for honest conversations, practical tips, and a few laughs along the way. Let’s grow your business the modern way—together! XOXO, The Marketing Girls
Welcome to the Modern Agent Marketing Girls Podcast, hosted by Chelsea Petersen and Kayla Fox. This podcast is your go-to resource for marketing your real estate business in a way that feels authentic, aligns with your life, and attracts clients you love. Chelsea brings years of experience teaching agents how to market the modern way through her Modern Agent Social Club. Kayla, a real estate agent who transformed her business using Chelsea’s strategies, joins as co-host to share actionable insights and real-life success stories. Each week, we’ll dive into topics like personal branding, building community around your business, standing out in your market, and leveraging social media to grow. We’ll also feature expert guests and top-performing agents to inspire you with fresh ideas and proven methods. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality while making the process enjoyable and effective. Hit subscribe and join us every Tuesday for honest conversations, practical tips, and a few laughs along the way. Let’s grow your business the modern way—together! XOXO, The Marketing Girls
Social media isn’t what it was in 2022, but so many agents are still posting like it is. If you’ve been wondering why engagement is down, this episode will clear things up. Chelsea and Kayla are breaking down how Instagram has evolved, why old-school real estate marketing doesn’t work anymore, and what to do instead. Think: less boring market updates, more content that actually makes people want to work with you. They’ll share what’s working, what’s outdated, and how you can create posts that stop the scroll and bring in actual business. The girls discuss: ♡ Why treating Instagram like a website is a mistake ♡ How to use pop culture and storytelling to make real estate feel more relatable ♡ The secret to making social media work without spending hours online ♡ Why your posts should feel like a conversation, not a course ♡ Why “just listed” posts are the real estate equivalent of a bad first date ♡ How to turn casual followers into ride-or-die clients who wouldn’t dream of hiring anyone else — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in the episode: ♡ Tonic Site Shop ♡ Book: Email Storytelling Playbook ♡ Tori Sprankel ♡ Sara Adams ♡ Abby Jimenez ♡ Claire Kinney This episode was edited by Adrienne Cruz .…
In today's episode of the Modern Agent Marketing Girls podcast, Chelsea and Kayla talk about their first official Modern Agent Book Club. The girls discuss The 12 Week Year and how agents can use this goal planning strategy to 4x their business results. As the book says, "if you want to predict your career path and future income, look at the actions you take each business day. Your actions tell the story." And today's episode helps you define your vision and your story so you can take actions that change your life. The girls discuss... the importance of execution over planning the entrepreneurial mindset in real estate the significance of having a clear vision the emotional cycle of change and how to leverage it to reach your goals Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!…
It's time to channel your inner influencer and share day in the life style content as a real estate agent. No, this doesn't mean you need to share Amazon affiliate links, but it DOES mean you get an easy way to share a little real estate with a little personal brand in a seamless, fun to consume way! On today's episode, Chelsea and Kayla break down what day in the life content really is, why it's powerful, and how you can leverage it as a local real estate agent. And of course, they aim to make this really easy on you thanks to their newest Modern Agent B Roll Guide (grab it for free here!) Inside you'll learn... practical tips for creating engaging content, how to elevate your content with B-roll, voiceovers, and storytelling content that builds a relatable, trustworthy brand how to decide what to share (and what not to share!) Elevate your day in the life style content with our free Modern Agent B Roll Guide here Kayla's DITL reel Chelsea's DITL reel Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!…
If your real estate business has been slower than usual, this episode is for you. Today Chelsea and Kayla break down exactly what to do in your marketing during a slow season to build momentum and get clients...without ever paying for a lead or calling your sphere asking for business. They emphasize the importance of an abundance mindset, taking consistent action, and of course, leveraging social media to build a magnetic, personal brand. This episode is full of ideas, so you'll want to listen to it with your Notes App open! The girls discuss: abundance vs scarcity mindset your community needs your voice (not the media's!) signature series content hitting your goal in 12 weeks (with a sample plan!) leveraging local content and things you can do to showcase your expertise (even if you have 0 clients!) Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!…
