The Podcast Trapper

In this episode of The Podcast Trapper, host Ona Oghogho shares her exciting journey of moving into a new studio space. As a transparent and innovative entrepreneur, Ona discusses the challenges and lessons she learned from her previous studio locations. She dives into the financial aspects, marketing strategies, and the decision to focus solely on podcasting. Ona also shares how her faith played an important role in guiding her th...

In this week's episode of The Podcast Trapper, I'm talking about how I market my podcast studio. 

I know a lot of people are interested in opening their own studio, and while finding a space and equipment is important, marketing is equally crucial. 

I focus on two aspects: ads and content. I don't do social media ads, but instead, I use Hulu and YouTube ads to target specific areas and demographics....

In this episode of "The Podcast Trapper," host Ona Oghogho shares her journey leading up to the highly anticipated Blk Pod Festival 2023. She reflects on the challenges of planning the festival in 2022, particularly the stress caused by opening a new studio while organizing the event. 

Ona opens up about her initial doubts and reveals that she considered canceling the conference. However, she discusses how her pa...

In this week's episode of The Podcast Trapper, I'm discussing podcast growth tactics and marketing strategies that I feel are not talked about enough. 

 As a podcast producer I worked with anywhere from 25 to 50 podcasts in a given two to three month period, and I've seen some tactics that work across the board. 

In this episode, I'll be sharing some of those tactics, including the importance of social m...

In this week's episode of The Podcast Trapper, I am welcoming an incredible guest who I admire very much: Michelle Khouri. Michelle is the Founder & CEO and the Executive Producer of FRQNCY Media. Her first client was Coca-Cola - and since then, FRQNCY has produced podcasts for Apple, Spotify, TurboTax, Vox Creative, Diane Von Furstenburg, iHeartMedia, Olaplex and more. Today she’s also giving us a sneak peek into Recordic...

In this week's episode of The Podcast Trapper, I discuss an essential step in podcasting: Providing a seamless guest experience. 

As a podcast producer, I see the same mistakes made time and time again when people host guests on their shows - don’t let this be you! Don’t allow your guests to show up confused, blindsided or unsatisfied with your professionalism. Instead, make sure they leave happy every time. These tips will hel...

In this week's episode of The Podcast Trapper, I’m addressing a hot topic: The undeniable power of AI tools for podcasting!

Our videographer Matthew is joining us in this episode to discuss our favorite AI tools for the four stages of podcast production: Ideation, Audio, Video and Content Creation. We’ll recommend tools you may want to check out in the production of your own show, and share some of the pros and cons of these po...

In this week's episode of The Podcast Trapper, I have a hot take for you. Indie creators and fellow community-builders: Nobody owes us anything! 

More than once, I have seen creators chastising their audience, frustrated that they are not liking, subscribing, commenting, purchasing, following, or listening. 

Especially as we head into a recession, I’m here to give you a pep talk. Frustration is at an all-time...

In this 2 part  episode of The Podcast Trapper with Lloyd George, he dives into the evolving landscape of the podcast industry. They address the recent developments, including financial investments, ad sponsorships, and the overall growth. While acknowledging the changes, they view them as opportunities for creative and smart individuals to thrive. 

They highlight the increasing integration between platforms, such as podca...

In this episode of "The Podcast Trapper,"  what was supposed to be Ona discussing with Lloyd George about how he built his platform, quickly turned into Lloyd putting Ona in the hot seat to share more about herself and experiences.

This conversation was so good that it went on for two hours hence e, take a moment to tune into part one as Ona and Lloyd discuss the ups and downs of being a content creator and  the ...

In this week's episode of The Podcast Trapper, I'm asking an important question: Do you still want to attend podcast conferences?!

Today we’re facing this question head-on and asking ourselves what value they offer, why they create connections in marginalized communities and how we can reimagine conference hosting if we decide to do so. 

I discuss the role race plays in podcast conference funding (predom...

In this episode of The Podcast Trapper, I discuss my top strategies for pitching to sponsors!

Landing incredible sponsors is easier than you think. Grab a notebook and learn from my experience as a podcaster and producer. As independent creators, we often get intimidated by sponsorships - but after this episode, you’ll be ready to get out there and connect with the perfect sponsor for your brand.

 I’ll discuss how to know w...

In this episode of The Podcast Trapper, I'm discussing how to avoid and deal with difficult clients. As an entrepreneur and podcast producer, I've had my fair share of client missteps, but I've learned how to protect myself and spot red flags early on! 

I'll be sharing tips on how to handle clients who are not willing to follow your processes and procedures and why it's important to put your foot down. I&apo...

In this episode of The Podcast Trapper, I discuss the difference between partnerships and sponsorships. 

While sponsorships are transactional and involve exchanging money for metrics and reach, partnerships are mutually advantageous and can involve exchanging resources, networks, and advocacy. 

As independent creatives, it's easy to focus solely on sponsorships for financial gain, but partnerships can be just...

In this episode of the Podcast Trapper, I'm talking about the importance of contracts and legal teams in protecting your business. 

As I grow as a business owner, I'm realizing the need to have the right tools in my arsenal to protect myself, my team, and my assets. I'll be discussing some key contracts that I have in place, such as client work contracts, and why they're important. 

If you're an ind...

Today on the show, you get to meet the two most important and influential people in my life: My parents!

In this episode, my mom and dad are joining me to discuss family and business. I’ll be asking my parents about their reaction when I decided to leave corporate America, their biggest fears when I started a business of my own, and what advice they would give to parents whose children are strong-willed and creative. Plus - they wil...

Events are back in a big way. Today on the show, I want to discuss why you should host a live event for your podcast - and I’ll even share some resources to help you get started!

I recently helped a client host a live show. It was a great experience and it reminded me just how invigorating a live show can be for your brand. However, I’ve discovered that many podcasters feel intimidated by the prospect of hosting a live show. It does...

Today you get to meet the team behind The Podcast Trapper! 

In this episode, I put our production team at Adode Media into the hot seat. You’ll hear from Matthew, our Video Producer, and Q, our Photographer, and Graphic Designer as they answer questions such as “What is it like to work for me” and “What do you wish other people understood about podcasting?” 

We got radically honest this week as we discussed the logistics of...

Let’s talk about hiring.

Whether you’ve been hiring for a while, having a hard time hiring people for your company or you’re looking towards the future, I got you. This episode is for everyone who has a big vision for your business and wants to build a great team in the process. 

Today I’ll discuss why you should NEVER hire your friends, why hiring fans of your brand is actually a bad idea, which website to use when you’re ...