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The Business of Fitness
The Business of Fitness
Feisty Media

The Business of Fitness is a weekly podcast where we explore all things athletic industry-related through the lens of the women who... more

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Episodes

Saying Goodbye and the top 10 tips I learned from our guests

Thanks to listeners + thanks to all the incredible guests! Believe in yourself and your business—and be passionate about itDoing anything... more

01 Feb 2024 · 36 minutes
How to Create a Space in a Niche Market with Tina Singh of Bold Helmets

Tina Singh couldn't find a helmet to fit her kids when they started riding bikes. As an Occupational Therapist, working... more

18 Jan 2024 · 40 minutes
How to Get (or Create) Your Dream Job with Ali Carr + Jenna Celmer of Basecamp Outdoor

On this episode we will cover:The origin story of Basecamp OutdoorHow Ali & Jenna became business partners Their strategy on how... more

04 Jan 2024 · 51 minutes
A new way to think about goal setting for your business in 2024

As we approach the end of 2023, Molly breaks down her favorite tips for personal & business goal setting for... more

21 Dec 2023 · 30 minutes
Martha Y Diaz of Itacate on How to Start a Product-Based Business from Scratch

Born in central Mexico, Martha Y Diaz has translated her Mexican cooking roots into the outdoor industry's first Latin cuisine... more

07 Dec 2023 · 47 minutes
Catching up with Feisty’s Sara Gross about how to go viral, e-courses + the upcoming Feisty Business Accelerator

“Entrepreneurship,” says Feisty Media CEO Sara Gross, “is like a bike race. Some days you’re just grinding it out and... more

23 Nov 2023 · 52 minutes
Navigating Startup Life with ToughCuties’ Brittany Coleman

Brittany Coleman started selling ToughCutie merino wool technical, performance socks in 2022. Six months into selling, ToughCutie had contracts with... more

09 Nov 2023 · 44 minutes
Making Your Biz Environmentally Friendly with Nicole Loher

Nicole Loher is an NY-based climate communicator, communications researcher, and adjunct professor at NYU. She received her Master's from Columbia... more

26 Oct 2023 · 53 minutes
Author Mackenzie Myatt on Creating Content + Getting Published

Molly and her first author at Strong Girl Publishing Mackenzie Myatt are talking all about the writing process, inspiration versus... more

12 Oct 2023 · 48 minutes
The Q4 Check In: How Can You End 2023 on a High Note?

Molly takes the mic for a solo episode all about ending the year strong!What do you need to do now... more

28 Sep 2023 · 47 minutes
Starting a Product-Based Business with Gloria Hwang of Thousand Helmets

Thousand Helmets founder Gloria Hwang joins us to talk about all things product-based business, from how to develop an idea... more

14 Sep 2023 · 45 minutes
Carina Hamel of Bivo on Finding White Space in Crowded Markets

This week we talk with Bivo water bottle founder Carina Hamel about going from consulting on product design to designing... more

31 Aug 2023 · 53 minutes
Should You Self-Publish + How to Work with a Publisher with Elly Blue of Microcosm Publishing

Elly Blue is co-owner and vice president of Microcosm Publishing as well as an author and anthology specialist who writes... more

17 Aug 2023 · 1 hour,
Tiffani Ricci and Kendra Miller on Starting a Business… With a Friend!

The best parts (and hardest moments) of starting a business are amplified when you do it with a friend. We... more

03 Aug 2023 · 59 minutes
Keeping a Women’s Cycling Team Running Since 2005 with Nicola Cranmer

Olympic Development UCI Virginia's Blue Ridge Team Twenty 24 Women's Pro Cycling & eSports Team founder + general manager Nicola... more

20 Jul 2023 · 1 hour, 4 minutes
Talking Tour de France Femmes avec Zwift with Kate Veronneau

In this episode, Zwift’s Kate Veronneau and Molly are talking about the upcoming second Tour de France Femmes avec Zwift,... more

