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Taplines
Taplines
VinePair

It’s modern American history, one beer at a time! Join VinePair contributing editor and columnist Dave Infante for Taplines, a weekly interview... more

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Episodes

Solving the PBR Paradox

Pabst Blue Ribbon has been sold in these United States since the late 1800s. It's fine, nothing special. But around... more

30 May 2023 · 1 hour, 4 minutes
The Ice Age: Bros, Blogs, and Smirnoff Malt Beverages

The gag, codified as it was on slapdash websites like Bros Icing Bros, was simple: hide a Smirnoff Ice for... more

23 May 2023 · 1 hour, 3 minutes
How Coors Busted Its Union and Boosted Its Boycott

Conventional business-school wisdom is that most consumer boycotts won't work, because it's almost impossible to put organize a big enough... more

16 May 2023 · 1 hour, 6 minutes
When Anheuser-Busch Went "Craft"

In the early Aughts, as the craft brewing industry recovered from its slump the prior decade, macrobrewers started to realize... more

09 May 2023 · 52 minutes
Craft Beer's Oval Office Origin Story

A lot of people know that in 1978, the Carter administration loosened federal laws about homebrewing with a stroke of... more

02 May 2023 · 44 minutes
The Birth of Line Culture

Throughout the Aughts, craft beer's popularity rose roughly in tandem with social media, and in 2010, the two would collide... more

25 Apr 2023 · 1 hour,
How the Light Beer Wars Began

The Original Lite Beer from Miller hit American supermarket shelves in 1975 — and from then on, nothing was the... more

18 Apr 2023 · 53 minutes
Introducing Taplines

Introducing Taplines, a brand-spankin’-new podcast about the modern history of American beer, only on the VinePair Podcast Network. Each week,... more

11 Apr 2023 · 1 minute
Taplines
Solving the PBR Paradox
Taplines