FutureStrategies - The futures are sustainable 🌍

Apr 05 2024
FutureStrategies - The futures are sustainable 🌍 Podcast artwork

What if your marketing could reach goals and achieve sustainable growth? Where do you start, what is your strategy and how do you use your resources? Here you will find out how to get it right - without the usual marketing hustle. In this podcast I share my expertise, creativity and strategy together with true brand experts - to take your marketing to the next level - sustainable growth.Presented by FutureS - the impact marketing studio.💌 I also write a newsletter https://marketingfutures.substack.com/💙 Let's connect on linkedin: https://www.linkedin.com/in/florianschleicher/✅ More info on the FutureS website: https://future-s.at/en

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📱 "The courageous choice" - Verena Kitowski from Fairphone on sustainability as a choice in marketing

Apr 05 2024 33 mins  
Verena Kitowski is leading the customer journey and channel marketing teams at Fairphone, a social enterprise that is leading the market for sustainable and ethical electronics. In her role she is responsible for strategies that aim to support customers in using their products longer. Before joining Fairphone in Amsterdam, she was part of the founding team of an electric car compan

♻️ "Rethinking Marketing" - Alexis Eyre and Paul Randle about Sustainable Marketing

Mar 22 2024 44 mins  
Alexis Eyre and Paul Randle wrote a book together: "Sustainable Marketing" - The industry's role in a sustainable future. [https://www.goodreads.com/book/show/83822358-sustainable-marketing] Both assess on the Sustainable Marketing, Media and Creative course at the Cambridge University Institute for Sustainability Leadership. They co founded the Sustainable Marketing Compass. Alexi

🎓 "Educating future change makers" - Christina Gaither from the Tomorrow University on big visions in education

Feb 29 2024 34 mins  
Christina Gaither is a brand storyteller and marketing specialist, with over a decade of experience working with international events and brands. Her journey began at the Volvo Ocean Race, where she managed the event's media operations around the globe. Later on she joined Red Bull , where she led the communications and content production for top sponsored motorsport events like th

🌳 "Using marketing to transform the economy" - Jillian McFarland from Forest Bridge about new ways of green advertising

Feb 23 2024 28 mins  
Jillian McFarland is the Co-Founder and Chief Community & Brand Builder at Forest Bridge. She an award-winning marketing and nonprofit leader with a background in marcom strategy for higher education and nonprofit w/ a specialization in sustainability and social innovation. She is a U.S. Air Force veteran with 20+ years of experience across marketing, business development, fundrais

🏔️ "Das Wirtschaftssystem verändern" - Manfred Meindl von VAUDE über die Rolle von Marketing

Feb 09 2024 31 mins  
Manfred Meindl arbeitet seit 2010 bei der Outdoormarke VAUDE. In seiner Verantwortung liegen die Marketingleitung sowie die gelungene digitale Transformation des Familienunternehmens, das für seine nachhaltige Ausrichtung bekannt ist. Dabei ist er mit seinem Team für die erfolgreiche Markenpositionierung, die ganzheitliche Kommunikation, Sponsoring & Events sowie für die Produkt

🏆 "Organisations are driven by success stories" - Maurizio Poletto from Erste Group about innovation and sustainability

Jan 25 2024 44 mins  
Being a designer and entrepreneur by practice grown into a banking executive, Maurizio is striving to transform the banking industry from the inside. He is the founder of Erste Group's inhouse fintech and for over 10 years has been a driving force behind the development of George, whose more than 9 million users across Austria and CEE make it the region's leading banking platform.

✨ Trend Special 2024 - Which trends will affect and drive marketing? A conversation with Cordula Pfluegl

Jan 12 2024 44 mins  
This is a special episode. Because of two reasons: 1) We are going to take a look at the future - trends that will affect marketing in 2024. So I will also share my perspective with you. and 2) after more than 20 interviews we have our first recurring guest with us - Cordula Pfluegl. So for those of you who don't know her: With a background in Psychology, Cordula has been in Market

💧 "Wir müssen ganzheitlich handeln" - Yvonne Haider-Lenz von Vöslauer über Nachhaltigkeit als Kernstrategie

Jan 05 2024 37 mins  
Seit 2005 ist Yvonne Haider-Lenz in leitenden Positionen dafür (mit-) verantwortlich, dass Vöslauer als klare Nummer 1 und als Love Brand in allen Rankings - auch bei den ganz Jungen - besteht. So wurde das zentrale Markenversprechen "nachhaltig jungbleiben" in den letzten Jahren eine echte Haltung. Mit ihrem Team ermöglicht sie es, den Durst der Zeit auf allen Ebenen zu lösche

📬 "It's all about the benefits" - Sara Aust from Storebox about scale-up marketing

Dec 08 2023 29 mins  
Sara Aust is the Head of Marketing at Storebox, a thriving scale-up in the logistics industry that operates in 6 European countries. Here she developed from a crew member to a management position and built a successful team of 10 experts from different nationalities. During her career she gathered insights in the cultural industry as well as different Marketing positions, such as i

🧘‍♀️ "Sustainability as an integral part of business" - Anoushka Grover from Deliciously Ella on marketing for impact driven companies

Nov 18 2023 35 mins  
Anoushka Grover, is the Head of Marketing at Deliciously Ella. As a purpose driven marketeer, she's worked at Too Good To Go fighting food waste and at DAME working to reduce the environmental and social impact of period products. She's also a TEDx Speaker and was nominated as one of the Future50 best emerging marketers in 2021. So, are you curious to make your companies marketing