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Aesthetically Speaking
Aesthetically Speaking
Rebecca Peterson & Abby Pace

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss... more

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22. J is for: My Journey to Become an Industry-Leading Brand Strategist and Creative Director

Welcome back to another episode of Aesthetically Speaking, where we dive deep into the world of design, branding, and creativity.... more

19 Sep 2023 · 26 minutes
21. I is for: Who is Your Ideal Client?

If you’ve been in business for any length of time, you’ve probably heard of the concept of an ideal client... more

12 Sep 2023 · 39 minutes
20. Abby's Branding Session

Have you ever wondered what happens behind the scenes of a branding session? This is a never heard before episode with Rebecca having... more

05 Sep 2023 · 59 minutes
19. H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand

 Welcome back to another episode of Aesthetically Speaking! In this episode, titled "H is for: How Branding Works, The Science,... more

29 Aug 2023 · 57 minutes
18. Behind the Scenes - Podcast Q&A with Abby and Rebecca

This episode is taking you behind the scenes of Aesthetically Speaking to answer some questions that we get about the... more

22 Aug 2023 · 1 hour,
17. Branding Challenge - Marianne's Sunless Tanning Business, Custom Sun

In today's episode, we take on a unique branding challenge for our sister-in-law, Marianne's, sunless tanning business, Custom Sun.  Marianne wants... more

15 Aug 2023 · 51 minutes
Ep. 16 | Sales & Branding | Guest Interview with Suzie Clark of the Female Leadership Collective

In this episode, we have our very first guest joining us. Suzie Clark, the founder of the Female Leadership Collective,... more

08 Aug 2023 · 40 minutes
15. G is for Government - The Strategy and Design behind Govt Initiatives, Public Figures, and Transportation Signs

This week we are on the letter “G” in the alphabet which is for government branding. Before you skip this... more

01 Aug 2023 · 53 minutes
14. Branding Challenge - Jonathan, CPA, Tax Advisor, Perfectionist, and All Around Good Guy

Before we get into this week’s brand challenge, let’s talk about what is new in the world, the new app,... more

25 Jul 2023 · 55 minutes
13. F is for Food: The Aesthetics of Food Photography, Restaurant Branding, Packaging Design, and More!

In this episode, we explore the world of food branding and design. We discuss the power of aesthetics in buying,... more

18 Jul 2023 · 1 hour, 13 minutes
Aesthetically Speaking
22. J is for: My Journey to Become an Industry-Leading Brand Strategist and Creative Director
Aesthetically Speaking