Made For Us Tosin Sulaiman

Over the past few months, guests on this podcast have shared some great examples of inclusive design and innovation, but these kinds of products aren’t the norm (yet).  
Joining me to explore some of the reasons why is Scott Berkun, author of How Design Makes the World, a book that aims to demystify design for everyone. We discuss why it’s so hard to design well and what organisations can do to accelerate good ideas.
Enjoying the show? Be sure to check out the Made For Us newsletter to get the latest updates.
If you haven’t yet left a 5-star rating or review, this would be the perfect time to do so (it will help others discover this podcast while Season 2 is in the works).
In today’s episode, Scott and I discuss: 
Business and cultural reasons behind design choicesKey questions to ask early on in the design processWhy we should think twice before using words like ‘intuitive’ and ‘user-friendly’The ROI of inclusivity 
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About Scott Berkun:
Scott Berkun is a bestselling author and popular speaker on UX design, innovation, leading teams, public speaking and other subjects. He’s published eight books, including How Design Makes The World and The Myths of Innovation. His work has appeared in The New York Times, The Washington Post, Forbes, The Wall Street Journal, The Economist and other media.
Learn more about Scott Berkun: http://www.scottberkun.com
Learn more about How Design Makes the World: https://designmtw.com/
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Connect with  Made for Us
Show notes and transcripts: https://made-for-us.captivate.fm/ LinkedIn: https://www.linkedin.com/company/madeforuspodcast Instagram: https://www.instagram.com/madeforuspodcast/ 
Made For Us was produced and hosted by Tosin Sulaiman. Special thanks to the following people who helped to keep this podcast running:
Design & social media management: Valentin Grimoux 
Audio engineering: Justin Orive at Reliable Sounds, Alex Van Rose & Rishi Das
Post-production & marketing intern: Soumaya El Filali

On the day makeup artist Terri Bryant learned she had Parkinson's, she returned home and raided her makeup kit and her husband's toolbox. She quickly pinpointed what was lacking in the tools she’d been using for years: grip and stability. This sparked the creation of Guide Beauty, a brand dedicated to reimagining makeup artistry and proving it can be accessible to all, regardless of skill, ability, or disability.
In today’s episode, we discuss: 
Adaptation and accommodation vs. authentic inclusion What Terri learned from launching a beauty brand in the middle of the pandemicWhy she decided to team up with the actress Selma Blair, Guide’s Chief Creative OfficerHow Guide Beauty is changing the narrative around accessible beauty tools
Loved this episode? Share it with a friend and drop us a 5-star review on Apple Podcasts or Spotify to spread the word! 
And be sure to sign up for the Made For Us newsletter to get the latest updates.
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About Terri Bryant:
Guide Beauty's founder Terri Bryant is a veteran in makeup artistry and education with over 25 years in the cosmetics industry. She’s worked behind the scenes as a celebrity makeup artist, in front of the camera as a presenter on QVC, QVC UK and HSN, and as an education executive, teaching makeup artistry for brands like Dior and Stila, and leading education departments for companies such as Smashbox and Josie Maran. 
Learn more about Guide Beauty: https://www.guidebeauty.com
Follow Guide Beauty on IG: @guidebeautycosmetics
Follow Guide Beauty on TIKTOK: @guidebeauty
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Connect with Made for Us
Show notes and transcripts: https://made-for-us.captivate.fm/ Newsletter: https://madeforuspodcast.beehiiv.com/subscribe LinkedIn: https://www.linkedin.com/company/madeforuspodcast Instagram: https://www.instagram.com/madeforuspodcast/ 

Want to be the first to hear when Season 2 lands? Sign up for the Made For Us newsletter here.
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This week's episode:
In the heart of South London, a bustling barbershop served as the birthplace for Aaron Wallace, the pioneering grooming brand dedicated to black men. Co-founders Aaron Wallace and Lina Barker share how everyday barbershop conversations about hair woes and aspirations inspired the creation of their acclaimed brand, now gracing the shelves of major retailers like Sainsbury's and Superdrug in the UK and Saks Fifth Avenue in the US. 
In the conversation, we discuss: 
How barbershop dialogues helped the founders uncover a real need in the men’s grooming space The journey of turning a gap in the market into an opportunity for inclusive innovation Aaron Wallace’s global aspirations and how the brand broke into the US market
If you enjoyed this episode, please pass it on to someone who'd appreciate it, and kindly leave us a 5-star review on Apple Podcasts or Spotify to help others find us.
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About Aaron Wallace and Lina Barker:
Aaron Wallace is a South London entrepreneur who opened his barbershop, Shear and Shine, in 2014. Following the success of the shop, he went on to launch his eponymous grooming brand, earning accolades from Forbes, AskMen and more as an industry innovator. 
Entrepreneur Lina Barker transitioned from organising events at the Houses of Parliament to co-founding the Aaron Wallace male grooming brand. Passionate about marketing and brand building, her work with Aaron Wallace has earned recognition from Forbes and Business Insider.
Learn more about the brand Aaron Wallace: www.byaaronwallace.com
Follow the brand Aaron Wallace on Instagram: @byaaronwallace.com
Follow Aaron Wallace on Instagram: @aaronmwallace
Follow Lina Barker on Instagram: @linasbarker
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Connect with  Made for Us
Show notes and transcripts: https://made-for-us.captivate.fmNewsletter: https://madeforuspodcast.beehiiv.com/subscribe  LinkedIn: https://www.linkedin.com/company/madeforuspodcast Instagram: https://www.instagram.com/madeforuspodcast/ 

