Social Media Manager Confidential

Content pillars keeping you stuck? → In this episode, we’re breaking down why content pillars aren’t getting you clients and what to do instead.

You’ll learn how to build a content marketing strategy that moves your audience from social media followers to paying clients using a buyer-focused approach.

Stop posting just to post—start creating content that actually converts.

TOPICS COVERED:

• Why content pillars don’t work for most sma...

🚨 Thinking about growing from a solo freelancer to a social media agency owner? Let’s talk about what it actually takes.

Scaling your social media business doesn’t just mean hiring a team—it means stepping into a completely different role. If you’re feeling overworked, turning down clients, or wondering how to grow without burning out, this episode is for you.

What You’ll Learn in This Episode:

✔ How to know if you’re ready to scale ...

🚨 If you’re posting on social media but not getting sales, your content strategy is broken.

Social media should be bringing in clients—not just engagement. But if your audience isn’t converting, it’s because you don’t have a content funnel guiding them toward buying.

In this episode of Social Media Manager Confidential, I’m breaking down:

✔ What a content funnel is & why your business needs one

✔ The psychology behind why people d...

🚨 Sick of sending cold DMs and getting ghosted? There’s a better way to book clients as a social media manager in 2025.

In this episode of Social Media Manager Confidential, I’m breaking down exactly how to get consistent, high-quality clients—without cold pitching. If you’re tired of feeling like you have to beg for work, this is for you.

What You’ll Learn in This Episode:

✔ How to network the right way (virtually & locally)—wit...

The truth about growing as a social media manager in 2025—no fluff, no sugarcoating.

The industry is shifting. More people are entering social media management, businesses are getting pickier about who they hire, and the economy is making clients way more selective with their budgets.

So, how do you stand out and actually book clients this year?

In this episode of Social Media Manager Confidential, I’m breaking down:

✔ Why having a por...

Is there a magic formula to dodge burnout? Can you master your anxiety and shake off the fear of getting fired? And why on earth are we calling this the Season 1 Finale? Well, buckle up, because I'm back to answer even more of your pressing questions, picking up right where our last Q&A left off!

This episode is bursting at the seams with juicy details—from wrestling burnout and taming anxiety to steering through those oh-so-tri...

How many clients can one social media manager realistically handle? Can you truly overcome the fear of failure? These are just a few of the pressing questions you asked during my recent 'Ask Me Anything' on Instagram. Today, we’re diving back into a fan-favorite format with another Q&A session where I answer the questions you're most curious about.

Join me as we explore whether it's possible to conquer the fear of failure and di...

Are you a burnt-out social media manager looking to scale without taking on more clients or growing a team? If you've ever thought about creating your own course, this episode is a must-listen! Our guest today, Kelsey McCormick, shares all the golden nuggets about creating and selling your own course. 

Kelsey is a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses. She knows what it takes to grow a brand from...

Do you really need a website as a social media manager? Today's guest, Kaili Meyer, founder of Reveal Studio Co., is here to convince you that the answer is a resounding yes—and she'll also guide you through the four essential pages your site must have. Together, we'll explore how to launch a standout website for social media management, what essential elements it should feature, and how to optimize it for sales and client conversi...

Welcome to the Visibility Strategy Series!

Are you searching for a visibility strategy that consistently reaches your ideal audience on Instagram without depending solely on the algorithm? Consider diving into the world of paid ads, whether for yourself or your clients.

In this episode, we are diving into Part 5 of this Series and it is especially exciting as we explore how to ethically and effectively run paid ad campaigns to boost ...

There has been some bomb-dropping that has just happened recently through the Instagram world with Adam Mosseri giving us some really big algorithm news. So I’m sitting down with the Social Marketing Queen on Instagram and CEO of Enfluence Marketing Studio, Katelyn Rhoades to discuss this hot topic and how Instagram is shifting its focus to reward original content creators to level the playing field for all users. 

We’re also d...

Welcome to the Visibility Strategy Series! 

Are you looking to boost engagement and conversions for yourself or your clients? Imagine achieving this effortlessly with automation. In this episode, I discuss my go-to Instagram tool that DOUBLED both my engagement and conversions.

Join us for the fourth installment of our Visibility Strategy Series, where I'll break down everything you need to know about this transformative tool. Y...

Welcome to the Visibility Strategy Series! 

Do you remember the feeling of crafting that almost perfect social media post only to have it receive lukewarm engagement? We've all been there, and it may have something to do with your graphics. 

Join me in Part 3 of our Visibility Strategy Series as I zero in on the graphic design mistakes that I see Social Media Managers make and dive into the basics of graphic design so you c...

Welcome to the Visibility Strategy Series!

Video content is here to stay, but how do you create engaging social media videos for your clients? In part two of this series, we are diving into all things social media videos. 

We cover everything from understanding video quality and frame rate to mastering the art of text overlays and pattern breaking. So if you are ready to step up your video game, this is the episode for you. Let’...

Welcome to the Visibility Strategy Series!

I’m so excited to bring you this 5-part series on Visibility Strategy for the next 5 weeks! We’re covering things like video editing, graphic design, tools to use for video content and running ads. And today we’re kicking off this series with Part 1 on how to write strong hooks,  specifically how to write ones that don't suck.

So, what goes into a good hook? And how do you craft hooks t...

Have you started running paid ads for your social media management clients? Maybe you are too overwhelmed by the thought of Meta’s backend or just aren’t getting the results you want. Today's episode brings the expertise of the Two Lauras – Laura Moore and Laura Davis, your go-to guides for mastering paid advertising successfully. 

Since 2019, the Lauras have trained over 4,000 freelancers to become better marketers and make mo...

Are you struggling to figure out what to include in your KPI reports for clients? Social media reports don’t have to be overwhelming, so stop worrying—I have you covered! 

In this episode, we'll tackle selecting the right KPIs, crafting social media reports, and analyzing insights. The good news is there is no need for fancy tools or apps, but some manual work may be required. So, let’s dive in and take your social media manage...

Are you struggling to crack the code of setting boundaries as a social media manager? In a 24/7 industry, it can be hard to set and enforce boundaries. But has my guest, Becca Booker, discovered the secret? 

Becca is the owner of Homemade Social, where she works hands-on with lifestyle and e-commerce brands and implements social media and email strategies to elevate their brand and grow their communities. She is here to share h...

Do you struggle with your money mindset and wonder if your personal and professional wealth will ever meet your goals? Recently, I had the opportunity to sit down with finance coach Gina Knox, where she spills all the financial tea! 

Join us as Gina tells us the secrets of going from $2k a month to $4k to $10k and beyond. She shares the secrets to building both personal and professional wealth, even at the same time! Plus, she ...