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All over the world, podcasts are helping creators and audiences connect with each other on the topics they’re passionate about. Whether you’re interested in cooking or crime stories, business growth or Buffy The Vampire Slayer, there’s a podcast out there for everyone - and there’s never been a better time to get involved.
From the makers of Campaign, PodPod’s editorial mission is to serve the people that make podcasting happen, from the talented professionals in front of and behind the microphone, to the platforms, commissioners, advertisers and media agencies fuelling its explosive growth. We make sense of the strategies and business models that can help you produce, grow and monetise your podcast, and provide expert market analysis allowing advertisers to extract the maximum value from their investments.
PodPod delivers breaking industry news, in-depth insights, expert equipment reviews, and much more. To find out more about how to make podcasting work for you, visit us at podpod.com, sign up for our daily bulletin, or subscribe to the PodPod Podcast wherever you listen to podcasts. Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
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79 Episodes
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Over the last year and a half, PodPod has spoken to a range of fantastic guests about a huge variety of topics, and we hope you’ve found them as inspiring and enlightening as we have. Whether you’re a podcast marketer, an indie creator or a seasoned producer, we hope you’ve enjoyed listening to PodPod.As we bring the podcast to a close, Rhianna Dhillon, Adam Shepherd and Reem Makari take a look back at some of their highlights from the show, discussing their favourite guests, and reflecting on their biggest takeaways from the industry. Hosted by Rhianna Dhillon, and produced by Ollie Peart for Haymarket Business Media. Hosted on Acast. See acast.com/privacy for more information.
Podcasts are a channel with rich potential for advertisers, but while an increasing number of brands are making podcasts part of their media mix, many have yet to explore significant investments in the podcast market. These organisations are missing golden opportunities to leverage engaged and attentive audiences.At PodPod and Campaign’s Podcast Advertising Summit last month, the topic of how best to approach these opportunities was a key point of discussion. This week, we’re bringing you one of the conference’s expert panel sessions, including Hiscox UK head of brand marketing Ed Birth, Vicky Handley, brand communications lead for Lloyds Banking Group, Spotify’s Ed Couchman, head of sales for Northern Europe, and Steven Dunlop, founder and CEO of AMA, moderated by PodPod’s Reem Makari.Produced by Ollie Peart for Haymarket Business Media. Hosted on Acast. See acast.com/privacy for more information.
Every great podcast starts with a great idea, but looking at a blank page, it can often feel like finding that spark of inspiration is an impossible task. The secret to coming up with successful podcast concepts may seem like a mystical art, but there are a range of proven tips, tricks and strategies that seasoned professionals use to fuel their creativity.Production company Novel is among the best in the industry at sniffing out a strong story, as demonstrated by a string of hits spanning a wide range of genres, including The Girlfriends, Stolen Hearts and 28 Dates Later. This week we speak to Novel’s creative director for development, Willard Foxton, about how he and his team identify great podcast ideas, the perils of pitching, and why diversity is at the heart of a great development strategy.Hosted by Rhianna Dhillon and produced by Ollie Peart for Haymarket Business Media. Hosted on Acast. See acast.com/privacy for more information.
To build an audience in podcasting, the most important thing is to ensure that you’re producing outstanding content. Although there are a variety of techniques that you can use to get your show in front of more people, ultimately it’s the discussion itself that will keep people coming back again and again. This was one of the key topics that emerged from PodPod’s Podcast Growth Summit, which we held a couple of months ago in London. This week, we’re bringing you one of the stand-out panel sessions from the event, featuring Persis Love, audio producer for the Financial Times, History Hit’s head of podcasts Steve Lanham, and Michelle Douglass, senior podcast producer for the National Trust, talking to PodPod’s Reem Makari about how they create podcasts that deeply resonate with their chosen audience.Produced by Ollie Peart for Haymarket Business Media. Hosted on Acast. See acast.com/privacy for more information.
