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The Best Idea Yet
The Best Idea Yet
Wondery

The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.How did Birkenstocks go from... more

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Episodes

🏔️ Patagonia Fleece: The Billion Dollar Toilet Seat Cover

Designed to keep climbers snug on El Capitan, the Patagonia fleece became the unofficial uniform of venture capitalists and finance... more

18 Feb 2025 · 42 minutes
🍦Ben & Jerry’s Phish Food: A Collab Born in an Old Gas Station

Phish Food: it’s more Vermont than Bernie Sanders snowboarding down a mountain of maple sugar. This philanthropic ice cream came... more

11 Feb 2025 · 41 minutes
🎩 Monopoly: The Shocking Scandal Behind the World’s Favorite Game

Monopoly: the game that taught you to ruthlessly bankrupt your friends and family, one hotel at a time. With 250... more

04 Feb 2025 · 42 minutes
⚡ Red Bull: How The World Got Its Wiiings

What’s keeping us up at night (besides our own thoughts)? An 8.4-oz blue-and-silver can of caffeine, taurine, sugar, and flavoring... more

28 Jan 2025 · 45 minutes
🎸 Fender Stratocaster: The Guitar That Invented Rock & Roll

This one guitar didn’t just change music — it permanently cranked it up to 11. From Buddy Holly’s crisp riffs... more

21 Jan 2025 · 43 minutes
🥜 Reese’s PB Cups: From Frog Salesman to Candy Mogul

French fries and pesto? Mango and sticky rice? Ice cream and olive oil?! Real ones know when it comes to... more

14 Jan 2025 · 43 minutes
🐂 Oregon Trail: Tricking Kids into Liking School Since 1971

Pop quiz: What’s the longest-running video game in history? It’s not Pac-Man or Donkey Kong or even Pong… it’s The Oregon... more

07 Jan 2025 · 45 minutes
⌚ Swatch: The $40 Watch that Saved Switerzland

When you hear the name Swatch, you may picture an affordable wristwatch with neon bands, a pop-art face, and an... more

31 Dec 2024 · 45 minutes
🧱LEGO: Earth’s Biggest Toy Biz

Click… That satisfying sound of Lego bricks has brought joy to millions of kids - and adults (kidults?) for more... more

24 Dec 2024 · 44 minutes
🍬 PEZ: The Cigarette-Inspired Candy

PEZ - the fruity, sugary tablets dispensed from your favorite cartoon character’s neck conjure up sweet childhood memories of swapping... more

17 Dec 2024 · 46 minutes