Business Of Therapy podcast

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For many travelers, Antarctica is a bucket-list destination, a once-in-a-lifetime opportunity to touch all seven continents. In 2023, a record-breaking 100,000 tourists made the trip. But the journey begs a fundamental question: What do we risk by traveling to a place that is supposed to be uninhabited by humans? And as the climate warms, should we really be going to Antarctica in the first place? SHOW NOTES: Kara Weller: The Impossible Dilemma of a Polar Guide Marilyn Raphael: A twenty-first century structural change in Antarctica’s sea ice system Karl Watson: First Time in Antarctica Jeb Brooks : 7 Days in Antarctica (Journey to the South Pole) Metallica - Freeze 'Em All: Live in Antarctica Learn about your ad choices: dovetail.prx.org/ad-choices…

Business Of Therapy

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Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?” You’re in the right place. Welcome to the Business of Therapy Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included. You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more. I’m your host, Kelly McKenna. I left burnout and nonprofit work behind to start my own private practice and ended up earning $250,000 my very first year. On this podcast we’re diving deep into the strategies that have worked for me and the thousands of therapists I’ve helped. Together we’ll navigate burn out, master your money mindset and boundaries, learn how to fill your caseload with Instagram, and more! I’m a licensed therapist with my MBA, but you don’t have to go to business school to build a successful practice. I’ve helped many of your favorite Instagram therapists, who started just like you, grow private practices they truly LOVE. I want you to be my next success story! Make sure to hit follow/subscribe so you never miss an episode!

39 episodes

Business Of Therapy

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39 episodes

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1
Should You Start a Therapy Group Practice with Joe Sanok 40:54

1 day ago40:54

40:54

I’m honored to welcome Joe Sanok onto the podcast today! In today’s episode, Joe and I chat about what it takes to start a therapy group practice, and if it’s the right move for you. Joe’s solo practice evolved into a group model, and eventually, that transition led him to sell his business altogether. For Joe, it was about sustainability, not just growth. Joe Sanok is the author of Thursday is the New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want . It examines how the four-day workweek boosts creativity and productivity. In this episode, we cover: Applying the ‘Thursday is the New Friday’ concept to your private practice Joe’s journey with his private practice Investing in smart marketing practices like SEO Identity ‘shifts’ that can happen for therapists Deconstructing the stories that have shaped & impacted your therapy career What to look at if you’re considering moving into group practice Selling group practices Connect with Joe: Get his book, Thursday is the New Friday Check out his website Listen to Practice of the Practice Podcast Learn more about membership options Schedule a free 30-minute consult call Follow on Instagram Follow on Facebook Check out his YouTube Follow on LinkedIn Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

1
Should You List Your Therapy Rates on Your Website? 17:41

8 days ago17:41

17:41

A question I get asked super often is ‘should you list your therapy rates on your website’? In short - the answer is YES! But…I want to dive deeper into WHY I believe this is important. I understand you may not want to do this (like really not want to). I very much relate, because I did NOT want to do this either! I hope this episode gives you the confidence you need to charge the rate that YOU want, and you know you deserve. Okay, now go list your therapy rates on your website - your future clients will thank you!! In this episode, I cover: Assuming that people will think your rates are ‘too expensive’ The power of transparency with listing your rates Why listing your rates communicates your expertise & value Elevating your client experience to show that you ARE the expert Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support! Resources & Links: Try Mentaya for 1-month FREE with the code KELLY This episode is sponsored by Alma , the financially rewarding way to go in-network I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

1
Relatability, Reels, and RHONY with Liana Ross 32:47

15 days ago32:47

32:47

When I think of relatability, reels, and RHONY (because she’s a huge reality TV fan), Liana is the person who comes to mind! She brings a fun, lighthearted energy to Instagram, even though she digs into pretty serious topics. Liana Ross is an LMHC-D in New York with about a decade of experience. She is trained in EMDR and specializes in childhood/relationship trauma, addiction, disordered eating, and relationships. Instead of sticking to boring and generic mental health quotes, Liana has gotten super specific in her messaging. She is crystal clear on her niche, and connects well with people needing support with childhood and relationship trauma. Liana doesn’t overthink her content with Instagram. While she loves educating her community, she still incorporates HER unique personality into the mix. In this episode, we cover: Liana’s journey with Instagram + how guilt & shame initially played a role Liana’s experience with niching down on Instagram How Liana has continued to gain clients outside of Instagram Why creating content for Instagram can feel ‘easier’ after niching down How Liana uses Reels membership to help with content creation How building connections w/other therapists on Instagram has impacted Liana’s business Getting consistent clients from Instagram Not overthinking content creation + following a routine that works for YOU Bringing in the ‘human’ aspect + finding confidence as a therapist Connect with Liana: Follow on Instagram @yourtrauma.therapist Check out her website Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

1
How to Set Better Boundaries with Instagram 32:14

22 days ago32:14

32:14

Do you ever feel like Instagram is taking over your life?? You’re constantly juggling clients, content creation, family time, and everything in between. If this sounds familiar, you’re NOT alone! Boundaries are super important with Instagram, but TBH - that’s something I struggled with early on. It felt exciting and lit me up, but also...really HARD. Four years later, I’ve mastered boundaries with Instagram. It’s not an energy drain, or leading me to constant burnout. I truly believe this is why I’ve been able to stay so consistent with not only one, but TWO accounts. I’m here to show you that it’s possible to manage your time and energy on Instagram while growing your business, too! In this episode, I cover: Common challenges therapists face with Instagram Using time blocking for both work AND personal time Content batching + tools that can help with this Setting specific Instagram boundaries Designating & prioritizing self-care and ‘downtime’ FIRST How outsourcing & delegation can help you Why maintaining boundaries & preventing burnout is crucial Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: Check out the Opal app to help with setting boundaries This episode is sponsored by Alma , the financially rewarding way to go in-network I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