This episode is sponsored by Spotify AdvertisingCo-founded by Gary Lineker, Jack Davenport and Tony Pastor, Goalhanger has taken the world of podcasting by storm over the past few years. After the popularity of The Rest Is History, the company moved into politics, followed by money, football and entertainment, and shows no signs of slowing down. Now, for the first time ever, four of the hosts from Goalhanger’s top podcasts in its The Rest Is franchise have come together for an exclusive crossover podcast.Recorded at PodPod and Campaign’s Podcast Advertising Summit last week, this exclusive live recording - presented by headline partners Spotify Advertising - features Gary Lineker, Marina Hyde, Steph McGovern and Alastair Campbell giving their insights into what 2024 hosts for the world of podcasting and their respective areas of expertise, as well as how advertisers can best take advantage of key calendar events to share their messages. Hosted by Adam Shepherd and produced by Ollie Peart for Haymarket Business Media. Hosted on Acast. See acast.com/privacy for more information.
Podcasts are fundamentally about conversation, and interview shows have long been a staple of the medium. Few podcasts can boast as star-studded a catalogue as Tape Notes, however, which has spent the last six years interviewing a who’s-who of top music acts from Blur to Bicep.But how does a podcast get such high-profile talent on the show in the first place, and how do you get the best out of them when they’re there? In this week’s episode, Rhianna Dhillon and Adam Shepherd speak to John Kennedy, Tape Notes host and veteran Radio X DJ, about his approach to interviewing, how to put guests at ease, and why microphone discipline is a challenge even for those who spend their lives in front of them.Hosted by Rhianna Dhillon and produced by Matt Hill for Haymarket Business Media. Hosted on Acast. See acast.com/privacy for more information.
The Guardian is one of the UK’s most successful podcast producers, and the jewel in its crown is Today In Focus - the flagship current affairs show that looks at a different news story in depth every day. Winner of multiple British Podcast Awards, including Best News and Current Affairs at last year’s show, the podcast has been a leader in audio journalism for years.In this week’s episode of PodPod, Rhianna Dhillon and Adam Shepherd sit down with Today In Focus hosts Michael Safi and Nosheen Iqbal to talk about the growth of the show, how their approach to journalism has changed since taking over the podcast, and how they’re bringing the values of print journalism to the world of podcasting.Hosted by Rhianna Dhillon and produced by Ollie Peart for Haymarket Business Media. Hosted on Acast. See acast.com/privacy for more information.
In a media climate where attention is more important than ever, podcasting’s power as an engagement-heavy lean-in medium is being overlooked by many marketers according to Jon Evans. The host of The Uncensored CMO, Evans has built his podcast on a foundation of brutally honest guidance for advertising executives and brand marketers, and says that podcasts are an underutilised channel for marketers seeking to get their message across.In this week’s episode, Rhianna Dhillon and Adam Shepherd talk to Evans about how he made the jump from finance to marketing, why podcasts are such a crucial tool for brand-building, and how the podcast industry needs to do a better job at selling itself to marketers, as well as why podcasting should be treated as an influencer medium.Hosted by Rhianna Dhillon and produced by Ollie Peart for Haymarket Business Media. Hosted on Acast. See acast.com/privacy for more information.
2023 has been a whirlwind year in the podcast industry, and it’s been a jam-packed 12 months for us over at PodPod, too. To kick off the new year, we thought we’d see in 2024 by taking a look back at some of our personal highlights from 2023, with interviews across a wide spectrum of topics. In this episode, Rhianna Dhillon, Reem Makari and Adam Shepherd pick their favourite interviews from 2023, including David Law from The Tennis Podcast, Content Is Queen’s Imriel Morgan, and Masala Podcast host Sangeeta Pillai. If you’re new to PodPod, these make an excellent introduction to the show, and we’d encourage you to check out the full interviews, as well as the rest of the back catalogue.Hosted by Rhianna Dhillon and produced by Ollie Peart for Haymarket Business Media. Hosted on Acast. See acast.com/privacy for more information.
Podcasting can be a great way to address complex or challenging topics, and for many people across the world, the issue of diet and weight loss is a deeply personal one. That’s why the creators of Fad Camp, Conor Dowling and Grace Mulvey, decided to tackle the subject with a healthy dose of humour, as well as through sharing their own personal experiences of fad diets and bizarre weight-loss regimes. This week, Rhianna Dhillon and Reem Makari spoke to Mulvey and Dowling about how the show came to be, their reaction to winning Best Entertainment Podcast at this year’s Irish Podcast Awards, and how they adapted the show for live audiences, as well as how they handle research in such a thorny area.Hosted by Rhianna Dhillon and produced by Ollie Peart for Haymarket Business Media. Hosted on Acast. See acast.com/privacy for more information.
