The Mike Method

Mike Desjardins
The Mike Method

Welcome to the Mike Method, where we believe conversations with leaders matter. Join host Mike Desjardins, CEO of ViRTUS as he takes you on a journey through conversations with some of the most inspiring leaders he's had the pleasure of meeting over the past 25 years. In each episode, listeners get to be a fly on the wall as Mike chats with leaders who are more than just that—they're mentors, coaches, and true inspirations. Imagine having coffee with them, diving into their stories, learning about their triumphs and trials, and discovering the lessons they've applied to achieve real success. These aren't run-of-the-mill media personalities; these are leaders who make a difference behind the scenes, whose impact is felt by those they lead and work with every day. As a B Corp committed to the triple bottom line, ViRTUS cares about everyone involved in their journey—partners, vendors, customers, employees, families, charities, the environment, and communities. Join the exploration of how leaders who think differently show up differently. New episodes coming to your ears every Tuesday. Hosted on Acast. See acast.com/privacy for more information.

  1. The Power of Real Conversations with Adrienne Giffen

    23H AGO

    The Power of Real Conversations with Adrienne Giffen

    Mike is sitting down with Adrienne Giffen to dive into the big stuff—personal growth, leadership, creativity, and how we really connect with each other in a screen-heavy world. They chat about those early life experiences that shape us (yes, even high school memories!), the surprisingly personal journey of writing a book, and the magic of a board game designed to spark meaningful conversations. Adrienne is an Executive Recruiter and Digital Entrepreneur who is passionate about the difference she can make in the world. Through adversity, she discovered what makes her dance in love, family, friendships and career. Almost twenty years ago, Adrienne had a spiritual experience so profound and lasting, it prompted her to write a book called UNRAVEL YOU, encouraging women to connect the dots to discover what makes them dance. That game, Now You're Talking, isn’t just about fun—it’s about creating space for real talk, laughter, and those unexpected "wow, I didn’t know that about you" moments. It’s all about getting past small talk and really seeing each other, no matter your age or background. Mike and Adrienne also reflect on the tougher stuff—like how challenges can lead to serious growth, and how sticking to your core values can help guide your biggest decisions. They touch on the courage it takes to make bold choices, the power of having great mentors, and why trust really starts with understanding people as human beings first. This episode feels like a reminder we all need: that deep conversations matter, and they can happen anywhere—even around a game board. It’s also a nudge to share what we’ve learned with others, especially across generations. Whether it's letting kids express themselves freely or dreaming of a future where connection comes first, this conversation is full of heart and hope. So if you're craving a little inspiration and some thoughtful storytelling, this one’s definitely worth a listen. 00:00 Reconnecting After a Decade 03:04 The Power of Top Grading in Leadership 05:57 The Journey of Writing a Book 11:52 Now You're Talking: The Importance of Conversation 18:00 Core Values: The Foundation of Intentional Living 28:07 Influential Mentorship 30:56 The Role of Mentors in Leadership 32:17 The Game of Connection 35:41 Building Trust Through Conversation 39:53 Navigating Adversity and Growth Episode Resources: Get in touch with Adrienne on LinkedIn Family Enterprise Canada - Arienne Core Values Worksheet ViRTUS: Website / Instagram / LinkedIn Sign up for our Newsletter: Sign Up Cross Fit Sonos Hosted on Acast. See acast.com/privacy for more information.