Today the Marketing Girls are giving away their exact marketing strategy for agents that leads to more conversations, and of course, more clients. And no, it's not a reel or carousel to share. Spoiler: it's email. Whether you've had an email list for years or have yet to send your very first email, this episode is for you. Chelsea and Kayla are telling you exactly what to put in your next email (literally, grab this free email template !) as well as an ongoing strategy for all your emails to come. Real estate go-to girls don't just rely on social media - they have a database full of future clients who can't wait to open their next email. So open your Notes App and get ready to build an engaged list of people who can't wait to work with you. Inside we discuss: stories to share in your emails (and how to connect them to real estate) email and social media stats that will make you an email believer what your favorite tv show has to do with your next email the power of a good p.s. and email personalization and so. much. more. And in case you haven't yet, grab your free email template here. Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! Shownote Links: Flodesk - take 50% off your first year Xanthe Appleyard Jen from Tonic Site Shop Laura Belgray Hannah Brencher Sales Girl Social Nesting with Grace Pretty on Fridays Tori Sprankel Copy Uncorked…
Marketing Therapy Thursday Tuesday! Today Chelsea and Kayla are talking about their Instagram Stories Series, Marketing Therapy Thursday, where agents write in every Thursday to ask their pressing marketing questions. Your co-hosts address some of the most common questions they get about things like how many accounts agents should have, how to make their feed cohesive, how to get more local followers vs agent followers, etc. This episode is the first of many future Marketing Therapy episodes where Chelsea and Kayla talk about the things that are truly holding you back and how to step into your modern marketing era, confident and excited about your brand. Questions we cover: -Should I have one account or 2? -How do I get a cohesive grid? -How do I get over being cringe? -How do I get more local followers (and not just other agents)? So grab your notebook, relax on your couch, and get ready for your free therapy sesh with the Marketing Girls. xoxo Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!…
In this episode of Modern Agent Marketing Girls, Kayla is talking all about Instagram Stories. If you've ever wondered what to share on stories or if you've shared random parts of your day but it's all felt pointless because nobody interacts or even watches (other than your mom, of course), this episode is for you. Kayla breaks down the kind of content you should be sharing on your stories that will lead to your inbox being full of DM's from future clients who love connecting with you. It's a shorter episode (perfect for that morning drive to the office) but full of actionable tips that will make your stories an integral part of your marketing strategy. Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!…
On today's episode, Chelsea and Kayla get real about real estate content and what future clients actually care about. There is an art to showcasing your expertise on social without making your content feel like a webinar , and Chelsea and Kayla break down what that is and how you can bring your content to life using these strategies, too. They emphasize the need for agents to rethink their marketing strategies, focusing on personal storytelling and local engagement to build relationships with their communities. The co-hosts introduce the 'Modern Agent Content Cocktail' as a framework for creating engaging content that blends your personal brand with your real estate expertise...making you the real estate go-to girl in your market! What you'll learn: unique marketing approaches that can set you apart in your community experience based content vs topical based content (and which one is working in 2025) sprinkling in real estate instead of making real estate the headliner on your page blending real estate with your personal brand and lifestyle (and why clients will choose you over other agents because of it!) Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!…
On this episode of the Modern Agent Marketing Girls podcast, Chelsea is sitting down with brand and web designer Tori Sprankel. Chelsea and Tori talk about how there are so many on brand moments in your day (that you might just not notice yet) that could help you connect with your future clients. Tori shares how to create and capture these moments even if your home and your life feel anything but aesthetic (insert collective sigh of relief here). Walk away from today's episode feeling excited about making your brand a vibe that people want to be part of. One that will make you stand out in your market and become the real estate go-to girl for everyone you know. You’ll learn: what a personal brand really is (it's not as complicated as you'd think!) how something as simple as a Diet Coke or good book can connect you with future clients easy ways to document your life in a way that feels on brand how to create a brand (and a life) you're excited to show up for that the best way to stand out in a crowded industry is by leveraging your personality and lifestyle GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE Connect with Tori on Instagram @torisprankel Visit her website & website templates: torisprankel.com and https://eldestdaughterstudio.com/ Mentioned on the show: Xanthe Appleyard - Vibes With Value Workshop Follow us on social media: @modernagentmarketinggirls…