Getting into podcast advertising can be daunting for a brand, but this can be made significantly easier with the help of an experienced agency. When software firm Miro partnered with AdResults Media to leverage podcasting for their marketing needs, its strategy was initially focused more on performance-driven KPIs, but as results started being visible, it expanded towards brand marketing. Interestingly, Miro began with a host-read approach, shifted to a programmatic one in order to more accurately measure ROI, and then moved back to host-reads after establishing a more specific focus. This week, Adam Shepherd and Reem Makari are joined by Miro's head of offline and experimental media Brandon Lutz and Ad Results Media's chief revenue officer Teresa Elliott discuss their successes, learnings, and the future prospects of their partnership.Hosted by Adam Shepherd and produced by Ollie Peart for Haymarket Business Media. Hosted on Acast. See acast.com/privacy for more information.
Adland prides itself on its creativity and storytelling, but although podcasting is the medium of choice for many storytellers, advertisers often seem to take a less creative and daring approach to their audio ad copy and campaigns than in other formats. In this week’s episode, Adam Shepherd and Rhianna Dhillon sat down with Charles Parkinson and Ashley Samuels-McKenzie, cofounders of content strategy and production firm Unity and Motion and hosts of the hit marketing podcast How I Became to talk about how advertisers can bring more creativity to their audio ad campaigns, how podcasting can give greater insights into unseen areas of business, and the importance of authenticity in podcast advertising.Hosted by Adam Shepherd and produced by Ollie Peart for Haymarket Business Media. Hosted on Acast. See acast.com/privacy for more information.
Ireland is a culture of storytellers, and that’s more than evident in its thriving podcast scene. Irish podcasters have found fame across the world, with millions of listeners tuning in on a weekly basis - but what is it that makes Irish podcasting so special? This week, we’re bringing you a special edition of PodPod, recorded onsite by Tinpot Productions at last week’s Irish Podcast Awards in Dublin, including interviews with winners, judges and attendees, giving their insights into the creativity and passion powering Ireland’s podcast scene. Hosted on Acast. See acast.com/privacy for more information.
Compared to established channels like TV and radio, podcasting is a relatively young medium, and advertisers are still figuring out how best to engage with it. Brand safety and suitability are particularly important concerns - ensuring that a company’s adverts aren’t appearing next to content that doesn’t align with their values or target audience. A number of tools have sprung up to address this challenge, many using AI analysis and contextual targeting to give brands and agencies more insight into the placement of their creative. Barometer is one of the fastest-growing companies in this space, having signed a number of partnerships with major networks and platforms in the past year. This week, PodPod spoke to Barometer CEO Tamara Zubatiy about the company’s approach to brand safety, why metrics are more important than ever, and how brand marketing may be set to overtake performance marketing in podcasting.Hosted by Rhianna Dhillon and produced by Ollie Peart for Haymarket Business Media. Hosted on Acast. See acast.com/privacy for more information.
The podcast landscape seems to be increasingly dominated by news and current affairs podcasts, with shows like The News Agents, The Daily and Today In Focus becoming a regular staple of their audience’s routines. But what's behind this rise, how are podcasts changing the media landscape, and how are they affecting truth, impartiality and nuance in our news diet?This week, PodPod’s Rhianna Dhillon and Reem Makari speak to Nic Newman, Senior Research Associate at the Reuters Institute for the Study of Journalism, about the trends he's observed in the audience for news podcasts, how brands and networks are reacting to the shifts, and why there's still significant room for growth, as well as how it may evolve in the future. Hosted by Rhianna Dhillon and produced by Ollie Peart for Haymarket Business Media. Hosted on Acast. See acast.com/privacy for more information.
