Crossing the Chasm by Geoffrey Moore examines the unique challenges high-tech companies face in transitioning from early adopters to mainstream... more

Influence by Robert Cialdini explores the psychology of persuasion, revealing how subtle cues can shape our decisions in ways we... more

Contagious by Jonah Berger explores why certain products, ideas and behaviours go viral while others don’t. Berger introduces six key... more

Good to Great by Jim Collins explores the question of whether a good company can become a great company. Collins... more