    41 min
  2. APR 1

    Understanding and Preventing Burnout with Dr. Sherry Walling

    In this week's episode, Dr. Sherry Walling and Mike explore the emotional challenges entrepreneurs face, especially around burnout and business transitions. Dr. Sherry Walling is a clinical psychologist, speaker, podcaster, author, and mental health advocate. Her company, ZenFounder, helps entrepreneurs and leaders navigate transition, rapid growth, loss, and any manner of complex human experience. She hosts the ZenFounder podcast, which has been called a “must listen” by both Forbes and Entrepreneur Magazine and has been downloaded more than 1,000,000 times. She was also the host of Mind Curious, a podcast series exploring innovations in mental health care via psychedelics. In this episode Dr. Walling unpacks how burnout isn’t just about working too much—it’s often the result of repetitive stress and work that lacks meaning. She emphasizes the value of having a hobby that brings joy, helping to reset the brain and prevent burnout. They dive into how transitions—like selling a business—can trigger deep identity shifts. Founders may feel disconnected, unsure if they’re still the right fit for their company, or surprised by the emotional weight of letting go. Exits can strain personal relationships and bring unexpected feelings of loneliness, even after financial success. That’s why Dr. Walling encourages entrepreneurs to reflect on their values and goals before making big decisions. This conversation is especially helpful for founders who are feeling burned out, considering a major transition, or simply wondering what's next! It offers clarity, compassion, and a reminder that you're not alone in navigating the emotional side of entrepreneurship. Listen on Apple, Spotify, Youtube or wherever you get your podcasts. Episode Resources: Dr. Sherry Walling ZenFounder ZenFounder Podcast Book: Exit Strategy: The entrepreneur’s guide to selling your business without regret Dr. Sherry Walling's Books Oura Ring Vega Hosted on Acast. See acast.com/privacy for more information.

    45 min
  3. Mentorship & Turning Passion into Impact with Taylor Hui

    MAR 25

    Mentorship & Turning Passion into Impact with Taylor Hui

    In this episode, Taylor Hui shares how she’s built a meaningful career by following her passions and staying rooted in purpose. She talks about launching The Beautiful Foundation, a national charity that creates safe, supportive spaces for young girls and non-binary youth. Taylor is the founder and executive director of the BeaYOUtiful Foundation, The Roster and also a fashion model. Many businesses are founded in response to a challenge, but Taylor Hui’s inspiration for the BeaYOUtiful Foundation is more personal than most. In high school, several of Hui’s friends were living with eating disorders, and Hui herself experienced cyberbullying. “I saw patterns of girls not being able to love themselves or really embrace all that they were, and it made me start questioning what was stopping that kind of education,” she says. She didn’t wait for an answer: in her senior year, Hui launched a six-week pilot program meant to foster self-confidence in young girls. That 2013 pilot program grew into the BeaYOUtiful Foundation. In 2018, it became a B.C. society, and in 2019 a registered charity. Mentorship is the backbone of Bea­YOUtiful—the roster of volunteer mentors is diverse, from university students, teachers and counsellors to lawyers, firefighters and professional athletes. What began as a response to a real need has grown into a movement centered on empowerment, self-worth, and community. In this conversation Taylor reflects on the power of mentorship—not just as something we offer others, but as a reciprocal experience that helps us grow, too. She encourages women to recognize their ability to guide and uplift others by simply being the support they once needed themselves. Taylor also opens up about her modeling career and fashion brand, both of which she uses as platforms to challenge beauty standards and advocate for authenticity. She talks candidly about the struggles of dealing with cyber bullying and the pressure to maintain a certain image, while also juggling the demands of running a nonprofit and a business. Despite the challenges, she’s driven by a clear sense of purpose and a desire to make an impact. Her story is a thoughtful reminder that when you stay aligned with your values and lead with heart, your work can become something much more than a job—it becomes a reflection of who you are. Episode Resources: ViRTUS: Website / Instagram / LinkedIn Sign up for our Newsletter: Sign Up Taylor Hui BeaYOUtiful Foundation The Roster Hosted on Acast. See acast.com/privacy for more information.