1
Getting Brand Deals on Instagram with Lissette Calveiro 1:02:06

29 days ago1:02:06

1:02:06

I’m super pumped to welcome Lissette Calveiro onto the podcast today! Lissette Calveiro is a Latina entrepreneur, social media content creator, and business coach for influencers & personal brands looking to master social media from a more human lens. She is the founder of Influence With Impact®, a creator-forward consultancy offering services across business coaching, talent management, creator education, influencer marketing campaign strategy, and more. I personally signed with Lissette’s agency in August 2024, and it’s been an amazing experience so far. I’ve seen a LOT of growth with my brand partnerships over the last few years. From making $385 in 2021, to already securing $140k under contract for 2025 is WILD to me!! If getting brand deals on Instagram is a goal of yours, you do NOT want to miss this episode!! In this episode, we cover: Lissette’s unique experience with working on both sides of influencer marketing How Lissette’s niche has changed + evolved over the years How Influence with Impact came about Advice for therapists who eventually want to pursue brand deals on Instagram Finding brands to pitch for potential partnerships Figuring out what to charge when approaching brands + negotiations & rate sheets How brands evaluate the ‘success’ of a campaign after completion Rapid fire Q&A (questions submitted by Instagram community) Connect with Lissette: Follow on Instagram @lissettecalv and @influencewithimpact Check out her website Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

1
How to Know if Instagram is Really Worth All the Time & Effort for You 26:26

5 weeks ago26:26

26:26

Today’s episode is inspired by a therapist in my Private Practice Academy Bundle (PPA) . She posted in our VIP group, basically saying that she was in a ‘funk’ with Instagram. She wasn’t sure if all of the time and energy she was putting in was worth the little growth she was seeing. This message really got me thinking about how valuable it is to TALK about this kind of thing. As someone with 2 large platforms and making 7 figures/year from Instagram, I feel this PLENTY of times throughout the year! I often wonder what the heck I’m doing. Like...am I *actually* reaching people with my content who need to see it?? In today’s episode, I’m talking about how to know if Instagram is really worth all the time & effort for you. In this episode, I cover: Reconnecting with your ‘why’ on a regular basis Goals examples with Instagram + breaking down HOW to meet those Why it’s helpful to focus on YOUR specific business goal & what matters most Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

1
The Nitty Gritty on Intro Calls 25:01

6 weeks ago25:01

25:01

You work SO hard to get someone to schedule an intro call. You’re consistently showing up on Instagram. You’re networking, you’re perfecting your Psychology Today profile, and more. You name it, and you’re DOING it to turn that *potential* client into an *actual* client! But…maybe you’re not feeling certain about your current process. If what you’ve been doing isn’t converting people from your intro calls into private pay therapy clients, this episode is for YOU! In this episode, I cover: Shifting your mindset to view an intro call as a sales call Why you need to allow potential clients to self-schedule an intro call The confirmation email with important, must-know details What to do when someone doesn’t answer/get on for the intro call A breakdown of what the *actual* intro call looks like Questions to ask so you learn WHY someone is seeking therapy How to handle when someone is a good fit vs. when they’re not Wrapping up with a reminder about your fees, logistics, & next steps Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

1
How I Handle People Calling Me a Liar on the Internet 26:52

7 weeks ago26:52

26:52

Something that I get asked a LOT from other therapists is how to handle negative comments online. If you’ve been online for any time at all, you’ve probably dealt with some kind of negativity. I know it can feel like your worst nightmare when you have trolls coming for you in the comments section. It really sucks - nobody wants OR deserves to be put on blast like that! But...I really want to help you understand how common this is, and what to do if/when it happens to you. In this episode, I cover: Why getting negative comments online doesn’t happen as often as you think One of my biggest fears about posting content online My *only* two @sitwithkelly Instagram posts that received negative comments Types of posts that spark more negativity on my @businessoftherapy Instagram page What you can do when you get negative comments on Instagram Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: My Business Insider post on Instagram with negative comments My Instagram post about being a highly sensitive person (HSP) This episode is sponsored by Alma , the financially rewarding way to go in-network This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

1
Being a GREAT Therapist is the Best Marketing with Dr. Elisabeth Morray 40:21

8 weeks ago40:21

40:21

I’m very excited to welcome Dr. Elisabeth Morray onto the podcast today! Dr. Elisabeth Morray is a licensed psychologist who has done AMAZING work in her career as a therapist. She’s spent time in leadership and facilitating continuing education training in Acceptance and Commitment Therapy to thousands of licensed clinicians. Elisabeth is currently the VP of Clinical at Alma, a platform that supports the practices of over 24,000 behavioral health clinicians. When it comes to seeing success as a therapist in private practice, it’s VITAL that you have strong clinical skills. You want to be able to attract your ideal client, serve them really well, AND retain them. Two of the major components that factor into this are clinical supervision and professional development. I knew Elisabeth was the perfect guest to bring on to chat about these topics! In this episode, we cover: Why clinical supervision is super important How clinical supervision changes for therapists throughout their careers How to find a clinical supervisor when you’re in private practice Benefits of having ongoing clinical supervision Peer supervision groups + finding the right one for you How continuing education can impact your work & identity as a therapist Why your certifications & qualifications will only go so far with your clients Continuing to prioritize professional development & supervision with a busy private practice Professional development & training offered by Alma Balancing the desire to invest in your skills while also stepping into your private practice Connect with Elisabeth: Follow on LinkedIn Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

