Workflow for MSPs

Whether you’re an MSP or a small tech start-up, one truth remains certain - cybersecurity is the key to establishing a digital fortress around your business.Hear from cybersecurity expert Dor Eisner on how the cybersecurity industry has evolved over the past two decades, what the future of the space looks like, and of course – why and how MSPs must take advantage of the growing market.See the full transcript with resource links:https://www.syncromsp.com/podcast/201Love Workflow for MSPs? Leave us a review: https://www.lovethepodcast.com/workflow ---Workflow for MSPs is brought to you by Syncro, the integrated platform for running a profitable MSP. Enjoy PSA, RMM, and remote access in one affordable package. https://www.syncromsp.com

This is Jennifer Tribe with a quick message that Workflow for MSPs is taking a break for the summer. We’ll be back in the fall with all new episodes for season 2 and a brand new host. Now’s a great time to go back and catch up on any of the first 12 episodes you might have missed, from how to create a great MSA to protect your MSP business with technology lawyer Brad Gross (episode 3), to becoming instantly profitable with MSP Lori Hardtke talking about Profit First (episode 11), to knocking your next cybersecurity sales pitch out of the park with sales trainer Jennifer Bleam (episode 9). There’s lots to dig into and remember you can find a full transcript of every episode at syncromsp.com/podcast.As always, thanks for listening and we’ll catch you in the fall.Love Workflow for MSPs? Leave us a review: https://www.lovethepodcast.com/workflow ---Workflow for MSPs is brought to you by Syncro, the integrated platform for running a profitable MSP. Enjoy PSA, RMM, and remote access in one affordable package. https://www.syncromsp.com

“I pay attention to experiences."What’s in a name? For 20-year-old Mad Data, a new name brought happier clients, easier marketing, and better employee recruiting. CEO Mary Hamilton shares the story of her MSP’s brand evolution including:What drove the decision to change the company nameThe massive payoffs they’ve seen from investing in a new name and brand The importance of brand emotion in driving your company to growthHow to build a consistent experience around your MSP’s nameSee the full episode transcript with resource links:https://www.syncromsp.com/podcast/012Love Workflow for MSPs? Leave us a review: https://www.lovethepodcast.com/workflow ---Workflow for MSPs is brought to you by Syncro, the integrated platform for running a profitable MSP. Enjoy PSA, RMM, and remote access in one affordable package. https://www.syncromsp.com

“It will change your entire outlook on how you run your business.”MSP owner Lori Hardtke was working hard but barely getting paid—then she implemented the Profit First methodology from Mike Michalowicz. Within 18 months she saw a “night and day” difference in her business, breaking a six-figure personal income for the first time ever. In this frank interview, Lori shares:The basics of the Profit First methodologyThe key that unlocks the true magic of the systemHow Profit First works for any MSP at any stage of developmentCommon misconceptions about getting startedThe name of the US bank that’s staffed entirely by Profit First professionalsAnd moreSee the full episode transcript with resource links:https://www.syncromsp.com/podcast/011Love Workflow for MSPs? Leave us a review: https://www.lovethepodcast.com/workflow ---Workflow for MSPs is brought to you by Syncro, the integrated platform for running a profitable MSP. Enjoy PSA, RMM, and remote access in one affordable package. https://www.syncromsp.com

Marvin Bee of MB Systems does just over half a million in annual revenue as a one-technician shop. We dive into how he does it, including the systems, tools, and supports he uses, and his hard-won learnings from 26 years as an IT support business, including:3 books that helped Marvin figure out customer serviceWhy he struggled in the early years, and what he does differently nowWhat customers really want—and why it’s a lot simpler than you thinkWhen your tech stack will hurt more than helpHow to keep your processes running like a well-oiled machineSee the full episode transcript with resource links:https://www.syncromsp.com/podcast/010Love Workflow for MSPs? Leave us a review: https://www.lovethepodcast.com/workflow ---Workflow for MSPs is brought to you by Syncro, the integrated platform for running a profitable MSP. Enjoy PSA, RMM, and remote access in one affordable package. https://www.syncromsp.com