    44 min
  4. The CEO & COO Power Duo and The Future of Work with Cameron Herold

    MAR 18

    The CEO & COO Power Duo and The Future of Work with Cameron Herold

    This week on The Mike Method, Mike and Cameron Herold dive into what makes the relationship between COOs and CEOs so important, especially when it comes to avoiding burnout and keeping a business running smoothly. Cameron is "the COO Whisperer." He is founder of the COO Alliance and the Second in Command podcast. By age thirty-five, Cameron had helped build his first two $100 million companies. By forty-two, he had engineered 1-800-GOT-JUNK?'s spectacular growth from $2 million to $106 million in revenue in just six years. An in-demand speaker, best-selling author, mentor, and coach, he has shown hundreds of clients globally how to double both their revenue and profit in three years or less. He is the top-rated lecturer at EO/MIT's Entrepreneurial Masters Program and a powerful speaker at entrepreneur and leadership events online and in-person globally. In this convo Cameron shares how the COO Alliance came to life as a way to support COOs, a role that’s often overlooked but absolutely essential. They chat about how knowing your strengths (and weaknesses) is a game-changer for leadership, why healthy conflict between CEOs and COOs can actually help a company grow, and how adapting to AI and new technology isn’t just smart—it’s necessary. Strong financial skills, great coaching, and building trust within a team all play a huge role in long-term success. Cameron also shares what it’s really like to be a digital nomad, balancing the freedom of constant travel with its unexpected challenges. At the heart of it all, great leadership is about vision, adaptability, and investing in the people around you. This one is packed with insights that will make you change the way you think about leadership and the future of work! It's a must listen friends! Episode Resources: Cameron Herold: Website Cameron's Books ViRTUS: Website / Instagram / LinkedIn Sign up for our Newsletter: Sign Up The One Minute Manager The Coaching Habit Thinkific Miro Hosted on Acast. See acast.com/privacy for more information.

    51 min
  5. The Business of You: Building a Personal Brand with Matt Bertulli

    MAR 11

    The Business of You: Building a Personal Brand with Matt Bertulli

    This week on The Mike Method, Mike is sitting down with Matt Bertulli to dive into the evolution of his personal brand and how it connects with his businesses. Matt is an active, in-the-weeds founder-CEO for 15+ years. He's also not your typical CEO. He's a category designer. He sold his first company after bootstrapping it to 100+ employees over 10 years. He is presently the co-founder and CEO at two companies -- Pela Case + Lomi. Both companies are B Corps like my company. They operate at the intersection of waste innovation & consumer technology. Have Jay-Z's Marcy Venture Projects as a notable investor, were named Top 10 in the Canadian Business Growth 500 ranking and are #1 in Deloitte’s Fast 50 for cleantech businesses in Canada. He's also the co-host of a popular "consumer" focused Podcast, The Operators. In this conversation Matt shares why being the face of his companies matters and how podcasting and content creation have helped him build trust and authenticity with his audience. Along the way, we get into how peer groups shape leadership, why consistency in branding is often more important than authenticity, and how customers care more about a seamless experience than the personal details of the people behind a brand. They also explore the big shift happening in business—the idea that CEOs and founders are no longer just running companies; they are part of the brand itself. People want to connect with real humans, not just faceless corporations. And in a world moving fast toward AI, maintaining that human element is more important than ever. Empathy doesn’t work from a distance. If you want to build something meaningful, you have to be present for the people around you. Storytelling plays a huge role in all of this. We’re wired to crave stories, both the good and the messy. The leaders who can tap into that—who can show up consistently and share their journey—will have the biggest impact. And when it comes to AI? It’s happening whether we like it or not. The key isn’t to master it overnight—just focus on staying afloat and finding your rhythm. Listen to this episode on Spotify, Apple, Youtube or wherever you get your podcasts. Episode Resources Matt Bertulli: Website Subscribe to the No Competition Newsletter The Operators Podcast ViRTUS: Website / Instagram / LinkedIn Sign up for our Newsletter: Sign Up Hosted on Acast. See acast.com/privacy for more information.