06 Jul 2023 · 41 minutes
So you want to start a business… with Molly Hurford

In this solo episode, Molly is talking through a bunch of her recent learnings in launching Strong Girl Publishing, a... more

22 Jun 2023 · 53 minutes
Should You Create an E-Course with Sara Gross

Feisty Media founder Sara Gross joins us to talk about the ins and outs of creating an ecourse, from how... more

08 Jun 2023 · 58 minutes
Kelli Samuelson on LA Sweat, Creativity and Marketing Strategies

Kelli Samuelson, AKA Kelli Sam, is the founder and owner of the badass pro women’s cycling team, LA Sweat. In... more

25 May 2023 · 1 hour, 3 minutes
Founding a non-profit—what Theresa Roden learned from starting I-Tri

Theresa Roden launched i-tri to bring more girls into endurance sport back in 2010. The original pilot program consisted of... more

18 May 2023 · 54 minutes
Raising Venture Capital + Launching in the Fit Tech Space as a Woman with Meridith Cass

Meridith Cass,  Nix Biosensors founder and CEONix is a startup company that is changing the way humans manage health by... more

11 May 2023 · 54 minutes
Working with Adaptive Athletes and How Foundations Really Work with Edie Perkins

Kelly Brush Foundation (KBF) Executive Director Edie Perkins was hit by a driver while riding her bike and sustained a... more

04 May 2023 · 55 minutes
The first steps to starting a new business in the fitness space with Pat Spencer of Getting Your Mind in Gear

Pat Spencer is a licensed clinical social worker (LCSW). She’s a therapist with a private practice in central New Jersey... more

27 Apr 2023 · 58 minutes
Cultivating a kickass team of women + changing the face of cycling with Cassondra Spring of Liv

Cassondra Spring is Liv's global marketing manager, so she spends her time working on dozens of different projects throughout each... more

20 Apr 2023 · 56 minutes
Kate Arsenault on Founding rnnr + Running a Product-Based Biz

Kate Arsenault is the founder of rnnr, a running brand that focuses primarily on making the perfect running caps (but... more

13 Apr 2023 · 43 minutes
Making Value and Mission-Driven Products with Shannon O’Grady of Gnarly Nutrition

Shannon O’Grady is the CPO and COO at Gnarly Nutrition. She has her PhD in Biology from the University of... more

06 Apr 2023 · 48 minutes
Ashley Rankin - Founder/Owner/Designer at SHREDLY - Building a "Bigger than Life" Brand

Cyclists these days have some pretty rad kits. From matching bibs to helmet, to funky patterns, the cycling industry can... more

30 Mar 2023 · 54 minutes
Linda Biggs - Creating an Authentic Brand Experience

When it comes to stereotypically "taboo" topics, it can be hard to find the right marketing strategy. For our third... more

23 Mar 2023 · 56 minutes
Anne Guzman - Podcasting as a Solopreneur

Everyone and their brother is starting a podcast these days. But how does it really play out as a solopreneur?... more

16 Mar 2023 · 1 hour, 3 minutes
Strategies for a Successful PR and Marketing Campaign with Janette Sherman

Janette Sherman is an experienced marketing and communications leader specializing in brand development and strategy, storytelling, content development, digital marketing,... more

09 Mar 2023 · 59 minutes
Why Equal Opportunity is No Longer Enough - An International Women's Day Discussion - Women's Performance

What does equity mean in sport? Yes, it's women being included, but it's also resources for racing moms, supporting the... more

08 Mar 2023 · 1 hour, 9 minutes
Become a One-Woman Marketing Machine with Alison Tetrick

Okay so you have an idea, but not a lot of money or support. How do you take that idea... more

02 Mar 2023 · 1 hour, 1 minute
What is the Future of the Fitness Industry? Live with Sara Gross at the 2023 USAT Endurance Exchange

With the current economy, we are all wondering what the future of the fitness industry will be. This week we... more

24 Feb 2023 · 1 hour, 19 minutes
How to Know Your Personal Market Value and Advocate for More Money with Nita Singh Kaushal