1
What to Say When Other Therapists Question Your Rates 30:07

9 weeks ago30:07

30:07

Charging a high rate as a therapist is HARD. We experience sooo much internal guilt when we choose to do this. It’s our job to work on our money mindset, process through these emotions, and own them. But…what happens when OTHER therapists question your rates? They put you down for charging a premium rate, and place their limiting beliefs onto you. That shit is even HARDER! This is something that has come up on many coaching calls within my PPA VIP community, so I knew I needed to dive into it more here. In this episode, I cover: My personal experience with others questioning my rates The deep-seated belief that many of us have with charging higher rates The internal ‘work’ you can do to improve your money mindset How to actually respond when other therapists question your rates Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

1
Niching Down & Gaining 27k Instagram Followers with Therapist Dr. Salena Justice 34:09

10 weeks ago34:09

34:09

Dr. Salena Justice is a psychologist based in North Carolina. She specializes in evaluating and treating adults diagnosed with autism later in life. She’s fully remote with her full-time private practice, and is licensed in over 40 states in the U.S. While Salena is crystal clear on who she helps now, it wasn’t always that way. Salena decided to go full-time in her private practice in January 2024. By April 2024, she had a few hundred Instagram followers and 8 insurance clients, but she REALLY wanted to fill her caseload. Salena discovered PPA, and joined in April 2024. Since then, she’s grown her Instagram to over 27k followers! Not only that, but she’s been able to cut WAY back on work, only seeing clients 2 or 3 days a week. Salena has had some incredible success over the last year, and I KNOW she’s just getting started. Her story of niching down and gaining 27k Instagram followers is pretty freaking inspiring - you won’t want to miss it!! In this episode, we cover: Salena’s journey to choosing her unique niche Why Salena was so ‘broad’ with her niche when she first started her private practice How Instagram felt when Salena was ‘winging it’ there Salena’s ‘shift’ on Instagram + her 1st experience going viral How Salena showcases her expertise + personality on Instagram Using an intro call + clearly listing your rate for potential clients How it can feel when you raise your rates & get off insurance panels Finding contentment with where you are before scaling & growing Salena’s business 1 year ago vs. what it looks like today Why specificity in your messaging & content is KEY Connect with Salena: Follow on Instagram @dr.salenajustice Check out her website Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

1
The Unexpected Thing That Will Get You More Clients 17:11

11 weeks ago17:11

17:11

There's this myth out there that if you want to get more therapy clients, you have to do more work…right? Maybe you think you need to post more on Instagram, or write more blogs. Maybe you believe running more ads or attending more networking events will lead you to more clients. For most of us, this list goes on and ON! But…what if I told you there was something unexpected you could do, that would actually make it EASIER to get clients? And...you would be working LESS, not more! In this episode, I cover: How the psychology of pricing comes into play Effective marketing strategies for high-ticket clients Setting up a funnel for potential clients to go through Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: Follow Hayden on Instagram @lowtideplaytherapist This episode is sponsored by Alma , the financially rewarding way to go in-network This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

1
How She Filled Her Caseload in 4 Months with Maria Reiter 38:54

12 weeks ago38:54

38:54

I’m excited to welcome Maria Reiter onto the podcast today! Maria Reiter is a licensed therapist based in Wisconsin. She supports Gen Z and millennial women struggling with anxiety, trauma, perfectionism, and people pleasing tendencies. As a fellow anxious Gen Z anxious human, Maria can relate to many of the issues her clients are experiencing. She takes a collaborative and empathetic approach, tailored to each client’s specific needs. Maria has already made some incredible shifts in her career in a short time! She went from working in a hospital setting, to a group practice, and eventually, starting her own private practice in May 2024. Maria and I connected in August 2023 when she joined PPA . She was ready to start showing up on Instagram, but was unclear on her niche, and who she wanted to serve. Fast forward a few months - Maria has FILLED her caseload with ideal clients. She’s charging $175+/session, and consistently hitting $10k months. The best part of all…her work-life balance is better than EVER! In this episode, we cover: Maria’s journey from a corporate, hospital job to starting her own private practice Maria’s experience going into private practice and seeing clients independently How Maria has filled her caseload with ideal clients Starting from scratch & growing your audience on Instagram The worthwhile piece of networking + putting yourself out there Prioritizing work-life balance Mindset shifts Maria has worked through since starting her private practice Advice for therapists wanting to leave their job and go into private practice Connect with Maria: Follow on Instagram @mentalhealthbymaria Check out her website Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

1
How to Get Therapy Clients With $0 to Spend on Marketing 22:24

13 weeks ago22:24

22:24

How unusual is it that therapists can start their business with virtually NO startup costs? When you stop and think about it…it’s actually pretty cool! Starting part-time with your private practice is very doable with virtual therapy. As therapists, we can start with very little risk or financial investment. But...we can make an INCREDIBLE income for ourselves and our families! Even if you’re brand new and have $0 to put into your private practice upfront, it’s totally possible to still get clients. I have three proven strategies to help you do just that! In this episode, I cover: Why you really need to niche down & be specific with who you’re helping Creating a standout profile with Psychology Today to use as your website Getting on Instagram + using it as a networking tool Accepting insurance panels with Alma The importance of re-investing back into your business Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: To get a free 6-month trial of Psychology Today email me at support@sitwithkelly.com This episode is sponsored by Alma , the financially rewarding way to go in-network This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: Sign up for the FREE LIVE Training on February 3rd!…

