lipservice with Sonia Elyss

Sonia Elyss
  • 5.0 (19)
  • FASHION & BEAUTY
  • UPDATED WEEKLY
lipservice with Sonia Elyss

Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy. In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies that have propelled them to keep moving forward on their journey. Whether you're a seasoned beauty brand looking to stay ahead of the curve or a budding content creator seeking inspiration, this podcast is your go-to resource for all things beauty and business. Because in the world of beauty, success is more than skin deep.

  1. 10/31/2024

    Ep 29. The Real Way to Get PR + Protecting Your Social Media Against Hackers | Solo Episode with Sonia

    Today's episode tackles three essential topics that have been on my mind, and trust me, you'll want to take notes. I'm breaking down my recent experience landing PR completely organically - no creator apps involved. You'll learn the exact method I used (and teach) that just proved successful with a brand I genuinely love. With the recent wave of creator account hacks, I'm sharing a comprehensive guide to protecting your social media presence. Skip the backup account strategy - I'll walk you through the actual security measures that work, from authentication setup to account monitoring. Finally, I'm taking you inside the Allure Best of Beauty Awards for an honest look at what these industry events are really like. Plus, I'm sharing some behind-the-scenes insights about how beauty awards actually work (it might surprise you). Key Topics: A proven strategy for landing PR authenticallyComplete security setup guide for TikTok & InstagramCritical steps to take if your account gets hackedReal value assessment of beauty event VIP ticketsIndustry insights about beauty awards and publicationsWhether you're building your creator business or protecting what you've built, this episode has the practical advice you need. — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world, the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.

    37 min

  2. 10/24/2024

    Ep 28. Building Beauty Different: How MOB Beauty's Co-Founder, Alisha Gallagher, Created True Community Through Conscious Beauty

    Ready to dive into what ACTUALLY goes into building an indie beauty brand with intention? In this episode, I'm sitting down with Alisha Gallagher, co-founder of Mob Beauty, to unpack how she went from working alongside industry icons like Laura Mercier to co-creating a brand that's redefining conscious beauty. Get ready for a no-BS conversation about what it really takes to build genuine community in beauty (spoiler: it's way more work than most brands want to put in), why pre-made palettes might be played out, and how letting customers into your lab can transform brand loyalty. Plus, Alisha breaks down why being "cleaner than clean" doesn't mean sacrificing performance or fun. If you're fascinated by the intersection of sustainability, innovation, and authentic community building in beauty, this episode is your backstage pass to understanding how one brand is doing things differently - from biodegradable packaging to community-driven product development. Whether you're a beauty founder, aspiring entrepreneur, or just someone who loves understanding the "why" behind your favorite products, this conversation will change how you think about conscious beauty and what's possible in the industry. Connect with MOB beauty on Instagram and TikTok.  — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world, the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.

    50 min

  3. 10/17/2024

    Ep 27. From Viral Mascara Reviews to Multi-Million Dollar Businesses: Kelly Rose Sarno's Unfiltered Journey in Beauty Content Creation

    Join Sonia as she sits down with beauty content creator and entrepreneur Kelly Rose Sarno in this candid episode of lipservice. Discover how Kelly transformed her passion for makeup into a thriving career, from her viral Puff Me hair product video (on Facebook!) to managing a team of 13 across two successful companies. Highlights include: Kelly's unexpected path from Facebook live-streaming to TikTok stardomBalancing family life with content creation and business managementThe importance of authenticity and mental health in the creator economyBehind-the-scenes insights on brand collaborations and the Ulta Beauty CollectiveKelly's "no-BS" approach to content creation and social media strategyCandid discussion on team building and delegating tasks as a creatorWhether you're an aspiring influencer, beauty enthusiast, or industry professional, this episode offers valuable insights into the realities of content creation and entrepreneurship. Tune in for honest advice, inspiring stories, and a glimpse into the life of a creator who's not afraid to keep it real. — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world, the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.

    53 min

  4. 10/10/2024

    Ep 26. Talent Agency Secrets Revealed: Beauty Creator Success with Illuminate Social CEO Becca Bahrke

    Welcome to lipservice, the podcast where we uncover the beauty industry's best-kept secrets. In this episode, Sonia sits down with Becca Bahke, CEO of Illuminate Social, to discuss the intricacies of talent management in the beauty creator space. Key topics include: Criteria for successful brand partnershipsThe current value of Instagram vs. TikTok for creatorsInsider tips on negotiating better rates and longer-term dealsEssential metrics brands look for in potential collaborationsWhen and how to approach talent management agenciesThis episode is invaluable for: Aspiring beauty influencers looking to professionalize their contentEstablished creators considering management representationAnyone interested in the business side of content creationBecca shares her expertise on industry trends, red flags to watch out for, and what it truly takes to be ready for professional representation. Join us for an insightful conversation that will help you navigate the ever-evolving landscape of beauty content creation and influencer marketing.  — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world, the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.