Podcasting is picking up more traction as a medium for brands looking to reach highly-engaged audiences, but for most advertisers, it’s going to form one arm of a wider multi-channel campaign, rather than running in isolation. However, while this is an effective strategy, it can be difficult to know where to start.This week, Adam Shepherd and Rhianna Dhillon sit down with Vicky Handley, brand communications lead for Lloyds Bank, and Spotify’s head of sales for UK and Northern Europe Ed Couchman, to talk about how advertisers and media owners can collaborate on effective campaigns, why podcasts are perfect for brand-building, and how to meaningfully tie podcast campaigns into a wider media plan.Hosted by Rhianna Dhillon and produced by Ollie Peart for Haymarket Business Media. Hosted on Acast. See acast.com/privacy for more information.
The list of top BBC names who have left the broadcaster to pursue a career in podcasting seems to be growing longer every year, but Shaun Keaveny - a BBC radio grandee who hosted 6 Music's popular breakfast show for almost a decade and a half - is somewhat different. While he's been exploring podcasts for the last few years, via shows like Your Place Or Mine, The Line Up and Show and Tell, his new podcast with Global, Shaun Keaveny's Daily Grind takes a different approach, mimicking the format and cadence of a classic drive time radio show - just without the live broadcast.But what is about this format that carries such enduring appeal, and how can podcasters translate some of these elements to a non-live format? PodPod host Rhianna Dhillon and editor Adam Shepherd sat down with Keaveny to discuss how his radio background has influenced the new show, the joys of the mundane, and why Terry Wogan would have made an excellent podcaster.Hosted by Rhianna Dhillon, and produced by Ollie Peart for ReThink Audio. Hosted on Acast. See acast.com/privacy for more information.
One of the beautiful things about podcasting is that absolutely anyone can start a podcast with minimal outlay, and this has led to a thriving independent podcast scene. This also applies to hosting platforms, and while a couple of big names can often dominate the conversation, there is a rich market of providers catering to different use cases. Mark Steadman is the founder of two of these platforms: Podiant, which was acquired by Castos in 2021, and Bramble, which was recently launched in beta. Rhianna Dhillon and Adam Shepherd spoke to Steadman about his relaxed approach to user growth, why he’s so focused on supporting independent podcasts, and his long-term plans for Bramble.Hosted by Rhianna Dhillon, and produced by Ollie Peart for Haymarket Business Media. Hosted on Acast. See acast.com/privacy for more information.
In 2019, Tash Walker and Adam Zmith launched the award-winning history podcast The Log Books, looking at the lives of LGBTQ+ people in Britain based on archived entries from volunteers at this country’s second-oldest LGBTQ+ helpline Switchboard. Since then, the hosts and co-creators of the podcast used their learning and experience to launch their own independent production company Aunt Nell alongside the podcast’s producer and radio presenter Shivani Dave. On this week’s episode, Walker and Zmith spoke to PodPod’s Rhianna Dhillon and Reem Makari about how they use their production company to amplify the voices of LGBTQ+ creators, the different ways they get their funding, working with partners like the National Archive on other podcasts, and the next phase of The Log Books after it wrapped in 2022 - adapting it into a book. Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media. Hosted on Acast. See acast.com/privacy for more information.
When 66% of consumers say they prefer podcasts to TV, and 76% say they’ve taken action after listening to a podcast ad, investment into the podcast space can look like a no-brainer for brands in 2023. Podcasting is a new medium, however, and incorporating it into your media mix – whether that’s launching your own branded podcast or advertising your brand on someone else’s – can be a daunting task. This episode of Sounding Board, hosted by PodPod editor Adam Shepherd, explores how brands and agencies can make audio an avenue for revenue, from what podcast advertising can look like (and the benefits of each type), to the potential gains and current challenges of branded podcasting.Featuring:Adam Shepherd, Editor, PodPodVictoria Handley, Lloyds Bank Brand Communications Lead, Lloyds Bank Shaaf Tauqeer, Audience and Martech Manager, EasyjetSimon White, Marketing Media Manager - Enterprise, BTAnna Berry, Managing Director, EssenceMediacomXEd Couchman, Head of Sales, UK & Northern Europe, SpotifyGareth Evans, Founder, 18Sixty Hosted on Acast. See acast.com/privacy for more information.
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