1
How I Made $1,000,000 in 2024 43:47

14 weeks ago43:47

43:47

I can’t believe I’m recording this episode but..I’ve *officially* had my first 7 figure-year in business! Yep, you read that right - 2024 was a 7 figure-year for me in terms of revenue. Honestly...it’s WILD to think about! Like...that is an insane amount of money. I am SO freaking proud!!! I never thought something like this was possible when I was just starting my Instagram page and private practice four years ago. I’m excited to do a deep dive into exactly HOW I made $1,000,000 in 2024. Of course, there wasn’t one *magical* thing that made this goal a reality. So...let’s get into it! In this episode, I cover: My income breakdown My expenses + how this compared to my 1st year in private practice What travel and time off looked like for me Valuable lessons I learned this year Why you need to show TF up for the business you already have Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

Business Of Therapy

1
$10k Months as a Therapist in the Midwest with Jen Nobo 42:23

30 weeks ago42:23

42:23

Jen Nobo is a millennial therapist, based in the Midwest. She primarily works with Gen Z and millennial women who struggle with anxiousness and people-pleasing tendencies. Jen uses a modern approach when working with her clients. She prides herself on being a friend who is objective, while also holding you accountable as you work through the ‘uncomfy’ stuff. Jen and I started working together in early 2023, when she joined my Mastermind. At that time, she had an Instagram page with a few thousand followers. We focused on her niching down so she could position herself as an authority in her space, and grow her private practice. Since then, Jen has grown to over 30k followers on Instagram. She’s also increased her rate and quadrupled her income. And yeah…she’s done all of this in less than two years, which is freaking AMAZING!! In this episode, we cover: The biggest shift that happened for Jen as she started creating content on Instagram to grow her private practice Why Jen was offering ‘negotiated rates’ to her clients in the beginning How Jen has successfully RAISED her rates + filled her caseload Jen’s turning point on Instagram with not only one, but TWO reels going viral How Jen’s income has quadrupled since starting her Instagram Advice for charging premium rates and building your caseload, regardless of where you live Connect with Jen: Follow on Instagram @jen.nobo Check out Jen’s FIRST viral reel Check out Jen’s SECOND viral reel Check out her website Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

Business Of Therapy

1
BTS of my Lowest Income Month in 1.5 Years 37:14

31 weeks ago37:14

37:14

Even though this isn’t easy to share, I want to give you a behind the scenes look into my August income report. August 2024 was my lowest income month since March 2023. Despite that, I am really, REALLY proud of everything I accomplished in August! In today’s episode, I’m giving you a behind the scenes of my lowest income month in 1.5 years and WHY that happened. I’m breaking down my revenue and expenses for August 2024 including what offers the earnings came from and what exactly the expenses were. My biggest hope for you is that YOU are willing to play the long game. You CAN build a sustainable business that lights you up, but you need to get crystal clear on what your dream private practice looks like. In this episode, I cover: Why you shouldn’t get caught up in the comparison game Breaking down my $42k revenue in August 2024 WHY August 2024 was a lower income month for me My strategic decision to make August 2024 my lowest income month The mindset hurdles I experienced 3 important questions to ask yourself in your own business Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support! Resources & Links: Apply to work with me for 1-1 business coaching Follow my coach Lacey Sites MS, MBA on Instagram @alituplife Try Mentaya for free for one-month with the code KELLY This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

Business Of Therapy

1
Why is Everyone Else Growing on Instagram and I’m Not? 24:55

32 weeks ago24:55

24:55

Are you a therapist who’s showing up on Instagram, but you’re not getting the results you want? Maybe you’re already posting content to your page, but your following isn’t growing. Maybe you’re stuck in the ‘200 view jail’ and your engagement feels like it’s never gonna come back. Despite putting in what feels like solid effort, you still haven’t gained a client from Instagram. Trust me - I’ve been there myself, and I know it sucks when you’re not growing on Instagram. I know you see plenty of other therapists growing and getting results, and you’re wondering why you’re not. Growing on Instagram is NOT impossible. But..if it’s feeling hard, it may be time to shift and try something new. If you’re not sure what that is, you’re in the right place! In this episode, I cover: 6 reasons why therapists are NOT growing on Instagram What you can do to combat these reasons Acknowledging that it’s really freaking hard to show up and put yourself out there on Instagram Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

Business Of Therapy

1
7 Things Therapists Need to Know to Beat the Instagram Algorithm 23:27

33 weeks ago23:27

23:27

It’s time to set the record straight on something... The Instagram algorithm is NOT out to get you! Contrary to popular belief, Instagram is trying to help you. Their primary goal is to keep people on the app for as long as possible. When it comes down to it, the Instagram algorithm cares about human behavior. As therapists, we definitely resonate with this, because WE are experts in human behavior! But...if you’re not seeing the results you want on Instagram, this is an episode you don’t want to miss! I’m sharing seven things that therapists need to know to beat the Instagram algorithm. In this episode, I cover: Realizing that the Instagram algorithm isn’t really out to get you Adjusting your expectations + why your content may not be resonating with your ideal client like it should be 7 tips for you to beat the Instagram algorithm as a therapist Why you need to study your own behavior and see what you vibe with on Instagram Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support! Resources & Links: Reel about Instagram algorithm prioritizing small creators Check out Manychat (affiliate link) Mary from @adulting_unlocked on Instagram Gabrielle from @therapist_who_sees_a_therapist on Instagram This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

