The Difference Engine | B2B Category Design | Private Equity | Venture Capital
The Difference Engine helps founders and funders maximise business growth through category design.
Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies.
Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king.
The Difference Engine - Disrupting Tech Strategy
https://www.becategorical.com/
Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies.
Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king.
The Difference Engine - Disrupting Tech Strategy
https://www.becategorical.com/
47 episodes • 0 archived •
46. Interview with Steve Garnett: A lifetime building software giants (Oracle, Siebel, Salesforce)
Yesterday
Yesterday
59 mins
45. Trump’s impact on the tech market
April 2
April 2
31 mins
44. Interview with Stephane Kurgan: From Candy Crush to a $5.9 billion cash out
March 19
March 19
41 mins
43. Is NVIDIA on track to 'do a Cisco'?
March 5
March 5
42 mins
42. The visionary behind the UK's biggest AI exit ($650 million): Interview with Husayn Kassai
February 19
February 19
40 mins
41. AI PCs: Acer, Asus, Dell, HP, and Lenovo fight for the future of computing
February 5
February 5
38 mins
40. Personal AI supercomputer: How NVIDIA created a new category
January 22
January 22
43 mins
39. The breakdown and break up of Intel
January 8
January 8
37 mins
38. Top takeaways from 2024 and what lies ahead in 2025
Dec 18, 2024
Dec 18, 2024
37 mins
37. Interview with Ben Marrel: How VCs can fix the world
Dec 11, 2024
Dec 11, 2024
40 mins
36. Google vs the DOJ: The showdown of the century
Dec 4, 2024
Dec 4, 2024
28 mins
35. Interview with Nigel Verdon: Fintech innovation is dead. So what next?
Nov 20, 2024
Nov 20, 2024
42 mins
34. Why did Stripe spend $1.1 Billion on a crypto startup?
Nov 6, 2024
Nov 6, 2024
35 mins
33. Creating the world's first green software | Sumir Karayi
Oct 30, 2024
Oct 30, 2024
44 mins
32. Could the budget kill the UK tech scene?
Oct 16, 2024
Oct 16, 2024
38 mins
31. What’s going on at the CMA?
Oct 9, 2024
Oct 9, 2024
35 mins
30. The secrets to scaling your business | Phill Robinson
Sep 25, 2024
Sep 25, 2024
41 mins
29. Has Musk gone mad?
Sep 11, 2024
Sep 11, 2024
25 mins
28. Have we found Europe's AI category leader?
Aug 28, 2024
Aug 28, 2024
26 mins
27. Putting the SDV in SUV
Aug 21, 2024
Aug 21, 2024
38 mins
26. The top 5 greatest tech acquisitions of all time
Aug 14, 2024
Aug 14, 2024
37 mins
25. Lessons from the greatest tech acquisitions of all time
Jul 31, 2024
Jul 31, 2024
30 mins
24. Which European fintechs have a shot at category leadership?
Jul 17, 2024
Jul 17, 2024
30 mins
23. The secrets to shaping Apple and beyond | Andy Cunningham
Jul 3, 2024
Jul 3, 2024
46 mins
22. Top 10 go-to-market mistakes: Lessons from SaaStr 2024
Jun 19, 2024
Jun 19, 2024
29 mins
21. Will France’s €15 billion investment propel it to category leadership?
Jun 5, 2024
Jun 5, 2024
32 mins
20. The age of regulation: Turning rules to your advantage
May 22, 2024
May 22, 2024
30 mins
19. Electric vehicles: An automotive upgrade or brand new category?
May 8, 2024
May 8, 2024
34 mins
18. Pain & Suffering! A lesson in resilience from Jensen Huang and James Dyson
Apr 24, 2024
Apr 24, 2024
26 mins
17. Who just won the second battle of the AI war?
Mar 27, 2024
Mar 27, 2024
23 mins
16. The reality of a category journey | Vincent Peters
Mar 6, 2024
Mar 6, 2024
36 mins
15. How digital transformation is transforming the world | Anuj Nayar
Feb 21, 2024
Feb 21, 2024
24 mins
14. Google vs Microsoft. Whose London data centre is a missed opportunity?
Feb 7, 2024
Feb 7, 2024
27 mins
13. The Post Office Scandal: Fijitsu's fall from grace
Jan 24, 2024
Jan 24, 2024
28 mins
12. How you should (and shouldn’t) use AI
Jan 17, 2024
Jan 17, 2024
22 mins
11. Insider secrets to Saleforce’s success | Pat Morrissey
Jan 10, 2024
Jan 10, 2024
32 mins
10. Ocado & Starling: Changing course to a category lead
Dec 27, 2023
Dec 27, 2023
32 mins
9. A European category king
Dec 13, 2023
Dec 13, 2023
26 mins
8. The real reason WeWork didn't work
Nov 29, 2023
Nov 29, 2023
27 mins
7. ARM's IPO: An American hustle
Nov 15, 2023
Nov 15, 2023
28 mins
6. The high speed fail
Nov 1, 2023
Nov 1, 2023
20 mins
5. Has Microsoft made the right bet?
Oct 18, 2023
Oct 18, 2023
18 mins
4. Apple Vision Pro: Genius or disaster?
Oct 4, 2023
Oct 4, 2023
20 mins
3. Has Elon Musk done it again?
Sep 20, 2023
Sep 20, 2023
19 mins
2. What's AI got to do with category creation?
Sep 7, 2023
Sep 7, 2023
21 mins
1. What is category design?
Sep 6, 2023
Sep 6, 2023
26 mins
Introducing The Difference Engine
Sep 6, 2023
Sep 6, 2023
1 min