    46 min

  5. 10/08/2024

    Ep 25. Creator Hotline Q&A: Building Relationships for Long-Term Success

    Welcome back to lipservice world, for your a solo episode with your host, Sonia Elyss. Grab a notebook because this episode is full of advice for   beauty content creators! 💄✨ In this episode, Sonia gets real about the ups and downs of her own content creation journey, sharing her personal struggles after a 3.5-week hiatus. But that's just the warm-up! Dive into the juicy stuff as Sonia spills the tea on: The secret sauce to sustainable success in the beauty industry 🔑How to handle a brand ghosting you like a boss 👻The truth about UGC deals and why they might be capping your income 💰Insider tips on negotiating better rates and longer partnerships 📈Plus, get a sneak peek into the exclusive highgloss community - the premium tier of lipservice  - and how it's revolutionizing creator support! Whether you're just starting out or looking to level up your beauty content game, this episode is packed with actionable advice and industry insights you won't want to miss. Grab your favorite lip gloss, hit play, and let's chat about turning those content creation dreams into a thriving career! 🎙️💖 — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world, the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.

    11 min

  6. 10/03/2024

    Ep 24. From Beauty Influencer to Brand Builder: Rudi Berry's Journey in Content Creation

    Join Sonia Elyss as she sits down with beauty creator and brand builder Rudi Berry in this insightful episode of lipservice the podcast. Discover how Rudi transformed her passion for beauty into a thriving career, from her early days on YouTube to collaborating with major brands like Neutrogena and developing her own products. Highlights include: Rudi's unexpected path from music business to beauty content creationThe importance of authenticity and professionalism in building brand relationshipsBehind-the-scenes insights on influencer trips and brand collaborationsNavigating the evolving landscape of social media and content creationRudi's "bucket theory" for balancing different types of contentCandid discussion on the challenges and realities of full-time content creationWhether you're an aspiring influencer, beauty enthusiast, or industry professional, this episode offers valuable insights into the world of beauty content creation and brand partnerships. Tune in for honest advice, insider tips, and a glimpse into the future of the creator economy. — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world, the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.

    52 min

  7. 09/19/2024

    Ep 23. Latina Beauty Creators Rising: Hilda Franco's Journey from Micro Influencer to Sephora Partnership

    In celebration of Latin Heritage Month, join Sonia as she sits down with emerging Latina beauty creator Hilda Franco in this inspiring episode of lipservice world. Discover how Hilda went from casual Instagram stories to landing a coveted Sephora partnership, all while embracing her Salvadorian roots. Sonia applauds her as a fellow latina and someone who doesn't speak Spanish and two chat about all the amazing opportunities content creation can provide.  Highlights include: Hilda's unexpected journey into content creation and finding her nicheThe power of authenticity and embracing cultural identity in the beauty spaceBehind-the-scenes details of Hilda's recent Sephora collaborationNavigating brand relationships as a micro-influencerBalancing a 9-to-5 job with a blossoming content creation careerThe importance of community and supporting fellow Latina creatorsWhether you're an aspiring influencer, beauty enthusiast, or simply curious about the world of content creation, this episode offers a candid look at the challenges and triumphs of building a career in social media. Tune in for laughs, insights, and a dose of Latina empowerment that proves success isn't always about follower count. — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world, the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.

    45 min

  8. 09/12/2024

    Ep. 22 From Authenticity to Bora Bora: Navigating the Beauty Creator Journey with Michelle York

    Join Sonia as she sits down with rising beauty content creator Michelle York in this captivating episode of lipservice Podcast. Michelle opens up about her unexpected journey from casual Instagram stories to viral TikTok success, sharing candid insights on authenticity, dealing with online negativity, and the realities of content creation as a career. Highlights include: Michelle's organic path to content creation and how she found her nicheThe importance of passion and authenticity in building a followingBehind-the-scenes details of her dream Tarte trip to Bora BoraNavigating brand relationships and the power of genuine product enthusiasmDealing with hate comments and maintaining a thick skin onlinePractical advice for aspiring beauty creatorsWhether you're a budding influencer or simply curious about the world of beauty content creation, this episode offers a refreshingly honest look at the highs, lows, and unexpected turns of building a career on social media. Tune in for laughs, insights, and inspiration from one of the beauty community's rising stars. Follow Michelle: on TikTok and Instagram and tune in to her podcast weekly.  — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world, the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.

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About

Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy. In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies that have propelled them to keep moving forward on their journey. Whether you're a seasoned beauty brand looking to stay ahead of the curve or a budding content creator seeking inspiration, this podcast is your go-to resource for all things beauty and business. Because in the world of beauty, success is more than skin deep.

Information

  • Creator
    Sonia Elyss
  • Years Active
    2K
  • Episodes
    32
  • Rating
    Clean
  • Copyright
    © 2025 Sonia Elyss

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