In this episode of the Modern Agent Marketing Girls Podcast, we’re talking about how having a brand menu is vital to your business and how real estate agents can use it to create a personal, memorable brand that builds connections and trust. We explore how to identify the key elements of your brand menu, why it’s essential for building relationships in your community, and how to showcase it effectively on social media without overcomplicating the process. Whether you’re a seasoned agent or just starting, this episode is packed with actionable tips to help you connect with your ideal clients on a deeper level (& trust us, you’ll never want to go back!) What you’ll learn in this episode: What a brand menu is, and how it incorporates the personal, relatable aspects of your life into your professional brand How having a brand menu helps agents stand out in a competitive market Why building connections beyond real estate topics leads to more trust, referrals, and client loyalty How to connect with your audience using relatable, everyday moments Tips for weaving your brand menu into social media posts, Instagram Stories, and captions Addressing concerns about alienating potential clients Bonus tips for observing what makes other influencers or agents relatable and successful! Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!…
Pour yourself a fresh cup of coffee and listen in as we sit down to reveal our top marketing predictions for 2025! We are on a mission to keep social media simple (but extremely effective) for agents. Find out how you can take advantage of what's working in 2025 while leaning into what you're already doing everyday to create really good content that your followers actually want to see (and keep coming back for)! Let's make 2025 the year that you get as serious about your social media strategy as you are about your commitment to watching FRIENDS reruns every night. If you need some help getting started, we created a FREE resource for agents - 50 Trending Content Ideas for Real Estate Agents: 2025 Edition - GRAB IT HERE Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!…
In this first episode of the Modern Agent Marketing Girls Podcast, Chelsea and Kayla dive into the foundation of their marketing philosophy and how they are redefining what it means to be a modern real estate agent. They share personal stories about how they got started in real estate, the struggles with outdated marketing tactics, and the freedom and success they've found through modern, organic relationship-based strategies. This episode is all about setting the tone for the podcast and providing actionable tips to help real estate agents feel more confident and excited about their business! What you'll learn in this episode: The difference between old-school and modern marketing and why traditional tactics like cold calling and door knocking can feel outdated and ineffective compared to social media-driven, relationship-based strategies Why creating authentic, engaging content that attracts clients and builds trust without feeling pushy is key How the value of being yourself and embracing your personality and sharing behind-the-scenes moments can help you stand out and attract the right clients How building trust and focusing on relationships can create a business full of repeat clients and referrals And an actionable "homework assignment" (We promise it's easy!) that you can do right now to move the needle in your business This episode will inspire you to ditch the fear of standing out, embrace modern marketing, and start building a business that aligns with your life and goals. Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!…
Hi friend - welcome to the premiere episode of the Modern Agent Marketing Girl Podcast!! In this episode, Chelsea and Kayla introduce themselves, share the story behind starting this podcast, and about the incredible Modern Agent Social Club! You’ll get to know them, our passion for modern, relationship-based marketing, and what you can expect from this podcast. Think of this as your fun, relaxed chat over a glass of wine where we dive into creating a real estate business you love! We promise that you will love it here. What you can expect from this podcast: How modern marketing can truly transform your business, and why social media and relationship-based strategies are more effective (and fun!) than outdated methods like cold calling and door-knocking! The vision behind Modern Agent Social Club and how we provide tools, resources, and strategies to help real estate agents stand out and build a community around their brand Actionable marketing tips and insights into building trust, creating authentic content, and attracting clients you love without feeling salesy What to expect from the podcast and a sneak peek into the topics we’ll cover, including email marketing, local business strategies, and trend-proof ways to stand out in your market Join us as we help you reconnect with the joy in your real estate business and make marketing fun again! Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!…
Welcome to the Modern Agent Marketing Girls Podcast, hosted by Chelsea Petersen and Kayla Fox. This podcast is your go-to resource for marketing your real estate business in a way that feels authentic, aligns with your life, and attracts clients you love. Chelsea brings years of experience teaching agents how to market the modern way through her Modern Agent Social Club . Kayla, a real estate agent who transformed her business using Chelsea’s strategies, joins as co-host to share actionable insights and real-life success stories. Each week, we’ll dive into topics like personal branding, building community around your business, standing out in your market, and leveraging social media to grow. We’ll also feature expert guests and top-performing agents to inspire you with fresh ideas and proven methods. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality while making the process enjoyable and effective. Hit subscribe and join us every Tuesday for honest conversations, practical tips, and a few laughs along the way. Let’s grow your business the modern way—together! XOXO, The Marketing Girls Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!…
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