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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
The Wedding Scammer
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Content provided by The Ringer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ringer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Have you ever been scammed? In The Ringer’s first true crime podcast, host Justin Sayles tracks a mysterious figure who once wronged him. A man with a lot of aliases, a lot of failed businesses, and a trail of victims. Justin follows him through a sham media company, a series of ruined weddings, and beyond, trying to find answers. The police can’t offer any help—but maybe we can. From Spotify and The Ringer, this is ‘The Wedding Scammer.’ A story in seven parts.
…
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9 episodes
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Manage series 3521282
Content provided by The Ringer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ringer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Have you ever been scammed? In The Ringer’s first true crime podcast, host Justin Sayles tracks a mysterious figure who once wronged him. A man with a lot of aliases, a lot of failed businesses, and a trail of victims. Justin follows him through a sham media company, a series of ruined weddings, and beyond, trying to find answers. The police can’t offer any help—but maybe we can. From Spotify and The Ringer, this is ‘The Wedding Scammer.’ A story in seven parts.
…
continue reading
9 episodes
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×In the final episode, we hear from the Wedding Scammer himself. A lot. Host: Justin Sayles Producers: Jade Whaley, Mike Wargon, Bobby Wagner, Amanda Dobbins, Justin Sayles, and Vikram Patel Original Music: Justin Catoni of 13th Ward Social Club Sound Design: Bobby Wagner Mixing and Mastering: Scott Somerville Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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The Wedding Scammer

Justin confronts Carl Butcho, a.k.a. Lance Miller. And he records the whole thing. Host: Justin Sayles Producers: Jade Whaley, Mike Wargon, Bobby Wagner, Amanda Dobbins, Justin Sayles, and Vikram Patel Original Music: Justin Catoni of 13th Ward Social Club Sound Design: Bobby Wagner Mixing and Mastering: Scott Somerville Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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The Wedding Scammer

The Wedding Scammer resurfaces. Carl Butcho is still in the wedding business, and he's got a new alias. But a few discerning Texans manage to connect the dots, and find their way to Justin. To buy Rob Harvilla's new book, '60 Songs That Explain the '90s,' click here: https://www.hachettebookgroup.com/titles/rob-harvilla/60-songs-that-explain-the-90s/9781538759462/ Host: Justin Sayles Producers: Jade Whaley, Mike Wargon, Bobby Wagner, Amanda Dobbins, Justin Sayles, and Vikram Patel Original Music: Justin Catoni of 13th Ward Social Club Sound Design: Bobby Wagner Mixing and Mastering: Scott Somerville Learn more about your ad choices. Visit podcastchoices.com/adchoices…
Michael, Mark, Lawrence: What is the Wedding Scammer's real name? Turns out it's none of the above. In this episode, Justin gets the answer, takes a trip, and tells you an origin story. Host: Justin Sayles Producers: Jade Whaley, Mike Wargon, Bobby Wagner, Amanda Dobbins, Justin Sayles, and Vikram Patel Original Music: Justin Catoni of 13th Ward Social Club Sound Design: Bobby Wagner Mixing and Mastering: Scott Somerville Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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The Wedding Scammer

The Wedding Scammer hits the road, and lands in the Bay Area. However, there’s a catch: He’s no longer going by Michael Esposito. But while he’s got a new name, some things haven’t changed. And the cost of knowing him has gone up. Host: Justin Sayles Producers: Jade Whaley, Mike Wargon, Bobby Wagner, Amanda Dobbins, Justin Sayles, and Vikram Patel Original Music: Justin Catoni of 13th Ward Social Club Sound Design: Bobby Wagner Mixing and Mastering: Scott Somerville Learn more about your ad choices. Visit podcastchoices.com/adchoices…
Michael Esposito has shut down Newsaratti and moved on to a new hustle: the wedding industry. Over the next few years, a handful of couples in Los Angeles will sue him, saying he did the unthinkable: ruined their weddings and kept the money. Host: Justin Sayles Producers: Jade Whaley, Mike Wargon, Bobby Wagner, Amanda Dobbins, Justin Sayles, and Vikram Patel Original Music: Justin Catoni of 13th Ward Social Club Sound Design: Bobby Wagner Mixing and Mastering: Scott Somerville Learn more about your ad choices. Visit podcastchoices.com/adchoices…
A drive across the country. A fresh start. An unexpected job offer. What could go wrong? In this episode, Justin tells the story of how he stumbled into the orbit of a con man. Host: Justin Sayles Producers: Jade Whaley, Mike Wargon, Bobby Wagner, Amanda Dobbins, Justin Sayles, and Vikram Patel Original Music: Justin Catoni of 13th Ward Social Club Sound Design: Bobby Wagner Mixing and Mastering: Scott Somerville Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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The Wedding Scammer

Jump down the rabbit hole with host Justin Sayles as he tracks a scammer and tries to get some answers—for himself, and so many others. This is ‘The Wedding Scammer,’ The Ringer’s first true crime podcast. A story in seven parts, starting October 17. Video Trailer: Cory McConnell Original Music: Justin Catoni of 13th Ward Social Club Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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