Business Of Therapy

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Why I Chose Instagram to Market my Therapy Practice 22:06

34 weeks ago22:06

22:06

Instagram has been the place where I’ve shown up consistently, built genuine connections, and ultimately, grown my business. I’ve started and grown not only one, but TWO Instagram accounts that grew to 10k followers in under one year. I’ve filled my caseload with private pay clients from Instagram, which led me to earning 250k as a private practice therapist in my very first year. Now, I teach other therapists how to market themselves on Instagram, and see mind-blowing success too! Yep...Instagram is kinda my thing, and I love how life-changing this platform can be. In today’s episode, I’m sharing why I chose Instagram to market my private practice. I’ve learned some valuable lessons from using Instagram as my main marketing platform. I’m diving into 5 ways you can use Instagram to grow your private practice, and totally maximize your results while still enjoying yourself! In this episode, I cover: My desire to create a business of my own that felt FUN and energizing 5 ways you can use Instagram to grow your private practice Action steps to help you maximize your results with Instagram today Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

Business Of Therapy

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BTS From $45/session to $1 Mil/Year 28:03

35 weeks ago28:03

28:03

Today’s episode is covering a taboo topic, but it’s also one of my favorites, and the most popular thing I talk about. Yep...I’m talking about MONEY! I know this is an incredibly vulnerable topic, but I’m excited to share my complete money story in depth here, and show you what my income has looked like at different points in my career over the last several years. I hope this shows YOU what’s possible and inspires you to dream bigger. I believe in leading with transparency and authenticity always; I’m the girl who’s going to cheer you on, and give you permission to go after your big, BIG goals, unapologetically! In this episode, I cover: Where my career path started in 2014 + twists and turns that ultimately led me back to therapy, and eventually starting my own private practice My decision to go ‘all in’ with my business and step away from my safe, 6-figure career Realizing that trying something new doesn’t mean it’s going to feel hard or uncomfortable forever, and it doesn’t have to be super time-consuming How learning marketing impacted my business growth + the power that comes from betting on yourself and your dreams What it’s been like for me to really hustle and build my business in multiple ways in recent years + what ‘scaling back’ in my therapy practice has looked like Getting crystal clear on what you actually want your therapy practice to look like, and then deciding to bet on yourself and your future Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

Business Of Therapy

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How this Therapist grew by 57k Instagram followers in 3 days with Laney Wallace 54:26

35 weeks ago54:26

54:26

I’m very excited to have my first guest, Laney Wallace , onto the podcast today! Laney Wallace is a New York City therapist who specializes in supporting highly self-aware women get unstuck, ‘feel’ their feelings, and live boldly. Laney and I started working together in October of 2022; she joined the Private Practice Academy Bundle , and she’s had quite the journey with her business since then. Her Instagram has totally blown up and she’s even reached $20,000 months in her private practice. In today’s episode, we’re chatting about how Laney initially built her practice up with insurance clients. She eventually transitioned fully to private pay, and now charges $250 per session. In this episode, we cover: Laney’s journey from burnt out licensed art therapist in a hospital setting, to full-time and thriving in her own private practice Laney’s decision to enroll in the Private Practice Academy (PPA) Bundle + why she used Instagram as the primary marketing source for her private practice The major life changes Laney has experienced over the last 2 years + how her business and clients have been impacted during these transitions The specific reels that helped Laney gain a lot of traction on Instagram + her May 2024 reel that completely blew up her Instagram Gaining clarity on who you’re helping with your offer(s) + providing plenty of value for your people so they are able to know, like and trust you The impact that Laney’s increased Instagram following has had on her private practice + giving yourself space to really ‘feel’ things out Connect with Laney: Follow on Instagram @therapywithlaney Check out Laney’s mega viral Reel Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support! Resources & Links: Shortcuts: The Proven Path to Purpose, Excellence, and Calling [affiliate link] This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

Business Of Therapy

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My Career Path to Becoming a Million Dollar Instagram Therapist 30:34

35 weeks ago30:34

30:34

I can’t believe it, but my podcast is officially LIVE, and I’m so excited to be sharing my very first episode with you today! I really want to show you what’s possible as a therapist, and give you the courage to take action on your goals and dreams. I believe that EVERY single therapist should be making 6+ figures in their practice - that’s my personal mission, and since helping hundreds of therapists do just that, I know it’s 100% possible! In today’s episode, I’m discussing what my career path to becoming a million dollar Instagram therapist looked like, and the many ups and downs I experienced along the way. I have chosen to do the scary, brave stuff on my journey, and while it hasn’t always been smooth sailing, it has brought me the results (and the life) I desired. I hope my story encourages you to step out of your comfort zone and take big, bold moves, regardless of where you are with your therapy practice! In this episode, I cover: What led to my decision to start my podcast and step into this new space My journey from high-achieving and ‘always wanting to be the best at everything’ kid, to majoring in social work and eventually, pursuing a career in therapy Why I want you to work smarter, not harder, and not feel like you have to do #allthethings as a therapist My story of (almost) second guessing myself to become a therapist and choose another career path that felt safer, or more ‘palatable’ to those around me How my career path ultimately led me to starting my own private practice + the pivotal role Instagram played in my business journey My decision to create my signature program, Private Practice Academy Bundle + my Reels Membership that was made specifically for therapists Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