Struggling to convince clients on the value of your cybersecurity package? You might be missing out on a few key aspects of the deal that can change everything.Join MSP sales coach Jennifer Bleam as she reveals the secrets to persuasive cybersecurity sales. We dive into powerful stories, how to show your prospects the “chasm of doom” before them, and the compelling use of emotion to inspire action. When you can hit the intersection on Jennifer’s Venn diagram of sales strategies, those deals should close a lot more easily.See the full episode transcript with resource links:https://www.syncromsp.com/podcast/009Love Workflow for MSPs? Leave us a review: https://www.lovethepodcast.com/workflow ---Workflow for MSPs is brought to you by Syncro, the integrated platform for running a profitable MSP. Enjoy PSA, RMM, and remote access in one affordable package. https://www.syncromsp.com

Feeling like a fraud? You're not alone. Maureen Zappala, a former NASA engineer and author of Pushing Your Envelope, joins us for this episode on imposter syndrome, where we explore why so many smart, talented people believe they aren’t either of those things.Listen in as we explore the psychology behind this limiting mentality and learn how to overcome it in your tech business. See the full episode transcript with resource links:https://www.syncromsp.com/podcast/008Love Workflow for MSPs? Leave us a review: https://www.lovethepodcast.com/workflow ---Workflow for MSPs is brought to you by Syncro, the integrated platform for running a profitable MSP. Enjoy PSA, RMM, and remote access in one affordable package. https://www.syncromsp.com

What if flow was the most important thing in your business? That feeling when you’re in the zone. Wired in. On fire. Whatever you want to call it, it’s that moment when everything seems to click and just… flow.There’s science behind that moment of flow. And knowing how to recognize it, tap into it, and optimize it can change everything about how your business operates. Performance coach Cameron Norsworthy brings the details in this episode about our two brains, a Peruvian busker, and the value of attention.See the full episode transcript with resource links:https://www.syncromsp.com/podcast/007Love Workflow for MSPs? Leave us a review: https://www.lovethepodcast.com/workflow ---Workflow for MSPs is brought to you by Syncro, the integrated platform for running a profitable MSP. Enjoy PSA, RMM, and remote access in one affordable package. https://www.syncromsp.com

ProdigyTeks was struggling with rapid growth. Work was falling through the cracks in their MSP and the customer experience was suffering. Then they read The Phoenix Project. “It changed the way my business ran,” says ProdigyTeks CEO Paco Lebron of the 2013 book.Hear Paco and ProdigyTeks IT Operations Manager John Dubinsky explain how they implemented The Phoenix Project’s teachings, and the difference it made in their MSP, from improved customer satisfaction to greater efficiencies and staff morale.See the full episode transcript with resource links:https://www.syncromsp.com/podcast/006Love Workflow for MSPs? Leave us a review: https://www.lovethepodcast.com/workflow ---Workflow for MSPs is brought to you by Syncro, the integrated platform for running a profitable MSP. Enjoy PSA, RMM, and remote access in one affordable package. https://www.syncromsp.com

How the MSP industry typically defines success may not be how you define it—and business coach Andrew Moon wants you to know that’s OK. You get to decide what you want.A former MSP who’s learned many of his lessons the hard way, Andrew explains the secret to uncovering your true goals, how to untangle your self-worth from your business, and why common industry benchmarks aren’t all they’re cracked up to be.See the full transcript with resource links:https://www.syncromsp.com/podcast/005Love Workflow for MSPs? Leave us a review: https://www.lovethepodcast.com/workflow ---Workflow for MSPs is brought to you by Syncro, the integrated platform for running a profitable MSP. Enjoy PSA, RMM, and remote access in one affordable package. https://www.syncromsp.com

