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Expected Goals
Expected Goals
Unofficial Partner

Expected Goals leads the business conversation for women's football. It is a must-listen for anyone riding the women's football wave - both... more

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Episodes

Players or leagues - who's holding the power in women's football?

This week Matt and Maggie are joined by a special guest, Jonas Baer-Hoffmann, who is the former General Secretary of... more

18 Dec 2024 · 55 minutes
Why should the Championship be re-branded?

With reports that the second-tier league in England, the Championship, is set to be rebranded as the WSL2, Maggie and... more

11 Dec 2024 · 47 minutes
Is the WSL now a stronger league than the NWSL?

Are we seeing a popularity and therefore commercial contest developing between the NWSL and WSL? This was suggested in a... more

04 Dec 2024 · 49 minutes
What can football learn from cricket? Live @ Bears Women launch

This week's episode of Expected Goals was recorded live at Edgbaston, home of Warwickshire County Cricket Club, at the launch... more

27 Nov 2024 · 57 minutes
Will women's football suffer from a Twitter exodus?

Twitter, now known as X, has played an important role in the promotion and growth of women's football across the... more

20 Nov 2024 · 45 minutes
Are clubs hosting too many games in "main" stadia?

With Arsenal having to move their women’s Champions League game against Bayern Munich at the Emirates to make way for... more

13 Nov 2024 · 50 minutes
How long before Wrexham Women are in the WSL?

Wrexham's Hollywood owners want its women's team to become "the best in the world". But if they are serious about... more

06 Nov 2024 · 51 minutes
Do clubs really not want to get promoted to the WSL?

This week Maggie and Matt are joined this week by their first ever guest, Polly Bancroft. Polly is currently CEO of... more

30 Oct 2024 · 51 minutes
Will booze in the stands benefit women's football?

With the WPL last week saying they are going to test the waters of dropping the booze ban in the... more

23 Oct 2024 · 46 minutes
The Business of Women's Football Shirts

How big is the market for women’s football shirts, and why is it so complicated to buy what you want? Matt... more

16 Oct 2024 · 47 minutes
Expected Goals
Players or leagues - who's holding the power in women's football?
Expected Goals