Business Of Therapy

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Welcome to Business of Therapy! 2:10

37 weeks ago2:10

2:10

Business Of Therapy

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Stop Worrying About These 10 things on Instagram (and what to focus on instead) 33:01

15 weeks ago33:01

33:01

To kick off the new year, I wanted to share 10 things I want you to stop worrying about on Instagram. I get sooo many questions about these topics, and frankly, they are NOT important. They’re not things that are going to ‘move the needle’, and really grow your Instagram page like I know you want to. It’s time to leave this stuff behind in 2024. Instead, let’s focus on what IS going to bring you bigger and better results! In this episode, I cover: The timing of your Instagram posts Getting stuck on creating the ‘perfect’ pieces of content Using hashtags in your posts Creating reel cover photos Meaningless engagement on Instagram vs. building an actual community there What really matters when it comes to your background for photos & videos Showing MORE of you & your face on Instagram Talking more in your reels so people get to hear your voice Letting go of your fear of saying the ‘wrong’ thing Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

Business Of Therapy

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BTS From $45/session to $1 Mil/Year 31:39

16 weeks ago31:39

31:39

To kick off the new year, I wanted to re-air one of my most popular episodes from 2024. I’m even MORE excited to share this one again, because I can now say that 2024 was my first 7-figure year in business!! I can’t wait to give you more of a behind the scenes look once I have all of my final numbers. In the meantime, enjoy this value-packed episode that will show you what’s REALLY possible + inspires you to dream bigger! In today’s episode, I’m giving you a BTS look at how I went from making $45/session, to $1 million/year as a therapist. My best advice for you is to take some time, and reflect on what you want your private practice and work/life balance to look like - it doesn’t have to look like what every other therapist out there is doing. You absolutely CAN have a sustainable business that you love (and also makes you a sh*t ton of money), regardless of what anyone else tells you. I believe in you, and what you have to offer; I hope this episode encourages you to take action, and bet on yourself! In this episode, I cover: Where my career path started in 2014 + what ultimately led me back to therapy and starting my own private practice My decision to go ‘all in’ with my business and step away from my safe, 6-figure career Realizing that trying something new doesn’t mean it’s going to feel hard or uncomfortable forever How learning marketing impacted my business growth + the power that comes from betting on yourself and your dreams What it’s been like for me to hustle & build my business + ‘scaling back’ in my therapy practice Getting crystal clear on what you want your therapy practice to look like Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

Business Of Therapy

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My Tough Decision to See Less Therapy Clients 29:16

17 weeks ago29:16

29:16

In honor of Christmas, today’s episode is going to be one of my MOST popular that aired a few months ago! This time of year is the perfect time to sit down and reflect on what went well, and what you want to improve upon for the coming year. I’ve found that being intentional and giving myself permission to do things differently is super important. This has allowed me to create a business that is both enjoyable AND sustainable, which leads me to today’s topic! One of the things I consistently share on Instagram is my monthly income report. You may have noticed that my income from 1-1 therapy clients isn’t as high as it used to be. In fact...it’s pretty low , which has led people to ask me WHY that is. Well...that’s because I made the tough decision to see less therapy clients. You may be thinking ‘why the heck would you do that?!”, or questioning if it’s possible for YOU to make 6 figures seeing 1-1 therapy clients. I knew I wanted to dedicate an entire episode to this topic and talk more in depth about WHY I decided to see less therapy clients. Quite a bit has changed for me along the way, so let’s get into it! In this episode, I cover: My first year in private practice with ONLY1-1 therapy clients What happened when my Instagram really took off My major business growth in 2022 + what needed to change in 2023 Why I intentionally chose to see less 1-1 therapy clients in 2023 and what this looked like Why you MUST give yourself permission to do what’s best for you and your business Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

Business Of Therapy

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When Should You Raise Your Therapy Rates? 20:41

18 weeks ago20:41

20:41

I’ve got an important question for you… When’s the last time you gave yourself a raise? Like... actually raised your therapy rates because you’re really freaking good at what you do?? You work very hard, and I know that you’re a therapist who cares about your clients. In order to be the best for them though, you must prioritize yourself. You deserve a business that will not only give you job satisfaction, but financial security and freedom, too! In today’s episode, I’m answering the question ‘when should you raise your therapy rates’. I want to share some different scenarios with you, because I know this won’t look the same for everyone. I hope this episode inspires you to raise your therapy rates in 2025. I would love to hear how you plan to do it, and please know, I’m ALWAYS cheering you on!! In this episode, I cover: Why you need to set yourself up for success BEFORE seeing clients Giving yourself an annual raise, even when you’re happy with your current rates What to do when you ‘undersold’ yourself, but need your business to be sustainable Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

Business Of Therapy

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How to Build a Therapy Practice Worth $200+/Session with Amanda Buduris 36:20