    46 min
  6. The Power of Psychological Safety with Nogol Madani

    FEB 25

    The Power of Psychological Safety with Nogol Madani

    This week Mike sits down with Nogol Madani to dive into the world of psychological safety—what it is, why it matters, and how leaders can cultivate it within their teams. Nogol is a speaker, expert, facilitator, and the founder of Glee Factor, a company focused on transforming the way we work by helping leaders build high-performing, inclusive teams through psychological safety. Nogol has earned the trust of top organizations like Google, SAP, Rio Tinto, BeaverTails, C2 Montreal, Desjardins, and PhysioExtra, guiding them to unlock the full potential of their teams. In this conversation they explore how creating an environment where people feel safe to speak up, take risks, and be themselves is the foundation of high-performing teams. Nogol shares insights on the transition from being an individual contributor to leading a team, emphasizing the importance of shifting from a "know-it-all" mindset to a "learn-it-all" approach. Leaders who model vulnerability and encourage participation through simple actions—like regular check-ins and thoughtful follow-ups—help shape a culture of openness and collaboration. They discuss how avoiding conflict can actually stifle innovation and why tackling difficult conversations head-on is key to building trust. They also break down the four stages of psychological safety: inclusion safety (where people feel they belong), learner safety (where curiosity thrives), contributor safety (where individuals feel valued), and challenger safety (where questioning the status quo is welcomed). Small, intentional actions can transform team culture, but it takes consistency and real effort. The conversation also touches on how organizational culture is shaped by everyday behaviors, values, and rituals. In today’s socio-political climate, words related to diversity and inclusion can sometimes feel polarizing, but at its core, psychological safety is about creating spaces where collaboration and innovation can truly flourish. And while understanding the concept is a great first step, the real magic happens when leaders put these ideas into action. Episode Resources: Nogol Madani Glee Factor Website Join "Glee Factor" free workshops or take the self-assessment to get your psychological safety score. ViRTUS: Website / Instagram / LinkedIn Sign up for our Newsletter: Sign Up Hub Spot MUSE Hosted on Acast. See acast.com/privacy for more information.

    50 min
  7. Community-Centric Leadership in Publishing with Ryan Benn

    FEB 18

    Community-Centric Leadership in Publishing with Ryan Benn

    Ryan Benn’s journey is one of transformation—both in leadership and in life. In this episode of The Mike Method, Mike sits down with Ryan to explore how he found his way into publishing, the power of community engagement, and how his leadership style has evolved over time. Ryan is a CEO & Group Publisher at Alive Publishing Co. He is also a wanna be chef, family man, outdoor lover & multi award recognized CEO with a demonstrated history of business and board management. Growth focused, with an aptitude for the buying and selling of companies, international business, strategic planning, operational execution, legal, HR, and finance. An inspirational leader who has managed complex business structures including employee owned private businesses. Ryan is a go to adviser to his peers and gives tremendously to non-profit roles. They dive into what it really means to build authentic relationships, why trust and respect are non-negotiable in leadership, and how ideological conflict can spark real innovation.But this conversation goes deeper than business. Ryan opens up about his personal battle with cancer, sharing the emotional and physical challenges he faced and how they reshaped his perspective on life, relationships, and resilience. He and Mike unpack the nuances of sympathy, empathy, and compassion—what it means to truly support others without losing yourself in the process. Drawing from insights by Brené Brown, Ryan reflects on the importance of maintaining strength, mindset, and perspective, especially in the face of adversity. This episode is a powerful reminder that leadership isn’t just about strategy—it’s about self-awareness, genuine connection, and showing up fully, both in work and in life. Tune in to hear Ryan’s wisdom on navigating challenges, embracing growth, and finding meaning in every moment. Episode Resources: Ryan Benn Peloton Cross Fit Heroic Journey with Cancer ViRTUS: Website / Instagram / LinkedIn Sign up for our Newsletter: Sign Up Hosted on Acast. See acast.com/privacy for more information.

    52 min

About

Welcome to the Mike Method, where we believe conversations with leaders matter. Join host Mike Desjardins, CEO of ViRTUS as he takes you on a journey through conversations with some of the most inspiring leaders he's had the pleasure of meeting over the past 25 years. In each episode, listeners get to be a fly on the wall as Mike chats with leaders who are more than just that—they're mentors, coaches, and true inspirations. Imagine having coffee with them, diving into their stories, learning about their triumphs and trials, and discovering the lessons they've applied to achieve real success. These aren't run-of-the-mill media personalities; these are leaders who make a difference behind the scenes, whose impact is felt by those they lead and work with every day. As a B Corp committed to the triple bottom line, ViRTUS cares about everyone involved in their journey—partners, vendors, customers, employees, families, charities, the environment, and communities. Join the exploration of how leaders who think differently show up differently. New episodes coming to your ears every Tuesday. Hosted on Acast. See acast.com/privacy for more information.

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