Can't wait for the next season of Made For Us? Sign up for the newsletter to get the latest updates.
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This week's guest:
In 2018, brown and bronze pointe shoes, tailored for dancers of colour, made their commercial debut in the UK — nearly two centuries after the introduction of pink ones. The delay begs the questions: Why? Who paved the way? What were dancers of colour doing before then? And how has the landscape changed since? Join us as we dive into these questions with Cassa Pancho, the trailblazing founder of Ballet Black, a company committed to carving out space for dancers of colour in classical ballet.
In today’s episode, we discuss:  
The question that sparked the idea for Ballet Black Ballet Black’s role in changing what ballet repertoire looks likeCassa’s feedback on early prototypes of the brown pointe shoesThe reaction to the launch of the shoes
If you liked this episode, don't keep it to yourself. Please share with a fellow podcast lover and don't forget to leave a 5-star review on Apple Podcasts or Spotify to help others discover the show. 
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About Cassa Pancho: 
Born to Trinidadian and British parents, Cassa Pancho launched Ballet Black in 2001 after graduating from professional dance training. Her initial goal was to provide role models to young, aspiring Black and Asian dancers. Ballet Black won the Critics’ Circle National Dance Award for Outstanding Company in 2009 and Best Mid-Scale Company in 2022. Cassa was awarded an MBE in the 2013 New Years’ Honours List for Services to classical ballet. To date, she has commissioned over 40 choreographers to create over 60 new ballets for Ballet Black.
Learn more about Ballet Black
Website: https://balletblack.co.uk
Follow Ballet Black on Instagram: @originalballetblack
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Connect with  Made for Us
Show notes and transcripts: https://made-for-us.captivate.fm/Newsletter: https://madeforuspodcast.beehiiv.com/subscribe LinkedIn: https://www.linkedin.com/company/madeforuspodcast Instagram: https://www.instagram.com/madeforuspodcast/

Help us design Season 2 of Made For Us! We're looking forward to bringing you more great guests and we'd love to get your feedback. Share your thoughts on the episodes so far and suggest potential guests in our quick 4-minute survey. Find it here or by pasting this link in your browser: https://bit.ly/madeforuspod. Your input matters to us!
This week's episode:
Paying with a card has become incredibly easy and safe, but for the 43 million blind people worldwide, that's not the case.
Not only are blind and visually impaired people not able to see the payment terminal when making a transaction, but they also have no way of confirming whether the amount they're paying is accurate. Blind notches, braille and contrasting colors are all tools integrated in financial services to make them more inclusive. But our guest today, Frederic Martinez, believes banks can do more! 
His team developed a talking payment card, in collaboration with partners, and he joins us to explain how it works and the reception it's had so far.
In the episode, we discuss:  
What prompted the development of the voice payment card and the technology behind itThe challenges banks may face in offering it more widely Other potential use cases for the voice payment cardBiometric cards: another exciting inclusive financial solution
If you liked this episode, please share with someone who you think would enjoy it and don't forget to leave a 5-star review on Apple Podcasts or Spotify to help others discover the show. 
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About Frederic Martinez: 
Frederic Martinez is driving the offer strategy for biometric cards and innovative payment solutions at Thales. With a passion for new technologies, Frederic is committed to helping banks bring better payment experiences to consumers and introduce new disruptive services.
Learn more about Thales Banking & Payments
Website: https://www.thalesgroup.com/en/markets/digital-identity-and-security/banking-payment
Follow Frederic Martinez on LinkedIn: www.linkedin.com/in/fmartinez2
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Connect with Made for Us
Show notes and transcripts: https://made-for-us.captivate.fm/ LinkedIn: https://www.linkedin.com/company/madeforuspodcast Instagram: https://www.instagram.com/madeforuspodcast/ 

The struggle to find a bicycle helmet that fits is more common than you might think. People with long hair, big hair, dreadlocks, cochlear implants, turbans…the list goes on. How are helmet manufacturers addressing the needs of diverse communities and what could the latest innovations in helmet technology mean for inclusivity? Randy Swart, executive director of the Bicycle Helmet Safety Institute, has answers to these questions and more.
What we discuss in this episode:
Challenges of designing helmets for different head shapes and specific needsThe tension between inclusivity and affordability in helmet designThe pros and cons of solutions such as 3D printing and airbag helmets
This is the second of two episodes on inclusive helmets. Be sure to check out part one, an interview with Tina Singh, founder of Bold Helmets, here: https://pod.link/1711282282 
Help us design Season 2 of Made For Us! We're looking forward to bringing you more great guests and we'd love to get your feedback. Share your thoughts on the episodes so far and suggest potential guests in our quick 4-minute survey. Find it here or by pasting this link in your browser: https://bit.ly/madeforuspod. Your input matters to us!
If you liked this episode, please share with someone who you think would enjoy it and please leave a 5-star review on Apple Podcasts or Spotify to help others discover the show. 
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About Randy Swart 
Randy Swart is the executive director of the Bicycle Helmet Safety Institute (BHSI), a bicycle helmet advocacy program explaining helmet technology to consumers and working to improve helmet standards. BHSI is funded entirely by consumer donations and does not accept funds from the industry.
Learn more about BHSI: helmets.org 
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Connect with Made for Us
Show notes and transcripts: https://made-for-us.captivate.fm/ LinkedIn: https://www.linkedin.com/company/madeforuspodcast Instagram: https://www.instagram.com/madeforuspodcast/