Decoding AI for Marketing

By Greg Stuart, Rex Briggs

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Category: Marketing

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Episodes: 34

Description

Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge. DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks. Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.

Episode Date
The Next 90 Days of Your AI Rollout
Apr 15, 2025
AI is Changing the Consumer Journey, According to Google and BCG Research
Mar 18, 2025
How US Bank and Supergood Made an AI-Driven Campaign
Mar 04, 2025
The Basics of AI Marketing (And What the Future Holds)
Feb 18, 2025
Typeface Founder Abhay Parasnis on the Future of AI Marketing Workflows
Feb 04, 2025
Marketing AI Trends That Emerged from CES
Jan 13, 2025
Embedding Artificial Intelligence in the World’s Largest Companies
Dec 03, 2024
How Teradata Uses AI to Create Brand Stickiness and More
Nov 19, 2024
Truly Understanding Consumer Behavior - with the Help of AI
Nov 05, 2024
The Secret to Success with AI? Building the Right Marketing Organization
Oct 22, 2024
AI Marketers, Digital Transformation, and Lessons from Starbucks Mobile Pay
Oct 09, 2024
The New Dimensions of Your AI Marketing Technology
Sep 10, 2024
Using AI to Champion Consumer Needs
Aug 13, 2024
Digging Deeper on the AI Conundrum with Rex Briggs and Caleb Briggs
Jul 30, 2024
Are You Placing the Right Bets In Your AI Strategy?
Jul 02, 2024
Venture Capital, AI, and Marketing: Where Are The Opportunities?
Jun 18, 2024
Startups like Pictory Tap LLMs to Improve Your Marketing Workflow
Jun 04, 2024
MediaMonks is Pushing Marketing Boundaries with AI
May 21, 2024
The Age of Agents is Coming and It Will Upend Marketing
May 07, 2024
How Salesforce Uses AI and Cloud to Improve Customer Relationships
Apr 23, 2024
CPG and Why The Best AI Projects Start with a Business Problem
Apr 09, 2024
AI's Influence on Marketing: A Ripple Effect Across All Business Verticals
Mar 26, 2024
How AI is Helping Us Understand and Streamline Messy Customer Data
Mar 12, 2024
What Walmart is Learning About Marketing Tech and AI
Feb 27, 2024
Don’t Reinvent the Wheel: Building a Smart AI Marketing Roadmap
Feb 13, 2024
How AI Startups Can Show Us What’s Next in Marketing
Jan 30, 2024
The AI Takeover and Why Creative Matters More Than Ever
Jan 16, 2024
Designing Effective AI Tests at Ally (and Measuring Results the Right Way)
Jan 02, 2024
Is AI The New Bar to Clear for Creative?
Dec 19, 2023
AI Will Infinitely Improve Localization
Dec 05, 2023
Quick Take: Sam Altman, OpenAI, and Board Drama
Nov 23, 2023
Are You Leading an AI-Ready Marketing Organization?
Nov 21, 2023
Why Marketers Have a “Seat at the Table” in the Growth of AI
Nov 21, 2023
Introducing: Decoding AI for Marketing
Nov 08, 2023