The Non-Tech Founders' Podcast Nathan Powell & Laura Elizabeth

Today's episode​ is a summary of our top advice on becoming a non-tech founder in this developer-dominated world.
We also cover an update on Laura's WordCamp EU experience and share some news about the future of this podcast. 

We cover:
Laura's first WordCamp EU experience and overcoming fears about public speakingWhy Laura thinks non-tech founders should go audience first when launching a productNathan's tips on the importance of finding product-market fit and testing EARLY Our views on bringing on a technical co-founder vs. going it aloneThe question of building a product based on an existing company (e.g. an extension) and whether it's worth itSome news about the future of this podcast

This episode is an off-the-cuff one where we decided to do an update on both Nathan and Laura's current state of affairs. We ended up talking about a couple of really interesting topics ranging from managing your time to making your first full-time hire.
We cover:
How Nathan's doing after his move into a new apartmentThe challenges that come with managing your time when you're in different seasons of life (spoiler: every season has its own issues!)What time-boxing is and how Nathan is going to experiment with it to see if he can balance client work with growing his businessLaura's big update: how she hired her first full-time employee (!)Musings about why in-person everything seems to work better – even for introvertsI (Laura) mentioned a couple of episodes of the Diary of a CEO podcast. If anyone wants to give them a listen, here they are: 
 No.1 Habit & Procrastination Expert: We've Got ADHD Wrong! Break Any Habit And Never Be Distracted  10 Life-changing Lessons From The Longest Study Ever On Human Happiness 

In this episode we delve into finding product market fit as a solo, non-tech founder – preferably as early and with as little up-front investment as possible. 
We cover: 
What exactly product market fit is – and how we define itThe three stages to determining product market fit (market research, creating an MVP, and looking for signs of traction) How we think about product market fit for Client Portal and Feature Flux Subtle signs that might indicate that you don't have product market fit (even if everyone is saying that you do) Key considerations that every solo founder should keep in mind when determining product market fitThe least risky (but not necessarily fastest) way to build a SaaS with product market fit

In this episode Nathan and Laura talk about setting goals (and why they’re so important), splitting your work into sprints, and taking regular time off. 
We cover:
Why goals are so important – and how to set them correctly How many goals should you have at a time? And how do you accurately measure a success or failure? How sprints have changed my (Laura's) business for the better How I set up my sprints and track them with my goals Taking sabbaticals: why you should even if you don't feel like you can

This episode is all about running a business at home with kids: how to balance work life with home life – when they're both in the same physical space. 
We cover:
Does age matter? What are the different challenges between an infant/toddler vs. an older child? How to fit work around extracurricular activitiesIs having a lifestyle business setting an unrealistic expectation for your child? How to ruthlessly prioritise your schedule with sprintsWhy regular 'sabbaticals' are even more important when you're juggling work and kids

This week we talk about building and running a SaaS during a recession: what you can do and how you can not only survive but thrive.
We detail a popular Twitter thread by Patrick Campbell (who built – and sold –  ProfitWell ). This thread is basically the blueprint for what I'm (Laura 👋) working on with Client Portal, so it seemed like a good idea to run through some of the ideas and how we are implementing them in our businesses. 
We cover:
Why you should focus more on existing customers than new customers and some simple strategies to increase your profits.How offering a lower discount can actually prevent churn and make you more money.The benefits and drawbacks of freemium – and who should consider it.Why you should focus on building a community and helping people – even if they're not ready to buy.Should you go after your competitor's customers? Playing the long game. How you can plant the right seeds now and harvest them later.