Who decides which snacks are in your office’s vending machine? How much is a suburban elm tree worth, and to whom? How... more
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We reach for it twice a day — without thinking about the decades of research and engineering that went into... more
When a Fortune 500 company needs a new leader, it turns to a well-connected headhunter who assesses candidates with psychological... more
Security guards make malls feel safer, but what can they do when there’s trouble? Zachary Crockett observes and reports.
How do TV producers decide how much money to give away? A little psychology and a lot of math. Zachary... more
A fast-food burger has to taste the same — and cost the same — thousands of times a day at... more
American golfers lose 300 million balls a year — and all those bad swings are someone else’s business opportunity. Zachary... more
Before a guide dog can help a blind person navigate the world, it has to pass a series of tests,... more
Behind that 70% off sign, there’s a liquidation consultant trying to maximize retailer profits. Zachary Crockett seeks a deal.
Picture day is an annual tradition for American families — and, for the companies that take the photos, a lucrative... more
They're not always the nicest places to go — but for their owners, portable toilets are a lucrative revenue stream.... more