What happens when a client points a finger at you for something that may not even be your mistake? Technology lawyer Brad Gross explains how to build a solid ring of defense around your MSP using a master service agreement. From what you need to include in your contract and how to use the MSA to save money on insurance to the easiest way to have clients accept your terms, Brad walks you through what you need to know about this foundational business document.See the full transcript with resource links:https://www.syncromsp.com/podcast/004Love Workflow for MSPs? Leave us a review: https://www.lovethepodcast.com/workflow ---Workflow for MSPs is brought to you by Syncro, the integrated platform for running a profitable MSP. Enjoy PSA, RMM, and remote access in one affordable package. https://www.syncromsp.com

Firing clients from your MSP won’t solve all your business problems, but you might be surprised how much it can fix or improve.MSP expert Erick Simpson shares how to grow your MSP by cutting clients, including how to identify the clients you’re better off without, when and how to successfully offboard them, and how to increasingly finetune your offboarding over time so you’re using it as a growth vector.See the full transcript with resource links:https://www.syncromsp.com/podcast/003Love Workflow for MSPs? Leave us a review: https://www.lovethepodcast.com/workflow ---Workflow for MSPs is brought to you by Syncro, the integrated platform for running a profitable MSP. Enjoy PSA, RMM, and remote access in one affordable package. https://www.syncromsp.com

How do you hire the technical people you need to grow your MSP when there seem to be so few available and competition is so fierce?Travis Grundke is the EVP of Operations at Ashton Technologies, an MSP he’s helped grow from three people to 23 people in the last 20 years. A recent hiring push forced him to shift his recruitment strategies for a post-COVID world. Travis shares how hiring is different now than before the pandemic, what candidates are really looking for in this market, how to attract top candidates even if you can’t offer top dollar, and the critical importance of mentoring as part of your MSP hiring strategy.See the full transcript with resource links:https://www.syncromsp.com/podcast/002Love Workflow for MSPs? Leave us a review: https://www.lovethepodcast.com/workflow ---Workflow for MSPs is brought to you by Syncro, the integrated platform for running a profitable MSP. Enjoy PSA, RMM, and remote access in one affordable package. https://www.syncromsp.com

The attacks that make cyber insurance an absolute necessity for you and your clients keep ratcheting up—and so do the costs. Is there any end in sight for MSPs?Hear from cybersecurity expert Wes Spencer and insurance professional Chris Wilkerson on how we ended up in this wild cyber insurance market, where it goes from here, and most importantly, how you can get a handle on rising cyber insurance premiums in your MSP business. See the full transcript with resource links:https://www.syncromsp.com/podcast/001Love Workflow for MSPs? Leave us a review: https://www.lovethepodcast.com/workflow ---Workflow for MSPs is brought to you by Syncro, the integrated platform for running a profitable MSP. Enjoy PSA, RMM, and remote access in one affordable package. https://www.syncromsp.com

Workflow for MSPs is all about how you, as an MSP owner, can maximize your income and profit while minimizing your stress and strain. So you can reach your success goals without working yourself into the ground.We’ll be talking about how to work more efficiently, of course. But also market trends you need to know about and how to navigate them, defining success on your terms, handling constant change, finding and managing your dream team, cultivating happiness in your business, your employees, and your customers.Our first few episodes dig into:How to tame premiums in a wild cyber insurance marketHow to hire great talent for your MSP when the competition is so fierce and candidate expectations are so highWhy it’s time to fire some of those clients of yours and how to do it wellStarting at the end of January 2023, join host Jennifer Tribe or Workflow for MSPs wherever you get your podcasts. Love Workflow for MSPs? Leave us a review: https://www.lovethepodcast.com/workflow ---Workflow for MSPs is brought to you by Syncro, the integrated platform for running a profitable MSP. Enjoy PSA, RMM, and remote access in one affordable package. https://www.syncromsp.com