It can be one of the most daunting and anxiety invoking things...negotiating a raise. Am I really worth that much?... more

16 Feb 2023 · 52 minutes
Taking the Fear out of Your Business Finances with Brenda Smith

Finances can be a scary thing to talk about - especially as a new or soon-to-be business owner. But Brenda... more

09 Feb 2023 · 1 hour, 17 minutes
Jaime Bell of Contracts Market - Legal Contracts Don't Have to Be Complicated

There is quite a bit of confusion for new business owners, about how to write a legal contract correctly. But... more

02 Feb 2023 · 52 minutes
Jen Audia of Liv Cycling - Capturing and Building Community Around Your Brand

Liv cycling is one of those companies that we have all seen grow over the years. From pastel "girly" colored... more

26 Jan 2023 · 54 minutes
Ashleigh Moolman Pasio - From Project Engineer, to Professional Cyclist and Passionate Entrepreneur

If you are someone that feel like they are juggling A LOT of things, this is the episode for you.... more

19 Jan 2023 · 53 minutes
Getting a Notion on Notion with Ellen Pennock

If there’s one thing we’ve learned since the start of the show, it’s that if business owners aren’t already using... more

12 Jan 2023 · 34 minutes
REBROADCAST - Why Fitness Companies Need Women’s Strategy with Kate Veronneau

There is nothing we love more than women kicking ass in their industry. And that's why we love Kate Veronneau.... more

05 Jan 2023 · 1 hour, 4 minutes
REBROADCAST - Create Compelling Content with Rachel Pageau

Instagram makes content creation look easy. But is it? Content creation can be a full-time job - especially when you... more

29 Dec 2022 · 45 minutes
Calling Your Shots for 2023 with Molly Hurford

It's almost January, and it is pretty hard to avoid the "new year, new you" content around this time. But... more

22 Dec 2022 · 34 minutes
Ask For What You're Worth as a Solopreneur with Dr. Shaunna Payne Gold

This week, we welcome one of our favorite entrepreneurs - and that's saying something coming from a business podcast! Molly... more

15 Dec 2022 · 1 hour, 13 minutes
Build a Small Coaching Business to Get Big Results with Karin Rozell

When it comes to the Business of Fitness, there are a lot of coaching businesses out there. And because of... more

08 Dec 2022 · 55 minutes
Creating Your Own Space and Community with Tessa McLoughlin, Founder of KWENCH

Opening a real, in-person space can be extremely daunting. Especially as a newly single mom in a pandemic. Which is... more

01 Dec 2022 · 52 minutes
Build Your Story, Build Your Brand, and Build Your Customers with Kathryn Taylor

Okay, so you want to start a business - but how do you build a brand? Know your audience? Create... more

24 Nov 2022 · 57 minutes
How to Overcome the Negative Voice in Your Head + Move Past Imposter Syndrome

Put your hand up if a little voice in your head has ever told you that building your business was... more

17 Nov 2022 · 1 hour, 16 minutes
Create Compelling Content with Rachel Pageau

Instagram makes content creation look easy. But is it? Content creation can be a full-time job - especially when you... more

10 Nov 2022 · 45 minutes
The Business of Fitness - Molly Hurford on Becoming a "Jill of all Trades"

Who is Molly Hurford? This week, Molly does a solo episode explaining who she is, what she does, and what... more

04 Nov 2022 · 42 minutes
The Business of Fitness - Molly Hurford on Becoming a "Jill of all Trades" (Episode 34 ) - Women's Performance

Who is Molly Hurford? This week, Molly does a solo episode explaining who she is, what she does, and what... more

03 Nov 2022 · 47 minutes
The Business of Fitness
Build a Small Coaching Business to Get Big Results with Karin Rozell
The Business of Fitness
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Listen now on

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Spotify
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Podcast Addict
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Description

When it comes to the Business of Fitness, there are a lot of coaching businesses out there. And because of this, we... more