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The Business of Fitness
The Business of Fitness
Feisty Media

The Business of Fitness is a weekly podcast where we explore all things athletic industry-related through the lens of the women who... more

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Kelli Samuelson on LA Sweat, Creativity and Marketing Strategies

Kelli Samuelson, AKA Kelli Sam, is the founder and owner of the badass pro women’s cycling team, LA Sweat. In... more

25 May 2023 · 1 hour, 3 minutes
Founding a non-profit—what Theresa Roden learned from starting I-Tri

Theresa Roden launched i-tri to bring more girls into endurance sport back in 2010. The original pilot program consisted of... more

18 May 2023 · 54 minutes
Raising Venture Capital + Launching in the Fit Tech Space as a Woman with Meridith Cass

Meridith Cass,  Nix Biosensors founder and CEONix is a startup company that is changing the way humans manage health by... more

11 May 2023 · 54 minutes
Working with Adaptive Athletes and How Foundations Really Work with Edie Perkins

Kelly Brush Foundation (KBF) Executive Director Edie Perkins was hit by a driver while riding her bike and sustained a... more

04 May 2023 · 55 minutes
The first steps to starting a new business in the fitness space with Pat Spencer of Getting Your Mind in Gear

Pat Spencer is a licensed clinical social worker (LCSW). She’s a therapist with a private practice in central New Jersey... more

27 Apr 2023 · 58 minutes
Cultivating a kickass team of women + changing the face of cycling with Cassondra Spring of Liv

Cassondra Spring is Liv's global marketing manager, so she spends her time working on dozens of different projects throughout each... more

20 Apr 2023 · 56 minutes
Kate Arsenault on Founding rnnr + Running a Product-Based Biz

Kate Arsenault is the founder of rnnr, a running brand that focuses primarily on making the perfect running caps (but... more

13 Apr 2023 · 43 minutes
Making Value and Mission-Driven Products with Shannon O’Grady of Gnarly Nutrition

Shannon O’Grady is the CPO and COO at Gnarly Nutrition. She has her PhD in Biology from the University of... more

06 Apr 2023 · 48 minutes
Ashley Rankin - Founder/Owner/Designer at SHREDLY - Building a "Bigger than Life" Brand

Cyclists these days have some pretty rad kits. From matching bibs to helmet, to funky patterns, the cycling industry can... more

30 Mar 2023 · 54 minutes
Linda Biggs - Creating an Authentic Brand Experience

When it comes to stereotypically "taboo" topics, it can be hard to find the right marketing strategy. For our third... more

23 Mar 2023 · 56 minutes
The Business of Fitness
Kelli Samuelson on LA Sweat, Creativity and Marketing Strategies
The Business of Fitness