Modern Agent Marketing Girls

Chelsea Petersen & Kayla Fox
Modern Agent Marketing Girls

Welcome to the Modern Agent Marketing Girls Podcast, hosted by Chelsea Petersen and Kayla Fox. This podcast is your go-to resource for marketing your real estate business in a way that feels authentic, aligns with your life, and attracts clients you love. Chelsea brings years of experience teaching agents how to market the modern way through her Modern Agent Social Club. Kayla, a real estate agent who transformed her business using Chelsea’s strategies, joins as co-host to share actionable insights and real-life success stories. Each week, we’ll dive into topics like personal branding, building community around your business, standing out in your market, and leveraging social media to grow. We’ll also feature expert guests and top-performing agents to inspire you with fresh ideas and proven methods. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality while making the process enjoyable and effective. Hit subscribe and join us every Tuesday for honest conversations, practical tips, and a few laughs along the way. Let’s grow your business the modern way—together! XOXO, The Marketing Girls

  1. 7H AGO

    14. Engagement Down? Create Content Like This

    Social media isn’t what it was in 2022, but so many agents are still posting like it is. If you’ve been wondering why engagement is down, this episode will clear things up. Chelsea and Kayla are breaking down how Instagram has evolved, why old-school real estate marketing doesn’t work anymore, and what to do instead. Think: less boring market updates, more content that actually makes people want to work with you. They’ll share what’s working, what’s outdated, and how you can create posts that stop the scroll and bring in actual business. The girls discuss: ♡ Why treating Instagram like a website is a mistake ♡ How to use pop culture and storytelling to make real estate feel more relatable ♡ The secret to making social media work without spending hours online ♡ Why your posts should feel like a conversation, not a course ♡ Why “just listed” posts are the real estate equivalent of a bad first date ♡ How to turn casual followers into ride-or-die clients who wouldn’t dream of hiring anyone else — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in the episode: ♡ Tonic Site Shop ♡ Book: Email Storytelling Playbook ♡ Tori Sprankel ♡ Sara Adams ♡ Abby Jimenez ♡ Claire Kinney This episode was edited by Adrienne Cruz.

    55 min
  2. MAR 18

    12. Why Day in the Life Content Works (and how to start)

    It's time to channel your inner influencer and share day in the life style content as a real estate agent. No, this doesn't mean you need to share Amazon affiliate links, but it DOES mean you get an easy way to share a little real estate with a little personal brand in a seamless, fun to consume way! On today's episode, Chelsea and Kayla break down what day in the life content really is, why it's powerful, and how you can leverage it as a local real estate agent. And of course, they aim to make this really easy on you thanks to their newest Modern Agent B Roll Guide (grab it for free here!) Inside you'll learn... practical tips for creating engaging content, how to elevate your content with B-roll, voiceovers, and storytelling content that builds a relatable, trustworthy brandhow to decide what to share (and what not to share!) Elevate your day in the life style content with our free Modern Agent B Roll Guide here Kayla's DITL reel Chelsea's DITL reel Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

    53 min
  3. MAR 4

    10. Stop Sleeping on this Marketing Strategy (we'll tell you everything)

    Today the Marketing Girls are giving away their exact marketing strategy for agents that leads to more conversations, and of course, more clients. And no, it's not a reel or carousel to share. Spoiler: it's email. Whether you've had an email list for years or have yet to send your very first email, this episode is for you. Chelsea and Kayla are telling you exactly what to put in your next email (literally, grab this free email template!) as well as an ongoing strategy for all your emails to come. Real estate go-to girls don't just rely on social media - they have a database full of future clients who can't wait to open their next email. So open your Notes App and get ready to build an engaged list of people who can't wait to work with you. Inside we discuss: stories to share in your emails (and how to connect them to real estate)email and social media stats that will make you an email believerwhat your favorite tv show has to do with your next emailthe power of a good p.s. and email personalizationand so. much. more. And in case you haven't yet, grab your free email template here. Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! Shownote Links: Flodesk - take 50% off your first yearXanthe AppleyardJen from Tonic Site ShopLaura BelgrayHannah BrencherSales Girl SocialNesting with GracePretty on FridaysTori SprankelCopy Uncorked

    53 min
  4. FEB 25

    9. 1 Account Or 2, Getting Non-Agent Followers, Achieving An Aesthetic Grid, & Not Being Cringe

    Marketing Therapy Thursday Tuesday! Today Chelsea and Kayla are talking about their Instagram Stories Series, Marketing Therapy Thursday, where agents write in every Thursday to ask their pressing marketing questions. Your co-hosts address some of the most common questions they get about things like how many accounts agents should have, how to make their feed cohesive, how to get more local followers vs agent followers, etc. This episode is the first of many future Marketing Therapy episodes where Chelsea and Kayla talk about the things that are truly holding you back and how to step into your modern marketing era, confident and excited about your brand. Questions we cover: -Should I have one account or 2? -How do I get a cohesive grid? -How do I get over being cringe? -How do I get more local followers (and not just other agents)? So grab your notebook, relax on your couch, and get ready for your free therapy sesh with the Marketing Girls. xoxo Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

    48 min
  5. FEB 11

    7. Your Fav Agents To Follow On Instagram Aren't Using Content Like This

    On today's episode, Chelsea and Kayla get real about real estate content and what future clients actually care about. There is an art to showcasing your expertise on social without making your content feel like a webinar , and Chelsea and Kayla break down what that is and how you can bring your content to life using these strategies, too. They emphasize the need for agents to rethink their marketing strategies, focusing on personal storytelling and local engagement to build relationships with their communities. The co-hosts introduce the 'Modern Agent Content Cocktail' as a framework for creating engaging content that blends your personal brand with your real estate expertise...making you the real estate go-to girl in your market! What you'll learn: unique marketing approaches that can set you apart in your communityexperience based content vs topical based content (and which one is working in 2025)sprinkling in real estate instead of making real estate the headliner on your pageblending real estate with your personal brand and lifestyle (and why clients will choose you over other agents because of it!) Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

    50 min

Trailer

5
out of 5
20 Ratings

About

Welcome to the Modern Agent Marketing Girls Podcast, hosted by Chelsea Petersen and Kayla Fox. This podcast is your go-to resource for marketing your real estate business in a way that feels authentic, aligns with your life, and attracts clients you love. Chelsea brings years of experience teaching agents how to market the modern way through her Modern Agent Social Club. Kayla, a real estate agent who transformed her business using Chelsea’s strategies, joins as co-host to share actionable insights and real-life success stories. Each week, we’ll dive into topics like personal branding, building community around your business, standing out in your market, and leveraging social media to grow. We’ll also feature expert guests and top-performing agents to inspire you with fresh ideas and proven methods. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality while making the process enjoyable and effective. Hit subscribe and join us every Tuesday for honest conversations, practical tips, and a few laughs along the way. Let’s grow your business the modern way—together! XOXO, The Marketing Girls

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