Business of Sound

Feb 28 2024 19

Business of Sound Podcast artwork

The Business of Sound is a podcast hosted by David Segura, CEO of Glassbox Media. In under 30 minutes per episode, the podcast offers valuable insights from industry experts, content creators, and media buyers on the latest trends and innovations in podcasting. Guests come from all corners of the podcast industry to provide actionable advice to earn more money from podcasting. The podcast covers ad sales, monetization strategies, audience growth, new distribution channels, and cutting-edge production techniques, making it a must-listen for anyone in the podcasting industry.

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Behind The Podglomerate: A Founder's Perspective with Jeff Umbro

Feb 28 2024 40 mins

In this episode of the Business of Sound, host and Glassbox Media CEO David Segura interviews Jeff Umbro, the CEO and Founder of The Podglomerate, a leading producer and distributor of podcasts. In this episode, Jeff and David share stories about their journey as Founders in the fast-growing podcast and audio space. They also provide tips and actionable insights that are intended t

Monetizing a Podcast: Tactics and Strategies from Gary Arndt

Jan 18 2024 27 mins

In this episode of the Business of Sound, host David Segura interviews Gary Arndt, the host of the hit podcast, Everything Everywhere Daily. They discuss the role of advertising in podcasting, the importance of integrating brands into the show tastefully and consistently, and the need for creativity and customization in ad reads. Gary shares insights on the business model of podcas

Scott Johnson on the Power of Authentic Stories, recorded at Spotify Studios

Jan 11 2024 30 mins

In this episode of Business of Sound, we're joined by Scott Johnson, the famous voice behind the "What Was That Like?" Podcast. With over 300,000 monthly listeners, Scott's storytelling skills are truly impressive. Scott shares his secrets, from harnessing a dynamic Facebook group for gripping narratives to crafting irresistible episode titles. We'll explore t

2024 Podcasting Trends according to Serial Entrepreneur Tom Schwab

Dec 21 2023 35 mins

In this episode of Business of Sound, host David Segura welcomes Tom Schwab, a Navy veteran, serial entrepreneur, and all around podcasting expert. As the Chief Evangelist Officer at Interview Valet and a published author, Schwab has a unique take on the future of podcasting in 2024 and beyond! https://interviewvalet.com/ https://www.linkedin.com/in/iamtomschwab/ --- Send in a vo

Navigating Ad Attribution in Audio with Oxford Road CEO

Nov 30 2023 39 mins

Join host David Segura, the CEO of Glassbox Media in our latest podcast as he discusses the evolving audio advertising landscape with Daniel Granger, CEO of Oxford Road. Gain essential insights into leveraging the power of podcasting in today's polarized media sphere, the transformation of traditional and digital audio marketing, and how moral responsibility and brand safety ar

The Pros and Cons of Joining a Podcast Network: Insights at Podcast Movement in Denver

Oct 26 2023 32 mins

In this episode, "The Honest Pros/Cons of Going from an Independent Podcaster to a Media Co/Network," we bring you a panel discussion from Podcast Movement in Denver. Hosted by David Segura, our panelists include podcasters Lindsay McMahon, Shannah Game, Kevin Miller, and Hala Taha. They share insights into finding the right network, advertising, growth, and more. Instagr

Creating a Hit Show: The Inside Story of Dark Valley and its Success

Sep 28 2023 26 mins

In this episode, we have the pleasure of hosting Jennifer Amell, the multi-talented writer, producer, and host of the hit true crime podcast Dark Valley. This gripping series dives deeper into the case of the Connecticut River Valley killer and the haunting unsolved murders of eight women. Alongside the production efforts of Crawlspace Media and Glassbox Media, Dark Valley has beco

Behind the Scenes of LISK: Long Island Serial Killer

Sep 14 2023 26 mins

In today's episode, we have a special guest, Jonathan Beal, the producer of the viral true crime podcast called LISK: Long Island Serial Killer. Jon played a pivotal role in establishing MOPAC Audio, a subsidiary of the television production MOPAC. His team pioneered MOPAC's successful foray into podcasting, yielding acclaimed audio hits. Before Mopac, Jon worked with renow

How Does Glassbox Media Support and Elevate Podcast Creators?

Aug 31 2023 26 mins

In this episode, we delve into the world of podcasting partnerships and explore Glassbox Media's approach to working with shows and creators. Hosted by David Segura, the CEO and co-founder of Glassbox Media, we are joined by Chris Whitman, co-founder, and Nick Castner, Marketing Director. Live from the Spotify Studios in Brooklyn, we discuss the importance of podcast partnershi

TikTok's Influence on Podcasting: Unlocking New Opportunities for Content Creators

Aug 17 2023 29 mins

The Glassbox Media Marketing Director, Nick Castner, dives into TikTok's impact on podcasting with special guest Lloyd George, a content creator and podcaster known as The Podcast Guy. Together, they explore the relationship between audio and short-form video. Lloyd shares his insights on bringing TikTokers into the podcasting space and coaching podcasters on leveraging TikTok