19 weeks ago36:20

36:20

Amanda Buduris is a trauma therapist in the Pacific Northwest. She owns a successful private practice, and specializes in offering therapy intensives. Amanda serves individuals and couples who have complex trauma, and need support navigating the healing process. She’s also a business coach who helps therapists add therapy intensives to their own practices. Amanda has been a long time coaching client of mine and has built a very successful therapy practice. She was initially charging $125/session for 1-1 clients. Now, she charges $350/hour for weekly clients, and $400-500 for intensives (which we’re digging more into here). She’s been able to achieve $15k months from therapy alone, working an average of 15 hours/week. Pretty freaking awesome!! If you’re ready to build your therapy practice in a way that allows you to charge a premium rate and create a client-centered experience, this episode is for you! In this episode, we cover: How Amanda has upleveled her skills + created a high-quality experience for her clients How Amanda and I both use Jane software in our private practices Therapy intensives vs. traditional, ongoing 1-1 therapy Positioning yourself as the expert and charging a premium rate Creating boundaries in your business while still being very client-centered Structuring intensives so you can be present and focused, instead of completely drained Why branding and marketing are crucial pieces in connecting with your ideal client Why people care more about how you can help them vs. your degrees or background How Amanda books clients for intensives vs. weekly sessions Connect with Amanda: Follow on Instagram @amandakbcoaching Check out her Facebook group Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guid e Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

Business Of Therapy

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How this Therapist 2x Her Instagram Following and 5x Her Email List in 6 Months with Christina Ennabe @christinacounsels 40:38

20 weeks ago40:38

40:38

Christina and I began working together earlier this year and since then, Christina has grown from 16k to over 28k followers on Instagram. She’s also 5x her email list, and grown from 400 email list subscribers to almost 2000. We also chat about the course she created for those struggling with OCD, her experience launching the course, and the power of showing up as your authentic self. In this episode, we cover: The ‘slower’ growth & roadblocks Christina was experiencing in her business and how that’s changed since working together Christina’s ‘why’ for wanting to show up on Instagram Why Christina chose to create a course and her excitement around relaunching it How Christina 5x her email list subscribers The free webinar Christina created and promoted to launch her course Why showing up as an authentic human is what people really want Christina’s recent course launch results + what she did differently Putting more effort into your offers upfront so they will pay off later Moving away from a ‘perfectionist’ mindset when launching your first course Connect with Christina: Follow on Instagram @christinacounsels Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Check out Manychat (affiliate link) Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: Sign up for the FREE LIVE Training on February 3rd!…

Business Of Therapy

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5 Hard Lessons in Business I’m Grateful For 29:31

21 weeks ago29:31

29:31

Since being in business, I’ve had 5 really challenging business experiences. But…these hard situations ended up being some of the BEST lessons that I've learned in business! Of course, it wasn’t easy, and it didn’t feel ‘good’ when I was in the thick of it, but I’m super grateful for them, because they made me a better business owner + a more self-assured person outside of work, too. In today’s episode, I’m sharing 5 hard lessons in business I’m grateful for. In this episode, I cover: Why letting people really ‘see’ you can be scary Realizing that you will get paid what you allow yourself to get paid Risking failure to get really BIG results My experience losing $18k on paid ads Receiving negative feedback from clients Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: Business Insider Article This episode is sponsored by Alma , the financially rewarding way to go in-network I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

Business Of Therapy

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The Good, The Bad, & The Messy of my Third $100,000 Month 37:12

22 weeks ago37:12

37:12

In today’s episode, I’m sharing about the good, the bad, & the messy of my third $100k month. I’m super proud of this accomplishment, because let me tell you…between team member challenges, tech issues, and more, September was anything but easy. But we made it happen! I received some awesome questions from my Instagram community about HOW I made $100,000 in one month, so I’m excited to break it allll down here! In this episode, I cover: A breakdown of where my revenue came from How I’ve been able to nurture my audience & really build trust with them My biggest mindset shift over the last year that led to multiple $100k months Feeling ambitious + challenged vs. ‘pressured’ to keep making more money Why I don’t ‘do it all’ + what my support looks like How much profit I actually take home + breakdown of my expenses Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: Monthly Income Report Reel for September 2024 This episode is sponsored by Alma , the financially rewarding way to go in-network This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

Business Of Therapy

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336k Followers in Two Years: Nadia Fiorita’s Reels Strategy as a Therapist 34:14

23 weeks ago34:14

34:14

I’m excited to welcome Nadia Fiorita onto the podcast today! Nadia Fiorita is a Miami-based licensed therapist with a modern and authentic approach. She specializes in working with busy women and adolescent girls who struggle with high-functioning anxiety + are looking to gain control over feelings of anxiousness, self-doubt + perfectionism. She works with her clients to build a more optimistic mindset + develop lasting confidence. She is passionate about helping women because she has her own personal journey, so she really gets it! After working together for a few months, Nadia Fiorita went from 3k followers on Instagram, to over 100k. Fast forward to now - she has a full private pay caseload, 336k followers on Instagram, and has had multiple Reels go mega viral. In today’s episode, we’re chatting about Nadia’s Reels strategy as a therapist and how she has built a MASSIVE following on Instagram, and has done so by primarily using Reels. In this episode, we cover: Nadia’s start with Instagram in 2022 + the insane growth she’s experienced since then How Nadia went viral after just a few months of us working together The increased pressure + imposter syndrome that comes with a large audience Nadia’s content creation strategy that’s led to multiple Reels going viral 2 Reels that went mega viral, resulting in 20k+ email list subscribers for Nadia How Nadia repurposes content to go viral again and again What Nadia’s current content creation process is like with team support How often Nadia was posting content early on vs. now Nadia’s best advice for therapists wanting to grow their Instagram following Connect with Nadia: Follow on Instagram @holisticanxietytherapist 4 Things Women With High Functioning Anxiety Don’t Want You to See Reasons Your High Functioning Anxiety Shows Up As Anger Signs You Have High Functioning Anxiety POV Reel Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Check out Manychat (affiliate link) Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

