Who decides which snacks are in your office’s vending machine? How much is a suburban elm tree worth, and to whom? How... more
A fast-food burger has to taste the same — and cost the same — thousands of times a day at... more
American golfers lose 300 million balls a year — and all those bad swings are someone else’s business opportunity. Zachary... more
Before a guide dog can help a blind person navigate the world, it has to pass a series of tests,... more
Behind that 70% off sign, there’s a liquidation consultant trying to maximize retailer profits. Zachary Crockett seeks a deal.
Picture day is an annual tradition for American families — and, for the companies that take the photos, a lucrative... more
They're not always the nicest places to go — but for their owners, portable toilets are a lucrative revenue stream.... more
You can be a top model and still not get recognized on the street — as long as you keep... more
A watercolor of a harbor? A black-and-white photo of a pile of rocks? Some hotels are trying to do better.... more
Before beef ends up at your favorite steakhouse, it passes through the hands of a trained specialist with an encyclopedic... more
How did a little green nut become a billion-dollar product, lauded by celebrities in Super Bowl ads? Zachary Crockett cracks... more