Business Of Therapy

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The Exact Things I’d Focus on if I Was Starting Over on Instagram 32:22

24 weeks ago32:22

32:22

I started with ZERO followers. I’ve grown both of my Instagram accounts from 0 to 10k in under a year. It took a LOT of trial and error as I was growing my first therapy page (@sitwithkelly), and I for sure made my fair share of mistakes. All of my hard work and consistency helped me have an ‘easier’ experience with my second page. I’ve learned sooo much along the way, but I’ve also been an Instagram therapist for 4 years now! If you’re a brand new therapist on Instagram (or even if you aren’t), I don’t want you to compare your journey to mine. I want to share with you 9 key things that I would focus on, if I was starting over as a new Instagram therapist. Some of these items will take you more time than others (especially in the beginning). But...as you learn, you’ll get better and faster over time. In this episode, I cover: What it was like growing my first Instagram page vs. my second Nine things I would focus on as a new Instagram therapist Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

Business Of Therapy

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The #1 Driver of Results in My Business 16:03

25 weeks ago16:03

16:03

In today’s episode, I’m talking about the number one driver of results in my business. If I had to sum it up in one word, the number one driver of all my results in my business has been CONSISTENCY. Consistency probably doesn’t mean (or even look) the same for everyone. I do believe that it’s crucial if you want to continue growing your private practice though! Consistency allows you to build trust and deepen relationships with your community, and get realllly good at one particular thing. At the end of the day, showing up consistently on Instagram NEEDS to be a priority. This is the way you’re going to succeed in your business, and make more of a lasting impact with your ideal client! In this episode, I cover: What consistency looks like for me in MY business Reasons why consistency is so important in business Why showing up on Instagram consistently needs to be your priority + ways to do this Why you need to get really good at one thing before adding MORE to your plate Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Related Episode: Episode 11: Big Instagram Growth Minus the Burnout Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

Business Of Therapy

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Using Reels to Grow Multiple Income Streams with Therapist Carrie Jackson 42:01

26 weeks ago42:01

42:01

I’ve had the pleasure of working with Carrie for seven months now, and I’m sooo proud of what she’s accomplished in that time! Carrie has already seen major success with not only one, but TWO Instagram pages. She’s grown her main account to well over 45k followers, primarily using Instagram Reels to reach more people. She has a full caseload with dream clients (plus more ready to work with her). Carrie has been able to grow multiple income streams using Reels. She’s gone from working 20-25 hours every week, to 10-15 doing work she’s EXCITED about. She’s also brought on two associates to her practice, and now charges $375 per 1-1 session! In today’s episode, we’re chatting about using Reels to grow multiple income streams. Reels are the best way to reach MORE of your ideal client on Instagram. Carrie has experienced awesome growth using Reels to grow her accounts, because she’s gotten super specific on who she speaks to in her content! In this episode, we cover: What Carrie initially outsourced in her business How Carrie incorporates her associate clinicians into Instagram Reels The difference in who Carrie is targeting with her professional page vs. her group practice page Bringing on associates to help with your waitlist after increasing your rates with a full caseload Carrie’s experience with brand partnerships + how to get them Carrie’s group coaching programs + going from a low-ticket to high-ticket offer Using Reels to attract more people + convert them to a free or paid offer How Carrie uses Manychat with her Reels How Carrie creates Reels with support from the Reels Membership compared to doing them on her own Showing up authentically & consistently to attract MORE of your ideal client Connect with Carrie: Follow on Instagram @dr.carriejackson and @socalchildpsych Check out her website Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

Business Of Therapy

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Big Instagram Growth Minus the Burnout 19:20

27 weeks ago19:20

19:20

The reality is...building a six-figure business is HARD. It feels challenging and awkward at first. It takes more time than you think (or would like). But...just because it feels super hard in the beginning, doesn’t mean you need to burn out in order to grow your Instagram. When you’re hustling and putting in extra effort, it should still be done in a way that feels manageable for YOU! In today’s episode, I’m sharing 4 ways you can experience big Instagram growth, minus the burnout. In this episode, I cover: Why building a business is hard work in the beginning 4 ways to make Instagram feel sustainable + still experience growth Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support! Resources & Links: Episode 7: BTS of My Lowest Month in 1.5 Years Get 10% off Fiverr [affiliate link] This episode is sponsored by Alma , the financially rewarding way to go in-network This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

Business Of Therapy

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7 Marketing Strategies That Are a Waste of Your Time (and What to Do Instead) 24:04

28 weeks ago24:04

24:04

The beginning stages of your practice when you're trying to fill your caseload is the absolute hardest time to be in business. I know the issue of ‘time’ (whether that’s too much or too little) is a big one. And yes...it may be holding you back from growing your private practice. I’ve learned there are certain marketing strategies I would NOT do if I was trying to fill my private practice caseload. I want to help you focus on the right things, so you can see results with less time spent in your business! In this episode, I cover: Why the beginning stages of building your private practice feels extra challenging 7 things I would NOT do if I was trying to fill my caseload + what to do instead Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram…

Business Of Therapy

1
My Tough Decision to See Less Therapy Clients 22:53

29 weeks ago22:53